Progress Magazine March 2011

March 2011

Vol. 32 Issue 3

Modchamber.org

Modesto Chamber of Commerce

Ribbon CuttingsWork In ProgressNew Members

Cover Photo by Studio Warner

progress

Warden’s:The Chamber Member of the Year

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Cover Story

Community Development

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PROGRESS MAGAZINE1114 J Street • Modesto, CA 95354(209) 577-5757 • (209) 571-6480 • Fax (209) 577-2673www.modchamber.org • [email protected]

BoArD of DireCtorSChairmanRalph Curtis, Curtis Legal GroupChairman ElectDavid Gianelli, Gianelli & AssociatesImmediate Past ChairmanKathy Halsey, Individual MemberVice Chairman FinanceDennis Wann, Tim Colbert & Associates, Inc.Vice Chairman of External AffairsCecil Russell, Individual MemberVice Chairman of Internal AffairsEric Benson, JS West & Company

DirectorsLynn Dickerson, Gallo Center for the Arts Dan Garcia, Tri Counties BankPat Gillum, Pat Gillum, CPADavid Halvorson, American ChevroletDoug Johnson, Reach Business SystemsNeal Khatri, Best Western Khatri PropertiesCraig Lewis, Prudential California RealtySharon Likely, Kaiser PermanenteMike Moradian, Peace of Mind Home InspectionsBill Moreno, Fire 2 WireRon Owen, Bank of the WestSuzy Powell, Individual MemberChris Ricci, Chris Ricci PresentsJeremiah Williams, Oak Crafts by Jeremiah

Ex-OfficioBill Bassitt, The AllianceGeorge Boodrookas, Modesto Junior CollegeKeith Boggs, Leadership ModestoDavid Boring, Never Boring Design AssociatesGreg Nyhoff, City of Modesto

Chamber StaffCecil Russell, President/[email protected] Dodge, Administrative [email protected] Novotny, [email protected] Gruendeman, Membership Sales [email protected] Facanha, Special Events [email protected] Meagan Lopez, Administrative [email protected] About Progress...Postmaster: Send address changes to: PROGRESS, P.O. Box844, Modesto, CA 95353. Editorial opinions are not necessarily those of the Board of Directors or members of the Modesto Chamber of Com-merce. Chamber members may submit news by contacting: Progress Editor, email [email protected], P.O. Box 844, Modesto, CA 95353, (209) 577-5757, fax (209) 577-2673. Inquiries about ad rates, please contact Kristin Bowker at (209) 526-9136. Deadline is the 10th of each month for news and advertisements for the following month’s publication (news published at the discretion of the Editor on a first come, first served, space available basis).

PublisherModesto Chamber of Commerce(209) 577-5757 • [email protected] DesignNever Boring Design Associates(209) 526-9136 • www.neverboring.com

PrinterParks Printing(209) 576-2568 • [email protected]

DistributionParks Printing(209) 576-2568

Advertising SalesKristin BowkerNever Boring Design Associates(209) 526-9136 • [email protected]

Modesto Chamber of Commerce Mission StatementTo promote the region’s economic strengths and vitality; identify and promote services that are valuable to our members; advocate for public policy that is advantageous to the business community; and fully partici-pate and partner in activities to improve quality of life.

On the coverWarden’s: Chamber Member of the YearJerry Warden and Jennifer VissPhoto by Studio Warner

Come one, come all! Become an Ambassador and meet the community business leaders. As a volunteer Ambassador for the Chamber, the monthly activities include meeting once a month, visiting an average of eight businesses per month, attending networking events, participating on committees, and having fun. Ambassadors are energetic, outgoing and interested in what goes on in Modesto. Community involvement is a great way to give back and connect with others. So stop by the Chamber, meet the staff, look at the different opportunities for volunteers, pick up an application, and attend a meeting! I hope to see some new faces soon – Linda Curtis, Kelly Services (209) 577-4777 P

6

97th Annual Dinner 8Leadership Modesto 10 Awards and Achievements 12Announcements 13

People On the Move 14Work In Progress 17New Member Profiles 18 Land of Opportunity 21

Business Before and After Hours 19New Chamber Members 19Chamber Calendar 22

Linda Curtis

AmBASSADor Corner


4 Modesto Chamber of Commerce Progress

ChAirmAn’S Corner

leADerShip

Ralph Curtis

Board of Directors - Bill Bassitt, Keith Boggs, George Boodrookas, David Boring, Greg Nyhoff, David Halvorson, Eric Benson, Craig Lewis, Lynn Dickerson, Cecil Russell, Suzy Powell, Kathy Halsey, Chris Ricci, Pat Gillum, Doug Johnson, Neal Khatri, Bill Moreno, Ron Owen, Jeremiah Williams, At podium – Ralph Curtis

“In a progressive country, change is constant...change...is inevitable.” ----Benjamin Disraeli Welcome to change at the Modesto Chamber of Commerce. I certainly want to thank Joy Madison for her

contributions to the Chamber during her years as Chief Executive Officer and wish her all the best in her future endeavors. And, I want to welcome Cecil Russell, who will be serving as our new CEO. Cecil comes to us after a career at Save Mart where he was a Vice President. He has strong Chamber ties that go back years to when he was a member of the Board of Directors and then Chairman of the Board . During the year he was Chairman, Cecil handled the transition to new CEO Gary Plumber, so he is well versed on the challenges involved in such change. I am looking forward to the Chamber benefitting from some of the good ideas Cecil is going to bring to the table. The Chamber Board of Directors is also undergoing some changes. We recently had a Saturday morning session to discuss organization and goals. It was exciting to hear some of the fresh ideas and comments made by the Board members. The simple fact that we all spent several hours together discussing Chamber business was a positive start to this new Board year.

The Board is going to be organized this year around four Vice-Chairpersons. The Vice-Chair of External Operations will be responsible for reaching out to other community organizations (and beyond) to spread the message of the Chamber and to better coordinate efforts to work together to address community priorities.

The Vice-Chair of Internal Operations will be responsible for overseeing the internal workings and operations of the Chamber, such as personnel, budget and our website. The Vice-Chair of Events and Special Projects will be responsible for overseeing all of the significant events put on by the Chamber during the course of the year with the goal of making each of them as successful and significant as possible. Finally, the Vice-Chair of Member Relations will see to it that members are receiving value for their memberships. Each of the Vice-Chairs will be assisted by several other Board members. The goal is to have an active, involved Board of Directors that will make the Chamber a significant force in the community on behalf of business. Finally, we are looking for the support and participation of all our members because everyone can do something to make our community better. Each member can start by, wherever possible, buying local and patronizing a Chamber member. Let’s make this a good year for Modesto! P

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n January 28th, Modesto Chamber of Commerce members gathered together for the 97th time to celebrate the outstanding achievements by individuals

and businesses in the Modesto area over the past year. Many awards were given that evening, but the night’s most prestigious award, the Chamber Member of the Year, went to a company that has been a key part of the local business world for more than 40 years – Warden’s.

Warden’s was founded by Jerry Warden in 1965. At the time, Warden was a 24-year-old college student and a father to be, and he had a vision of building a company that supplied local businesses with office supplies. Warden, who attended California State University, Stanislaus, would make sales calls throughout Modesto and Riverbank on his way to school, make stops in Turlock in between classes, and then head west to Patterson and Newman towards the end of the day. Even while trying to manage a new business, attending to his studies and his growing family, Warden was able to make a name for himself as a personable salesman who could provide a solid relationship as well as pens and pencils. “People could buy my products from anywhere,” he says, “But they could only buy me from one place.”In the years that followed, Warden’s grew from a one-man operation to a successful business with close to 40 employees. The company

has diversified, and in addition to selling office supplies, Warden’s also sells office furniture, has an in-house delivery division, provides moving services, and operates an outlet center for used and discounted furniture. Warden notes that the company’s evolution came as a result of observing the needs of their clientele, and finding a way to address those needs. “Every aspect of the business has grown out of the needs of the community,” he says. “We try to meet those needs as best we can.”

Now, almost half a century later, Warden’s has become a staple in the community. In an age where big box stores can stifle the ambitions of small businesses, especially in the context of a sour economy, Warden’s is not only still here, but it is actually growing and expanding. It has become a symbol of resilience and an inspiration to many other local businesses.

While there are many reasons for Warden’s success, the single most important reason is the commitment to building solid connections with customers that Warden started with in 1965 is still the company’s guiding principle. Warden’s desires to treat every customer with the utmost level of respect, which is something customers will never stop appreciating. “We pride ourselves on doing what we say we’re going to do,” says Joe Cunningham, Vice President of the company’s

OWritten by Matthew Andrews, Photos by Studio Warner

6


Evan Porges, David Gianelli, Jerry Warden, Jennifer Viss and Norm Porges

MAR 2011 7

Cover Story

Furniture Division. “We don’t try to oversell, we just say what we’re going to do and then do it with genuineness and integrity.”

“Some might call it customer service, but we like to think of it as being relationship-driven versus product-driven.” He continues, “People still like to buy from people.”

This dedication to good customer service is a natural outpouring of another one of the company’s guiding principles – to ensure that employees are happy and well-treated. The average tenure for a Warden’s employee is 10 years, meaning that the company’s 40 employees bring a combined total of 400 years of experience to the table. “I think that says something,” says Warden, “it means we must be doing something right.”

Warden adds that treating the employees with respect and kindness creates a happier work force, which in turn translates into a happier customer base. It also offers customers a level of consistency, knowing they can reach out to the same people who have been helping them for years.

Warden’s also believes that building relationships is not isolated to respectful business transactions, but rather it is a part of all of the company’s interactions with the community. For this reason, Warden’s has been an active leader in promoting local businesses and developing leaders within the community.

One of the biggest causes championed by Warden’s is the idea that local dollars should be kept local through the patronage of local businesses. As a local business that has held its own in competition with out-of-town chain stores, Warden’s has truly benefited from the support of the community, and they seek to have that support transferred to other regional businesses. “It’s such a necessity for us to keep our jobs and dollars here locally,” says Chief Operations Officer, Jennifer Viss. “We really support one another when we do that.”

For Warden, buying local is not just a good idea, but vital to the health of the local economy. As citizens of a community, he explains, people have an obligation to build the community up and support one another. “This is the community that we live in,” he says, “it’s

“It’s such a necessity for us to keep our

jobs and dollars here locally, we really

support one another when we do that.”

— Chief Operations Officer, Jennifer Viss


incredibly important to keep our money within the community. It’s just the right thing to do.”

Warden’s also seeks to strengthen the local community through the development of new leaders in the business and civic worlds, particularly through the Chamber ’s Leadership Modesto program. Cunningham was the first Warden’s employee to participate in the program in 2001, and since then the company has had half a dozen graduates and one employee is currently enrolled. Furthermore, one of the graduates is now a member of the program’s steering committee, and Warden’s now has an active part in developing the curriculum that will build future leaders in the community.

As recipients of the 2010 Chamber Member of the Year Award, Warden’s employees are both overjoyed at the recognition of their decades of hard work and support for the community, and humbled by their selection over the many other outstanding businesses in the area. “It’s quite the honor. There are a lot of deserving candidates,” says Cunningham. “We want to really thank our employees for earning this. It’s not the management that earned this award, but everyone working together. It takes a team to make this work.” P

Jennifer Viss, Jerry Warden and Joe Cunningham

Distinguished Service AwardCory Warner, Studio WarnerWith XXXX

Robert J. Cardoza AwardAwarded to Jeff Grover, Solecon Industrial Contractors with Curtis Grant, Joan Cardoza, Elaine Grover, Ralph Curtis, Curtis Legal Group

Ambassador of the YearAwarded to Linda Curtis, Kelly Services, Inc. with Pat Gillum, Pam Gillum, CPA; Doug Johnson, Reach Business Solutions

Small Business of the YearAwarded to Jeff Burrow and Jason Gordo, Valley Wealth with Neil Khatri, Best Western, Khatri Properties; Laura and Jay Ward, Ward Promotional Marketing Solutions

Distinguished Service AwardAwarded to Cory Warner, Studio Warnerwith Mike Nash, Mo-Cal Office Solutions; Lynn Dickerson, Gallo Center for the Arts

Modesto Chamber of Commerce 97th Annual Dinner

Elected OfficialsCongressman Dennis Cardoza, Supervisor Dick Monteith, Supervisor Vito Chiesa, City of Modesto Vice Mayor Brad Hawn, Modesto City Schools Trustee Steve Grenbeaux, Bob Phelan representing Assemblyman Tom Berryhill, John Freeman representing Assemblyman Bill Berryhill, Stanislaus County Assessor David Cogdill, Supervisor Bill O’Brien, Council Member Stephanie Burnside, Mayor Jim Ridenour, At podium Joy MadisonCongressman Dennis Cardoza

Nonprofit of the YearAwarded to Modesto Symphony Orchestra Association Cathy Mendoza, Lauren Bennett, Kelly McMurray, Lesley Sabol, with Keith Boggs, Stanislaus County Chief Executive Office; Sylvester Aguilar, Bank of the West; Craig Lewis, Prudential CA Realty

Excellence in EducationAwarded to Stanislaus Military AcademyFred Bigler, Director of Community Support Services; Cindy Young, Interim Division Director, Career, Charter & Alternative Education; Alberto Velarde, Principal, John B. Allard Community School with Betty Earle, President Elect, Sunrise Rotary; Sylvester Aguilar, Bank of the West

Welcome Team of the YearAwarded to Jerri Reed, The DoubleTree Hotel with Mark Buckley, Farmers Insurance; Eric Benson, JS West

Thank You to our Event Sponsors

Presenting Sponsors Gianelli & AssociatesKaiser Permanente

Award SponsorsEvergreen Nursing & Rehabilitation Care Center

America’s Chimney Sweep

Floral SponsorDoctors Medical Center

Wine Sponsor

Gallo Sales Company

A/V SponsorATV Video Center, Inc.

Décor Sponsor

JCD Atmospheric Studios, Inc.

Video Never Boring Design

Color Guard

Stanislaus Military Academy

Stanislaus Military Academy



leADerShip moDeSto

Healthcare was the focus of the Leadership Modesto class in January. The class spent the day learning the many aspects of healthcare and it’s direct impact on our local community.

The day’s agenda included visits and tours of two of Modesto’s major hospitals. The day started off at Memorial Medical Center. There the LEMO students heard an overview of Health Care Reform and the Hospital as a business from Memorial Medical Center’s Chief Executive Officer, James Conforti.

During a behind the scenes tour, students gowned up and visited Memorial’s operating rooms, the new server room (which supports the eletronic health record implementation) and received an up close view of Memorial’s medical transport, the Medi-Flight Helicopter. Finally, the students met in the Hospital’s board room where they enjoyed lunch.

The next stop for the LEMO class was a visit to Doctors Medical Center. Registered Nurse, Karen Hall spoke about Palliative Medicine, a form of medical care that focuses on reducing the severity of disease symptoms, rather than striving to provide a cure. Afterwards, the students took a short break before they toured the facility. After the tour, the students heard from Dr. Peter Brokerick who spoke about the Central Valley Consortium for Medical Education.

The day induced an abundance of positive feedback from the LEMO students. Students appreciated being exposed to different perspectives at each facility and valued how passionate about healthcare all of the presentations were.

“Memorial Medical Center has been a proud sponsor of the Chamber’s Leadership Modesto program for many years, and we have sent many participants through the program. We love having the opportunity to share information about our business with LEMO participants each year.” ~ James Conforti ~

The Modesto Chamber of Commerce and it’s Leadership class of 2011 would like to extend a special thank you to Memorial Medical Center for sponsoring the continental breakfast, as well as their gracious gift of lunch. P

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AwArDS AnD AChievementS

Modesto’s Storer Transportation Service recently received a prestigious STAR — Safe Transportation Achievement Recognition — safety award from the California Highway Patrol. Storer was chosen in the over 25 buses (large fleet) category. Storer was singled out for its 58 years in business and passing 84 consecutive CHP inspections in Tour Bus, School Bus and General Public Paratransit Vehicle operations. The CHP selected Storer, the oldest school bus contractor in the state, as an award recipient for its top-rated maintenance program, record keeping, safe drivers and clean accident record. Prior to their recent STAR award the company was awarded two national safety awards. The Safety Leader of the Year Award from United Motor Coach Association in 2007, and a second National Safety Award in 2009 from the International Motor Coach Group. “Since 1952, we at Storer Transportation have and will continue the proud tradition of offering unprecedented service where safety is never compromised,” said Donald Storer, President and Chief Executive Officer. “Our safety record is no accident. It’s very special for us to be the first recipient of this award (STAR) in the State of California.”


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Candlewood Suites has been named Turlock Journal’s, “Readers Choice Award for 2010”. Spacious studios, full kitchen, 24-hour free laundry facilities, and gym are just a few of the amenities that Candlewood Suites has to offer. We are unique to this area, and the response from the community has been wonderful. Candlewood Suites offers daily, weekly and monthly rates to accommodate corporate executives, displaced homeowners, contractors, and permanent residence. If you have pets they are welcome also. For more information call (209) 250-1501. P

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MAR 2011 13


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“Oak Valley delivers – first-class service,

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– Hamilton & Company, LLP, CPAs, Modesto

The Modesto Chamber of Commerce announces its 16th annual Ag Aware Luncheon, April 7, 2011 at the S.O.S. Club in Modesto. Featured keynote speaker is Modesto City Schools teacher, Roger Dixon. In addition, two representatives from the FFA program will be on hand to speak about their FFA experience.

Since its inception sixteen years ago, the Luncheon has raised more than $110,000, benefitting FFA programs offered through Modesto City Schools. FFA students and programs benefit from new equipment purchases and funding for travel to state and national leadership activities. Ag Aware also serves to educate and inform the local business community on current agricultural issues.

Tickets for Ag Aware are $25 per person, and are available for advance purchase at the Modesto Chamber of Commerce office at 1114 J Street, Modesto, or at the door the day of the event. New sponsorship packages including table sponsorships, are available. Call the Chamber for details, (209) 577-5757. P

Ag AwAre lunCheonPlanned for Apri l 7 AnnounCementS

Benchmark Commercial Real Estate Services has moved to a new office at 1031 15th Street, Suite 4. The location will allow the company to continue meeting the needs of their commercial real estate clients. Benchmark is one of the most active commercial real estate brokerage firms in the region. The team specializes in bank-owned commercial properties, tenant representation, and property management. In 2010 the company grew to capacity at their old location. Now in the new location, the company is poised to continue growing to meet client needs. For more information please call (209) 529-4425

Howard Training Center invites you to its third annual Spaghetti Feed on Sunday, March 27, 2011 at Witmer Hall, 1424 Stonum Road, Modesto. Enjoy delicious spaghetti and an afternoon of family fun! Doors open at 1 p.m., dinner begins at 2 p.m. Tickets are $10 for adults and $5 for children 10 and under. Proceeds benefit Howard Training Center’s Meals on Wheels Program to provide daily nutritious meals for over 1,000 seniors in Stanislaus County. For tickets, call (209) 593-5611.

Oak Valley Community Bank announced plans to open a new branch at 3508 McHenry Avenue on the corner of McHenry and Sylvan. The branch will be Oak Valley’s third in Modesto, and is expected to open by April 2011. The branch will feature two drive-up lanes, a drive-up ATM, and a walk-up ATM. Hours will be Monday-Thursday from 9:00 a.m. to 5:00 p.m., Friday from 9:00 a.m. to 6:00 p.m., and Saturday from 9:00 a.m. to 1:00 p.m. Drive-up service begins at 8:30 a.m on weekdays.

Oak Valley Community Bank recently announced plans to open a new branch in Manteca at 191 W. North Street, near the intersection of North and Main. The branch is expected to open in May/June 2011 and will initially be open Monday through Thursday from 9:00 a.m. to 5:00 p.m., and Friday from 9:00 a.m. to 6:00 p.m. P



people on the move

Arata, Swingle, Sodhi & Van Egmond, A Professional Law Corporation, is pleased to announce Amanda J. Heitlinger as the firm’s newest Associate Attorney. Amanda recently graduated from the University of Arizona James E. Rogers College of Law where she focused her studies on civil litigation and family law. Amanda

previously worked as a law clerk for the Honorable Judge Carmine Cornelio at the Pima County Superior Court in Tucson, Arizona. Amanda also worked for the University’s Child and Family Law Advocacy Clinic providing pro bono legal services to underprivileged children and families in southern Arizona. Contact Amanda at (209) 522-2211. www.Arata-law.com.

Candlewood Suites in Turlock General Manager Jolene Saldivar, announced the hotels new sales team. Canan Hasen has been chosen as Director of Sales. We basically stole her from one of our sister properties in Folsom. Canan started with our parent company in May 2010. With over 10 years of experience in the hospitality and travel

industry. Canan has established herself as a resourceful, educated, and a hard working leader. Patty Sykes was announced as the new Sales

Manager. Patty has lived in the the Central Valley for years. With degrees in real estate and business, Patty comes to us with a diverse job history from real estate, to corporate, to government. Although Patty has never worked in hospitality, she seems connected to the community and has the ability to make our guests feel at home. Our sales team

focuses on reaching out to the community, streamlining the reservation process, and guaranteeing guest satisfaction. Candlewood Suites (209) 250-1501, our sales team is ready to assist you.

Central Valley Community Bank is proud to announce that Ramina Ushana and her staff are serving the Modesto community in their new full-service Modesto office. Ramina comes to the bank with over 30 years of banking background. She has been an Ambassador for Modesto Chamber of Commerce and has received the honor of being Chamber Ambassador

of the Year, two years running. Ramina and her team welcome you to stop by at 300 Banner Court, Suite 2, Modesto, CA 95357, contact them at (209) 576-1402 option 3, or [email protected]. P


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preSiDent’S CluBCirCle of influenCeplAtinum levelKaiser PermanenteSave Mart Supermarkets

DiAmonD levelBank of the WestCapax-Giddings, Corby, Hynes, Inc.Doctors Behavioral Health Center-DMCDoctors Medical Center-DMCFrito-Lay Company, Inc.Pacific Southwest ContainerRomo & AssociatesWalmart

golD levelCoca-Cola Bottling Company, Inc.Costco WholesaleDoubleTree HotelEvergreen Nursing & Rehabilitation Care CenterFoster Farms DairyJC Penney CompanyMemorial Medical CenterThe Modesto BeeModesto Irrigation DistrictModesto Nuts Professional BaseballPost Foods, LLCRACOR, Division of Parker Hannifin CorporationSysco Food ServicesTaco Bell

Silver level5.11 Tactical, Inc.AAAAAA Locating, Inc.AT&TAcme Construction Company, Inc.Ambeck Mortgage AssociatesAmerican ChevroletAmerican Medical ResponseApplegate Johnston, Inc.Aramark Uniform ServicesAtherton & AssociatesBJ’s Restaurant & BrewhouseBasic Resources, Inc.Brandman University, Part of Chapman UniversityBrown, Fink, Boyce & Astle, LLPBunge OilsCalifornia State University, StanislausCandlewood SuitesCentral Valley AutomotiveCentral Valley Chrysler, Jeep, DodgeCentral Valley Nissan Central Valley Volkswagen Hyundai Central Valley Medical GroupChildren’s Hospital Central CaliforniaChildren’s Hospital & Research Center-OaklandChukchansi Gold Resort & CasinoCitibankClark Pest ControlComcastConstruction Management CorporationCourtyard by MarriottCovenant Village of TurlockCurtis Legal Group

Damrell, Nelson, Schrimp, Pallios, Pacher & SilvaDel Monte Plant #1Delta Sierra BeverageDirectLine Technologies, Inc.English Oaks Nursing & Rehabilitation HospitalExternal Resources Inc.F & M BankGalletto RistoranteGeorgia-PacificGianelli & AssociatesGilton Solid Waste Management, Inc.Great Valley CenterGrimbleby Coleman CPAs, Inc.Grover Landscape Services, Inc.Harris Moran Seed CompanyHeald CollegeI.J. Larsen Pumps, Inc.Infiniti of ModestoInstitute of TechnologyInternational Paper CompanyITT Technical InstituteJS West & CompanyKaplan CollegeMagnum Boots USAMcHenry Medical Group, Inc.Mercer FoodsMocse Credit UnionModesto Commerce BankModesto ToyotaMraz, Amerine & AssociatesNestle USAOak Valley Community BankO’Brien’s Market, Inc.OLAM Spices & Vegetables, Inc.Oldcastle GlassPacific Gas & Electric CompanyPanelized Structures, Inc.Pepsi-Cola Bottling GroupPlastipak Packaging Prime Shine Car WashRabobankRaley’sRizo-Lopez Foods Inc.San Joaquin Valley CollegeSeven Up Bottling CorporationSolecon Industrial ContractorsSolid Networks, Inc.SpringHill Suites by MarriottStanislaus Food Products CompanyStanislaus Surgical HospitalStantec ConsultingStorer CoachwaysSutter Gould Medical FoundationTurlock Irrigation DistrictUS Bank (Modesto Main)Valley Bio Energy, LLCValley First Credit UnionValley Lexus-BMWVersa Cold Logistics ServicesW.H. Breshears, Inc.Warden’s Office Products CenterWarden’s Office Furniture OutletWells Fargo BankWinton, Ireland, Strom & Green Insurance AgencyYosemite Meat Company, Inc.

MAR 2011 17

J.M. Equipment Company began selling

farm equipment to Central Valley farmers in

1936. Today, the Manteca-based company

is one of the premier

providers of tractors,

forklifts, and other types of

farm equipment between

Sacramento and Fresno.

When asked why the company

has been so successful, CFO

Vincent Victorine talks about

a number of factors, including

smart business practices

and competitive pricing.

However, he cites a tireless

dedication to customer

service as the foremost reason

for the company’s status in the

industry. “Solving our customers’ problems is

our first priority,” he says, “it’s our mantra.”

Good customer service is something that

J.M. Equipment Company has practiced and

preached since day one. Victorine explains

that in an industry where customers have a

range of choices regarding where to buy similar

farm equipment, it is necessary to establish

relationships with and truly care about the

customer. That is ultimately what sets one

business apart from another.

“Everyone can sell the same

forklift, or the same tractor,”

he says. “But the quality of

service is where the telling

story is. Our actions speak

louder than words.”

Victorine says that this

commitment to building

connections has resulted

in a number of long-term

relationships with customers. He

notes that repeat customers

account for roughly 80% of the

company’s business.

In addition to building relationships as a

business, J.M. Equipment Company also

strives to build relationships as a consumer.

Victorine makes an effort to ensure that much

of the company’s expenditures go to local

vendors and other businesses in order to

keep dollars circulating locally. “We strongly

believe that you need to buy local to stay

local,” he explains.

J .m. equipment CompAny putS CuStomerS firSt

SerVICe When You neeD IT(Courtesy of never Boring Design Associates)

Customer service is a crucial component of your

marketing plan. No matter how effective, concise,

flashy, or well-executed your advertising and marketing

campaigns are - their effectiveness is null if your staff is

alienating clients with poor customer service.

Here are a few simple tips that will make a big difference:

• “May I place you on hold?” - don’t drop your clients in

the hold abyss before they’ve had the opportunity to say

it’s okay to do so.

• Greetings! - a smile and a simple “hello” go a long

way toward building good customer rapport. Brownie

points for face and name recognition!

• Follow through - nothing will kill a sale faster than the

failure to follow up when you say you will.

MoDeSTo MeAnS BuSIneSSThe Chamber stands by this statement.

We practice it on a daily basis. As an organization, we

use Chamber Members exclusively. We hope we can

‘count on you’ to practice using Chamber Members to

meet all of your business needs. You can find new and

current members online at www.modchamber.org, or

through our 2011 directory at

www.villageprofile.com/california/modesto.

Progress Magazine is the voice of the Modesto

Chamber of Commerce, and the leading business

publication in Stanislaus County. For more information

or advertising info call (209) 526-9136

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ADVERTISING I GRAPHIC DESIGN I WEB DESIGN I MARKETING I FILM & MULTIMEDIA I COMMERCIAL SIGNS

This story can also be found at www.modbee.com/workinprogress

““..The quality of

service is where

the telling story

is. our actions

speak louder

than words.”

”-CFO Vincent Victorine

Work InModesto Chamber of Commerce

Progressa series spotlighting some of our area’s most innovative and successful companies



Celebrating50 Years

Of Quality CareevergreenNursing & Rehabilitation Care Center

209.577.10552030 Evergreen Ave. Modesto, CA 95350 www.evergreencare.comFax: 209. 550. 3615

Engaged in your Care and your Life

* Registered Nurses 24/7 * Long Term and Short Term Quality Care* 175 Bed Facility* Pleasant Environment* Inviting and Stimulating Social Activities* Physical Therapy, Occupational Therapy, Speech Therapy and Respiratory Therapy* Specialty Dining Menus

* Pharmaceutical Services * Intravenous Therapy * Incontinence Service* Wound and Skin Care* Medicare Part A/B, Medi-Cal Other Insurances Welcome* Family Owned and Operated for 50 Years

Employer Network LLC Whether you’re a small start-up, or a large established company, Employer Network can help you effectively manage your employees. We offer a complete Human Capital Management Solution, including: payroll, human resources and time & labor management, all in a single platform we call Onepoint. We think Onepoint is the most robust payroll service solution available. We also offer COBRA, FSA plans, Pay-2-Pay Workers Compensation, tax credit processing and background screening. Take payroll to the next level! Call Employer Network and see what you’ve been missing. (209) 599-9341

Gir l Scouts– Experience the world of Girl Scouting and make the difference in a young girl’s life! Girl Scouts Heart of Central California serves nearly 29,000 girls and 10,000 volunteers in over 18 counties. We are committed to our mission, “To build girls of courage, confidence and character, who make the world a better place.” This can only be accomplished with the help of amazing volunteers like you, so pick up the phone and call today to find out how you can help. Contact 800-834-9899 or visit www.girscoutshcc.org.

new memBer profileS

Mustard Seed Cater ing Company , in business for over 18 years, has expanded to better serve the Modesto area. We are an onsite catering company that services a full menu and specializes in personalized menus, elegant hors devours and exquisite box lunches. Each item is created to compliment your budget and occasion. We will happily provide servers and arrange all necessary party rentals to help complete your party’s ambiance. For an event consultation, contact Shauna Petersen at (209) 277-0931, email [email protected] or on the web at mustardseedcateringco.com!

New York Life Insurance Company is the largest mutual life insurer in the U.S., with more than 160 years of service to its policy owners. The company has over $265 billion in assets and is AAA rated. Licensed agent Heidi Howell is pleased to assist with your financial goals, including life insurance, long-term care, lifetime income, college funding, mortgage protection and retirement planning. “Please contact me for a quick overview of who we are and how we help people,” Heidi says. Contact Heidi at (209) 550-0544 or [email protected]. P

Manteca 209-522-3271 • Sacramento 916-372-0707 • Fresno 559-233-0187 • Patterson 209-892-6294

“Equipment for Agriculture and Industry”

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MAR 2011 19

Since 1938 Mitchell’s Modesto Harley-Davidson has been exceeding the needs of the Northern California Harley-Davidson enthusiasts through a long standing commitment to building a strong relationship with our community.

Mitchell’s Harley-Davidson500 N. Carpenter Road Modesto, CA 95351(209) 522-1061

University of Phoenix is an institution that has grown from an upstart in 1976 to becoming today’s largest private university in North America. Students study at more than 200 locations, as well as through online programs available in most countries around the world.

University of Phoenix5330 Pirrone RoadSalida, CA 95368(209) 858-6985

february business befOre hOursHosted by: University of Phoenix

february business after hOursHosted by: Mitchell’s Harley-Davidson

BuSineSS Before AnDAfter hourS

Wine Provided By:

CoffeeProvided By:

University of Phoenix staff Mitchell’s Harley-Davidson staff

new ChAmBer memBerS


employer network llCrosemarie Wilson(209) 599-9341 ph(209) 924-4303 [email protected] Services

lAw offiCe of ruBen villAloBoSruben Villalobos900 G Street, Suite 300, Modesto, CA 95354(209) 543-2602 ph(209) 529-1116 [email protected]

mASter SuiteSSylvia hines7797 N. First Street, #449, Fresno, CA 93720(559) 299-9860 ph(559) 746-7222 [email protected] Housing/Relocation Specialists

moDeSto ACADemy ofmuSiC & DeSignPam Tallman5428 Pirrone Road, Salida, CA 95368(209) 545-6872 [email protected]

muStArD SeeD CAteringShauna Petersen900 N. Broadway Avenue, Turlock, CA 95380(209) 277-0931 ph(209) 545-1599 faxshaunapetersen@sbcglobal.netwww.mustardseedcateringco.comCaterers

new york life inSurAnCe CompAnyheidi howellPO Box 1112 Modesto, CA 95353(209) 550-0544 ph(209) 550-0545 [email protected] – Life / Disability / Health

plAStipAk pACkAgingAndrew hobbs4324 Leckron Road, Modesto, CA 95357(209) 549-3512 ph(209) 572-5093 [email protected] – Contractor

SAfewAy, inC.Bob Shroyer1901 McHenry Avenue, Modesto, CA 95350(209) 571-6280 ph(209) 571-6284 faxwww.safeway.comGrocer – Retail

SierrA StorAge/e-wASte/BuDget truCk rentAlSMadalynn Panelle rodriguez1736 Herndon Road, Ceres, CA 95307(209) 537-4310 ph(209) 537-6029 [email protected] – Self Service

StAniSlAuS ArtS CounCilGrace Leiberman509 13th Street, Suite 3, Modesto, CA 95354(209) 558-8628 ph(209) 558-8739 [email protected] Organizations Galleries & Agencies

StAniSlAuS literACy CenterKaren Williams1224 I Street, Modesto, CA 95354(209) 522-0656 ph(209) 522-0658 [email protected] Service Organizations

wAterforD irrigAtion Supply, inC.ron nydam12500 Bentley Street, Waterford, CA 95386(209) 874-1386 ph(209) 874-1381 [email protected] Agriculture


UNO. WAY DEEPER THAN PIZZA

WANT A FREE APPETIZER?Get yours at:

insidersclub.unos.com1533 Oakdale Rd. Modesto

(209) 521-8667

MAR 2011 21


Prime Shine Express presents:

LAND OF OPPORTUNITY

Prime Shine Express is proud to present The Land of Opportunity. Each month this series provides a forum in which to showcase the entrepreneurial

achievements of a Stanislaus County business owner. Prime Shine Express is proud to recognize the entrepreneur’s ability to overcome obstacles and to honor

their successes in their industry and in the community.

...a series spotlighting entrepreneurial achievement LAND OF OPPORTUNITY

Tom Arnold OwnerAppetéz RestaurantBuddy’s Pub and BBQ

Please give me a brief overview about your company’s history. My wife Dorene and I founded Appetéz in 1997 and we chose our current location because of its central location in Modesto. I founded Appetéz upon moving to Modesto from the Bay Area in search of opening my own

restaurant. I worked with and consulted with several companies to learn the area. I then decided to make the leap of faith and open my

own restaurant.

Our products and services have always been a work in progress. From our atmosphere to our offerings, Appetéz continues to develop what

we believe the community desires. Our services include café dining, banquet room, catering, Traveling Chef (intimate dining in a business or home), delivery service, wedding and special event consulting and coordination, and currently going after retail for our new Buddy’s BBQ and sauces.

The company continues to grow in different areas. When a team member has an idea to establish their own business, we support them

and help them get going. Our newest venture will be incorporating healthy dog treats for our guests who walk the Virginia Corridor with

their pets and enjoy a nice lunch / dinner on the patio.

Our newest member to join the team is our son, Noah, who is our food critic for the youth. Noah, also nicknamed Buddy, tries our newest menu items for kids and gives the thumbs up or down. You can find him sometimes hanging out with our guests enjoying peanuts in Buddy’s Pub & BBQ.

Tell me about your career and professional life. What have you done in the past that has led you to where

you are now? I have been in the Hospitality Industry for over 35 years, starting off by assisting my mom with catering out of our house

to earn money for the family. I immediately realized my true love of serving people via great food and service. I take great pride in giving people “moments” to appreciate life, their friends and loved ones, and

how fortunate we have it in America.

Would you share with me some background that has contributed to helping you achieve your goals? My hospitality life has given me incredible opportunities: learning the culinary sides of things from my mom (amazing chef), service standards from TGIFriday’s, Modesto necessities from our incredible guests, and what should be done to help the community via my ties with Rotary, Kiwanis, Lions, Serra Club, and the Chamber of Commerce.

What challenges have you had to overcome in your professional life and how did you achieve that? The restaurant industry as a whole always has its challenges, but my team has always done a good job being ahead of them. From product cost and quality fluctuations, to new chain competition coming to our city, the team jumps to the challenge. It is not an easy industry and Appetéz strives to be the best it can be by pushing ourselves relentlessly. Thus, kudos to the team members who put up with this mentality each and every day, for it is truly their efforts that make me successful.

What are some of the accomplishments of which you are particularly proud? One of my largest accomplishments was the gift of my daughter, Maya. She was born into this world with amazing challenges, and gave me the opportunities to learn from her, the doctors and caretakers, and on how strong we all can be during what most people believe is our hardest times. I was blessed to have the God-given six years with her and I will forever try to support those families whose children “go home” at such an early age. My wife and I have set up a children’s fund in her name to help families and are in the design stages of building a residential care facility for the elderly tied to a hospice house for children. Seniors helping children – for we all come in and go out in diapers – why not support each other accordingly.

What advice do you have for business people when it comes to achieving their goals? My advice for business people: THINK. Think real hard about who you are, what your strengths and challenges are, and most importantly, what you are passionate about. Write it down, formulize a plan, then “Just go do it!!” If you love it and plan appropriately, it will make you amazingly successful and happy. Believe in yourself for the Land of Opportunity shines in each of us.

What do you like about doing business in the Modesto community and why do you think this is the Land of Opportunity? Modesto and its surrounding cities are an amazing place where the opportunities are bountiful – a developing community, affordable housing, business community support, and my newest joy as a parent involved with my son’s education in the Fremont Open Plan where my lovely bride Dorene helps the future leaders of our community develop Care Facility for the Elderly tied to a Hospice House for children.

Tom Arnold

Quiet Confidence | Proven Excellence

1014 16th Street • Modesto, CA 95354 • (209) 521-6260GIANELLI-LAW.COM

Anthony D. JohnstonBusiness &

Estate PlanningProbate

Trust Litigation

Adjunct Professorof Contract Law,

Humphreys Law School

Eric T. NielsenBusiness TransactionsBusiness Litigation


ChAmBer CAlenDAr


Giddings, Corby, Hynes Lic. # 0144783

www.capax.com Group Health • Workers Comp • 1-800-94-CAPAX • Home Owners • Auto • Business Insurance

Taking Care of Good Employers

Just Ask.

mArCh 20118 Chamber U Seminar – Sexual Harassment Prevention Training Facilitated by Katherine Boyd, Curtis Legal Group Location: Chamber Conference Room Time: 9:00-11:00 a.m.

10 Business Before Hours: Home Oxygen Company Location: 2020 Coffee Road, Suite C-1A Time: 7:30-8:30 a.m.

15 Chamber U Seminar -Effectively Leveraging Technology to Multiply Sales Within a SMB Facilitated by: Kyle Egerton of Solid Networks and Michael Loschke of IMC Training and Consulting Location: Brandman University Part of Chapman University 5222 Pirrone Ct., Salida, CA Time: 8:45-11:00 a.m.

17 Business After Hours: Fairfield Inn & Suites Location: 3301 Countryside Drive, Turlock Time: 5:30-7:30 p.m.

23 Chamber U Seminar - Lessons in Leadership Facilitated by Verla Oliver, SinglePoint Outsourcing Location: The State Theatre, 1307 J Street Time: 11:00 a.m.-12:00 p.m.

April 20117 Ag Aware Luncheon Location: SOS Club, 819 Sunset Avenue Time: 11:30 a.m.-1:00 p.m.

14 Business Before Hours: Humphreys College Location: 3600 Sisk Road, Suite 5A Time: 7:30-8:30 a.m.

21 Business After Hours: United Cerebral Palsy of Stanislaus Co. Location: 4265 Spyres Way, #2 Time: 5:30-7:30 p.m.

♦ ♦ ♦

♦

MAR 2011 23

For a physician referral, call 1.888.284.6641 or visit dmc-modesto.com

• Ranked FIRST in the Region for Cardiac Services

(Healthgrades, 2010)

• The Region’s FIRST Primary Stroke Center

• The County’s FIRST and ONLY Level 3 NICU

• FIRST in the Region to receive Level 2 Trauma Center

Verification from ACS

• FIRST in Modesto to offer daVinci Surgical Robot Technology

Where do these doctors send their families for expert care?

Our name says it all.

FUNNY, IT DOESN’T LOOK LIKE A DOCTOR’S OFFICE.

Announcing A new wAy to connect witH your doctor. Many of your records such

as recent immunizations, future appointments, and many lab results can all be accessed

online. And, these days, that’s just about anywhere. You can even e-mail your child’s

doctor. Just another way that we at Kaiser Permanente help you to live well and thrive.

To learn more, go to kp.org/centralvalley.

ProgressMag_Sep-Dec09_8.25x11.25.indd 1 8/19/09 4:29:22 PM

Progress Magazine March 2011

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Transcript of Progress Magazine March 2011