2017

P R O G R A M M E S &W O R K S H O P S

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KEVIN ANDERSONPREPARED BY

SELLING WITH STORIES

THIRD SECTORSTORYTELLING

THE STORYTELLINGPRESENTER

VALUE PROPOSITIONBUILDER

The Programmes &T H E C O A C H

I've created six core coaching programmes and

workshops for 2017. This document gives you an

overview of what each one is all about. But, it's

just an overview. The best way to find out if any

of these can help you is to pick up the phone or

arrange a Skype call.

And, let's be honest – coaching is such a

personal thing. What others find charming, you

might find irritating, so getting to know me and

figuring out whether we're a good fit is crucial.

What you need to know is that this isn't my first

rodeo. I've worked in marketing for over 20

years. Let me use my experience, my

programmes and my drive to help solve your

communications challenges.

Kevin AndersonCommunications & Storytelling Coach

THE STORY SHERPA

COMMUNICATIONSINTENSIVE

Stories are the most underused of sales assets . Whether you're selling for yourself or are

responsible for managing a sales team, the stories you tell can help you sell. In this 6-week

coaching programme, I'll lay the foundations for placing stories at the heart of your sales

process. You're creating stories every single day, but most go untold. Why is that? In my

experience, it's because you're too close to them. You don't see them for what they really are

– opportunities for you to communicate. I want to help you get to grips with storytelling. Not

for engagement, not for more 'Likes' on Facebook, not to be creative, but to grow your

business by helping you sell more of your products and services.

Case studies & beyond – driving sales with story

Delivered by Kevin Anderson, Communications Consultant & Founder of The Story Edge

Selling with StoriesC o a c h i n g P r o g r a m m e

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

The programme includes:Prep Call - Your business, your customers & how you sell (30 min)

Session 1 | First Contact | Stories to start the conversation

Session 2 | Customer Stories | Creating captivating Case Studies

Session 3 | Getting Personal | Origin stories & building trust

Session 4 | Objection Handling | The natural way to sell more

Session 5 | Retention Stories | Stories to help your clients

Session 6 | Story Delivery | Making the most of your stories

Follow-up | Making stories part of your sales process. (30 min)

£1,140(20% discount available for registered charities.)

This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop.

Whether you're a charity or a social enterprise, you'll be creating stories each time you deliver

your service. Each person you help is a story waiting to be told. I'm a trustee of a charity, and I

know that finding time to tell and share these stories is easier said than done. In my Third

Sector Storytelling workshop, you'll learn how to find , create and deliver compelling stories

that make a difference to your organisation.

The goal of the workshop is to give you and your team the practical tools and confidence to be

self-sufficient storytellers.

Raise Awareness & Funds through Storytelling

Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge

Third Sector Storytelling

W o r k s h o p

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

Workshops are for a team of up to 12 and include:

Workshop Outline

The ingredients to a great third sector story

Finding your stories

Step by step story creation framework

Story delivery and presentation

Storytellers to learn from

Story Sharing - Putting your stories to work

Half Day £750 | Full Day £1,250 (20% discount available for registered charities.)

This workshop can also be delivered as a three-session, 1-to-1 coaching programme. (£570)

There's no getting away from it, presenting anything, to any number of people can be nerve-

racking. I've presented to small groups and to an audience of over 130 people. The truth is, I

love it, but I still get nervous. Here's what I've learned – leading your presentation with a

story delivers better results. Your audience will remember you and your message far better if

you craft a story into your presentation. And, here's the thing – they're easier to produce and

to deliver. In The Storytelling Presenter workshop, you and your team will learn how to

create your story and deliver it as a powerful and unforgettable presentation.

Captivate your audience with memorable stories

Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge

The Storytelling Presenter

W o r k s h o p

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

Workshops are for a team of up to 12 and include:

Workshop Outline

The ingredients of a memorable presentation

Finding the right story for your presentation

Step-by-step story creation framework

Delivering your presentation with confidence

Visual Storytelling – avoiding death by slides

Repurposing your presentation

Half Day £750 | Full Day £1,250 (20% discount available for registered charities.)

This workshop can also be delivered as a three-session, 1-to-1 coaching programme. (£570)

A Value Proposition is the promise you make to your clients. It lets you communicate two key

things with your audience: what it is you do, and what your clients can expect in return. For

me, the value proposition is a stripped down version of everything you are. It gives you, and

your client's absolute clarity on what you deliver. It's the promise you make. By the end of

the programme, you'll have a value proposition to help drive you forward. And, from the

cutting room floor, you'll also have other sales messages to support your marketing

communication efforts.

Helping you stand out from the crowd

Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge

Value Proposition BuilderC o a c h i n g P r o g r a m m e

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

This programme is delivered over three one-hour

sessions:

Programme Outline

Session 1 | Building your value proposition

Session 2 | Refining your value proposition

Session 3 | Sharing your VP with the World

Follow-up call to support implementation

£570(20% discount available for registered charities.)

This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop.

You’ve got a story to tell. You know it’s good. You know people will connect with it. You know

it has the potential to help your organisation. But, you don’t know how to tell it. So you hold

it back. You’ll share it eventually – when the time is right. And what happens? Nothing. The

story remains untold.

There’s never been a better time to tell your story. Your potential clients don’t need more

dull lifeless content. They need more of you . More of your stories . More of your personality .

I want to help you – let me be your Story Sherpa and work with you to co-create your story.

Your own storywriting partner

Delivered by Kevin Anderson, Chief Storyteller & Founder of The Story Edge

The Story Sherpa

C o a c h i n g P r o g r a m m e

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

This programme is delivered over two 90-minute

sessions:

Programme Outline

Session 1 | Story principles & your story outline

Over to you | You create the 1st draft of your story

Session 2 | Review, refine and edit your story

Follow-up call to support implementation

£380(20% discount available for registered charities.)

This programme can be delivered in person in Dundee, or online via Skype. It's also available as a group workshop (£750).

A Communications Intensive is focused time to tackle your biggest communication challenges.

Maybe you've got a new product or service to launch. Or perhaps you feel it's finally time to

get the attention you deserve. Or is it simply the case that what you communicate no longer

reflects your business? I'll spend time onsite working with you and your team to direct your

strategy and support its practical implementation . My aim is to give you the tools, tactics and

confidence to improve your bottom line by communicating in the right way for you. Everything

is tailored, and, by the end, you and your team will have the clarity and plan to become self-

sufficient communicators.

Your Communications Challenges Solved

Delivered by Kevin Anderson, Communications Consultant & Founder of The Story Edge

CommunicationsI n t e n s i v e

K E V I N @ T H E S T O R Y E D G E . C O . U K | T H E S T O R Y E D G E . C O . U K | 0 7 8 7 3 1 1 0 0 9 7

Intensives can cover:Marketing communications strategy

Value proposition development

Case studies & selling with stories

Sales & marketing collateral development

Content marketing plan (incl. content matrix)

Website content review & planning

1 Day £775 | 2 Day £1,395 | 3 Day £1,975(20% discount available for registered charities.)

Where necessary, travel & accommodation costs will be charged. Includes planning call & review call.

Proposal writing & process development

Presentation coaching

I undertook the Story Sherpa coaching programme with Kevin

and it was unbelievable. It really helped me map my business

journey and there were at least three key ah-ha moments. I

expected to come away with clarity on my origin story (which I

have) but I didn’t expect the added value I got.

Kevin asked brilliant questions which pushed me out of my

comfort zone and I can’t thank him enough! If you need support

with your writing – Kevin is your man! Plus, it was brilliant fun

too.

Karran Bonner – MD & Coach @ Brightside

Testimonials F o r K e v i n . . . & K e v

I’d been struggling to find the right way to articulate what I do

and how I solve problems for my clients. What I had felt just too

sterile. It wasn’t the real me. With Kev’s help, I’ve completely

re-written and restructured the content of my website. It’s

more personal, more human, more reflective of who I really am.

More authentic. I am super excited for the future, and can’t

thank Kev enough.

If you are thinking about how you can better tell the story of

your business, then I highly recommend that you speak to Kev.

Alasdair McGill – MD @ Ashton McGill

I’d always wanted to write content for my business, but my lack

of confidence held me back. And when I did overcome my fears,

I found that the writing process was difficult. It took me an age

to write anything, and even longer to share it with the world.

Kev’s helped me see a better way of communicating.

It feels like a personal breakthrough as I’m now able to share

content that feels more human. As a writer, Kev helped me

create the content that my site needed. But, as a coach, Kev’s

changed my entire relationship with writing and given me the

confidence I’ve always lacked.

Jonathan Fox – MD @ Flying Fox IT

Beyond the Programmes

W O R K I N G T O G E T H E R

My six core coaching programmes and workshops might not be right for you. But that doesn't

mean I can't help you. Whatever communications or marketing challenge you face, there's a

strong possibility that I can help. And, if I can't I'll know a man or woman who can.

How else can I help?None of my programmes right for you?

Facilitation & hosting

Storytelling for Coaches Storytelling for Leadership TeamsComing Soon:

Later in 2017, I'll be launching two further Coaching Programmes. If you're interested in working on thepilot for either of these, please get in touch. As a reward, you'll get a huge discount on the final cost.

Build your own programmeLike the look of two elements from one programme

and two from another? No problem. We can work

together to create a tailored coaching programme

or workshop that is the right fit for you.

Are you running a workshop or session with a

team? Or, maybe you're hosting an event or

conference? If you'd like an independent voice to

support the event, I can be your facilitator or host.

Marketing Project SupportHave you got a significant marketing project that

needs additional support? I can act as your

outsourced project manager, help define your

strategy or support its practical implementation.

Everything I do starts with a conversation. The best way to find out if I can helpyou is to meet in person over a hot beverage of your choice or if you'd preferwe can have a phone call or Skype session.

kevin@thestoryedge.co.ukT: 01828 270001M: 07873 110097