Project 2 version 3
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Transcript of Project 2 version 3
Virtual Taste Tory Broytman
FA102a / Research, Product Proposal and Brand Development
Virtual Taste Tory Broytman
Assignment 01 / Research
“Are you ready for virtual taste?”http://www.kurzweilai.net/are-you-ready-for-virtual-taste
Virtual Taste Tory Broytman
Assignment 01 / Research
- Digital gadget can recreate taste of virtual food and drinks
http://www.nimesha.info/digitaltaste.html
Virtual Taste Tory Broytman
Assignment 01 / Research
- “Digital method that actuates the human tongue through electrical and thermal stimulation methods”
http://www.nimesha.info/digitaltaste.html
Virtual Taste Tory Broytman
Assignment 01 / Research
- “Produces salty, sweet, sour, bitter sensations through different levels of electrical currents and varying electrode temperatures”
http://www.nimesha.info/digitaltaste.html
Virtual Taste Tory Broytman
Assignment 01 / Future Product or Service
”Recovery service for ill patients”- Give patients satisfaction of taste without
health repercussions- Allow patients to taste even with dulled
senses- Increase patient morale
Virtual Taste Tory Broytman
Assignment 02 / User Persona Research
User Persona ADiane Baker, 43 / Diabetic MomKnown Sweet Tooth
Frustrations• Rising blood sugar levels• Unwanted stress• Censored grocery shopping trips
Goals• Taste sweet treats• Worry less about blood sugar levels• Stress less about what she can/can’t eat
Virtual Taste Tory Broytman
Assignment 02 / User Persona Research
User Persona BHenry Fulton, 28 / Unhealthy EngineerKnown Snacker
Frustrations• Rapid weight gain• Having little self control• Low self confidence
Goals• Taste unhealthy foods without weight gain• Lose weight• Feel confident
Virtual Taste Tory Broytman
Assignment 02 / User Persona Diagram
Virtual Taste Tory Broytman
Assignment 02 / User Persona Portrait
Virtual Taste Tory Broytman
Assignment 03 / BrandingSource for Brand Character Words
Red Hot Chili Peppers
Virtual Taste Tory Broytman
Assignment 03 / BrandingBrand Character Diagram
Virtual Taste Tory Broytman
Assignment 03 / BrandingNaming Process
TechTaste
• Brainstormed words such as digital, technology, simulation, taste, sensation• Technological and Taste put together
Virtual Taste Tory Broytman
Assignment 03 / BrandingFinal Product/Service Name
TechTaste • Represents the use of technology to create a flavor on your tongue• Catchy, short and to the point