Progression to be made in installing and using car seats. Remco S_Installi… · 1. Observatory...
Transcript of Progression to be made in installing and using car seats. Remco S_Installi… · 1. Observatory...
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Progression to be made in installing
and using car seats
Milan – October 14th 2015
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‘Task Force child safety’ – Research netherlands What is Taskforce Child Safety?
Cooperation between Wilhelmina Child Hospital, Erasmus MC, VeiligheidNL and Maxi-Cosi
Why this cooperation?
Goal of the Taskforce is to reduce child-injuries and allowing children to grow up safely
How?
1. Observatory research: get insights in current use of car seats through consumer
research
2. Share the Research Results: create awareness and understanding of the importance of
using a (right) child car seat in combination with correct use
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observatory market research
• Safety situation of 309 children between 0-4 years is assessed.
• 99% of the parents were using a car seat and were convinced that their children
were safe.
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observatory market research - results • However, 73% of the children were not safe:
child was not in
the correct size
car seat
car seat was not
installed correctly
(seat belt installed
seats)
child not installed
correctly in the seat
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3-step recommendation campaign for parents
1. Choose the right car seat for your child
2. Ensure the car seat is correctly installed
3. Ensure the child is correctly installed in
the seat
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share results to press and launch campaign Press event Dedicated websites – folder
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press coverage results
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Changing behavior • Need to keep informing parents about the importance of correctly using
car seats
– New product development ease-of-use
– Ongoing communication campaigns
– Product training programs
– Market research on safety awareness and involvement
• New breakthrough technologies
• Repeat the research in 3 years time
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Changing behavior • i-Size (R129) legislation will help:
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Thank you, any questions?