Programs and ads

Program and Advertisement Analysis

NATIONAL COUNCIL FOR CHILDREN’S TELEVISION

Understanding and Utilizing Media in Teaching Schools Division of Tarlac

October 26, 2017

Sofia Quintero for The iTHINK Campaign

"All media – especially entertainment

media – is selling us something. If it's

not a product, it's a belief; if it's not a

belief, it's a value; if it's not a value,

it's a lifestyle. This is why it's imperative

that we start to seize popular culture as

another strategy for making change.”

MEDIA TEXT

what you actually see and/or hear in any piece of media

includes written or spoken words, pictures, graphics, moving images, sounds, and the arrangement or sequence of these elements

medialiteracyproject.org

• ---

MEDIA TEXT

a dominant feature of our environment

socially in terms of what we talk about

physically in terms of what we see on our streets

culturally in terms of the time we spend absorbing ideas from screens and pages

Briggs, A. and Cobley, P. (eds) (2002) The Media: An Introduction, 2nd edn. Harlow: Addison Wesley Longman

Image Source: Indiewire. Retrieved October 8, 2017 from

http://www.indiewire.com/wp-content/uploads/2015/05/tv-stations.jpg

TV PROGRAMS

TV PROGRAM: BASIC FORMS

• FICTION

– Soap, sitcom, drama series

• NON-FICTION

– Game, talk, cultural, and magazine shows,

reality TV

• LIVE TV

– News, sports, awards

TV PROGRAM: BASIC FORMS

TV PROGRAM: PATTERNS DAYPART TIME SHOWS TARGET AUDIENCE

MORN

5:00 – 10:00 Morning Shows

Cartoons & Anime

Working People, Students

Kids

MID-MORN

10:00 – 11:59 TV Series

Talk Shows

Middle aged to Seniors

Ages 20 to 40

NOON

12:00 – 2:29 Variety Shows Family/People on

lunch breaks

AFTERNOON

2:30 – 5:59 Soap

Cartoons


Kids

PRIMETIME

6:00 – 9:29 News

Soap


LATE NIGHT

9:29 – 12:00 News Programs

SPG Shows

Business People

GRAVEYARD 12mn - Replays

TV Shopping

ANALYZING TV PROGRAMS

FICTION

ANALYZING TV PROGRAMS FICTION

Situation Comedies

Dramas

ANALYZING TV PROGRAMS KEY ELEMENTS: Sitcoms & Dramas CONT’D

MHL o GMA Network (June 10, 2013 – Oct. 18, 2013, 9:30 PM)

o Created by: Suzette Doctolero

• Carla – Lally

• Tom – Vincent

• Dennis – Eric


HKLM o ABS CBN (June 17, 2013 – Aug. 23, 2013, 8:30 PM then 9:15 PM)

o Created by:

Rondel Lindayag

• Judy Ann – Anessa

• Sam – Eros

• KC – Alexis

ANALYZING TV PROGRAMS KEY ELEMENTS: Sitcoms & Dramas

PLOT DEVICES

VISUAL TECHNIQUES

SOUND TECHNIQUES

ANALYZING TV PROGRAMS KEY ELEMENTS: Sitcoms & Dramas CONT’D PLOT DEVICE: Conflict

ANALYZING TV PROGRAMS KEY ELEMENTS: Sitcoms & Dramas CONT’D PLOT DEVICE: Jolts


PLOT DEVICES: Cliffhanger


PLOT DEVICES: Resolution


VISUAL TECHNIQUES: Shots – EXTREME LONG SHOT


VISUAL TECHNIQUES: Shot – LONG SHOT

Programs & Ads Analysis


VISUAL TECHNIQUES: Shots – LONG SHOT


VISUAL TECHNIQUES: Shots: MEDIUM SHOT


VISUAL TECHNIQUES: Shots: CLOSE UP SHOT


VISUAL TECHNIQUES: Angles: SUBJECTIVE ANGLE


VISUAL TECHNIQUES: Angles: OBJECTIVE ANGLE


VISUAL TECHNIQUES: Angles: LOW ANGLE

Programs & Ads Analysis


VISUAL TECHNIQUES: Shots: HIGH ANGLE


VISUAL TECHNIQUES: Angles: OBLIQUE ANGLE

https://sa.kapamilya.com/absnews/abscbnnews/media/2017/

news/04/27/abs-cbn-news-building-2017-

042717_medium_thumbnail.jpg


SOUND TECHNIQUES

Laugh Track

Music

Sound Effects

ANALYZING TV PROGRAMS KEY ELEMENTS OF TV PROGRAMS

PLOT

DEVICES

Conflict

Jolts

Cliffhanger

Resolution

SOUND TECHNIQUES

Laugh Track

MSC

SFX

VISUAL

TECHNIQUES

Shots

XLS, LS, MS, CU

Angles

S O H L O

Editing

Pace, VFX

My Husband’s Lover Episode 1

ANALYZING TV PROGRAMS KEY TAKEAWAYS

• Media construct fantasy worlds.

• Media messages AFFECT our thoughts, attitudes and actions.

• Media messages reflect the values and viewpoints of media makers.

• Media convey ideological and value messages

• Media construct our culture.


NON FICTION

ANALYZING TV PROGRAMS NON-FICTION

ANALYZING TV PROGRAMS NON-FICTION

Retrieved October 10,

2017 from

http://www.starmometer.

com/wp-

content/uploads/2011/09

/ratedk_kapusomo.jpg

http://www.thesummitexpress.com/2017/06/jojo-de-carteret-reunited-

biological-mom-kmjs.html

ANALYZING TV PROGRAMS KEY ELEMENTS OF TV PROGRAMS

PLOT

DEVICES

Conflict

Jolts

Cliffhanger

Resolution

SOUND TECHNIQUES

Laugh Track

MSC

SFX

VISUAL

TECHNIQUES

Shots

XLS, LS, MS, CU

Angles

S O H L O

Editing

Pace, VFX


LIVE TV

ANALYZING TV PROGRAMS LIVE TV: NEWS

CONVENTIONS OF TV NEWSCASTS

HOW THOROUGH IS THE NEWS STORY?

HOW FAIR IS THE NEWS STORY?

IS THE STORY NEWSWORTHY?


CONVENTIONS : Anchors


CONVENTIONS : News people & monitors

ANALYZING TV PROGRAMS LIVE TV: TV NEWS

CONVENTIONS: News people & monitors


CONVENTIONS: News people & monitors


CONVENTIONS: Music


CONVENTIONS: Stories


CONVENTIONS: Banter



Ws + H

Background Information

Time

Overall Impression

https://www.mybbd.com/tax-deadlines-

schedule-your-appointment-now/

Image Source:Cartoon attacking the distorted

media coverage of the "stabbing intifada" in 2015-

16. http://markhumphrys.com/Images/943.jpg



Loaded Language

Facts & Sources

Edited Footage

Sound bites

Image Sources:

http://images.says.com/uploads/story_so

urce/source_image/450017/c5b2.png

http://getrealphilippines.com/blog/wp-

content/uploads/2013/11/mar_roxas_yola

nda_death_toll.jpg

http://images.says.com/uploads/story_source/source_image/450017/c5b2.png






Timely

Impact

Appeal

Interesting

http://4.bp.blogspot.com/-V0Rgt2xH6Iw/UBFWmkiOOaI/AAAAAAAABU8/qp1GzYP7RRg/s640/1.jpg

https://encrypted-

tbn0.gstatic.com/images?q=tbn:ANd9GcRbvQA4alzQtZnsmvPTu4ct5xnfKbD_qZZxdAPOq4fS6Id651gj




https://pinoyindexph.files.wordpress.com/2012/12/05_apr24_hacienda-

luisita-to-farmers.jpg?w=768&h=427

https://www.freedomsphoenix.com/Uploads/Graphics/338-0211222205-

presstitutes-by-anthony-freda-1024x1309.jpg

http://josephlea.com/wp-content/uploads/2013/10/biases.jpg

http://www.megascene.net/wp-

content/uploads/2010/08/hijack.jpg

https://images.csmonitor.com/csmarchives/

2010/08/0823-wire-Philippines-Bus-

Hostage.jpg?alias=cinema_428x228

http://www.megascene.net/wp-content/uploads/2010/08/hijack.jpg





CONVENTIONS OF TV NEWSCASTS




ADVERTISEMENTS

https://s3.amazonaws.com/s3.frank.itlab.us/photo-essays/small/jan_17_1612_ads.jpg

Image Source: https://assets.epicurious.com/photos/5710081d13c4b7d74c9d3c99/2:1/w_1260%2Ch_630/

NET06-044.jpg

ANALYZING ADVERTISEMENTS TV COMMERCIALS (TVC)

ANALYZING ADVERTISEMENTS TV COMMERCIALS

ANALYZING ADVERTISEMENTS TV COMMERCIALS (TVC)

TARGET AUDIENCE

VISUAL ANALYSIS

SOUND ANALYSIS

PERSUASIVE TECHNIQUES

ANALYZING ADVERTISEMENTS TV COMMERCIALS

Video Credit: Knorr Makulay Ang Buhay Sa Sinabawang Gulay uploaded by Ryder

Aquino. Retrieved from https://www.youtube.com/watch?v=ghm8MNI22aU

ABC1

3%

C2

10%

D

69%

E

18%

ANALYZING ADVERTISEMENTS TVC: TA – The Filipino Audience

OPTIONS more poised, reserved

ASPIRATIONS advancement of self/fam

dignity with pride

STRUGGLE sacrifice for family

dignity w/ belongingness

SURVIVAL self preservation

survival w/ or w/o dignity

ANALYZING ADVERTISEMENTS TVC: TARGET AUDIENCE

Age

Gender

Ethnicity

Values

Lifestyle

Photo Source:

https://theimageofreality.files.wordpress.com/2015/07/makulaymd_05.jpg

ANALYZING ADVERTISEMENTS TVC: VISUAL ANALYSIS

Image Source: http://oddmultimedia.com/wp content/uploads/2012/12/makulaymd_03.jpg

Color

Lighting

Framing

Editing


Image Source: https://i.pinimg.com/236x/27/94/49/279449b2966ee2d62af569128d6141d5--colour-wheel-blue-eyes.jpg


Image Credit:

https://i.pinimg.com/736x

/03/99/97/039997f500f6a0

5f05f8a82a49862a1f--

color-theory-

logodesign.jpg


Color

Lighting

Framing

Editing

Photo Source:

http://s3images.coroflot.com/user_

files/individual_files/459874_7eQ9g

BhYpu8unt9qGi4iQrQHb.jpg


Photo Source:

Color

Lighting

Framing

Editing

https://i.ytimg.com/vi/GGH1VrmE5BE/hqdefault.jpg


Photo Source: https://i.ytimg.com/vi/KlzR534X0vk/hqdefault.jpg

Color

Lighting

Framing

Editing

ANALYZING ADVERTISEMENTS TVC: PERSUASIVE TECHNIQUES BASIC FORMS

Ethos

Pathos

Logos

Photo Source: https://s-

media-cache-

ak0.pinimg.com/originals/3

c/af/20/3caf209a13e8fb9b

baf174e67a344e96.png

https://s-media-cache-ak0.pinimg.com/originals/3c/af/20/3caf209a13e8fb9bbaf174e67a344e96.png










ANALYZING ADVERTISEMENTS TVC: PERSUASIVE TECHNIQUES Color

Lighting

Framing

Editing

PERSUASIVE

TECHNIQUE

HOW IT’S USED

(Advertiser )

INTENDED EFFECT

(Target Audience)

BANDWAGON Everyone uses the

product

Want to fit in

If others buy it, it must be good

CELEBRITY

ENDORSEMENT Popular personality

promotes the product

Product Endorser

Respect/Admiration transfer

EMOTIONAL APPEAL

(Transference) Trigger certain emotion Feel-good TVC product

HUMOR Make TA laugh Memory Recall

Positive feeling Product

PRODUCT

COMPARISON Product + Competition

Competition = Inferior

Question competition’s product

Featured product = Superior

PURR WORDS Positive-connotation

words

Positive More desirable

Emotional Appeal

REPETITION Words/Images shown

over & over again

Memory Recall

SECURITY Draws on TA’s fear if

they don’t use product

TA feels unsafe

Product will protect them

SLOGAN Memorable phrase Slogan Product

Becomes everyday language

ANALYZING ADVERTISEMENTS TVC: PERSUASIVE TECHNIQUES

Image Source:

http://mdl4000.weebly.

com/uploads/1/4/2/8/

14281689/8861687_orig.

png

ANALYZING ADVERTISEMENTS TVC: PERSUASIVE TECHNIQUES

• Bandwagon

• Celebrity Endorsement

• Emotional Appeal

• Humor

• Product Comparison

• Purr Words

• Repetition

• Security

• Slogan

GOOD MEDIA and BAD MEDIA

https://southcoastmarketinggroup.com/wp-

content/uploads/2016/03/media_800_548_80.jpg

https://www.veriday.com/wp-content/uploads/2014/11/486140535-

422x321.jpg

https://southcoastmarketinggroup.com/wp-content/uploads/2016/03/media_800_548_80.jpg




https://wearesocial-net.s3.amazonaws.com/uk/wp-

content/uploads/sites/2/2017/01/Slide009.png

http://jamali4u.net/news-papers/mainpicture.jpg

http://newsinfo.inquirer.net/files/2014/04/yolanda-survivor-660x371.jpg





Photo Courtesy: Daily Mail, http://www.dailymail.co.uk/news/article-

3154589/The-inspirational-thing-today-Young-homeless-boy-uses-light-

McDonald-s-restaurant-homework-street-Philippines.html#ixzz4w4EzXqYz

Photo Courtesy: SaveMaryJane by Rappler https://www.rappler.com/move-

ph/91652-viral-petition-save-mary-jane-veloso-jokowi,

https://www.rappler.com/move-ph/91652-viral-petition-save-mary-jane-veloso-jokowi

























http://static.fail.me/uploads/fail.me/1346921

460-Reality-vs.-ID-card-vs.-Facebook-Profile-

Picture.jpg

https://www.pinterest.com/pin/440860250996

386285/

http://cdn-9chat-

fun.9cache.com/media/photo/amzdyGQb1_840w_v1.jpg

Media Influence on Society Manali Oak (2016)

• Negativity

• Unhealthy lifestyle

• Information Overload

• Media Addiction

• Self-hatred

• Health Problems

• Changed Outlook

• Fact-Fantasy Confusion

• Right-Wrong Dilemma

Proposed Solutions

• avoiding the negative

influence of media lies

in limiting media

exposure and choosing

what to watch

• not allowing negative

media to influence

you. Don't take media

portrayals by their

word.

The Good and the Bad and of Social Media – Ashley Janssen

• Connecting and

cultivating your

digital footprint

• Intentional Posting

• Managing your

social media

footprint

– Sectioning

– Appropriate Privacy

Settings

• Distraction & Noise

• Managing whose

content you

consume and why

• Managing what you

consume

• Managing when

you consume

The Good and Bad of Digital Media Daniel J. Cohen & Roy Rosenzweig (2006)

o Capacity

o Accessibility

o Flexibility

o Diversity

o Manipulability

o Interactivity

o Hypertextuality

• Quality

• Durability

• Readability

• Passivity

• Inaccessibility

• Don't believe in them without thinking.

• Use your judgment before following or

falling for anything.

• Put things in perspective.

• don't let the media influence you to

do the wrong things.

We are a culture so overloaded

with information and

entertainment that the great

danger is distraction from our own

self-awareness. We even forget

to process the information and

what it means to us.

Good or Bad Media? 5 Ways to Tell

Therese Aaker (2015)


Therese Aaker (2015)

1) Philippians 4:8 - “Finally brothers,

whatever is true, whatever is honorable,

whatever is right, whatever is pure,

whatever is lovely, whatever is of good

repute, if there is any excellence and

anything worthy of praise, dwell on these

things.”


Therese Aaker (2015) CONT’D

2) Is sin being glorified?

3) If there is sin, is it redeemed?

4) How much is it showing?

5) Does it lead you away from God?


Therese Aaker (2015) CONT’D

Ultimately, if you love Jesus, let the

things you enjoy reflect your love for Him. Don’t get over scrupulous about

it, but do take some time to think

about what you’re watching or

listening to.

Let your love for Him decide for you.

THINK before you believe.

MHL • GMA OFFICIAL WEBSITE • https://desperatelyseekingjlc.wordpress.com/tag/lally/

• http://contents.pep.ph/images2/guide/246203582.jpg

• http://4.bp.blogspot.com/-JYnB_-92e34/UmF1JufPALI/AAAAAAAAYPM/36Y7lveg47c/s1600/Dennis+Trillo+Tom+Rodriguez+gay+kiss+My+Husband%27s+lover.png

• http://www8.gmanews.tv/webpics/v3/2013/06/640_Myhusbandslovercast.jpg

• http://adobomagazine.com/sites/default/files/field/image/MHL_563.jpg

• https://7f9c61237bd6e732e57e-5fa18836a2ae6b5e7c49abcc89b20237.ssl.cf1.rackcdn.com/9722171_my-husbands-lover-marathon-week-6-full_228eb295_m.jpg?bg=735C4F

• https://7f9c61237bd6e732e57e-5fa18836a2ae6b5e7c49abcc89b20237.ssl.cf1.rackcdn.com/9721301_my-husbands-lover-marathon-week-7-full_t97897cb9.jpg

• https://utabby.com/core/cdn/rr/021/1/QZlC2w0P9LE.jpg

• https://i.ytimg.com/vi/vkjc6xL_PQc/hqdefault.jpg

Other References

MHL • http://aphrodite.gmanetwork.com/entertainment/videos/images/main/v

ideos__main_1372418233.jpg

• https://aphrodite.gmanetwork.com/entertainment/videos/images/900_675_37__20170720193734.jpg

• https://i.ytimg.com/vi/GFX9KWkfggk/maxresdefault.jpg

• http://aphrodite.gmanetwork.com/entertainment/insideimages/tom%20.jpg

• http://aphrodite.gmanetwork.com/entertainment/insideimages/dennis.jpg

• https://i.ytimg.com/vi/SsxmChY5yJ0/maxresdefault.jpg

• PMA

• https://i.ytimg.com/vi/h6y7P2nAeA4/maxresdefault.jpg

• http://2.bp.blogspot.com/-udEhcz3F3tw/UCxuReGNLyI/AAAAAAAACrM/GijHybOM0Pk/s1600/DSC_0094.JPG

• http://images.gmanews.tv/v3/webpics/v3/2014/10/2014_10_09_14_58_02.jpg

Other References

• http://www.iweb.ph/wp-

content/uploads/2015/09/Eat-Bulaga-

versus-Its-Showtime.jpg

• http://icanseeyourvoice.blob.core.windo

ws.net/images/I%20CAN%20SEE%20YOUR

%20VOICE-CAROUSEL-with%20CAST.jpg

• http://www.jhurlo.net/wp-

content/uploads/2017/09/All-Star-

Videoke-660x330.jpg

Other References

• https://3.bp.blogspot.com/-YEsKy0-weq0/WMC-uV1KZwI/AAAAAAAAx8Q/e5_0khpZZKQxtgJdSE9m55kaQAtI_p4xgCLcB/s1600/03082017%2BAC360.JPG

• GMA NEWS

• https://pbs.twimg.com/media/B12cv61CAAAyBFo.jpg:large

• ABS

• https://img.tfc.tv/xcms/categoryimages/1976/TV-Patrol-Weekday-LIVE-Full-Width-Hero-Image-Tablet-692X390.jpg

• http://2.bp.blogspot.com/-zQHV3EDWkng/UZUDzi7ji8I/AAAAAAABbFA/RltR_HZDYeM/s1600/ABS-CBN+Halalan+2013.jpg

Other References

• Mehraj, Bhat & Mehraj (2014). Impacts

of Media on Society: A Sociological

Perspective. International Journal of

Humanities and Social Science Invention, Volume 3 Issue 6 ǁ June.

2014ǁ PP.56-64

http://www.ijhssi.org/papers/v3(6)/Versio

n-4/L0364056064.pdf

Other References

• Florescu, O. (2014). Positive and Negative Influences of the Mass Media upon Education. Social and Behavioral Sciences, 149 349 – 353

• Aaker, T. (2015). Good or Bad Media? 5 Ways to Tell https://focusoncampus.org/content/good-or-bad-media-5-ways-to-tell

• Oak, M. (2014). The Negative Influences of Media on Society You Never Thought About. Retrieved from https://www.buzzle.com/articles/negative-influences-of-media.html

• The Good, The Bad, and The Ugly of Social Media – Cori Padgett (2012) . Retrieved https://unbounce.com/social-media/good-bad-and-ugly/

Other References

https://focusoncampus.org/content/good-or-bad-media-5-ways-to-tell
















https://www.buzzle.com/articles/negative-influences-of-media.html








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