Programme - Confer · 14 ANZMAC Conference 2019 15 Programme ANZMAC 2019 Programme at a Glance...

1514 ANZMAC Conference 2019

Programme

ANZMAC 2019 Programme at a Glance

Monday, 2 December 08.00 Conference Registration Open Rutherford House Ground Floor Foyer

09.00 Conference Opening and Keynote Address with Professor John Deighton Lecture Theatre 1

10.30 Morning Tea Mezzanine Level

11.00 Session 1

12.30 Lunch Mezzanine Level

13.30 Session 2

15.00 Afternoon Tea Mezzanine Level

15.30 Session 3

17.00 ANZMAC AGM Lecture Theatre 1

18.15 - 20.00 Welcome Reception Banquet Hall, Parliament*

* Parliament buildings are a few short minutes' walk from Rutherford House.

Tuesday, 3 December 08.00 ANZMAC Executive Breakfast (private function) Thistle Inn

09.00 Session 4


11.00 Session 5


12.30 Editorial Board Lunch Australasian Marketing Journal (private function, please bring lunch in to the room) MZ06

13.30 Keynote Speaker: Dr Russel Norman Lecture Theatre 1

14.30 Session 6


16.30 Session 7

18.00 Walk along Wellington Waterfront Meet in Rutherford House Entrance Foyer (optional)

Wednesday, 4 December09.00 Session 8


11.00 Session 9


12.30 ANZMAC Institutional Members Lunch (private function, please bring lunch in to the room) MZ06

13.30 Keynote Speaker: Professor Connie Pechmann Lecture Theatre 1

14.30 Session 10


16.30 Session 11

19.00 - Late Conference Gala Dinner Museum of New Zealand Te Papa Tongarewa

For access to the Muslim prayer room please ask at the registration desk at any time.


08.00 Conference Registration / Information Desk Open All Day

09.00Conference Opening and Keynote Address with Professor John Deighton How to Avoid Digital Disruption Lecture Theatre 1


Rooms: LT1 LT3 G24 MZ01 MZ02 MZ03 MZ06 102 103 104 105 204 205

11.00Session 1

1.01 Special Session

Is success just the result of the amount of time

you put into your research?

1.02 Services

MarketingService failure and recovery

1.03 Macro-

marketing / Marketing & Public Policy

BoP and the Poor

1.04 Strategic Marketing

and BrandingBrands:

Personality and Measures

1.05 Consumer Behaviour

Consumers and technology 1

1.06 Digital

Marketing and Social

MediaDisruptive

Technology in Digital Marketing

1.07 Sustainability and the Winds

of ChangeSustainable

Consumption

1.08 Consumer

Culture Theory

Gender and Body


Consumer and Finance


Winds of Change in the Marketing

Discipline: Exploring

Relevance and Conceptual Foundations

1.11 Marketing

Communica-tions

Sponsorship

1.12 Retailing and Distribution

Social and Transformational

Retailing


Consumers and Technology 3

Session Chairs Jillian Sweeney Farhan Ashik Riza Casidy Angela Dobele Jan Kietzmann LayPeng Tan Ekant Veer Girish Prayag Fandy Tjiptono Jonathan Elms Billy Sung

Paper 1 Session Chair: Tim Fry

Panel: Tania Bucic, Felix Mavondo, Lucie

Ozanne

Examining the effects of FLE

gender-job congruency in service failure

*David Matthews, Sally

Rao Hill

Second-hand purchase by the RSU BOP

workers*Srabanti

Mukherjee, Biplab Datta

Woody brand names and

brand sensual naughtiness

*Alicia Kulczynski, Stacey M. Baxter,

Jasmina Ilicic

Decision-making and co-creation

through AR technology*Saifeddin Alimamy,

Juergen Gnoth, Kenneth Deans

Virtual reality’s effectiveness at

exhibition stands*Achim Kiessig, Katja Lohmann,

Kenneth Hädecke,

Cornelia Zanger

BEST PAPER IN TRACK

The behaviour-attitude gap

in sustainable consumption*Laura Davey,

Sommer Kapitan, Jessica Michelle

Vredenburg

Exploring and theorising

problematic idealised female

bodies*Shelagh

Ferguson, Jan Brace-Govan, Bridget Welsh

Financial vulnerability:

What predicts changes over

time? *Arvid Hoffmann, Simon McNair,

Jason Ian Pallant

Session Chair: Roderick Brodie

Panel: Liliana Bove,

Karen Fernandez, Kaj Storbacka, Ian Wilkinson

Social sponsorships in sport: Context and potential*Sean Ennis,

Michael Marck, Calum Paul, Anita

Radon

Cigarette purchase

patterns among light and heavy

buyers*John Dawes,

David R Corkindale,

Andre Bonfrer

Understanding the digital culture

of pre-teensJessica Lichy, Olga Matthias, *Fraser Mcleay

Paper 2 Knowledge structures in

service recovery: A bibliometric

analysis*Atefeh Saniee,

Aron O’Cass, Vida Siahtiri,

Shahin Sharifi

Purchase decision-making

at the BoPNanda

Choudhury, Srabanti

Mukherjee, Biplab Datta

Impact of candidate’s

leadership image to trust*Gunaro

Setiawan, Peter Woods, Denni

Arli

Conceptualising Chinese

adolescents’ social media use

Yan Huo, Julie Bilby, Angela R.

Dobele

BEST PAPER IN TRACK **

AI-enabled promiscuity: Wham bam

thank you mam*Patrick van Esch

Sustainability-oriented value propositions

Melissa Barden, Mark Uncles, Adrian Payne

The meaning and transformation of taste vocabulary

*Rohan Venkatraman,

Anna E. Hartman, Ilkka Tapani

Ojansivu, Erica Coslor

Consumer perceptions of

risks and security of contactless cards: A case study of New

ZealandJames McMillan,

Girish Prayag

Sponsorship and brand loyalty: A

choice modelling experiment

*Khaled Almaiman,

Hume Winzar, Lawrence Ang

Transformative nature of

consuming online for older

consumersJonathan Elms, *Sarah Dodds,

Juliana Mansvelt

Online personal selling and its influence on

e-loyalty*Jashim Khan, Na Zuo, Tao Meng,

Xinyi Song, Xueting Song,

Yuchen Xia, Xianyu Wang

Paper 3 BEST PAPER IN TRACK

Pride & prejudice: The influence of hubristic pride

on negative word-of-mouth

following a service failure

*Gavin Northey, Felix Septianto,

Eleen (Tung Moi) Chiew, Liem Viet

Ngo

Poor exploiting poor: Spatial

politics and re-marginalization

*Kumar Shreshtha,

Prashant Mishra

Self-congruity: Self-concept as a multidimensional

construct*Meike A. Fens, Sally Rao Hill, Dean Wilkie

How others’ tech use makes consumers :-(

*Virginia Weber, Michael Jay

Polonsky

Augmented reality content

development for marketing

*Sy Nurleyana Wafa

Fast fashion and sustainability

amongst Chinese millennials

*LayPeng Tan

Social media influencers and body fascination

*Ekant Veer, Ella Catherine

Thompson Crosswell, Mona

Soltani

Protestant work ethic qualifies

sunk cost effect*Yimin Cheng,

Yuansi Hou, Anirban

Mukhopadhyay

Is hyperactivity always good for

sponsors?*Marilyn Giroux,

Frank Pons

Changing retail: Using co-design

to encourage healthier choices

*Svetlana Bogomolova,

Julia Carins, Timo Dietrich, James

Dollman

Consumer preferences

regarding facial trustworthiness

of robots*Stephen La

Macchia, Billy Sung

Paper 4 Customers’ val-ue capture and engagement in sport contexts

Herbert Woratschek, Mario Kaiser,

Sophie Mentges, Stefan Roth

Intersection-ality and food well-being in

poverty*Farhan Ashik, Ranjit Voola,

Archana Preeti Voola

Differentiating consumer

co-creation behaviour: The

role of self-congruity and

culture*Rebeca Grace

Schneider, Dean Wilkie, Jodie

Conduit

Understanding co-creation of value in LAN

partiesBrian McCauley,

Kieran D Tierney, Markus Holmströmm,

Kim Andersson

AI purchase motivations:

International and technological

differences*Björn Frank,

Shane J. Schvaneveldt, Boris Herbas

Torrico

Hemp RevolutionHugo Caccia,

Marie-Eve Faust

Taking the bull by the horns:

Linguistic ideology and

masculine consumption

Bhupesh Manoharan,

Krishanu Rakshit

Materialism and trade-offs for

money*Esther Jaspers

Celebrity investment in

brands*Amanda

Kennedy, Stacey M. Baxter, Alicia

Kulczynski

Retailingtransformation,

technology and immersive shopping

experience*Barbara

Gligorijevic

Consumer trust in artificial

intelligence services

*Darius-Aurel Frank, Dan

Ariely, Panagiotis Mitkidis,

Polymeros Chrysochou

12:30 Lunch Mezzanine Level

Conference ProgrammeMonday 2 December

* Indicates presenting author ** Selection of this paper was made by the Conference Committee


Rooms: LT3 G24 MZ01 MZ02 MZ03 MZ06 102 103 104 105 204

13.30Session 2

2.01 Marketing Analytics,

Methods and Modelling

Causal Modeling

2.02 Macro-


Theory in Macromarketing

2.03 Strategic

Marketing and BrandingMarketing

Strategy and Entrepreneurship

2.04 Digital

Marketing and Social Media

Social media influencers

2.05Special SessionMeet the Editors (1)


Social Marketing 1

2.07 Consumer

Culture TheoryConsumer Caring


Social Marketing 2


Consumers and brands

2.10 Business-to-

BusinessB2B/Projects


Shopper Marketing 1

Session Chairs Ian Wilkinson Stephen Dann Riza Casidy Jasmina Ilicic Dan Laufer Linda Robinson Diane MartinMicael-Lee Johnstone

John Dawes Sergio Biggemann Jason Pallant

Paper 1 When do managers think their firm is market oriented?

*Ian Frederick Wilkinson, Baiding

Rong

Spatial matrix: Market actor motivation to

conform*Martyn Gosling

Leadership, innovation

capabilities, and SMEs’ innovation

performanceSindy Ka Wai

Chung, *Tracy J.F. Zhang, Weiping Wu

Social media influencers: Roles and post content

*Katharina Schlomann, Eva-

Cosmea Fuhrmann

Journal of Nonprofit and Public Sector

MarketingPaul Chad

Journal of Services Marketing Rebekah

Russell-Bennett

Journal of Marketing Management Paul Harrigan

Journal of Consumer Affairs

Lucie Ozanne

Journal of Product Innovation

ManagementGerda Gemser

Business Horizons Jan Kietzmann

Men, relationships and their body

satisfaction: Motivations for

change*Lisa McNeill

Exploring gift-giving by brides and

grooms*Paula Arbouw

Individual’s values driving green hotel

revisit intention: A means-end

approachNaman Sreen,

Sushant Kumar, Charles Jebarajakirthy,

Srabanti Mukherjee

Generation-Y cohort loyalty potential

towards store brands

Pieter Jacobus Schalk Van Schalkwyk,

*Johannes-Hugo Van Schalkwyk

B2B projects for innovation

Elham Ghazimatin, Erik Mooi, Jan B.

Heide

Research shopping and purchase value*Jason Ian Pallant, SeanSands, Carla Ferraro, Jessica

Leigh Pallant

Paper 2 Modelling decision-making on implementing

sustainable service innovations

*Cornelius Moll, Karsten Hadwich

Darwinian marketing: Beyond Newton’s laws of

marketing*Anthony McMullan,

Stephen Dannl

Evolving entrepreneurial

ecosystems of co-operatives

*Anna Earl, Sussie Morrish

Influence of voice assistants on

consumer well-being?

*Kim Leng Khoo, Derek Ong, Chai

Wen Teoh

The order effect of personal

identification on donation amountXue Wang, Li Yan, Minjung Koo, Hean

Tat Keh

How consumers orchestrate

care following unplanned disruptions

*Flavia Cardoso, Pilar Rojas Gaviria, Daiane Scaraboto

What determines Australian

consumers’ motivation to buy

green energy?*Al sadat Ibne

Ahmed, Parves Sultan, Galina

Williams

Who’s more brand loyal – women or

men?*John Dawes, Philip

Stern, Magda Nenycz-Thiel, Jaap

Wieringa

G2G exchange: Lofty goals and sour

outcomes*Ilkka Tapani

Ojansivu, Joona Keränen

Consumers’ contamination

concerns in sports retailing

*Fabian Nindl

Paper 3 The causal modelling

revolution: An outline

*John Richard Williams

An overview of quantitative methods for investigating

externality effects in macromarketing

*Djavlonbek Kadirov

SD-Logic, customer development,

innovation, and entrepreneurial

marketing *Hugh Pattinson, Sussie Morrish, Rosalind Jones

Keeping up with health and lifestyle

influencersEva Louise Jenkins, Shinyi Chin, Annika Molenaar, Jasmina

Ilicic, Tracy A McCaffrey

Public servants and society: A normative

perspectiveLuthfi Budiman, Linda Robinson, Kaleel Rahman

Collective consumption in intentional communities

*Diane Martin, Mine Üçok Hughes

Green offering-related

consumption values: A review and research agenda

*Achchuthan Sivapalan, Tania von

der Heidt, Golam Sorwar, Pascal

Scherrer

The impact of product recall

contexts on brand equity and choices*Con Korkofingas,

Lawrence Ang

BEST PAPER IN TRACK

Coopetition and performance in B2B

marketing*James M. Crick,

David Crick

The effects of retailing mix

on on-the-go consumption:

Moderating role of health orientationIsabella Maggioni,

Maria Delarosa Dipta Dharmesti,

Manish Das, *Charles

Jebarajakirthy, Sean Sands

Paper 4 Cross-country microfinance and economic growth:

Impact analysis*M Emdadul Haque

Institutional misalignment and value co-destruc-tion: An empirical

investigation*Kieran D. Tierney,

Adele Berndt

Let’s talk about aged care

consumers!Luke Kevin Butcher, Graham Ferguson, *Saadia Shabnam,

Brian ‘t Hart

Vinyl records: The future of consuming

music?*Markus Wohlfeil

Drivers of cross cultural ethical consumption*Sabeehuddin

Hasan, Ben Wooliscroft, Alexandra Ganglmair-Wooliscroft

What can we learn from ancient sales

ledgers?*Dag Bennett, Azar

Rabiei

15:00 Afternoon Tea Mezzanine Level



Rooms: LT1 LT2 LT3 G24 MZ01 MZ02 MZ03 MZ06 103 104 105 204

15.30Session 3


Addressing Marketing’s Diminishing Success in

the Australian Research Council

Grant Funding System


2019 Layton Dissertation

Award Winner Presentation



Modeling trends

3.04 Macro-

marketing / Marketing & Public Policy Government and

Policy


and BrandingAdvertising and

Category Growth Strategies

3.06 Sustainability

and the Winds of Change

Green Consumption

3.07 Digital


MediaDigital avatars

and virtual peers

3.08 Services

MarketingActor

engagement


Consumer Psychology 1

3.10 Business-to-

BusinessSales

3.11Marketing

Communica-tionsMedia

3.12 Crisis Com-

munications in the Public

Sector

Session Chairs John WilliamsAnn-Marie Kennedy

Riza Casidy Jodie ConduitPeter Popkowski

LeszczycRod Brodie Karen Fernandez Joona Keränen David Waller Dan Laufer

Paper 1 Session Chair: Aron O’Cass

2019 Roger Layton Award

Winner:

Understanding scent sensitivity

and the role of individual differences in

need for smell.

Usha Pappu

Supervised by Neal Ashkanasy

and Alastair Tombs

The attraction of compositional data analysis

*Tim Fry, Christine

Thomas-Agnan, Joanna Morais

Consumer protection in

export education marketing

*Pii-Tuulia Nikula

Dissecting organic growth:

Share vs. category growth

*Arry Tanusondjaja, Steven Dunn,

Magda Nenycz-Thiel, Bruce

McColl

Winds of change in private motoring*Tommi

Laukkanen, Pradipta Halder

Digital avatars as social media

influencers*Katelyn Jane

Harris, Rebecca Marie Dolan

Towards the con-ceptualization of intensity of actor

engagementQi Wang, Biljana Juric, Loic (Peng-tao) Li, Roderick

Brodie

How similar are music genre

profiles? *Callum Davies, Bill Page, Carl

Driesener, Zachary William Anesbury, Johan

Bruwer, Song Yang

How salespersons’ political skill

facilitates internal support

*Achim Kiessig, Cornelia Zanger

Key characteristics distinguishing

branded content digital video advertising

*Park Beede

Special Issue PresentationDan Laufer

Paper 2 Time-varying contextual

factors in latent attrition models

*Patrick Bachmann,

Markus Meierer

Maternal health-care in rural India

*Renu Emile, Maedhavini

Banga

Strategic imperatives of M-Commerce in developing

countries*Ali Anwar, Narongsak

Thongpapanl, Abdul Ashraf

The multidimensional

construct of transparency and

implications*Kate Louise

Sansome, Dean Wilkie, Jodie

Conduit

Facebook likes, social media

and charitable fundraising

Ernan Haruvy, *Peter T.L. Popkowski Leszczyc

Role of customer personality

in customer-employee

interactions*Shirie Pui Shan Ho, Amy Ooi Mei

Wong

Colour and confusion:

Ambivalent effects of familiarity

*Jinyoung (Jane) Choi, Karen

V. Fernandez, Richard G.

Starr Jr.

Self-efficacy and performance:

When confidence becomes negative

*Dayle Childs

Assessing consumer

preferences for online streaming

services*Paul Wang,

David S. Waller, Anurag Hingorani

BEST PAPER IN TRACK

Investigating the methods and effectiveness

of crisis communication

*Lucie K. Ozanne, Thomas Mitchell

Paper 3 Performance effects of big

data analytics in marketing

*Heli Hallikainen, Tommi

Laukkanen

Motivations for establishing a

corporate foun-dation

*Shane Genziuk

Who’s buying green?: An

investigation on the impacts

of age and parenthood

towards sustainable

consumptionRene Versteegh, James E Richard, Michelle Renton

Information acceptance – A study on the different

influences of real and virtual peers on adolescents

*Stefanie Wenzel

Facebook and the effective

management of complaints*Christine

Armstrong, Alicia Kulczynski,

Stacey M. Baxter

Impact of visual texture

on product evaluation

*Euejung Hwang, Megan Phillips

Spirituality and family

support driving salespersons performance

Halimin Herjanto, Drew Franklin

Relationship between

movie ending and theatrical performanceQianyu Chen, *Haodong Gu

Evaluating the stance of media reports in Hong

Kong anti-extradition bill

protestWenze Lu, *Cindy

Sing Bik Ngai

Paper 4 Automatic ma-chine learning: Are we redun-

dant?*John Richard

Williams

Green purchasing

mechanisms: Pollution,

salience, and values

*Yingfei Hu, Björn Frank

What makes influencers influential:

Language on Twitter

Christine Pitt, *Sarah Lord Ferguson,

Carolyn Strong

Determinants of negative customer

engagement behaviours*Diem Khac

Xuan Do, Kaleel Rahman, Linda Jane Robinson

The effect of culpability in celebrity scandals

*Geetanjali Saluja, Jiewen Hong, Anirban

Mukhopadhyay

Customers’ adoption of B2B

sales automation tools

*Tommi Mahlamäki,

Kaj Storbacka, Samuli

Pylkkönen

Are outdoor advertising costs evidence-based?*Danielle Talbot, Cathy Nguyen,

Steven Bellman, Byron Sharp

17.00 ANZMAC Annual General Meeting Rutherford House, LT1

18.15 - 19.45 Welcome Reception Banquet Hall, Parliament Buildings



Conference ProgrammeTuesday 3 December

08.00 ANZMAC Executive Breakfast The Thistle Inn (private function)

Rooms: LT3 G24 MZ01 MZ02 MZ03 MZ06 102 103 104 105 205 207

09.00Session 4



Modeling Customers


Shopper Marketing 2


and BrandingBranding and

Places

4.04 Digital


MediaDigital

engagement

4.05 Digital


MediaBranding through

social media





4.08 Sustainability


Sustainable Business Models



4.10 Special SessionPolitical

marketing in the 2019 Australian

election and prospects for NZ 2020: Strategy

and product versus selling

4.11 Business-to-

BusinessNetworks

4.12 Marketing EducationPedagogical

Issues

Session ChairsArry

TanusondjajaJeremy

AinsworthLeyland Pitt

Krzysztof Kubacki

Alexandra Hess Heath McDonaldCharles

JebarajakirthyJulia Fehrer Paul Ballantine

Sergio Biggemann

Daniela Spanjaard

Paper 1 Impact of life change events on consumer

demand for financial

products*Francisco

Cisternas, Hwang Kim, Jialie Chen

Role of affective commitment in channel choice

for fashion purchase

Amit Shankar, Charles

Jebarajakirthy, Manish Das

Internal city branding

*Rico Piehler, Michael Schade,

Ayla Rößler, Christoph Burmann

Role of customer engagement and

involvement in changing social

media marketing landscape

*Surej P John, Rouxelle De

Villiers

Social media intentions among

millennials *Johannes-Hugo Van Schalkwyk

BEST PAPER IN TRACK

Disaster relief: The role of

threat-based awe

*Felix Septianto, Yuri Seo, Widya

Paramita

Consumer inspiration and fashion luxury consumption

*Charles Jebarajakirthy,

Manish Das, Victor Saha,

Rambalak Yadav

Circular business models: A new

design logic*Julia Fehrer,

Heiko Wieland

In organic food we trust*Tatiana

Anisimova

Speakers:

Associate Professor

Jennifer Lees-Marshment (Auckland)

on NZ 2017 and 2020

Dr Andrew Hughes (ANU)

on Australia 2019

Dr Stephen Dann (ANU) on the

importance of strategy and

product versus selling

David Talbot, CEO of UMR/

pollster for Labour/PM

Ardern

SME niche co-creation:

A service ecosystem perspectiveDenis Odlin,

*Maureen Benson-Rea

Revealing the outcomes and

consequences of virtual learning environment

and social media use in higher

education *Ewelina Lacka,

Andy Wong

Paper 2 BEST PAPER IN TRACK

Levers of category growth by development

stageSteven Dunn,

Magda Nenycz-Thiel, Bruce

McColl, *James Martin, Arry

Tanusondjaja

Two-stage purchase intention

formation at fashion storeAstri Hapsari, *Reza Ashari

Nasution, Devi Arnita

Actor participation in rural place

branding processes*Barbora

Gulisova, Chris Horbel, Egon

Noe

How to engage customers on social media?*Sara Shawky

Habashi, Krzysztof

Kubacki, Timo Dietrich, Scott Keith Weaven

Social media marketing

activities on brand equity

Kian Yeik Koay, Derek Ong, Kim Leng Khoo, Hui

Jing Yeoh

How affect elicits reactions

to social partnerships

*Daniel Rayne, Civilai Leckie,

Heath McDonald

Fashion and the consciousness

concept(s) across cultures

*Gregor Pfajfar, Aviv Shoham,

Nihat Anil, Ossi Pesämaa, Maja

Makovec Brenčič

Framing customer value

propositions in the circular

economy*Elina Narvanen,

Malla Mattila, Mikael Nurminen

Factors contributing

toward dietary supplement consumption

*Boon Liat Cheng, Leeng

Yean Low, Michael Murray

Dent

Reciprocity’s centrality in in-

terorganisational relationships

*Louise Young, Per vagn Freytag

Student perceived

pedagogical value of online

simulations*Pii-Tuulia Nikula

Paper 3 Gender differenc-es and percep-

tions of pleasant change*Jeremy

Ainsworth

Branding con-sistency in the Australian wine

industry*Tayla McKenzie

Jeffery, Giang Trinh, Larry Lockshin, Margaret

Faulkner, Bill Page, Johan

Bruwer

Unveiling how consumers

fromdifferent cultures engage with Facebook

pagesMyron

Guftométros, *João Guerreiro,

Sandra Maria Correia Loureiro

Social transmission of negative brand-relevant content

Ashleigh Ellen Powell, Constantino

Stavros, Angela R. Dobele

Attribution emotions and

negative word-of-mouth in a

crisis*Oanh Dinh Yen Nguyen, Liem

Viet Ngo, Jenny Lee

Cultural values and organic food

in India*Gurmeet Kaur Matharu, Tania von der Heidt, Golam Sorwar

The Consumer’s attitudes towards ethical products

*Sam Eltahan

Driving substitution: The

case of plant-based meat*Samantha K

White, Paul W. Ballantine, Lucie

K Ozanne

Networking developing the

equestrian sector in Sweden

*Heléne Lundberg, Edith

Andrésen

Conceptualising a threshold concept in marketing

*Cassandra France, Ann

Wallin

Paper 4 Scale devel-opment of

reformist brand in Indonesia

*Gunaro Setiawan, Peter Woods, Denni

Arli

Customer return engagement

behavior: Impact on sales return

*Tariq Bhatti

Celebrity endorsement and parasocial

relationships on social media

*Alexandra Hess, Sarah Dodds

China’s young-adult consumer segmentation: regionalism vs

tiers?Zhonghui Ding, Vesna Zabkar,

Quan Jin, Matevz Raskovic

Tension in hybrid business modelsGarima Sharma, *Anand Kumar

Jaiswal

Portion size effect and the

effectiveness of extrinsic food-

cues*Hei Tong Lau,

Emily Gray

The role of commitment

and knowledge sharing on customer’s

satisfaction in a triadic setting

*Jenny Backstrand,

Mohammad H. Eslami

Does digital storytelling assessment

enhance student engagement?

Hossain Mohammed,

*Daniela Spanjaard,

Francine Garlin

10:30 Morning Tea Mezzanine Level

* Indicates presenting author



Rooms: LT3 G24 MZ01 MZ02 MZ03 MZ06 102 103 104 105 206 205 207

11.00Session 5



Modeling Social Impact


Co-creation in Service and

Customer Engagement

(CCIS-CE)


and BrandingExtensions,

Innovations and Private Labels

5.04 Digital


MediaCreating

authenticity in social media

5.05 Digital


MediaDigital omnivores


of ChangeTechnology

Impact

5.07 Services

MarketingService and

customer satisfaction






The case for marketing to pay

more attention to political

marketing: ethics, democratic

benefits, and lessons for marketing



5.12 Business-to-

BusinessAlliances and relationships

5.13 Marketing Education

Preparing Marketing Students

Session Chairs Malcolm WrightSarah Lord Ferguson

Michelle Renton Stacey Baxter Irfan Khan Aaron Gazley Liam Pomfret Mark Spence Lara Stocchi Ilkka Ojansivu Paul Chad

Paper 1 Double jeopardy in product category

purchasingSteven Dunn,

Magda Nenycz-Thiel, John

Dawes

Theme: Towards a ‘Sustainable

Shared City Life’

Co-chairs:Tom Chen

Janet DaveyDominik Georgi

Rebekah Russell-Bennett

Guest Speaker: Sean Audain

City Innovation Lead, Wellington

City Council

The impact of perceived brand

competence on extension

product evaluation

*Haizhong Wang

Co-creating authentic brands in a visual social media context

Caitlin Attenburrow,

*Michelle Renton

Always be polite: The hashtag connotation

effect*Stacey M.

Baxter, Jessica Wyllie

Evaluation of market entry strategies for

e-mobility-based logistics under sustainability

aspects*Cornelius Moll,

Karsten Hadwich

Trading off service quality

for service satisfaction

*Rachel Fuller, Simon Pervan, Brea Kunstler, Mark Merolli

The psychological

well-being among Chinese

elites*Raymond

Zhenhua Xia

Understanding the creation and consumption of creative spaces

*Angela R. Dobele, Ekant Veer, Janneke

Blijlevens

Session Chair: Stephen Dann

Speakers: Stephen Dann, Jennifer Lees-Marshment,

Frederik Ferié, Gunaro Setiawan, Aman Abid, Paul

Harrigan

Implicit theory and

intertemporal choice

*Miyuri Shirai

Alliance portfolios

and alliance performance*Sudha Mani,

Kersi Antia

Providing equity in work-

integrated learning

assessments*Paul Chad

Paper 2 Age-related differences in

pharmaceutical prescription

patterns*Philip James

Mecredy, Philip Stern, Malcolm

Wright, Pam May Feetham

Market-shaping as an effectual

process: supporting self-

selectionValtteri

Kaartemo, *Suvi Nenonen

When is mobile social media advertising effective on sales? The

moderating role of store age

*Sha Zhang, Yi-Chun Ou

Exploring how customer experi-ences take place in social media*Hai Thi Minh

Nguyen, Sonia Noemi Vilches-Montero, Ameet

Pandit

Wearable technology adoption for quality of life

Dann Moudry, Robin Pentecost, Park Thaichon,

Scott Keith Weaven

Linking empathy to customer satisfaction:

Mechanism and conditions

Nam The Tran, *Thi Nguyet Que

Nguyen, Liem Viet Ngo, Widya Paramita, Cuong

Hung Pham

Consumer cynicism – how is

it generated?Indirah Indibara,

Sanjeev Varshney

The impact of relationship

types on consumers’ behaviours

Paul Bowers, *Mark T. Spence, Chris Dubelaar

Your happiness made my day:

Consumers’ decisions

considering others

Yuanyuan (Gina) Cui, *Jungkeun

Kim

Interfirm relationship renewal and

influence variables

*David M Gray

BEST PAPER IN TRACKWhich

international academic

experiences impact

cross-cultural adaptability?

*Kathleen Griffiths, Foula

Zografina Kopanidis, Sveta Angelopoulos, Marion Steel

Paper 3 The hazard of oxycontin

*Philip Stern, Malcolm John

Wright, Charles Graham

Heritage war site authentication: A supply-side perspective

*Ngan Thi Kim Phan, Bernardo

Figueiredo, Samuelson

Appau

Authenticity in social media

sponsored posts*Harriet Gray,

Rebecca Marie Dolan, Dean

Wilkie

The motivation to take the digital

detox holiday*Yangyang Jiang,

M S Balaji

Future of relationship

marketing during the winds of

change*Surej P John

Ownership, role ambiguity

and service satisfaction

*Jeremy Ainsworth

Political ideology’s relation to consumer

privacy expectations

*Liam Pomfret, Sik Chuen Yu

In search for the true customers’

experiencesReza Ashari Nasution,

Nila Armelia Windasari, *Devi Arnita, Dewanti Nawang Suri,

Lidia Mayangsari

Ethnic groups’ purchase

behaviours within a multi-cultural

nationFelicia Kim,

Roberta Crouch, *Lara Stocchi

Developing social innovation

alliances: An empirical study*Nguyen Phong Nguyen, Liem VietNgo, Ngoc Luu, Dong Mai

Tran, Cuong Hung Pham

Using dash-boards to en-

hance authentic learning

*Micaela Spiers, Marion Steel

Paper 4 Economic reces-sions and alcohol

consumption*Junzhao Ma,

Satheesh Seenivasan,

Serena Yunhui Xu

Enhancing brand loyalty through recycling pro-gram strategyBjörn Frank,

Zhenpeng Lu, *Yingfei Hu

Social media in healthcare: A theoretical framework

*Irfanuzzaman Khan, Abu Saleh,

Ali Quazi

Assessing retweets: Exploring

motives and affect dimensions

*Subin Sudhir, Anandakuttan

B Unnithan, Siddharth Mittal

Government role and sustainable

technology adoption

behaviours Fauzan Abu Bakr,

*Irfanuzzaman Khan, Majharul

Talukder, M. Emdad Haque

Outsourcing, offshoring and

service recovery*Aaron Gazley,

Hamish Simmonds

Materialism, status

consumption and attitude towards

money*Pieter van Schalkwyk,

Ayesha Bevan-Dye

BEST PAPER IN TRACK

Memory and brand recall role in experiences*Jorge Pablo

Correa Gonzalez, James E Richard

A theory of negativity bias*Ji Hwan Moon

Networks for innovation

and business development

*Heléne Lundberg

12:30 Lunch Mezzanine Level - Time to check out the posters on the Mezzanine Level. Poster voting via the app closes today at 4.30pm

12.30 Private Function: Australasian Marketing Journal Editorial Board Lunch Meeting in MZ06 (Please bring your lunch)



13.30Keynote Speaker: Dr Russel Norman Adaptive ideas in the era of the Anthropocene Lecture Theatre 1

Rooms: LT3 LT2 MZ01 MZ02 MZ03 MZ06 103 104 105 202 206 207

14.30Session 6


Activating the “Academic

Engagement” Factor

6.02Special Session

Marketing Tech-nology, Analytics and Consumer

Behaviour in Asia-Pacific (1)

6.03 Services

MarketingSocial and individual wellbeing


Role of dynamic capabilities in en-hanced value cre-ation in a rapidly changing market

environment

6.05 Special SessionWhat Can

or Can’t We Research Online?


Masterclass - Business-to-Business Qualitative Research

6.07 ANMAC-GAMMAJOINT

SYMPOSIUM: Contemporary Is-sues in Marketing

6.08 ANZMAC-GAMMAJOINT

SYMPOSIUM: Marketing Be-yond Borders

6.09 ANZMAC-GAMMA JOINT

SYMPOSIUM: Consumer Behaviour



6.11 Social

MarketingFood/nutrition

6.12 Consumer

Culture Theory

Brands and Culture

Session ChairsJörg

FinsterwalderIan Phau Park Thaichon

Anwar Sadat Shimul

Neha Bajaj Julia Cairns Toni Eagar

Paper 1 Panel Chair: Kaleel Rahman

Panel:Jodie Conduit,

Angela Dobele, Stephen Dann,

Gauri Laud

Session Hosts: László Sajtos,

Leo Paas, Andre Bonfrer and

Haizhong Wang

A/Prof. Yitian (Sky) Liang (Tsinghua University): Individual

Fundraising in Mobile

Charitable Giving

Prof. Peter Popkowsky-

Leszczyc (University of Queensland): The Effect of Incentives on Fundraising: A Charity Field Experiment

Prof. Haizhong Wang (Sun-Yat Sen University):

How AI Communication

Strategies Influence

Patients’ Refilling Medicine Actions

Service research on refugees: A systematic

literature reviewIlayaraja

Subramanian, *Jörg

Finsterwalder

Panel: Jay

Weerawardena, Felix Mavondo, Liem Viet Ngo,

Sandeep Salunke

Chair: Hugh Pattinson

Co-chairs: Patrick van Esch,

Paul Harrigan, Drew Franklin

Moderators:Erik Mooi, Sudha

Mani

Panellists:Sergio Biggeman

Suvi Nenonen Joona Keränen Ian Wilkinson

Giving the gift of life through

organ donation Amani Alsalem, Park Thaichon, Scott Weaven,

Yi Bu*

Understanding international

tourists: A cul-tural intelligence

perspective Yunen Zhang*, Park Thaichon,

Wei Shao

Consumers’ attitude and

intention toward green cosmetics

Anwar Sadat Shimul*, Isaac

Cheah

Variety seeking in resource allocations

*Leilei Gao, Yan Zhang

Food saints and sinners

*Shinyi Chin, Linda Brennan,

Annika Molenaar, Enqi Weng, Mike

Reid, Helen Truby, Tracy A.

McCaffrey

Recovering marketplace acceptance following an unsuccessful

brand transformation

*Toni Eagar, Andrew

Lindridge

Paper 2 My way: Health self-

management via digital tools

*Helen Bocking, Rebekah Russell-

Bennett, Kate Letheren

Evolution of wearable

technology 1960 to 2019;

Dann Moudrý, Robin Pentecost*,

Park Thaichon, Scott Weaven

In situ decision making

behaviour of Vietnamese

tourist; Anh Le*, Thu-

Huong Nguyen

Understanding organ donation

attitude-behaviour

discrepancy; Amani Alsalem, Park Thaichon, Scott Weaven, Yunen Zhang*

Consumer moti-vations to create

collaborative or alternative consumption

platforms*Neha Mohit Ba-jaj, Marion Steel, Kaleel Rahman

New career, big change: Healthy eating by early

career personnel*Julia Carins,

Anna Kitunen, Sharyn Run-

dle-Thiele

BEST PAPER IN TRACK

Brand aesthetics: Interpretations of consumers

imagined homeland

*Mark Alexander Buschgens,

Bernardo Figueiredo,

Kaleel Rahman

Paper 3 Social enterprise business models

that leverage networks*Franziska

Kullak, Jonathan Baker, Herbert

Woratschek

Do psychological influences

impact food consumption of

the elderly? Hei Tong Lau*

Big-data modelling to

predict consumer behaviour in e-pharmacy

through social media

Kirti Arekar*

Understanding the role of

augmented reality on consumer

behaviours in the beauty industry; “Yining Wang,

Jihye Yu , Eunju Ko*

Performativity of transformative

platform on consumer practices

Rishikesan Parthiban, Bhupesh

Manoharan, Fnu Shalini, Krishanu

Rakshit

Winning heart and minds? Or catching the

eye and cueing choice?

*Julia Carins

Bleed*Davide Christian

Orazi, Tom van Laer

Paper 4 A new paradigm for transfor-

mative service research*Gajendra

Liyanaarachchi, Park Thaichon,

Scott Keith Weaven

Drivers of customer

advocacy toward a subscription-

based consumption

platform*Reza Ashari

Nasution, Salsabilla Mazaya

Ramadhani, Devi Arnita

The sandwiches are a changin’:

women’s health behaviour over

time*Megan Godwin,

Rebekah Russell-Bennett, Uwe

Dulleck

Emotions vs. construction of war-sites experience authenticity

*Ngan Thi Kim Phan

16.00 Afternoon Tea. Cast your vote on the posters via the app (see the display on Mezzanine). Poster voting closes at 4.30pm


Rooms: G24 LT3 MZ01 MZ02 MZ03 MZ06 102 103 104 105 207

16.30Session 7

7.01 ANZMAC SIG:

Frontline Employees

7.02 ANZMAC SIG:

Business-to-Business Marketing

7.03 Special SessionMarketing to Older

Consumers

7.04Consumer

Culture TheoryMarketplaces and

Market Systems

7.05Special SessionMeet the Editors (2)

7.06Special SessionMake, Collaborate and Meet: A Lego Serious Play way to make research connections with fellow ANZMAC

delegates

7.07ANZMAC SIG:

Balancing Experience and Convenience in

Retail

7.08 ANZMAC-GAMMA JOINT

SYMPOSIUM: Culture and

Consumption


SYMPOSIUM: 2019 Culture Market Equity Symposium II


SYMPOSIUM: Marketing Strategies

7.11ANZMAC SIG:

The Role of Emotions in Choice

Models

Session Chairs Marion Makkar Tony Garrett Eunju Ko Yuri Seo

Paper 1 Phyra Sok; Cheryl Leo; Chatura Ranaweera

Sudha Mani; Erik Mooi

Panel: Graham Ferguson (Chair), Bill Sung, Saadia Shabham

Multimarket approach to market

emergence and evolution

*Nguyen Thi Thao Luu, Diane Martin, Torgeir Aleti, Lukas

Parker

Australasian Marketing Journal

Liem Ngo

Journal of Service Research

Rod Brodie

European Journal of Marketing

Francois A. Carrillat

Marketing Theory Suvi Nenonen

Journal of Advertising Research

Leyland Pitt

Journal of Product and Brand

ManagementMark Uncles

Journal of Advertising

Francois A. Carrillat

Journal of Consumer

Psychology Anirban

Mukhopadhyay

Stephen Dann, Andrew HughesLimited capacity. Register via the conference app or enquire at the registration desk.

Sean Sands; Isabella Maggioni

Cultural diversity in franchising:

Recruitment of migrant franchisees

Robin Roberts, Lorelle Frazer, Scott Weaven,

Sara Quach*, Park Thaichon

Influencing factors of subscriber equity

in global online entertainment

industryHuanzhang Wang, Kyung Hoon Kim*

Lay theories of friendship and

their effects on persuasion

knowledge activation across

cultures;Amy Errmann, Yuri Seo*, Yung Kyun

Choi

Adrian Camilleri, Rafi Chowdhury,

Alex Hess

Paper 2 Markets as unfolding territories

*Namita Roy, Gordon Waitt

Does customer participation

really contribute to firms’ financial

performance?Hyeyeon Yuk, Tony

Garrett*

Luxury brand experience in digital

cultureJihye Yu*, Eunju Ko

Channel selection intention in

omni-channel environment

Sang Chul Son, Joonheui Bae,

Huanzhang Wang, Kyung Hoon Kim*

Paper 3 How banning legitimate entities

can change markets

Claudia Fernanda Gonzalez, *Alison Michelle Joubert, Daiane Scaraboto

Pricing add-on products: The effect of price differences

among base and add-on products of mobile games on

add-on salesSeongsoo Jang, Jaihak Chung*

Wellbeing and fashion

customization in luxury brandsDa Yeon Choi*,

Eunju Ko

Satisfaction with sharing option in collaborative consumptionJoon Ho Son, Joonheui Bae,

Huanzhang Wang*, Kyung Hoon Kim

Paper 4 Bifurcations: Conceptualising adjacent markets through boundary

objectsCarlos A. Diaz Ruiz,

*Marian Makkar

Managing the privacy paradox through sharing

economyGajendra

Liyanaarachchi*, Park Thaichon, Scott Weaven

Behavioural e-commerce

marketing internships: A taxonomic

approachSuresh Sood, Hugh

Pattinson*

18.00 Walk along Wellington Waterfront Meet at the Registration Desk



Conference ProgrammeWednesday 4 December


09.00Session 8

8.01 Digital


MediaDigital reviews

and word of mouth


and BrandingBranding: The

Environment and Health Issues

8.03 Services

MarketingService

encounters


of ChangeMarket and Environment

Change 1

8.05 Digital


MediaMobile marketing


Retail Marketing

8.07 Consumer

Culture Theory

Digital Consumer Culture



8.09 Business-to-

BusinessGeneral

8.10 Social

MarketingHealth

8.11 Macro-


Bigger Picture Thinking



8.13 Marketing

Communica-tions

Digital Media

Session Chairs Joy Parkinson Leyland Pitt Roger Marshall Michal CarringtonCatherine

Frethey-BenthamSimon Pervan Torgeir Aleti Shai Danzinger Jeff Wang Janet Davey

Ann-Marie Kennedy

Stephen Fanning László Sajtos

Paper 1 Consumers’ participation

and value co-creation on

sharing economy platforms

*Waqar Nadeem, Mari Juntunen,

Nick Hajli

Cigarette plain packaging and

brand share changes*David R

Corkindale

Consumer engagement and purchase

intention in ride-hailing

*Carmen Kar Hang Lee, Amy Ooi Mei Wong

Maladaptive responses to

climate-change news

Benjamin Sheehan, *Scott David Murray,

Hyun Seung Jin

AR integrated offerings effect

on customer experience

*Elin Nilsson

Are odd prices against all odds

in a luxury context?Annalisa Fraccaro,

Sandrine Macé, *Béatrice Parguel

Consumer socialisation

across the digital divide

*Torgeir Aleti, Bernardo

Figueiredo, Mike Reid, Diane

Martin, Glen Wall

Advertising media vehicles in

retailing.*Evelyn Bee Hwa

Toh, Izian Idris, Michael Murray

Dent, Argho Bandyopadhyay

Anthropomor-phized brand role

in international B2B contextMarina Kov-alchuk, Mika Gabrielsson, Minna Rollins

Inadequacy of impactful HIV

social marketing messages

*Derek Ong, Eliz-abeth Andrews

Consumers’ perceptions

and reactions to content marketingSabine A Einwiller,

Wolfgang Weitzl, Lina Stuermer,

Dan Laufer

Do we know everything about

valence?*Behnam

Forouhandeh, Rodney J Clarke, Nina Reynolds

When does social media

eWOM influence consumer

behaviours?Ernest Emeka Izogo, Mercy Mpinganjira

Paper 2 The underlying mechanism of

excessive social media use

*Kseniia Zahrai, Ekant Veer, Paul

W. Ballantine, Herb de Vries

Effectiveness of Business-to-Business #foodwaste messaging

*Sherese Duncan, Vida Morkunas, Caitlin Candice Ferreira, Jeandri

Robertson

Exploring forms of address

during service encounters

*Chen-Ya Wang, Chun-Leung Lee

Consuming modern slavery: Guilt, justification

and coping*Michal

Carrington, Andreas

Chatzidakis, Deirdre Shaw

Virtual tipping motivation on live game streaming*Peikang (John)

Sun, Karen V. Fernandez, Catherine

Frethey-Bentham

A multidimensional

typology for product packaging localisation

*Emily Jane Gray, Wenjun Wang,

Song Yang

Role of culture in defining privacy

paradox*Gajendra

Liyanaarachchi, Park Thaichon,

Scott Keith Weaven

Look who talks! Investigating

celebrity endorsement effectiveness*Tapas Ranjan

Moharana, Debasis Pradhan

Incentivizing organizational

green purchasing:

Differences by culture

August Grupp, *Björn Frank

Going viral? Tobacco

placement in YouTube*Shelagh Ferguson,

Jackson Smith, Janet Hoek

BEST PAPER IN TRACK

Sponsorship activation

through esports: A risky frontier

*Sarah Kelly

Identify me; Voice of older

Australians*Foula Zografina

Kopanidis, Mike Reid, Kate

Westberg

Predicting review helpfulness with

linguistics*László Sajtos, Gabrielle Peko, Shohil Kishore

Paper 3 Digital Content Marketing as a Catalyst for

E-WOM*Yi Bu, Joy

Parkinson, Park Thaichon

Eco-branding: Towards co-re-sponsibility of managers and

consumers*Maria Delarosa Dipta Dharmesti,

Lanita Winata, Bill Merrilees

Triggering trust: Emotions in

co-creative sales interactions

Marco Lucchini, *Roger Marshall,

Drew Franklin

From market exclusion to in-

clusion: Applying an ecosystem perspective

Jaqueline Pels, Suvi Nenonen, Kaj Storbacka

Flow, mobile app usage situations, and user mind-

fulness*Mona Valinata-jbahnamiri, Vida

Siahtiri, Aron O’Cass

Consumer fairness

perceptions of dynamic pricing*Anna Priester, André Fecher,

Stefan Roth

Technology adoption in

non-purchase situations

*Pao Franco, Marcus Phipps, Robin Canniford

Social investments substitute for

charitable donations

*Shai Danziger

Trigger events and sustainable

high growth small firms

Roy Stanley, *Fraser Mcleay,

James Cunningham,

Robert Wapshott

Fighting resistance: Challenges

for decreasing alcohol

consumption*Peter Steven

Matheis, Aneta Delevska, Simon Pervan, Michal

Carrington

The moral foundations

of consumers’ support for

nudges*Rafi M M I

Chowdhury

A typology of customer

satisfaction: A nethnographical

approach*Stephen Mark Fanning, Martin

MacCarthy

Assessing consumer

engagement on social media*Sara Shawky

Habashi, Krzysztof

Kubacki, Timo Dietrich, Scott Keith Weaven

Paper 4 How helpful are online consumer

reviews?*Sanghyub (John)

Lee, Jungkeun Kim, Rouxelle de Villiers, Yuanyuan (Gina) Cui, Roger

Marshall

BEST PAPER IN TRACK

Private label purchasing:

Impact of online reviews

*Kirk Plangger, Adam Mills, Colin Campbell, Anouk

de Regt

Organizational culture and em-ployee response

to incivility*M S Balaji,

Yangyang Jiang, Gurbir Singh

Unintended consequences of legitimising

Australian ready-made garment

industry*Kanika

Meshram, Vikram Bhakoo, Liliana

L Bove

How do mobile apps compete

for users?*Lara Stocchi,

Gosia Ludwichowska-

Alluigi

How visible are new brands on

shelf?*Rachel Fuller,

Samantha Hogan, Lara

Stocchi, Simon Pervan

Dark dynamics: Recruiting into

markets of harm*Laura McVey,

Lauren Gurrieri, Meagan Tyler

Aspirational consumption at

the BOPAbhinav

Srivastava, *Srabanti

Mukherjee

University research parks:

a nexus for innovation?

*Jeandri Robertson, Caitlin Candice Ferreira

Changing consumer’s

minds via their (citizenship)

mindsetRebekah Russell-

Bennett, Ryan McAndrew,

Danielle Gallegos, *Kate

Letheren, Martin Brumpton, Uwe

Dulleck

Live on Mars or fix our climate?

Vicki Little, Sabrina Helm, Joya Kemper,

*Ann-Marie Kennedy

Attracting the next generation of visitors to art

galleries*David S. Waller, Helen J. Waller

Mobile promotions: Balancing

personalization and privacy

*Eva-Cosmea Fuhrmann, Katharina

Schlomann

10:30 Morning Tea Mezzanine Level

* Indicates presenting author




11.00Session 9

9.01 Special SessionMarketing

Technology, Analytics and

Consumer Behaviour in Asia-

Pacific (2)


and BrandingBrands,

Communities and Stories

9.03 Services

MarketingTechnology and

services

9.04 Digital


MediaDigital virality and

relationship

9.05 Special SessionNuturing

Creative Thinking Competencies


Retail Management


Consumer Research in

Tourism


Luxury Consumer

9.09 Social

MarketingProsocial

behaviours + gamification

9.10 ANZMAC SIGMarket Shaping

& Innovation “MASHIN”

9.11 International

MarketingCountry-of-origin

effects

9.12 Macro-


General

9.13 Marketing

Communica-tions

Food/Health

Session ChairsSarah Lord Ferguson

Tim Mazzarol Paul Harrigan Liliana BoveCrystal Shaeu

Fen YapAnwar Sadat

ShimulTimo Dietrich

Judith Holdershaw

Con Korkofingas Gavin Northey

Paper 1 Session Hosts: László Sajtos,

Leo Paas, Andre Bonfrer and

Haizhong Wang

Prof. Echo Wen Wan

(University of Hong Kong):

The Impact of Social Crowding

on Consumer Behavior in

Digital Media

Prof. Ashish Sinha (University of Technology

Sydney): The Role of Marketing in Technology-

based Platforms

Prof. Peter Danaher (Monash

University): Advertising

Effectiveness for Multiple

Retail-Brands in a Multimedia

and Multichannel Environment

Under pressure: Examining

children’s brand community participation

*Margurite Hook, Stacey M. Baxter, Alicia Kulczynski

Enhancing social presence in SSTs

using smileys*Katja Lohmann, Cornelia Zanger

Online voter relationships:

Initiators, drivers, and constituents*Aman Abid, Paul

Harrigan

Session Co-chairs: Rouxelle

de Villiers, Mark Kilgour,

Alexandra Hess

Limited capacity. Register via the conference app or enquire at the registration desk.

BEST PAPER IN TRACK

Retailer selection compulsion at

the BoP*Srabanti

Mukherjee, Biplab Datta,

Charles Jebarajakirthy

Holistic wellness retreat experience and identity change

*Margarita Lyulicheva,

Sheau Fen Yap, Kenneth F Hyde

Luxury brand attachment,

envy and schadenfreude*Anwar Sadat Shimul, Billy

Sung, Ian Phau

‘Declare or dispose” – Bi-

osecurity com-pliance through

behaviour change.

*Phill Sherring

Rod Brodie, Julia Fehrer,

Suvi Nenonen, Carolin Plewa, Kaj Storbacka

Clarity of country of origin labelling

*Judith Holdershaw,

Roman Maciej Konopka

ICT-supported collaborative-

networks among older Australians

Torgeir Aleti, Bernardo

Figueiredo, Glen Wall

Increasing food intake

in residential aged-care with extrinsic food-

cues*Hei Tong Lau, Richard Lee,

Larry Lockshin, Jon Buckley,

Huda Khan, Anne Sharp

Paper 2 Herding cats: Can an internal

marketing strategy help

academics achieve research

excellence?Lauren Gellatly,

Leanne Margaret Carter, *Steven D’Alessandro

Conceptualisa-tion of service

4.0 in automotive industry*Kenneth Hädecke,

Cornelia Zanger

Beyond likes: Key drivers of viral

videos*Elsamari Botha,

Raeesah Chohan, Kirk Plangger, Edward Boon, Chris Osakwe

Managing sales-marketing

interface in pharmaceutical

industries*Christo Alfonzo

Bisschoff, Celeste Hanekom

Traveler segmentation within shared

accommodation pre-and-post

trips*Lei Qin, Eddy Fang, Philippa Hunter Jones

PWOM for luxury counterfeits

Sudeep Rohit, Charles Jebarajakirthy,

Suresh Paul Antony,

Kanagasabai Kajendra

BEST PAPER IN TRACKWhy do

consumers buy more than

needed?*Adrian R.

Camilleri, Richard P. Larrick

Investigating country of origin and brand trust

*Mohammad Abdur Rob

Dewan, Civilai Leckie, Antonio

Lobo

Customer’s package-size

choice decision at BOP market*Anand Kumar

Jaiswal, Suvendu Kumar Pratihari

Let us give thanks: How

gratitude and message framing can reduce food

waste*Gavin Northey, Joya Kemper,

Felix Septianto, Patrick van Esch

Paper 3 How storytelling impacts branding

for craft beer*Michael Marck,

Tess Gordon, Anita Radon, Sean Ennis

Customer versus member en-

gagement: Does mutuality matter?

*Tim Mazzarol, Geoffrey Soutar, Sophie Reboud,

Delwyn Clark

Critics, consumers, and

conformity*Angela Xia Liu,

Jun Pang

Organizational structure, market orientation and

innovativeness in retailing

*Yuji Sakagawa, Sami Kajalo,

Fumikazu Morimura

Drivers of experience value

among hard-/soft-adventure

tourists*Nina Marianne

Iversen, Elin Bolann, Leif Egil

Hem

Enhancing luxury consumption

among middle-income people

Manish Das, Victor Saha,

Charles Jebarajakirthy

A gamified approach to promoting empathy in

childrenPamela Saleme,

Timo Dietrich, Bo Pang, Joy

Parkinson

BEST PAPER IN TRACK

Country-of-origin celebrity endorsement

effects in emerging markets

*Yuri Seo, Felix Septianto, Angela

Gracia B. Cruz

Theory and a pathway to NDIS

reformLawrence

Potter, *Leanne Margaret Carter, Con Korkofingas, Nikola Balnave

Media said she has undergone

cosmetic surgery*Pornchanoke Tipgomut, Leo Paas, Angela

McNaught

Paper 4 Brand personality:

Does excitement promote customer

satisfaction*Kenneth Kwong,

Piyush Sharma

Contagion is a conscious choice

Svenja Widdershoven,

Josée Bloemer, Mark Pluymaekers

Consumers’ perception of

pricing models – a netnography*Christopher

Dominic Pütz, Stefan Roth,

Thomas Robbert

Travellers’ adoption of

virtual reality technology

Pankaj Vishwakarma,

Srabanti Mukherjee,

Biplab Datta

Behaviour change through gamifying social

marketing*Afshin Tanouri,

Ann-Marie Kennedy, Ekant

Veer

Investigating source

differences of online reviews in an emerging

market*Lin Yang,

Rajesh Rajaguru, Sanjeev Kumar

Older consumers’ independence and technology

adoption*Pao Franco

BEST PAPER IN TRACK

Hark! The pure angels prime:

Communicating healthfulness*Jasmina Ilicic,

Stacey M. Baxter, Alicia Kulczynski

12:30 Lunch Mezzanine Level

12.30 ANZMAC Institutional Members Lunch (by invitation) MZ06 (Please bring your lunch)


13.30 Keynote Speaker: Professor Connie Pechmann - Developing Web-based Peer Support Groups that Work: The Case of Tweet2Quit Lecture Theatre 1

Rooms: LT3 G24 MZ01 MZ02 MZ03 MZ06 102 103 104 105 204 207

14.30Session 10

10.01Digital


Media Digital citizenship

10.02Strategic Marketing

and Branding Marketing Strategy:

Communication and Value Creation

10.03Services

MarketingHospitality, lei-

sure and tourism services

10.04Retailing and DistributionExamining the

Physical/Digital Interface

10.05Meet the

Editors (3)

10.06 Sustainability


Market and Environment

Change 2


Consumers and technology 2



10.09 Marketing

Communica-tions

Consumer Attitudes

10.10 Social

Marketing Behaviour

change

10.11 International

Marketing International

Marketing Strategy

10.12 Marketing EducationAdvancing

Student Learning

Session ChairsRebekah

Russell-BennettSarah Lord Ferguson

Bodo Lang Andrew Murphy Dan Laufer Val Hooper Alicia Kulczynski Dean Wilkie Sommer Kapitan James Durl Sussie Morrish Gauri Laud

Paper 1 Does the effect of customer inspiration

on customer citizenship behaviors depend

on cultural orientation?

Ernest Emeka Izogo, Mercy Mpinganjira

The language of 10-K reportsChristine Pitt,

Pierre Berthon, *Jan Kietzmann

Developing a typological

model of sport spectators

*Pornchanoke Tipgomut,

Alexandra Hess, Rouxelle De

Villiers

A segmentation of cross-channel

free-riding behaviour*Isabella

Maggioni, Sean Sands, Carla

Ferraro, Jason Ian Pallant, Lois Shedd, Jessica Leigh Pallant

NOTE this session starts

at 3pm

Journal of Service Theory

and Practice László SajtosJodie Conduit

Journal of Service

Management Research

Jörg Finsterwalder

Journal of Consumer Behaviour

Steven D’Alessandro

Asia Pacific Journal of

Marketing and Logistics Ian Phau

Organisational barriers:

Increasing visibility of academics’

achievementsErica Wastell,

Angela R. Dobele

T-t-t-t-touch me! Consumer

decision making in omni-channels

*Suzanne Hartsuyker,

Stacey M. Baxter, Alicia Kulczynski

Overchoice and the role of power*Ayesha Hossain,

Nguyen (Beo) Thai, Ulku Yuksel

Poignancy increases consumer

preferences for self-made

products*Felix Septianto

Extent of theory use:

A Systematic review of food

waste reduction programs

*Jeawon Kim, Kathy Knox,

Sharyn Rundle-Thiele

Rapid multina-tionalization:

Value outcomes and capture processes

*Heini Vanninen, Joona Keränen

Student satisfaction

data – Improving higher

education?*Christine

Mathies, Mark Uncles, Jenny

Lee

Paper 2 Content marketing:

Australian and Singaporean bank brandsPengji Wang,

Breda McCarthy, Hmone Thar

Chal, Aye Myint Oo, Moe Nyi

Thuta, Thae Hay Marn

Uncovering the bright and dark sides of

innovation on firm- and customer-

related performanceMahdi Vesal, Vida Siahtiri, Aron O’Cass

Using brand concept map in destination

marketingM Saleh

Torkestani, Pedram Jahedi,

Mathew Parackal, Sergio

Biggemann, Kobra Bakhshi

Zadeh

Understanding the drivers of showrooming

behaviour*Andrew

Murphy, Isabella Maggioni, John Murray, Sean

Sands

Exploring antecedents

and outcomes of renting-over-

buyingDanni Zhao, *Ben

Voyer, Julien Schmidt

Binge-watching needs: An

exploration of the role of technology

*Ambika Prasad Nanda

An evolutionary perspective

of sports consumption*Liam Craig Moss, Dean

Wilkie, Carolin Plewa

Religiosity, recognition

and donation: An Indonesian

contextFelix Septianto, *Fandy Tjiptono, Widya Paramita

Rethinking travel modes: A call to action for

the marketing community

Bo Pang, James Durl, Sharyn

Rundle-Thiele, Bruce James,

Alexander Scodellaro

Institutional voids for competitive advantage: An entrepreneurial

approach*Anna Earl,

Sussie Morrish

Social media and branding for higher education

Charitha Harshani Perera,

Rajkishore Nayak, Long Thang Van

Nguyen, Hai Ho Phu

Paper 3 Impact of privacy concerns on resistance to

smart services*Inès Chouk,

Zied Mani

Role of strategic intent in value

creation*Petra Paasonen, Sanna Sundqvist, Anisur Faroque, Joona Keränen

Split personalities: Why AirBnb

guests become AirBnB hostsBodo Lang,

Joya Kemper, Rebecca Marie

Dolan, Vicki Andonopoulos, Gavin Northey

Affective content and

online review helpfulness

*Subin Sudhir, Anandakuttan B Unnithan, Rahul Ramachandran

Change for sustainable tourism: A

postcolonial approach*Wiam Id

boumsoud, Brendan

Canavan, Yacoob Suleiman

The fallacy of data-driven

personalization: ‘Data will never

know me’*Mike Cooray,

Rikke Duus

Customer decision

journey: A regulatory focus

perspective*Farah Naz Baig, Andrew Farrell,

Kristina Schmidt, Matti jaakkola

Using EEG to assess emotional

appeal advertisements

*Alexander Scodellaro,

Timo Dietrich, Amir-Homayoun Javadi, Murooj

Yousef

Stakeholder involvement in

social marketing program design

*James Durl, Timo Dietrich,

Benjamin Williams, Sharyn

Rundle-Thiele

Marketing Australian honey

to Chinese consumers: A study on price

confusion*Lingyu Gao,

Fang Liu

Student’s creativity

confidence for learning success

*Gauri Laud, Rajesh Rajaguru

Paper 4 Seriously engaging value-

in-behaviour: A hierarchical

model*Lucas Whittaker,

Rebekah Russell-Bennett,

Rory Mulcahy

Modelling service trade-

offs using service dimensions *Saravanan Raman, Lee Heng Wei,

Norazah Mohd Suki, Subhaseni

Chinniah

From Mars to Venus: The

leverage of trust and reputation

in driving online purchase intentions

*Pejvak Oghazi, Klas Hjort, Daniel Hellström, Stefan

Karlsson, Rana Mostaghel

When Free-games aren’t free: Micro-

transactions in mobile game*Jashim Khan,

Annie Banikema

Consumers’ personal values towards green consumption:

A review *Achchuthan

Sivapalan, Tania von der Heidt, Golam Sorwar, Pascal Scherrer

Does advertising campaign

success in year 1 continue in

year 2?*Dag Bennett,

Henriette Berner

Male behaviour change:

Masculinities, participation and

social systems*Lukas Parker, Glen Donnar, Divya Garg,

Linda Brennan

Market knowledge and

governance choice in

international marketing alliances:

Implications for export

performance*Mark Toon, Umar Burki

Academic confidence in

blended learning*Nicole

Stegemann, Barbara

Caemmerer, Orsolya Sadik-

Rozsnay

16.00 Afternoon Tea



Rooms: LT3 MZ01 MZ02 MZ03 MZ06 102 103 104 105 204 207

16.30 Session 11

11.01 Business-to-

Business Digitalisation

11.02 Services

MarketingHospitality, leisure

and education services

11.03 Retailing and DistributionInnovations and

Emerging Trends in Retailing

11.04 Digital

Marketing and Social Media

Online frameworks



Modelling Relationships



11.07Consumer

Culture TheoryTourism and Temporality

11.08 Macro-

marketing / Marketing & Public PolicyConsumers and Macromarketing

11.09 Marketing

Communica-tions

Effectiveness

11.10 International

Marketing Culture and other

issues

11.11 Marketing EducationDeveloping Marketing Knowledge

Session Chairs Joona Keränen Ben Thomas Hauke Wetzel Patrick van Esch Murray Macrae Marilyn Giroux Angela Cruz Yang Song Nico Neumann Matevz Raskovic Frank Alpert

Paper 1 What drives biopharmaceutical-

CRO alliances? Digitalisation?

*Monique Alina Moore, Tim

Mazzarol, Sophie Reboud, Delwyn Clark, Geoffrey

Soutar

Racehorse ownership: Managing

the customer experience

Sean Ennis, *Michael Marck, Alexandra Newman, Anita

Radon

Retail surveillance techniques: What drives their un/acceptability?

Roger Brooksbank, Sam Fullerton,

*Trina Sego

Consumers’ perceptions of social media advertising

*Andrew MacArthur, Breda McCarthy,

Lynne Eagle

Speeding and satisficing does it

matter?*Murray MacRae

Consumers trust retailers more than organic certification

*Van Anh Thi Truong, Bodo Lang,

Denise Conroy

Sociality, commerciality and spaces: Airbnb as

heterotopia*Marian Makkar, Navdeep Athwal

Does religiosity influence

vice product consumption?

*Kathy I Man Mok, Desmond Lam

When transparency enhances

effectiveness of targeted ad

*Bo Chen, Junjun Chengcheng

Culture and consumer

cosmopolitanism: Glocalization vs confucianism

*Matevz Raskovic, Zhonghui Ding, Gregor Pfajfar,

Morikazu Hirose, Agnieszka Malecka,

Vesna Zabkar

What’s digital competency for

marketing students?*Billy Sung, Luke

Kevin Butcher, Isaac Cheah

Paper 2 Digital dynamic managerial

capabilities in B2B selling: A framework

*Malla Mattila, Pia Hautamäki,

Mika Yrjölä, Leena Aarikka-Stenroos

Capabilities for platform integration in hospitality service

*Varqa Bahar, Suvi Nenonen, Richard G.

Starr Jr.

Building trust in online retailers -

payment options or loyalty card

Deepak Ranjan, Manoj

Motiani, Charles Jebarajakirthy

Consumer’s self construal and

dissonance solving*Jie Meng, Yi Lian,

Huimin Mu

Could customer sharing predict user

profiles?*Zachary William Anesbury, Robert

Moore

How expressing our identity influences

sustainable behaviours

*Marilyn Giroux

Employer perspectives on

CV-building through volunteer tourism

*Veronika Kadomskaia, Jan

Brace-Govan, Angela Gracia B.

Cruz

Framing effects from valence on

donation behaviourNursafwah Tugiman, Gary Gregory, Rahul

Govind

How effective are retargeting ads?

Tomás Rodrigues, *João Guerreiro,

Sandra Maria Correia Loureiro

Building international key accounts: Drivers and constraints

*Markus Raatikainen, Mika

Gabrielsson

Components of discipline

knowledge in marketing

*Elaine Plant

Paper 3 Exploring requirements of

digital servitization and value co-

creation*Mohammad

H. Eslami, Elisa Kromer, Micaela

Johansson

Brand congruence’s role

in assessing winery atmospherics?*Ben Thomas

The rise of emerging payment

methods*Alison Chen, Malcolm John Wright, Hauke

Wetzel

Fitness tracker brands on

Facebook: A longitudinal content

analysisSujo Thomas, Arpan Yagnik, Vivek Bhatt

Measuring SKU performance

beyond distribution breadth

*Martin Hirche, Larry Lockshin, Simone

Loose, Magda Nenycz-Thiel, Luke

Greenacre

Commodifying commemoration: What do Anzacs

want?Martin MacCarthy,

Stephen Mark Fanning, Stephanie

Meek, Claire Lambert

Materialism and subjective well-being: The

moderation effect of Chinese cultural

values*Song Yang

The effectiveness of video advertising

across channels*Nico Neumann,

Andre Bonfrer

Appropriateness of Guanxi in Middle

East market*Omar Megdadi, Kim Shyan Fam

Paper 4

19.00 - Late Conference Gala Dinner Te Papa (Museum of New Zealand / Te Papa Tongarewa)



Conference Opening and Māori WelcomeRUTHERFORD HOUSE

Monday 2 December, 9am - 10.30am

We invite you to join us at the opening of the 2019 ANZMAC Conference at Rutherford House. We look forward to welcoming you all with a traditional Mihi Whakatau (Māori welcome). The opening will be immediately followed by Professor John Deighton – our plenary speaker.

Welcome ReceptionBANQUET HALL, PARLIAMENT

Monday 2 December, 6.15pm – 8.00pm

We’re delighted that Dr Deborah Russell MP will be hosting the ANZMAC Delegation at Parliament for our Welcome Reception. You will be treated to a high energy Pasifika performance that’s not to be missed! Please note, due to restricted numbers at the venue, we are unable to offer guest ticket purchases.

Walk Along Wellington WaterfrontWELLINGTON CBD

Tuesday 3 December, 6pm

We invite you to join us in a casual walking group along Wellington’s beautiful waterfront to take in some of the wonderful sights of Wellington. The group will depart from Rutherford House at 6pm (meet at registration desk), walking along the waterfront into the CBD and finishing at a Wellington bar for a drink. A great opportunity to mingle with your fellow delegates in a casual setting.

Conference DinnerTE PAPA

Wednesday 4 December, 7pm – Late

Our conference will conclude at the end of the last day with the ANZMAC Conference and Awards Dinner which is being held in our National Museum, Te Papa Tongawera. Enjoy a cultural performance and a three course meal. After the award proceedings you’ll get the chance to get up and dance to the infamous Beat Girls!

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Programme - Confer · 14 ANZMAC Conference 2019 15 Programme ANZMAC 2019 Programme at a Glance...

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