Preferred Marketing Developers and How they can Impact your Business

Renato Goulart PMD Market Development, Latam

Wesley Barbosa PMD Market Development, Brazil

Facebook before and now

Connecting the world.

All the people who matter to you!

So much to do by yourself!

I wish I could fly!

What if!?

We will not build everything

One team

Client Agency

Preferred Marketing Developers

“Make marketing easier and more effective through technology partnerships”

PMDs makes marketing easier and more effective on Facebook

Source: Country updated as of October 2013

A community of best-in-class developers focused on making social marketing easier and more effective

 45+    countries

Provide customized marketing solutions designed to meet your client’s business objectives

Drive better performance and results

Create efficiency around ad buys and page management

www.facebook.com/PMD

Pages PMDs help advertisers manage its presence on Facebook

Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook

Apps PMDs build advanced platform integration for brands

Insights PMDs provide dashboards that helps advertisers on the decision making process

But, wait, aren’t they just an agency?

Agency PMD

Strategic Marketers •  Develop marketing strategies to meet

client business objectives •  Advise on the appropriate media mix

and investment •  Act as an external marketing team to

the client

Technology Developers •  Provide input into the marketing

strategy but do not set it •  Build technology that makes

marketing more efficient and scalable •  Bring automation to the delivery,

measurement and optimisation of Facebook media

•  Make agencies’ digital teams more efficient though technology

How does a PMD support an agency in servicing the client?

Client

Agency

Facebook

Preferred

Marketing

Developer

Facebook & PMD: Driving efficiencies in your Facebook media through automation and scale

FB & agencies: Building solutions to the client’s business challenges. Developing marketing strategy.

Campaign ‘A’

Campaign ‘B’

Campaign ‘C’

Ad Budget Performance

£

£

£

Ad ‘A’

Ad ‘B’

Ad ‘C’

£

£

£

Power Editor

PMD automation

A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.

The PMD then creates multiple subsets of the ‘red dresses’ campaign to test

PMD automation

Test Targeting options

The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.

Red Dresses Long Red dresses

Short Red dresses

Casual Red dresses

Formal Red dresses

Test various images

Test various creative

One team

Client Agency

One team

Client Agency PMD

Hackathon

Thank You