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K e
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Editorial Illustration
Bee Sting Therapy for MS Patients
by Kele Palmerinstructor Scott Mansfield
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Background Illustration for Discovery Health article on Bee Sting Therapy for MS patients.
Target Audience General public, friends and family of people suffering from MS and MS patients.
Objectives: Distribute information to people living with MS regarding Bee Sting Therapy.
Obstacles: Bee allergies, sting fear, natural healing skepticism.
Key Benefit: Providing alternative therapy for MS patients.
Support Statement: Multiple Sclerosis is a progressive and painful debilitating disease. Offering information on therapy choices leaves the patient with more options.
Tone: Authoritative with out losing the sense of nature.
Media: Recognizable Bee Sting Therapy symbol.
Creative Considerations: The bee may be recognizable but the caduceus may not.
Creative Brief
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http://mystery-worlds.wordpress.com/2011/08/02/famous-mystical-and-religious-symbols/
http://www.caer-droia.org/blog/ar-chives/001470.html
http://www.bumblebee.org/bodyWing.htm http://0.tqn.com/d/
healing/1/0/s/M/gtotem_bee.jpg
http://1.bp.blogspot.com/_Id79JNwkWT0/TH3hL-zd64GI/AAAAAAAAEj0/xqT-VMKnTy4/s1600/Hon-eyComb3t.jpg
http://www.russellspest.com/wp-content/uploads/carpenter-bee-from-texas-am-entomology-depart-ment.jpg
Kele Palmer
http://health.howstuffworks.com/medicine/tests-treat-ment/bee-sting-therapy-and-ms.htm