Progressive insurance sangwoo kim

10
ADV492 Sangwoo Kim (A44500873) Spring 2011

description

 

Transcript of Progressive insurance sangwoo kim

Page 1: Progressive insurance  sangwoo kim

ADV492Sangwoo Kim (A44500873)

Spring 2011

Page 2: Progressive insurance  sangwoo kim

-History of Brand

-Product Description

- Competitors

- State Farm-Allstate

- GEICO- AAA

BACKGROUND

Page 3: Progressive insurance  sangwoo kim

-Challenge

-Objective

- Social media

KEY COMPONENTS

Page 4: Progressive insurance  sangwoo kim

Social Media

Page 5: Progressive insurance  sangwoo kim

YOUTUBE

Page 6: Progressive insurance  sangwoo kim

TWITTER

Page 7: Progressive insurance  sangwoo kim

FACEBOOK

Page 8: Progressive insurance  sangwoo kim

Evaluation

• Google

• Social Media

• survey

Page 9: Progressive insurance  sangwoo kim

Budget & Timeline

Page 10: Progressive insurance  sangwoo kim

CONCLUSION

- Key components- Theme of the strategies- Social Media- Effectiveness - Evaluating of success