Progression Pathways Project

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Progression Pathways Project: Return on Investment in Apprentices 1 Progression Pathways Project Return on Investment in Apprentices - November Update November 2014 Written by Skyblue Research Published by Skills for Care

Transcript of Progression Pathways Project

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Progression Pathways Project

Return on Investment in Apprentices - November Update

November 2014

Written by Skyblue Research

Published by Skills for Care

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Progression Pathways Project: Return on Investment in Apprentices

Published by Skills for Care, West Gate, 6 Grace Street, Leeds LS1 2RP www.skillsforcare.org.uk

© Skills for Care 2014

Reference no. 130103B

Copies of this work may be made for non-commercial distribution to aid social care workforce

development. Any other copying requires the permission of Skills for Care.

Skills for Care is the employer-led strategic body for workforce development in social care for adults in

England. It is part of the sector skills council, Skills for Care and Development.

This work was researched and compiled by Chris Charlton of Skyblue Research Ltd

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Table of contents

Contents Acknowledgements .................................................................................................................. 5

Executive summary .................................................................................................................. 6

1. Introduction ........................................................................................................................ 9

2. Overview of research methods ......................................................................................... 9

3. Key findings from the research ...................................................................................... 12

4. Return on Investment ...................................................................................................... 23

5. Conclusions ..................................................................................................................... 32

6. Appendices ...................................................................................................................... 34

Appendix A: Return on Investment Full Calculation Spreadsheet .......................................... 34

Appendix B: Employer Interview Script .................................................................................. 40

Appendix C: Social Care Apprentice Return on Investment Pro-Forma ................................. 47

Appendix D: Non-Social Care Apprentice Return on Investment Pro-Forma ......................... 49

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Acknowledgements

Skyblue Research are particularly grateful to the following individuals and organisations

for giving their time and support:

Organisation Contact Name

Furlong House - Accord Group

Nicole Beeching Silver Birches - Accord Group

Tipton Extra Care- Accord Group

All Seasons (Kent) Ltd Claudia Sykes

aVida Care Ltd Jacqui Adams and Simon Whitaker

Brooklyn House Dave Morley and Nicola Wells

Care Plus Jo Grainger

Coast Care Homes Ltd Jane Mills

Countywide Care Ltd Heidi Kennedy

Cumberworth Lodge Care Home John Cresswell and Maurice Boodhoo

Elect Care Services Electra Solomon

The Laurels Kathreen Burns

Lucy Glyn Support Services Ltd Clara Edmonds

Minstead Training Trust Ltd Madeleine Durie

Ogwell Grange Ltd Robin Sutton

Progressive Care Ltd Sharon Pressley

Rushcliffe Care Ltd Alan Betts

Scenario Management Caroline O'Donnell

The Social Resource Centre John Davison

Sorelle Support Kieron O'Reilly

WayAhead Care Belinda Lock

Jackie Pratt, Skills for Care Associate Consultant, has been an invaluable source of

information and insight throughout this project. We are also grateful to past and current

Skills for Care staff’s guidance and support throughout this research, and express

particular gratitude to Deborah Moonasar, Mareike Murray, Rob Newby, Jenny Swift,

Jeanine Willoughby, and Anne Wilson.

This report builds on and supercedes the April 2014 version which worked with the 12

organisations to be part of the project at that stage, and bases its findings on that report,

interviews with the ten organisations to join since its completion, and update interviews

with the 11 organisations of the original 12 that are still involved in the project.

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Executive summary

The Progression Pathways Project aims to embed the use of Apprenticeships for

recruitment and career progression within Small and Medium-sized Enterprises in the

adult social care sector. Twenty-one businesses1 are part of the project in its first year to

identify the return on investment over the lifetime of their Apprenticeships2. These

businesses identified twenty different scenarios around possible, or actual, Apprentice

recruitment.

Summary of Findings:

Businesses are still in the very early stages of working with Apprentices.

There is little to no formal experience of monitoring Return on Investment in

training or staff productivity among these businesses.

Businesses’ main motivation for recruiting Apprentices is a perceived need to

develop a pipeline of skills for the future.

The Progression Pathways Project appears to be valued by participants at least

as much for the learning opportunities it affords and the impetus it provides as for

the financial incentives on offer.

Without being able to quantify the expected benefits, employers do expect

Apprentices to contribute value through bringing in more business, reducing

costs, and improving productivity.

Almost half of employers believe that Apprentices will improve the quality of care

they offer in the next 12 months.

Over half of employers believe that Apprenticeships have already improved their

recruitment processes and raised their profile in their local area.

The Progression Pathways Project has enabled additional, or faster, recruitment

of Apprentices by giving employers the support they require to have the

confidence to develop this aspect of their businesses.

1 This figure excludes one business which has left the project, but counts one umbrella organisation as three

separate parts, each of which are focusing on different Apprenticeship approaches. 2 The lifetime of one of these Apprenticeships would typically be estimated at 12-18 months.

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Return on Investment

Apprentices appear to be approximately £3,000 per year less expensive than

alternative provision that organisations would use.

On average each Apprentice will bring in over £15,000 more than they cost over the

lifetime of their Apprenticeship.

Nine of the twenty scenarios explored with employers would nonetheless leave the

recruiting businesses worse off at the end of the Apprenticeship than they would

have been had they undertaken their ‘alternative provision’, particularly when this

would have involved recruiting more experienced staff, who could ‘hit the ground

running’. In comparison, seven of the twenty scenarios leave businesses better off.

Businesses do anticipate greater benefits from Apprentices in the years following the

Apprenticeship.

Based on this small sample, Adult Residential Care appear to get greater benefits

from Apprentices than Domiciliary Care organisations, since Domiciliary Care

providers incur more supervision costs related to Apprentices.

The returns identified by these organisations appear likely to lead to economic

benefits over a longer period of time than the three years of this Project. They could

fall under three broad headings:

o Increased Business: Either through better publicity using innovative new

approaches, or ‘word of mouth’ / repeat business as a result of

improvements in quality.

o Reduced Costs: These will particularly be identified around reduced

recruitment and induction costs due to improved staff retention, but

potentially also around incident reduction resulting from improved quality

and organisational culture change.

o Improved Productivity: A greater value of work (in terms of quality,

quantity, or both) being completed as a result of improved efficiency,

better quality, and staff retention leading to less time ‘off-the-job’ learning

organisational cultures and approaches.

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Year Two Research Focus

Ongoing refinement and development of these figures to ensure they are as

accurate as possible; as businesses understand concepts around Return on

Investment and measure it better, the accuracy of these figures will improve.

Continued research with the growing body of employers taking part in the

Project; in particular this could explore the extent to which employers access

additional funding to support their Apprenticeship programmes.

A more in-depth understanding of the alternative approaches to recruitment and

training available to, and taken by, employers in the sector.

Exploring the value to the Apprentice of their Apprenticeship; both socially and

economically there is a growing body of research looking at the value of

Apprenticeships to those that undertake them and this will be valuable in

assessing the overall economic contribution they make to the sector.

Given that almost half of participants believe that Apprentices will contribute to

increasing the quality of the care they deliver in the next 12 months (and

qualitative discussion indicates that this motivation may well underlie participants’

involvement to a greater extent still), the research team intends to begin to

examine how to investigate the extent to which that happens (and the value of

that change) through an innovative approach combining organisations’ existing

quality measurement systems and a wider consultation with the general public.

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Research Methods for this Project have included:

familiarisation with employers and introduction to Return on Investment

(ROI) concepts

literature review around Return on Investment modelling and Apprenticeship

policy

review of data provided by employers

depth qualitative interviews with employers.

Quantitative supported ROI calculations by employers

1. Introduction

The Progression Pathways Project

Skills for Care embarked on the Progression Pathways Project in September 2013. This

involved inviting SMEs in the adult social care sector to participate in a three year project

to embed the use of Apprenticeships for recruitment and career progression within their

business. Participating businesses receive funding from Skills for Care and are supported

to develop and implement an infrastructure to accommodate progression pathways for

apprentices within their business over a three year period. They also receive support from

a workforce planning specialist to help develop a bespoke workforce development and

implementation plan for each business, and support in accessing the Workforce

Development Fund disbursed by Skills for Care. Participating businesses also take part

in research intended to inform retention, career progression and enhanced productivity for

the sector. Participating organisations are required to achieve a minimum of five

Apprentices progressing through the business during the life of the project.

“Progression means that new entry level jobs would begin with Intermediate

apprenticeships, with existing staff perhaps moving up within the organisation

undertaking Advanced and Higher Apprenticeships, thus developing a clear

progression pathway within the organisation.”

Progression Pathways Project Application Form

Overview of research methods

Skyblue Research was commissioned in December 2013 to establish Return on

Investment measurements relating to apprenticeships/ employing apprentices and

career progression in the adult social care sector, and to evaluate the effects of taking

on apprentices upon the performance of the participating businesses in the project over

a three year period to March 2016.

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Return on Investment Modelling

The basis of the research approach to identifying and defining Return on Investment for

this project was the Phillips ROI Model3 which proposes the following elements to Return

on Investment:

Top Level ROI measures

Impact Data – measures of

return on investment

Example ‘Intangibles’ – not

normally monetised but can

still be valued in other ways

1. Sales (growth) 2. Productivity / efficiency 3. Direct cost reduction 4. Staff retention 5. Customer satisfaction

1. Output 2. Efficiency 3. Absenteeism 4. Employee engagement 5. Revenue 6. Costs 7. Employee turnover 8. Cycle time 9. Productivity 10. Accidents 11. Customer satisfaction 12. Downtime 13. Errors / waste 14. Incidents 15. Employee satisfaction 16. Project time

1. Image 2. Job satisfaction 3. Organisational commitment 4. Employee engagement 5. Teamwork 6. Customer service 7. Complaints 8. Conflicts 9. Stress 10. Communications 11. Networking 12. Partnering 13. Brand awareness 14. Creativity 15. Social responsibility

This approach was selected because it has a proven track record (being developed in

the 1970s and used internationally since) and because it identifies a wide range of

different measures for Return on Investment (ROI). Commonly, businesses do not track

against all of these measures and are frequently unable in particular to identify the

return on investment (or indeed the productivity) of any one individual. However, with a

wide range of possible measures to consider it is possible to ‘tease out’ a sense of

return on investment in a number of different ways, tailored to the employer’s ability. In

observing these potential measures of return, it is crucial to acknowledge the overriding

importance of identifying overall change in business performance, but this should be

identified through measurement of change in some or all of the above metrics.

3 http://media.ROIinstitute.net/pdf/TheROIFactSheet.pdf

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Familiarisation

Members of the research team led a short session introducing some concepts around

Return on Investment to the first 12 businesses to take part in the Progression

Pathways Project. This enabled the team to meet the participants and to begin to

understand their motivations, expectations, hopes and fears around apprenticeships.

This informed both the research approach and materials design. Subsequent meetings

with the now 21 employers have developed this thinking and shared findings as they

emerge.

Participant Interviews

Following this, all participants have taken part in at least one two stage interview4. The

first part of this comprises a qualitative conversation talking about their experiences of

Apprenticeships, their motivations for taking them on, and the anticipated and early

outcomes from doing so. The second, more quantitative part involved members of the

research team working through a Return on Investment pro-forma with participants.

This identified the counterfactual (i.e. what they would do if they had not pursued the

Apprenticeship route) and broke down the costs involved with taking on an Apprentice

and the value of the work that Apprentice does (along with similar figures for that

hypothetical counterfactual scenario). Copies of the research materials are included in

the Appendices to this report.

4 Organisations from the first two cohorts recruited have completed one two stage interview in early 2014 and one in

late 2014 to ensure that their figures are as accurate as possible.

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Summary of Findings:

There is little to no formal experience of monitoring Return on Investment

in training or staff productivity among these businesses.

Businesses’ main motivation for recruiting Apprentices is a perceived need

to develop a pipeline of skills for the future.

The Progression Pathways Project appears to be valued by participants at

least as much for the learning opportunities it affords and the impetus it

provides as for the financial incentives on offer.

Without being able to quantify the expected benefits, employers do expect

Apprentices to contribute value through bringing in more business,

reducing costs, and improving productivity.

Almost half of employers believe that Apprentices will improve the quality

of care they offer in the next 12 months.

Over half of employers believe that Apprenticeships have already improved

their recruitment processes and raised their profile in their local area.

The Progression Pathways Project has enabled additional, or faster,

recruitment of Apprentices by giving employers the support they require to

have the confidence to develop this aspect of their businesses.

2. Key findings from the research

Summary of Apprentice Recruitment Activity

At the time the first interviews were carried out in February-March 2014 with 12

participants from the first two cohorts involved in the project, the sample of respondents

was split evenly between those that have already recruited Apprentices (either this year

as part of the Progression Pathways Project, or in previous years) and those that had

not. Indicative timescales suggested that by September 2014 all 12 organisations

would have at least one Apprentice, though some might have only just recruited.

Interviews carried out in October-November 2014 with the 11 original organisations still

involved (one having left the project) and the additional 10 organisations recruited since

our original interviews, established that at that stage 18 out of 21 participants in total

currently have Apprentices. Of the three that do not, two are from the original cohorts

and one is from the most recent group. We note that a larger proportion of the most

recent organisations to join the project have a pre-existing heritage of Apprentice

recruitment and development.

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Reasons at this stage why

participants have not recruited

Apprentices vary; the organisation

from the most recent cohort that does

not presently have Apprentices has

wider business reasons for not doing

so (opening a new property and not

wishing to recruit Apprentices until

there are care users in that property

for them to work with). The other two,

both organisations from the first two

cohorts of employers that had intended to recruit Apprentices by September 2014, had

identified shortages in the local talent pool which made recruitment difficult. This is a

particular challenge in more rural areas with a smaller local population, though it is

worth noting that one organisation from the third cohort has publicised its

Apprenticeship pathway as a recruitment tool and has found this effective

(advertisement pictured above).

Organisations have highlighted some challenges with Apprentice recruitment in the

early stages of the process; commonly these include a need to engage with training

providers (one participant commented that their local college was ‘unable to move as

fast as I would like’); individual participants also noted local challenges such as a

recruitment fair being cancelled and a lack of applicants at their own recruitment days

with the attitudes and values they were seeking. In more general terms businesses

involved in domiciliary care observe that many of their care users can feel vulnerable in

their own homes and that this can translate to challenges around using Apprentices in

those scenarios.

“It’s important to raise the profile of Apprenticeships in Domiciliary Care – not

just within the sector but more widely with care users as well.”

Progression Pathways Project Third Cohort Employer

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Participants’ Background

None of these employers presently has a formal process in place for measuring return

on investment in workforce development and staff training. Three do formally measure

the productivity of individual members of staff as part of their daily staff management

processes, and four report informal measures; for example one describes having a

supervision and appraisal process, while another states that “We give them a list of care

jobs to do and see whether they get them all done!” While productivity is monitored on

this ‘day-to-day’ basis, it is not formally measured and valued over a longer period of

time. Around return on investment, one respondent states that they “recognise the cost

savings around Apprenticeships” but does not state how they do so.

A small number (three out of twenty-one) participants do formally measure the impact of

workforce development on their organisations; one was at the time of interviewing

completing a Training Needs Analysis while others have skills matrices and robust

measurement in place for incident levels around manual handling, medication, and

safeguarding. One organisation reports that they carry out a process of surveying staff

and users to identify areas where further training is required.

Key Point

This relative lack of existing processes for measuring productivity and return on

investment, and inconsistent levels of measurement of the impact of training, is by no

means unique to this sector, nor to small businesses. It does however mean that this

return on investment study is essentially starting without a large amount of historical

data to support participants. Particularly in cases where Apprentices are yet to be

recruited or only recently have been, it will be interesting to see the extent to which

these figures prove to be accurate over the lifetime of the Project.

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Motivations around Apprenticeships and the Progression Pathways

Project

From qualitative discussions with employers, a diverse range of motivations for taking

on Apprentices have emerged; key reasons however include:

A clear career pathway (as

opposed to ‘just a job’)

“We wanted people that see social care as a vocation

and have a sense of career and a desire to progress.”

An ageing workforce “We have a stable but ageing workforce and

Apprentices will bring in new blood.”

Capacity issues “We’re a very young (three year old) business

experiencing continuous growth. We had already

started talking about Apprentices.”

Learning for existing staff “Learning is often slightly hidden – it’s not promoted

unless individuals want it. Apprenticeships turn that on

its head and we can use them to upskill our staff.”

‘Growing our own’ “It allows us to take someone from scratch, and train

them as we need them.”

Personal or Corporate

Social Responsibility

“I have a real passion for giving young people the best

possible start in a career.”

Additionally one participant identified Apprenticeships as a potentially lower-cost means

of addressing their capacity and capability issues than other routes, while two

respondents have past backgrounds in other industries and organisations with a strong

heritage of Apprenticeships and felt that this context helped them in making their

decision.

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All respondents said that their future need for skills and practical experience was at

least quite important in their decision to recruit Apprentices. The ability to offer work

opportunities to local people whilst raising their skills, knowledge, and understanding

was seen as at least ‘quite important’ by almost 90% of respondents, with one

commenting, “We’re very reliant on our local workforce.” Current skills needs were

viewed as an important factor by over half of the respondents, but were only very

important to a third. At this stage confidence in training providers was not an important

factor for over half of the respondents; in at least some part this relates to the fact that

some employers have only recently recruited an Apprentice (if at all) and as such do not

yet have an established relationship with a local training provider.

Reasons why participants chose to get involved in the Progression Pathways Project

include the opportunity to learn from other organisations, the support provided by Skills

for Care (both financially and consultatively) and the structure that the Project provides;

three participants felt that without the Project they would be more likely to ‘drag their

feet’, whereas the Project provides impetus and emphasis to their work around

Apprenticeships. Two participants were also particularly interested in the work of the

project identifying the return on investment in Apprentices.

22%

39%

33%

28%

28%

44%

67%

39%

22%

39%

50%

61%

28%

33%

6%

28%

22%

22%

11%

28%

22%

6%

6%

11%

6%

The confidence you had in working with yourtraining provider to place suitable Apprentice

candidates

The qualities of Skills for Care staff in giving youconfidence that Apprenticeships would be of

benefit to your business

The business' current need for skills and practicalexperience that could be provided by Apprentices

The overall vision and approach of Skills for Careto help SME employers in the sector grow skills

for the future

The ability to offer work opportunities to localpeople whilst raising their skills, knowledge, and

understanding

The funding available as part of the ProgressionPathways project

The business' future need for skills and practicalexperience that could potentially be provided by

Apprentices

Factors in deciding to recruit Apprentices

n=20

Very important Quite important Not very important

Not important at all Not sure / can't say

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Key Point

It is encouraging from the point of view of the sustainability and scaleability of the

Progression Pathways Project that the funding support offered, while very welcome,

was not in most cases the key factor in Apprenticeship recruitment and training

decisions, though particularly for participants that joined later in the project its

importance should not be understated. The most important motivation is current and

future skills needs. The Project appears to be valued by participants at least as much

for the learning opportunities it affords and the impetus it provides as for the financial

incentives on offer.

Expectations of Apprenticeships

As with the range of motivations for undertaking Apprenticeships, the expectations of

employers are varied. Without attempting initially to put a figure to Return on

Investment, respondents were asked how that return might manifest itself. Expectations

included:

Improved staff retention “Increased staff retention and reduced

recruitment costs.”

“They will stay working for us – a deal where

we commit to giving them a job if they

commit to the training.”

Better quality “Quality, efficiency. Professional,

passionate and skilled staff.”

“Quality workers delivering a quality service

with support behind them.”

More business “Increased sales arising from a better

understanding of IT and social media.”

Improved productivity / efficiency “Less management time doing things people

should do for themselves. Increased

management productivity. A senior support

worker should be able to do a high quality

risk assessment without managerial

intervention and we’d expect a Level 3

Apprentice completer to have the confidence

to do that.”

Organisational culture change “Capture three years of ‘rising stardom’ and

begin to change our corporate culture.”

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Of these, improved staff retention was mentioned by eleven of the twenty respondents,

and was the single most commonly-identified expected return. Participants also

believed that a route bringing more young people into their organisations could lead to

‘fresh new ideas’ and a ‘new approach’. Eight of the twenty respondents, unprompted,

hoped that there would be a long term positive impact on the quality of care they

delivered.

Benefits expected for the Apprentices themselves included qualifications and good work

experience, with the potential to develop their careers further in adult social care or to

move into related fields such as nursing. One participant commented, “They’ll have

confidence that we’ve invested in them and a greater sense of being valued.” Another

commented that they expected Apprentices to gain improved knowledge and

understanding of not just the specific organisation in which they were employed but also

the wider world of work.

Implications for Year Two

The returns identified by these organisations appear likely to lead to economic benefits

over a longer period of time than the three years of this Project. They could however

fall under three broad headings:

Increased Business: Either through better publicity using innovative new approaches,

or ‘word of mouth’ / repeat business as a result of improvements in quality.

Reduced Costs: These will particularly be identified around reduced recruitment and

induction costs due to improved staff retention, but potentially also around incident

reduction resulting from improved quality and organisational culture change.

Improved Productivity: A greater value of work (in terms of quality, quantity, or both)

being completed as a result of improved efficiency, better quality, and staff retention

leading to less time ‘off-the-job’ learning organisational cultures and approaches.

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Outcomes so far

With one exception (who had a pre-existing heritage of taking on Apprentices),

respondents thought it was too early to say the extent to which their expectations had

been met. Likewise it is unsurprising perhaps to note that out of nine respondents to

give a view, only three thought that Apprentices had so far had any positive impact on

their organisations – these impacts included an increase in staff morale, being able to

develop the roles of other staff (such as team leaders) and providing organisations with

an opportunity and experience that they can market locally.

The Progression Pathways Project itself has had positive outcomes at this stage even

for organisations that have not yet recruited Apprentices, with fifteen out of eighteen

respondents reporting a positive outcome. It has developed confidence in the

Apprenticeship route within managers and has provided focus, provided a means for

these individuals to ‘sell’ the concept of Apprenticeships internally, and also enabled

infrastructure improvements in some organisations including new equipment to support

Apprentices and additional training for team leaders. Participants also report improving

their systems as a result of the knowledge transfer facilitated by the Programme.

“Following the workshop we have changed our induction and training

presentation so that it is now linked to QCF outcomes.”

Progression Pathways Project First Cohort Employer

“With the challenges we’ve encountered around recruitment of Apprentices, we

might have lost heart but the project has provided us with the impetus to keep

going.”

Progression Pathways Project First Cohort Employer

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Expectations of outcomes are high, with the majority of the twenty-one respondents

expecting a number of positive changes within the next 12 months:

Outcome % of respondents

identifying this

impact already

% of respondents

expecting this

impact within the

next 12 months

Improved recruitment i.e. the programme

becomes an effective method of recruiting young

people from your locality to meet your

organisation’s future skills needs

52% 33%

Offer opportunities for adult apprentices to gain

new skills and / or work experience

40% 5%

Helping improve your organisation’s overall

profile and image by demonstrating its

commitment to people from your locality

33% 24%

Helping your organisation fill skills gaps 19% 48%

Build a culture of workforce progression and

development within your organisation

19% 38%

Helping your organisation address skills

shortages

19% 33%

Helping develop a more diverse / younger

workforce for the future

14% 38%

Improving the quality of your service to care

users

10% 38%

Helping ensure your organisation has some

continuity of skills as new Apprentices help

replace any employees that retire or move

elsewhere

10% 19%

Increasing the productivity of your workforce 5% 52%

Helping your organisation develop sufficient

capacity in the workforce to increase your

capability to win and deliver contracts

5% 33%

Reducing the number of reported incidents / near

misses within your organisation

0% 10%

Seven of these organisations specifically commented how pleased they had been with

the attitude and quality of the Apprentices they had taken on so far when discussing the

improvements that had been made to their recruitment. Organisations were confident

that as Apprenticeships became an increasingly large part of their recruitment they

would see improvements.

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Four respondents that did not expect an outcome around adult Apprentices stated that

while they expected to recruit younger Apprentices they would also consider older

candidates “if the right candidate came along”. Two businesses from the earlier cohorts

that had not previously expected this impact stated in their follow-up interview that it had

nonetheless happened; these businesses had changed their planned Apprenticeship

strategies to include more ‘non-traditional routes’ (recruiting older Apprentices and up-

skilling existing staff). It is notable that while this outcome was the second most

commonly observed at this stage, it was viewed as the least likely outcome for the next

12 months; this suggests that over half of these organisations do not plan to recruit

older Apprentices (but may change their plans on a case-by-case basis).

No organisation thought that Apprenticeships had impacted on reported incidents and

near misses; the reasons given for this were two-fold. Firstly, they observed that as

they carried out induction and a great deal of staff training in the same way regardless

of whether they were taking on Apprentices or other staff, they would not expect a

difference in this regard. Secondly, they observed very low levels of incidents already;

from a base of ‘zero incidents / near misses’ there appears to be no way to improve!

One business did, however, comment that they thought this could be positively affected

in the much longer term. Another, in their follow-up interview, observed that while

Apprenticeships had not affected their incident levels, they had contributed to improved

reporting of incidents and consequent time savings at management team level.

Many of the outcomes towards the bottom of the table – around winning and delivering

contracts, continuity of skills, and improving safety – were seen as longer term

outcomes by those respondents that believed Apprenticeships would lead to change in

those areas; these respondents did not expect to see an impact in these areas until the

final year of the Project at the earliest. The exception to this rule was improvements in

productivity, where almost half of the respondents expected to see benefits in the year

after their Apprentices complete their Apprenticeships.

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Progression Pathways Project Impacts

Five respondents (24%) believe that while they would still have recruited some

Apprentices, they would not have recruited as many without the support provided

by Skills for Care. A further three( 14%) believed that the support provided has

been integral in giving them the confidence to recruit Apprentices, and without it

they would most likely not have recruited any at all.

Three respondents (14%) felt that the Project has enabled them to recruit

Apprentices faster than they would have been able to without Skills for Care

support.

Other respondents thought that while the Skills for Care support had not affected

the numbers or timescales around Apprenticeships, it had enabled them to

provide a higher quality experience through knowledge sharing and being able to

develop infrastructure.

o “The Project has enabled us to meet other providers at a national

level, to share similar concerns, and to work together to identify

solutions.” Progression Pathways Project Third Cohort Employer

One business explained how the financial support provided by Skills for Care had

enabled them to provide additional training to the mentors supervising their

Apprentices, and to purchase a laptop computer which Apprentices without

access to a computer of their own could use for assignments.

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23

Apprentices appear to be approximately £3,000 per year less expensive than alternative provision that organisations would use.

On average each Apprentice will bring in over £15,000 more than they cost over the lifetime of their Apprenticeship.

Businesses will nonetheless be worse off at the end of the Apprenticeship than they would have been had they undertaken their

‘alternative provision’ – though they anticipate greater benefits from Apprentices in the years following the Apprenticeship.

Based on these small samples, Adult Residential Care organisations appear to get greater immediate benefits from Apprentices

than Domiciliary Care organisations, with Supported Living Services organisations falling somewhere between the two.

4. Return on Investment

Even at this stage when 86% of respondents have recruited an Apprentice, Return on Investment figures are in many cases highly

indicative even around costs (particularly line manager / supervisor time and recruitment costs), and very much so around return.

Seventeen respondents have returned complete Return on Investment data, one of whom represents three organisations within the

Project – thus these tables represent nineteen organisations. Over half of these organisations operate in multiple sub-sectors. The most

represented sub-sectors are domiciliary care, adult residential care, and supported living services.

Sub-sectors Key:

Sub-sector Key for Table Number of Organisations working in this Sub-sector

Adult Community Care 1 2

Adult Day Care 2 3

Adult Residential Care 3 10

Domiciliary Care 4 11

Health Care 5 1

Supported Living Services 6 6

Extra Care Housing Services 7 3

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Size of

Workforce

(FTE)

Subsector

(s)

Apprentice

already

recruited?

‘Alternative

Scenario’

Apprentice

Costs (£)5

Alternative

Scenario

Costs (£)

Apprentice

Benefits

Year One6

(£)

Alternative

Scenario

Benefits

Year One

(£)

Net

benefits of

Apprentice

Year One7

(£)

Company A 358 3, 6 Yes Experienced

Care Worker

11,966.50 20,362.72 29,714.29 29,714.29 +8,396.22

Company B

(Social Care

Apprentice)9

19410 4 Yes Experienced

Care Worker

11,149.30 10,152.22 0 40,506.00 -41,503.08

Company B

(Business

Mgmt

Apprentice)11

194 4 Yes None 9,066.02 0 13,000 0 +3,933.98

Company C 57 3,6 No Experienced

Care Worker

10,138.05 16,509.50 23,571.43 23,571.43 +6,371.45

Company D 18 3 Yes Experienced

Care Worker

8,475.59 16,292.98 52,309.63 52,029.71 +8,097.31

Company E 32 3 Yes Experienced

Care Worker

33,075.82 22,733.40 65,185.71 65,185.71 -10,342.42

Company F 71 4, 6, 7 No Experienced

Care Worker

16,343.26 18,499.26 7,150 7,150 +2,156

5 These costs include recruitment costs, wages, overheads, supervisor / line manager / mentor time, and any direct costs associated with training each employee / Apprentice

6 See p23 for details of how benefits are calculated

7 Net benefits compared to alternative scenario

8 This figure assumes that each of this organisation’s 13 part time workers is 50% full time (0.5 FTE). This employer was unable to provide FTE figures.

9 Companies B, I, and J provided two alternative scenarios based on different recruitment and training approaches they were following. In these cases, both approaches are examined separately.

10 This figure relates to the organisation’s total workforce, not necessarily FTE. This employer was unable to provide FTE figures.

11 While we retain these figures as an exemplar, this Apprentice is no longer in their role and has left the organisation. These figures therefore represent the pro-rata estimate for what would have happened in

terms of both costs and benefits had the Apprentice remained in post for the full 12 months of their Apprenticeship.

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Size of

Workforce

(FTE)

Subsector

(s)

Apprentice

already

recruited?

‘Alternative

Scenario’

Apprentice

Costs (£)

Alternative

Scenario

Costs (£)

Apprentice

Benefits

Year One

(£)

Alternative

Scenario

Benefits

Year One

(£)

Net

benefits of

Apprentice

Year One

(£)

Company G 247 1, 4, 5, 6, 7 No Experienced

Care Worker

18,595.50 19,015.50 75,000 115,000 -39,500

Company H 48 2, 3, 6 No Additional Staff

Training

19,344 19,344 29,053.44 29,053.44 0

Company I

(Newly

recruited

Apprentice)

3412 4

No None 15,800 0 0 0 -15,800

Company I

(Internal

Apprentice)

34 4

No Existing Internal

Training

Pathway

27,250 25,050 7,500 7,500 -2,200

Company J

(Domiciliary

Care

Apprentice)

59 3, 4 Yes Other young

starter (18+) for

diploma pathway

18.365.30 18.365.30 22,204 22,204 0

Company J

(Residential

Care

Apprentice)

59 3, 4

Yes Other young

starter (18+) for

diploma pathway

17,285 17,285 52,650 52,650 0

12

This figure assumes that each of this organisation’s 44 part time care workers is 50% full time (0.5 FTE) This employer was unable to provide FTE figures.

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Size of

Workforce

(FTE)

Subsector

(s)

Apprentice

already

recruited?

‘Alternative

Scenario’

Apprentice

Costs (£)

Alternative

Scenario

Costs (£)

Apprentice

Benefits

Year One

(£)

Alternative

Scenario

Benefits

Year One

(£)

Net

benefits of

Apprentice

Year One

(£)

Company K 102 2, 3, 4 Yes Alternative

Training

Pathway

17,122.20 17,122.20 29,120 29,120 0

Company L 108 3 No Experienced

Care Worker

9,478.40 20,716 86,666.67 86,666.67 +11,237.60

Company M 17 4, 6 Yes Experienced

Care Worker

10,556.70 10,556.70 0 11,353.68 -11,353.68

Company N 58 1, 2, 3, 4 Yes Experienced

Care Worker

10,720.07 19,136.75 0 20,280 -11,863.32

Company O 16 4 Yes Experienced

Care Worker

21,046.95 20,551.44 20,800 31,200 -10,895.51

Company P 14 4 Yes Experienced

Care Worker

13,315.00 21,326.00 21,333.33 21,333.33 +8,011.00

Company Q 149 3, 4, 7 Yes Experienced

Care Worker

13,697.01 19,770.07 90,688 113,360 -16,598.94

MEAN 15,496.07 18,495.51 31,297.33 42,104.35 -7,807.58

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Counterfactual

To fully understand the real ROI from Apprentices for their employers, it is

important to also understand what they would do if they did not take on

Apprentices; if Apprentices are replacing another recruitment or training route

then there will be costs and benefits associated with that route that employers

would otherwise experience.

For thirteen of the seventeen organisations to provide complete ROI data

(including one umbrella organisation covering three separate care organisations),

at least one alternative scenario to recruiting an Apprentice would be the

recruitment of experienced care workers through their existing and established

pathways. The exceptions are:

o Three organisations which are using Apprenticeships as a training

pathway for their existing staff, rather than as a recruitment exercise for

new staff, state that they would use their existing or other alternative

training methods if Apprenticeships were not available. One of these

organisations asserted that so much of the content of their

Apprenticeships would be similar to their previous training that both costs

and benefits would be the same over the lifetime of the Apprenticeship.

o Two organisations would recruit young people and train them using

alternative routes if Apprenticeships were not available; as a consequence

of this (they would be trained and supervised by that company in much the

same way and would complete a diploma), in reality this business does

not observe a difference in the first year, but may do so further down the

line.

o One organisation had an Apprentice in place in a newly-created role. Had

the Apprenticeship route not been available, this role would not have been

created and the tasks involved in it would either have been distributed

among the existing staff of the organisation, or comprise special ‘project’

related tasks which would not have been done at all. In this instance,

therefore, both the costs and benefits of the ‘counterfactual’ scenario to

the Apprentice are £0.

o Another organisation planned to have their Apprentice shadow their more

experienced workers for the majority of their first year, and had not

planned for them to undertake any activity to which a value could be

attached. Again, this organisation would not recruit a new person to do

this work and therefore counterfactual costs and benefits are reported as

£0.

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Costs of Apprentices

On average, Apprentices appear to be approximately £3,000 per year less

expensive than the alternative provision that organisations would use (unless of

course they are purely supernumerary as in the two scenarios explored above).

This saving is mostly accounted for by the lower wages paid to Apprentices

during their Apprenticeships; almost two-thirds of these businesses (11 out of 17)

have lower wage costs associated with Apprentices than with their alternative

workers (excluding of course the two supernumerary Apprentices) while the

remainder pay them the same.

o Conversely, 12 of the 17 businesses to provide figures reported higher line

management / supervisory costs for Apprentices than alternative workers

while the remaining five stated theirs were the same.

o While almost half of the respondents reported that recruitment, and

induction costs were the same for Apprentices and the counterfactual,

most of the remainder thought that these were areas where

Apprenticeships were costing them less; six out of nine to identify a

difference thought that Apprentices were less expensive in terms of

recruitment and induction, three that they were more expensive.

o Twelve respondents thought that Apprentices would incur the same direct

training costs as the counterfactual, while four of the remaining five

organisations thought they would be less expensive in this regard.

o Of the two organisations that described Apprenticeships as a training

pathway for existing staff rather than a recruitment pathway for new staff,

two thought that the costs would be the same either way, and the other

thought that Apprentices would be slightly more expensive overall.

Mean Cost

(Apprentices)

Mean Cost

(Alternative)

Net saving from

Apprentices

Recruitment and

Induction £917.33 £1,151.03 +£233.70

Wages £9,084.70 £12,968.57 +£3,868.01

Overheads £1,783.76 £2,545.36 +£757.80

Supervisor / line

manager time £3,958.63 £1,664.24 -£2,294.39

Additional training £97.9113

£266.34 +£168.43

13

Two employers reported accessing funding to support training which would not have been available for other routes, substantially

reducing the mean spend.

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Benefits of Apprenticeships

The potential benefits of Apprentices and indeed alternative workers in their first year

are calculated differently depending on the nature of the Apprentices’ work. If they are

working with care users, we follow the following train of assumptions:

Each care user attracts a certain amount of funding (either through paying for

services directly or via a local authority).

That funding pays for a certain number of hours of care (which could be an agreed

number of hours or, particularly in a residential care situation, 24/7).

If we identify the number of hours of care a worker delivers and the number of care

users to whom they deliver that care, and multiply that by the pro-rata typical value

of an hour of care, we arrive at the value of their work to their employer.

This calculation does not work in instances where Apprentices are working in what

might be termed ‘back office’ functions such as business administration. In these and

similar instances (examples are one of the Apprentices at Company B and the

Apprentices at Company I) we identify the value of more senior officers’ time that an

Apprentice saves by undertaking tasks more appropriate to their role.

EXAMPLE: Christopher (*name changed) is an Apprentice who works in part on

projects which may in the future affect how his organisation functions – the value of

these will be reported over time as the work from these begins to impact more widely.

He also answers telephones, arranges meetings and room bookings, and carries out

administrative tasks, saving the managing director of the organisation and other senior

staff approximately two days per week. For this calculation we take the pro-rata value

of two days per week of senior officer time, i.e. 0.4 FTE salary for a senior staff

member.

The actual or expected return on Apprenticeships in their first year across the

whole cohort is positive; on average each Apprentice will create over £15,000

of net value either through freeing up more senior staff time or through

delivering fundable work.

However, in the first year of an Apprenticeship the return is on average less than

the alternative scenario return; that is to say that compared to what these

organisations would have done instead of taking on Apprentices, they will be

worse off in the short term (i.e. within the 12 month duration of an

Apprenticeship). The biggest differentials occur where organisations would have

otherwise taken on an experienced member of staff who could undertake more

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30

work than an Apprentice in their first year in the job. They may, however, see

greater benefits in the future.

While the samples within each sub-sector are small and over half of the

organisations are involved in multiple sub-sectors, it appears that the costs

associated with Apprentices in Domiciliary Care are higher than the costs

associated with Apprentices in Residential Care or Supported Living Services.

o This is likely to be because of the nature of domiciliary care work; of

necessity the amount of time Apprentices spend purely shadowing an

experienced worker will be longer (because they are more remote from

other staff while delivering care); it is significant that the four organisations

that do not expect their Apprentices to generate any additional value for

them during their Apprenticeships are both Domiciliary Care organisations.

Service Setting Number of

Participants

Mean benefit (compared

to zero recruitment /

expenditure on training)

(£)

Mean net benefit

(compared to

counterfactual)

(£)

Adult Community

Care

2 22,842.22 -25,681.66

Adult Day Care 3 3,662.39 -3,954.44

Adult Residential

Care

10 30,737.66 -470.21

Domiciliary Care 11 9,053.09 -12,486.14

Health Care 1 56,404.50 -39,500

Supported Living

Services

6 12,924.19 -5,655.00

Extra Care

Housing Services

3 41,400.74 -17,980.98

TOTAL MEAN 15,801.26 -7,807.58

The size, length of time in business, and past experience of recruiting

Apprentices do not appear from this sample to have a great effect on short-term

economic benefit (or otherwise) of Apprentices; certainly any effects are smaller

in the short term than the differences created by different ‘models’ of Apprentice

training. For example, four organisations do not anticipate their Apprentices

generating any additional value in the lifetime of their Apprenticeships as they will

be shadowing experienced workers and learning through observation and

undertaking tasks which would otherwise be done by the individual they are

shadowing (or being supervised full time by an individual who is as a result not

themselves completing any valuable work).

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Looking ahead into the final year of the project, it will be particularly interesting to

observe whether this approach generates greater improvements through

increased quality and productivity compared to approaches which have

Apprentices working more independently more quickly; given the increased net

costs in Year One, any such benefits will have to be substantial if such an

approach is to be viewed as sustainable, and at least one organisation is unsure

at this stage whether they will find it to be so.

Year Two and Beyond

In thirteen cases out of twenty, the gross benefits arising from an Apprentice are

the same as those for the alternative scenario in Year One. We would expect

that changes in quality of work or productivity, which could bring costs down or

benefits up, would begin to be observed from Year Two onwards as the

difference in experience between Apprenticeships and the alternative becomes

more apparent.

o As an example of the difference, the Centre for Economics and Business

Research (CEBR) estimates that an Apprenticeship completer in health,

public services and care will contribute an additional £114 per week in

increased gross productivity14; assuming a 48 week working year, this

would lead to net benefits to productivity of £5,472 per apprentice

compared to other workers. We will use this calculation as a way of

‘sense checking’ the primary data that we will continue to gather over the

next two years.

Key Point

If this calculation proved to be broadly correct, an Apprentice would pay for the net cost

of their Apprenticeship to their employer on average within approximately 18 months -

two years of completion.

14

http://www.apprenticeships.org.uk/About-Us/~/media/Documents/Productivity-Matters-Report-FINAL-March-2013.ashx

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5. Conclusions

The data provided by these SME participants appears to indicate that in most

cases Apprentices represent a lower cost recruitment pathway for these

organisations than their previous or alternative approaches.

o However, they appear to represent an at best cost-neutral training

pathway for organisations that plan on using them in this way with their

existing staff compared to what these organisations would otherwise do.

Apprenticeships add value to their organisations; in most cases even over the

lifetime of their Apprenticeship, an Apprentice will deliver work to a value in

excess of the cost to the organisation of taking them on.

o Short-term benefits appear to be higher for SME organisations working in

Residential Care than those working in Domiciliary Care, with those

providing Supported Living Services falling somewhere between the two.

In the short term, Apprentices do not appear to deliver the same level of benefits

to these employers as more experienced workers that are able to ‘hit the ground

running’. However, over the lifetime of this Project and beyond, organisations do

expect to see wider benefits emerging in terms of increased business, higher

quality and productivity, and reduced costs.

Particularly given the lack of historical data around return on investment and

workforce productivity, many of these figures are in reality based on informed

estimations and ‘best guesses’. Over the next 12 months we would expect these

figures to be refined and improved as more data becomes available and more

organisations take part in this project.

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Year Two Research Focus

Ongoing refinement and development of these figures to ensure they are as

accurate as possible; as businesses understand concepts around Return on

Investment and measure it better, the accuracy of these figures will improve.

Continued research with the growing body of employers taking part in the

Project; in particular this could explore the extent to which employers access

additional funding to support their Apprenticeship programmes.

A more in-depth understanding of the alternative approaches to recruitment and

training available to, and taken by, employers in the sector.

Exploring the value to the Apprentice of their Apprenticeship; both socially and

economically there is a growing body of research looking at the value of

Apprenticeships to those that undertake them and this will be valuable in

assessing the overall economic contribution they make to the sector.

Given that almost half of participants believe that Apprentices will contribute to

increasing the quality of the care they deliver in the next 12 months (and

qualitative discussion indicates that this motivation may well underlie participants’

involvement to a greater extent still), the research team intends to begin to

examine how to investigate the extent to which that happens (and the value of

that change) through an innovative approach combining organisations’ existing

quality measurement systems and a wider consultation with the general public.

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6. Appendices

Appendix A: Return on Investment Full Calculation Spreadsheet

Participating Organisations

Workforce

Number

Sub-sectors Apprentice(s) Recruited

as at November 2014?

Organisation A 39 Adult Residential Care

Supported Living Services Y

Organisation B 194 Domiciliary Care Y

Organisation C 57 Adult Residential Care

Supported Living Services N

Organisation D 18 Adult Residential Care Y

Organisation E 32 Adult Residential Care Y

Organisation F 71 Domiciliary Care

Supported Living Services

Extra Care Housing Services

Y

Organisation G 247 Adult Community Care

Domiciliary Care

Health Care

Supported Living Services

Extra Care Housing Services

N

Organisation H 48 Adult Day Care

Adult Residential Care

Supported Living Services

Y

Organisation I 34 Domiciliary Care Y

Organisation J 59 Adult Residential Care

Domiciliary Care Y

Organisation K 102 Adult Day Care

Adult Residential Care

Domiciliary Care

Y

Organisation L 108 Adult Residential Care Y

Organisation M 17 Domiciliary Care

Supported Living Services N

Organisation N 58 Adult Community Care

Adult Day Care

Adult Residential Care

Domiciliary Care

Y

Organisation O 16 Domiciliary Care Y

Organisation P 14 Domiciliary Care Y

Organisation Q 149 Adult Residential Care

Domiciliary Care

Extra Care Housing Services

Y

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Costs and benefits: Apprentices

Apprentice Costs Apprentice Benefits

Organisation Apprentice Type

Recruit-ment Induction

Annual Wage Overheads

Line manager time

Training Costs TOTAL

Value of Apprentice's work with care users

Senior officer time saved

Incident reduction Retention

Apprentice Cost-Benefit

A Care Delivery £315 £720 £8,580 £1,501.50 £650 £200 £11,966.50 £29,714.29

£0 10 years + £17,747.79

B Care Delivery £105 £300 £4,180 £543.50 £5,720 £300 £11,148.50 £0

£0 ? -£11,148.50

B Business Management £130 £100 £5,156.32 £979.70 £5,200

-£2,500

15 £9,066.02

£13,000

? £3,933.98

C Care Delivery £300 £6,435 £193.05 £2,400 £810 £10,138.05 £22,000

£0 2-3 years £11,861.95

D Care Delivery £32 £239 £5,165 £1,239.50 £1,742 £58.50 £8,475.59 £52,029.71 £184.56 £95.36

16

12 months post completion £43,834.04

E Care Delivery £3,200 £11,593.40 £1,782.42

17 £16,200 £300 £33,075.82 £65,185.71

£0 3.5 years £32,109.89

F Care Delivery £0 £0 £13,104 £2,162.16 £976.30 £100.80 £16,343.26 £7,150

£0 2-3 years -£9,193.26

G Care Delivery £675.50 £980 £9,000 £1,260 £6,500 £180 £18,595.50 £75,000

£0

3 years post qual £56,404.50

H Care Delivery £0 £0 £15,600 £3,744 d/k

18 d/k £19,344.00 £29,053.44

£0 ? £9,709.44

15

Training Bursary from college, county council support funding received (hence negative training costs) 16

Cost of incident £2,384. Estimated chance of incident involving Apprentice 1%, involving alternative worker 5%. Total £95.36. Apprenticeships leading to improved reporting around incidents saves

administration time with a value of £184.56 per annum. 17

Apprentice overheads reduced by £1,000 because of WDF Funding accessed 18

Retention figures and line manager time unknown but likely to be similar for both workers; possibly more LM time with apprentices but more training costs for alternative. No recruitment / induction costs as

staff already recruited (and being put on framework)

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Apprentice Costs Apprentice Benefits

Organisation Apprentice Type

Recruit-ment Induction

Annual Wage Overheads

Line manager time

Training Costs TOTAL

Value of Apprentice's work with care users

Senior officer time saved

Incident reduction Retention

Apprentice Cost-Benefit

I

Office based (initially) with option to move into care later. £250 £200 £7,800 £1,950 £5,400 £200 £15,800.00 £0

? -£15,800.00

I

Business support - finance, payroll, website £0 £200 £17,000 £4,250 £5,400 £400 £27,250.00

£7,500

? -£19,750.00

J

Care Delivery (Domiciliary) £600 £1,312.50 £12,740 £3,057.60 £655.20 £0 £18,365.30 £22,204

£0

12 months if lucky £3,838.70

J

Care Delivery (Residential) £600 £1,312.50 £11,830 £1,774.50 £1,768 £0 £17,285.00 £52,650

£0 4 years £35,365.00

K Care Delivery £0 £0 £13,520 £2,839.20 £700 £63 £17,122.20 £29,120

£0

5 years plus £11,997.80

L Care Delivery £300 £300 £6,240 £1,310.40 £1,040 £288 £9,478.40 £86,666.67

£0 2-3 years £77,188.27

M Care Delivery £200 £200 £7,020 £1,474.20 £1,062.50 £600 £10,556.70 £0.00

£0 ? -£10,556.70

N Care Delivery £0 £1,000 £5,967 £1,253.07 £2,500 £0 £10,720.07 £0

£0 4-5 years -£10,720.07

O Care Delivery £1,500 £500 £9,295 £1,951.95 £7,800 £0 £21,046.95 £20,800

£0 4-5 years -£246.95

P Care Delivery £450 £1,000 £6,500 £1,365 £3,500 £500 £13,315.00 £21,333.33

£0 3 years £8,018.33

Q Care Delivery £1,000 £325 £4,968.60 £1,043.41 £6,000 £360 £13,697.01 £90,688 £0 2-3 years £76,990.99

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Costs and benefits: Counterfactual

Counterfactual Costs Counterfactual Benefits

Organisation Apprentice Type Counterfactual Recruitment Induction Annual Wage Overheads

Line manager time

Training Costs TOTAL

Value of worker's work with care users

Senior officer time saved Retention

Counterfactual Cost-Benefit

A Care Delivery Experienced Care Worker £315 £1,000 £15,870.40 £2,777.32 £200 £200 £20,362.72 £29,714.29

7 years £9,351.57

B Care Delivery Experienced Care Worker £130 £0 £7,833.80 £1,488.42 £400 £300 £10,152.22 £40,506

3.5 years £30,353.78

B Business Management NONE

£0.00

? £0.00

C Care Delivery Experienced Care Worker £440 £13,650 £409.50 £1,200 £810 £16,509.50 £22,000

5 years + £5,490.50

D Care Delivery Experienced Care Worker £52 £322 £12,675.00 £3,042.00 £60 £141.98 £16,292.98 £52,029.71

2-3 years £35,736.73

E Care Delivery Experienced Care Worker £3,200 £12,285 £2,948.40 £4,000 £300 £22,733.40 £65,185.71

4.5 years £42,452.31

F Care Delivery Experienced Care Worker £2,000 £504 £13,104 £2,162.16 £376.30 £352.80 £18,499.26 £7,150

2-3 years -£11,349.26

G Care Delivery Experienced Care Worker £675.50 £980 £14,500 £2,030 £650 £180 £19,015.50 £115,000

3 years post qual £95,984.50

H Care Delivery Additional Staff Training £0 £0 £15,600 £3,744 d/k d/k £19,344.00 £29,053.44

? £9,709.44

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Counterfactual Costs Counterfactual Benefits

Organisation Apprentice Type Counterfactual Recruitment Induction Annual Wage Overheads

Line manager time

Training Costs TOTAL

Value of worker's work with care users

Senior officer time saved Retention

Counterfactual Cost-Benefit

I

Office based (initially) with option to move into care later. NONE

£0.00

? £0.00

I

Business support - finance, payroll, website

Existing internal training pathway £0 £200 £17,000 £4,250 £3,600 £0 £25,050.00

£7,500 ? -£17,550.00

J Care Delivery (Domiciliary)

Other young starter (18+) for diploma pathway £600 £1,312.50 £12,740 £3,057.60 £655.20 £0 £18,365.30 £22,204

12 months if lucky £3,838.70

J Care Delivery (Residential)

Other young starter (18+) for diploma pathway £600 £1,312.50 £11,830 £1,774.50 £1,768 £0 £17,285.00 £52,650

4 years £35,365.00

K Care Delivery

Alternative diploma pathway £0 £0 £13,520 £2,839.20 £700 £63 £17,122.20 £29,120

5 years plus £11,997.80

L Care Delivery Experienced Care Worker £300 £300 £15,600 £3,276.00 £520 £720 £20,716.00 £86,666.67

3-4 years £65,950.67

M Care Delivery Experienced Care Worker £200 £200 £7,020 £1,474.20 £1,062.50 £600 £10,556.70 £11,353.68

? £796.98

N Care Delivery Experienced Care Worker £1,000 £1,000 £12,675 £2,661.75 £1,800 £0 £19,136.75 £20,280

<18 months or >10 years £1,143.25

O Care Delivery Experienced Care Worker £800 £500 £9,464 £1,987.44 £7,800 £0 £20,551.44 £31,200

4-5 years £10,648.56

P Care Delivery Experienced Care Worker £450 £500 £15,600 £3,276.00 £1,000 £500 £21,326.00 £21,333.33

2-3 years £7.33

Q Care Delivery Experienced Care Worker £1,500 £325 £12,467 £2,618.07 £2,500 £360 £19,770.07 £113,360

2-3 years £93,589.93

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Net Benefits Table

Organisation Apprentice Type Counterfactual Net Cost of Apprentice

vs Counterfactual Apprentice Cost-Benefit

Counterfactual Cost-Benefit

TOTAL COST-BENEFIT

A Care Delivery Experienced Care Worker -£8,396.22 £17,747.79 £9,351.57 £8,396.22

B Care Delivery Experienced Care Worker £996.28 -£11,148.50 £30,353.78 -£41,503.08

B Business Management NONE £9,066.02 £3,933.98 £0.00 £3,933.98

C Care Delivery Experienced Care Worker -£6,371.45 £11,861.95 £5,490.50 £6,371.45

D Care Delivery

Experienced Care Worker (Activities co-ordinator) -£7,475.26 £43,834.04 £35,736.73 £8,097.31

E Care Delivery Experienced Care Worker £10,342.42 £32,109.89 £42,452.31 -£10,342.42

F Care Delivery Experienced Care Worker -£2,156.00 -£9,193.26 -£11,349.26 £2,156

G Care Delivery Experienced Care Worker -£420.00 £56,404.50 £95,984.50 -£39,500

H Care Delivery Additional Staff Training £0.00 £9,709.44 £9,709.44 0

I

Office based (initially) - new Apprentice recruited to start pathway May 2014 with option to move into care later. NONE £15,800.00 -£15,800.00 £0.00 -£15,800

I Business support - finance, payroll, website Existing internal training pathway £2,200.00 -£19,750.00 -£17,550.00 -£2,200

J Care Delivery (Domiciliary) Other young starter (18+) for diploma pathway £0.00 £3,838.70 £3,838.70 0

J Care Delivery (Residential) Other young starter (18+) for diploma pathway £0.00 £35,365.00 £35,365.00 0

K Care Delivery Alternative diploma pathway £0.00 £11,997.80 £11,997.80 0

L Care Delivery Experienced Care Worker -£11,237.60 £77,188.27 £65,950.67 £11,237.60

M Care Delivery Experienced Care Worker £0.00 -£10,556.70 £796.98 -£11,353.68

N Care Delivery Experienced Care Worker -£8,416.68 -£10,720.07 £1,143.25 -£11,863.32

O Care Delivery Experienced Care Worker £495.51 -£246.95 £10,648.56 -£10,895.51

P Care Delivery Experienced Care Worker -£8,011.00 £8,018.33 £7.33 £8,011.00

Q Care Delivery Experienced Care Worker -£6,073.06 £76,990.99 £93,589.93 -£16,598.94

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Appendix B: Employer Interview Script

Skills For Care Apprenticeship Progression Pathways

Business Survey (January 2014)

Main purpose: To conduct a conversation with the business owner / director /

representative who actually decided to commit their company to the Skills for Care

Apprenticeship Progression Pathway programme, and to understand their motivations

and expectations at this early juncture in the Scheme’s lifetime.

Interview Preparation

Skyblue will carry out a pre-meeting conversation with Jackie Pratt, which will provide all

necessary information about the business participant, their location, the number of Apprentices

they have taken on and intend to take on.

Record Keeping

Date of Interview:

Name of Interviewer:

Contact Information

Name of Respondent:

Job title / position:

Company Name:

Address & Post Code:

Telephone:

Email:

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Company Information – Background and Context Setting

INTERVIEWER NOTE: Q1-4 will to some extent be able to be populated by pre-existing

information. Use these questions as a way of establishing rapport and confirming that

we understand the business we are talking to (so might be phrased as ‘I understand that

your organisation is mainly...is that right?’)

Q1: What is the main activity of your organisation?

Q2: What is the total workforce directly employed by your business (including full,

part-time and other types of worker on employment contracts)?

Total workforce:

Q3: How many of these are Apprentices?

______ existing staff progressing on an apprenticeship

______ new apprentices recruited into the organisation

Q4: Prior to recruiting this cohort of Apprentices, which of these statements best

describes your organisation’s past recruitment of Apprentices:

We have continuously taken on Apprentices in recent years

We have only taken on Apprentices on an ad hoc basis over recent years (not

year on year)

We have not taken on any Apprentices for quite some time

We have never taken on Apprentices before

Something else i.e. if none of the above suitably describe the business behaviour

in respect of previous commitment to Apprentices then please describe here:

Q5: Does your business already formally measure:

Yes No If ‘yes’ please give details:

Productivity of individual members

of staff

The impact of workforce

development on the organisation

Return on investment in workforce

development / staff training

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Motivations for committing to Apprenticeships in Social Care

Q6: Why did you decide to get involved in the Progression Pathways project?

Q6: Why did you decide to take on Apprentices this year?

Q7: How important were the following in helping you make your decision to commit to

Apprenticeships?

Very

imp

ort

ant

Quite

imp

ort

ant

Not very

imp

ort

ant

Not

imp

ort

ant

at

all

Not sure

/

can’t s

ay

The business’ current need for skills and practical

experience that could be provided by Apprentices

The business’ future need for skills and practical experience

that could potentially be provided by Apprentices

The funding available as part of the Progression Pathways

project

The confidence you had in working with your training

provider to place suitable Apprentice candidates

The qualities of Skills for Care staff in giving you confidence

that Apprenticeships would be of benefit to your business

The overall vision and approach of Skills for Care to help

SME employers in the sector grow skills for the future

The ability to offer work opportunities to local people whilst

raising their skills, knowledge, and understanding

Q8: To what extent did Skills for Care influence your decisions about recruiting

Apprentices in the following areas:

To a

gre

at

exte

nt

To s

om

e

exte

nt

Not re

ally

Not at

all

Not sure

/

can’t s

ay

Space for Comments

Decisions about timescales for

recruitment

Decisions about the number of

Apprentices to recruit to meet our

future skills needs

Decisions about which

Apprenticeship frameworks would

add most value to our organisation

Decisions about which training

providers to use to deliver the best

possible quality of training

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Q9: Did you have to make a case for committing to Apprenticeships to colleagues /

your Board / anyone else – and if so what, if anything, did you need to convince

them of prior to committing?

Yes I made the case to others, had to convince them

No, the key decision makers within the organisation were already convinced

No, I was in a position to be able to make the decision on behalf of the organisation

None of the above (please give details)

Expectations and Benefits

Q10: What are your expectations for the Apprentice(s)?

Q11: What return are you seeking from your investment in Apprenticeships?

Q12: What sort of benefits do you anticipate will be derived from the Apprenticeships

for:

a) Your organisation

b) The Apprentice(s) you have taken on

Q13: To date, would you say your expectations have been:

Fully met Partially met Not met at all Too early to tell

Why do you say this?

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Impact

Q14: Has this project had any early impact or positive effect on your organisation yet?

Yes No

Please describe any early impacts e.g. on business practice, business culture, business attitude

towards skills or training, productivity, efficiencies etc:

Q15: Have Apprenticeships had any early impact or positive effect on your organisation

yet?

Yes No

Please describe any early impacts e.g. on business practice, business culture, business attitude

towards skills or training, productivity, efficiencies etc:

Q15: Do you expect that, as your Apprenticeship programme develops, it will impact on

your business in any of the following ways?

Has a

lre

ad

y

imp

acte

d

Very

lik

ely

to im

pact

Qu

ite lik

ely

to im

pact

Wit

hin

wh

at

tim

esca

le?

No

t very

likely

to

imp

act

Defi

nit

ely

wo

n’t

imp

act

Wh

y d

o y

ou

say t

hat?

No

t su

re /

can

’t s

ay

Improved recruitment i.e. the

programme becomes an effective

method of recruiting young people

from your locality to meet your

organisation’s future skills needs

Build a culture of workforce

progression and development

within your organisation

Helping your organisation fill skills

gaps

Helping your organisation

address skills shortages

Helping ensure your organisation

has some continuity of skills as

new Apprentices help replace any

employees that retire or move

elsewhere

Helping develop a more diverse /

younger workforce for the future

Offer opportunities for adult

apprentices to gain new skills and

/ or work experience

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45

Has a

lre

ad

y

imp

acte

d

Very

lik

ely

to im

pact

Qu

ite lik

ely

to im

pact

Wit

hin

wh

at

tim

esca

le?

No

t very

likely

to

imp

act

Defi

nit

ely

wo

n’t

imp

act

Wh

y d

o y

ou

say t

hat?

No

t su

re /

can

’t s

ay

Helping improve your

organisation’s overall profile and

image by demonstrating its

commitment to people from your

locality

Helping your organisation develop

sufficient capacity in the

workforce to increase your

capability to win and deliver

contracts

Reducing the number of reported

incidents / near misses within

your organisation

Increasing the productivity of your

workforce

Improving the quality of your

service to care users

Any other impacts?

___________________________

Q16: Has working with Skills for Care around Apprenticeships allowed you to do something you could not otherwise have done (e.g. has the funding made a difference; has it provided

any added value to how your organisation might have tackled its skills / recruitment needs?)

Q17: Without Skills for Care, how many of your current Apprenticeships would have

happened anyway?

Q18: How many of the Apprenticeships you have planned for the next 3 years do you

think you would happen anyway?

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Future

Q19: At this stage how confident are you that your Apprentices are on course for

securing a full time job at the end of their Apprenticeship with your organisation?

Very confident

Quite Confident

Don’t think this will happen

Too early to tell

Q20: Is there anything else you would like to say about your reasons for taking on

Apprentices, your experience to date, or your hopes for their development at your

business?

Q21: Any feedback about this survey process?

Thank you for your valuable time

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Appendix C: Social Care Apprentice Return on Investment Pro-Forma

Apprenticeship Survey

The Costs and Benefits of Apprentices

For each of the columns below, we are aiming to compare the costs and benefits of a ‘typical’ Apprentice to the alternative (i.e. how you would fill the role currently occupied by an Apprentice / Apprentices if not through Apprenticeships)

If you did not undertake Apprenticeships (either recruiting new Apprentices or training

existing staff), what would you do instead? (Options could, for example, include alternative training

courses, recruiting experienced staff, use of agency workers, or something else)

Apprentice

Alternative worker

Costs

What was the cost of recruiting this person (on average)? (This could include costs of advertising the role, the value of time spent shortlisting and interviewing candidates, any assessment tools you use, etc.)

£ £

What are the costs of induction for this person? £ £

What is this employee’s wage per hour / annual wage? e.g. if you pay the minimum apprentice wage of £2.60 per hour and the apprentice works 37.5 hours per week this is £97.50 per week or £5,070 per year. We will calculate employer’s NI for you so don’t worry about that cost unless it’s easy for you to provide

£ £

What is the estimated annual overhead cost of employing this worker (excluding National Insurance)?

£ £

What is the actual cost to the business of supervisor, mentor, line management time spent associated with this worker? Guidance: If a supervisor on £22k p.a. spends a day a week supporting this worker the cost is £4,400 p.a. If a workplace mentor on £18k also spends a day a week supporting the worker the cost is £3,600 p.a. Add the two figures and you have an estimated annual cost (£8k) Do this for as many people that genuinely support the worker in this way. As above, you don’t need to calculate NI on this – we will do that for you.

£ £

How much do you spend on any direct costs associated with training for this worker on average per year? (e.g. materials, external training consultancy, internal time given to training, anything above and beyond that already paid for by the government/other funders e.g. additional learning and training that are not part of the apprenticeship framework but which as an employer you choose to invest in e.g. an HNC or Foundation Degree)

£ £

Your name

Your role

Your organisation

Your telephone

Your e-mail address

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Benefits and Value

How many hours per week does this employee work in total?

hrs per week hrs per week

What % of the apprentice’s/alternative worker’s time is spent with care users? (i.e. spent working on activities that the business charges service users / for which you receive funding)

% %

How many care users does this employee work with in an average week?

Again on average, how many hours per week do they spend with each care user?

Pro rata, how much does the business receive on average for each care user it supports?

£ £

What would the typical cost to the organisation be of an adverse incident / accident?

£ £

In your view, what is the likelihood of this worker being involved in such an incident / accident?

% %

How long will this worker typically stay with your business?

NB in Years Two and Three we will also begin to explore ideas around increased sales as a

result of having the Apprentice / Apprentices through retention of existing users / new users

coming in. We will explore improvements in quality and reduced incidents in the qualitative

interviews in the first instance, though again these may become elements in this pro-forma.

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Appendix D: Non-Social Care Apprentice Return on Investment Pro-

Forma

Apprenticeship Survey

The Costs and Benefits of Apprentices

For each of the columns below, we are aiming to compare the costs and benefits of a ‘typical’ Apprentice to the alternative (i.e. how you would fill the role currently occupied by an Apprentice / Apprentices if not through Apprenticeships)

If you did not undertake Apprenticeships (either recruiting new Apprentices or training

existing staff), what would you do instead? (Options could, for example, include alternative training

courses, recruiting experienced staff, use of agency workers, or something else)

Apprentice

Alternative worker

Costs

What was the cost of recruiting this person (on average)? (This could include costs of advertising the role, the value of time spent shortlisting and interviewing candidates, any assessment tools you use, etc.)

£ £

What are the costs of induction for this person? £ £

What is this employee’s wage per hour / annual wage? e.g. if you pay the minimum apprentice wage of £2.60 per hour and the apprentice works 37.5 hours per week this is £97.50 per week or £5,070 per year. We will calculate employer’s NI for you so don’t worry about that cost unless it’s easy for you to provide

£ £

What is the estimated annual overhead cost of employing this worker (excluding National Insurance)?

£ £

What is the actual cost to the business of supervisor, mentor, line management time spent associated with this worker? Guidance: If a supervisor on £22k p.a. spends a day a week supporting this worker the cost is £4,400 p.a. If a workplace mentor on £18k also spends a day a week supporting the worker the cost is £3,600 p.a. Add the two figures and you have an estimated annual cost (£8k) Do this for as many people that genuinely support the worker in this way. As above, you don’t need to calculate NI on this – we will do that for you.

£ £

How much do you spend on any direct costs associated with training for this worker on average per year? (e.g. materials, external training consultancy, internal time given to training, anything above and beyond that already paid for by the government/other funders e.g. additional learning and training that are not part of the apprenticeship framework but which as an employer you choose to invest in e.g. an HNC or Foundation Degree)

£ £

Your name

Your role

Your organisation

Your telephone

Your e-mail address

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Benefits and Value

How many hours per week does this employee work in total?

hrs per week hrs per week

What % of the apprentice’s/alternative worker’s time is ‘right first time’? (i.e. does not require any further intervention to achieve the standard required by the organisation)

% %

What is the +/- change in productivity in your view between the Apprentice and the Alternative worker? (i.e. how much more / less work does the Apprentice get done in a typical week than the alternative?)

How long will this worker typically stay with your business?

S

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Skills for Care

West Gate

6 Grace Street

Leeds

LS1 2RP

Telephone: 0113 245 1716

Email: [email protected]

Web: www.skillsforcare.org.uk