Progressive insurance sangwoo kim
10
ADV492 Sangwoo Kim (A44500873) Spring 2011
description
Transcript of Progressive insurance sangwoo kim
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ADV492Sangwoo Kim (A44500873)
Spring 2011
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-History of Brand
-Product Description
- Competitors
- State Farm-Allstate
- GEICO- AAA
BACKGROUND
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-Challenge
-Objective
- Social media
KEY COMPONENTS
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Social Media
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YOUTUBE
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Evaluation
• Social Media
• survey
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Budget & Timeline
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CONCLUSION
- Key components- Theme of the strategies- Social Media- Effectiveness - Evaluating of success