Progressive Marketing Summit - Time for A Social Media Plan
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Time for a Social Media Plan gressive Marketing Summit | January 27, 20
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Gavin Baker of Moxley Carmichael presented to Knoxville Chamber and Knoxville American Marketing Association members titled, “Time for A Social Media Plan” when you're off to a great start with a blog, a Facebook page and a Twitter account, but how do you decide what to post where and when?
Transcript of Progressive Marketing Summit - Time for A Social Media Plan
Time for a Social MediaPlan
Progressive Marketing Summit | January 27, 2011
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“Social media is an umbrella term that defines the various activities that integrate technology, social interaction, and the construction of words, pictures, videos and audio.”
How many...?
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Social Media
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Time spent on social networking sites increased 277% in 2009. - Nielsen
Web users spend 6 hours a month with social media. - Nielsen
18% of all new content found online, is found through social media. - Nielsen
Why should you care?
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Why should you care?
Web users are 51% more likely to buy from your brand if they follow you on Facebook.
And are 60% more likely to recommend your brand. - eMarketer
70% of Internet users reported “trusting” consumer opinions posted in social media. - Nielsen
86% of companies in the largest 100 of the Fortune 500 use social media. - Burson-Marsteller
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“If you dislike change, you’re going to dislike irrelevance even more”
Eric K. Shinseki, Secretary of Veterans Affairs
What if people talkbad about us?
THEY MIGHT ALREADY BE –
you just might not know it!
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Where to start
Updates, pictures, video
Long-form content, subject matter expert
Short public engagement, active audience
Pictures and video
Video channels and embedded video
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Find Nemo
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Start with your schedule
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Build your actions
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Cross post
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Case Study
Bobble Brush Toothbrush Stand
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Case Study
Bobble Brush Toothbrush Stand
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Awareness
Engagement
Traffic
Framework
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Network. Build. Engage.
Questions?Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Gavin BakerMoxley [email protected] 226 9472@gavinbakerhttp://moxcar.com/newstreakhttp://gbake.com
Contact
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http://blog.nielsen.com/nielsenwire/press/nielsen-fact-sheet-2010.pdf
http://www.emarketer.com/Article.aspx?R=1007568
http://blog.nielsen.com/nielsenwire/global/global-audience-spends-two-hours-more-a-month-on-social-networks-than-last-year/
http://blog.nielsen.com/nielsenwire/online_mobile/social-media-the-next-great-gateway-for-content-discovery/
http://blog.nielsen.com/nielsenwire/consumer/global-advertising-consumers-trust-real-friends-and-virtual-strangers-the-most/
http://www.burson-marsteller.com/Innovation_and_insights/blogs_and_podcasts/BM_Blog/Documents/Burson-Marsteller%202010%20Global%20Social%20Media%20Check-up%20white%20paper.pdf
http://www.socialmediaexplorer.com/2010/10/12/how-to-fight-the-social-media-stigma/
http://blog.affiliatetip.com/archives/comcast-is-making-great-use-of-twitter/
http://www.flickr.com/photos/21008647@N02/3429471329/sizes/z/
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