PROGRAMMATIC NATIVE MEDIA · the new Programmatic Native offering. Take control of your media buy...
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PROGRAMMATIC NATIVE MEDIA Integrate your brand throughout Zillow Group’s portfolio of real estate sites through the new Programmatic Native offering. Take control of your media buy by leveraging Zillow Group’s first party audience data and automated media buying technology to reach the right people at the right time. Results: Users engage more with native ads. Results show that native ads outperform banner ads across many success metrics. Flexibility: Enjoy the freedom to set your own budgets. PMP deals don’t require any spend commitments. Efficiency: Some impressions may be more valuable to you than others. Maximize your spend and adjust bids based on an impression’s worth to you. Control: The optimization process gets more streamlined with PMP deals. You can reallocate budgets throughout Zillow Group’s PMP deals in an instant. Intelligence: Visitors of Zillow Group’s sites volunteer information about who they are. Leverage this data to target users more intelligently. WHY USE NATIVE PMPS?
Transcript of PROGRAMMATIC NATIVE MEDIA · the new Programmatic Native offering. Take control of your media buy...
PROGRAMMATIC NATIVE MEDIAIntegrate your brand throughout Zillow Group’s portfolio of real estate sites through the new Programmatic Native offering. Take control of your media buy by leveraging Zillow Group’s first party audience data and automated media buying technology to
reach the right people at the right time.
Results: Users engage more with native ads. Results show that native ads outperform banner ads across many success metrics.
Flexibility: Enjoy the freedom to set your own budgets. PMP deals don’t require any spend commitments.
Efficiency: Some impressions may be more valuable to you than others. Maximize your spend and adjust bids based on an impression’s worth to you.
Control: The optimization process gets more streamlined with PMP deals. You can reallocate budgets throughout Zillow Group’s PMP deals in an instant.
Intelligence: Visitors of Zillow Group’s sites volunteer information about who they are. Leverage this data to target users more intelligently.
WHY USE NATIVE PMPS?
HOW IT WORKS
Your integrated native ad unit will be delivered and perfectly formatted
on Zillow Group sites across every device
Zillow Group visitors identify themselves as home buyers, home
owners, home sellers, renters, home improvement enthusiasts, or real
estate professionals
Set Up a Deal ID through Zillow Group’s Native SSP
and gain access to our native inventory, while
targeting specific audiences
HOW TO GET STARTED
EXECUTION• Client sends completed checklist to Zillow with details about the deal• Zillow sends deal ID to client• Client uploads creative assets into DSP and can begin bidding on deal ID
IMAGE
1. Image: Must not contain a logo or copy; clear, crisp, beautiful images work best; supported creative types: jpeg, gif or png2. Logo: width of 220px cropped to all edges (logo will be scaled down but this asset is 2x larger to accommodate Retina displays) max file size 50k; supported creative types: gif or png. No white logos as they will not display.
HEADER Up to 25 characters including spaces*Copy must not include special characters, italicized letters, or be in all capitals
SUBHEADER Up to 70 characters including spaces*Copy must not include special characters, italicized letters, or be in all capitals
LEAD TIME Assets due: 5 business days prior to launch date
CONTACT US Please contact [email protected] with any questions
CREATIVE SPECS BY DSP
IMAGE SIZE LOGO HEADER(characters)
SUBHEADER(characters)
Recommended Specs*
1200x627px Aspect Ratio 1:91:1
100KB / PNGNo text on image
390x390pxPNG
25 Max 70 Max
Min: 500x500px
Max: 1200x1200px2MB
Min: 300x300pxPNG
30 Max 200 Max
1200x627px 1MB
Recommended Aspect Ratio 1:91:1
200x200pxPNG
Aspect Ratio 1:1
Short: 25 Max Long (optional):
90 Max
Short: 90 MaxLong: (optional)
140 Max
Min: 1200x627px
Max: 2000x2000px1.2MB
Aspect Ratio 1:91:1
Min: 100x100px
Max: 2000x2000px PNG, JPG
Aspect Ratio 1:1
Short: 25 Max Long (optional):
50 Max
Short: 90 MaxLong (optional):
140 Max
Min: 600pxMax: 150kb
Aspect Ratio 1:91:1
Min Width: 300pxAspect Ratio 1:1
25 Max 300 max
Min: 600x600pxMax: 1200x627px
<1 MB / JPGNo text on image
Min:80x80px
Max: 300x300pxPNG, JPG
Aspect Ratio 1:1
25 Max 100-200 Max
*Adhering to Zillow Group recommended specs will ensure copy truncation and image cropping is at a minimum
