Programmatic Creative: Bringing together media & creative through data
Programmatic Creative Intelligence (1)
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Transcript of Programmatic Creative Intelligence (1)
![Page 1: Programmatic Creative Intelligence (1)](https://reader033.fdocuments.in/reader033/viewer/2022052418/58f2283b1a28abf9198b45a3/html5/thumbnails/1.jpg)
CREATIVE INTELLIGENCE
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2Slide /
Step 01Ad Creative Ingestion and
Analysis
Automating creative intelligence
01a1
a2a3
b1b2
Step 02Creative contextual
categorization(Automobile)
Step 07Landing Page Content
Ingestion
Step 03Text Extraction(2016 Buick …) Step 04
Brand Safety Validation
(adult, violence)
Step 08Categorization and concepts analysis
(automotive and vehicles à vehicle brands)
C1
Step 06Malware Scan
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Brand Safety ValidationAdult: UnlikelyViolence: Unlikely
TEXT DETECTION
Language - EnglishText – 2016 BUICK\nENCORE\n ……..
Creative image Analysis
IMAGE CATEGORIZATIONAutomobile – 96%Vehicle – 94%Sports Utility Vehicle – 75%
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Landing Page Analysis[Category] automotive and vehicles à vehicle brands àcadillac – 62%[Concept] North American Auto Show – 95%Buick – 89%
Landing Page Ingestion
Landing PageLoad Time
Landing Page Analysis
MALWARE SCAN
C&C URLs – N/ATOR nodes – N/ABlocked URL – N/A
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5Slide /
Results
01 Cost Reduction (>60%]
03 Marketplace OptimizationAdditional signals from image and video help optimize marketplace in the long run.
Automating the creative intelligence not only makes the process more efficient but has significant impact on cost.
02 Brand Safety Compliance
Allows SSPs to enforce brand safety compliance by providing data to pro actively block demand partners.
04 PREMIUM PUBLISHER SUPPORTAllows SSPs to enforce new kind of premium publisher policies on language and content.
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6Slide /
demo