Programa de Preferred Market Developer
description
Transcript of Programa de Preferred Market Developer
Renato Goulart PMD Market Development, Latam
Wesley Barbosa PMD Market Development, Brazil
One team
Client Agency
Power Editor
‘We will not build everything’
Preferred Marketing Developers “Make marketing easier and more effective through technology partnerships”
PMDs makes marketing easier and more effective on Facebook
Source: Country updated as of October 2013
A community of best-in-class developers focused on making social marketing easier and more effective
45+ countries
Provide customized marketing solutions designed to meet your client’s business objectives
Drive better performance and results
Create efficiency around ad buys and page management
www.facebook.com/PMD
PMD automation
A PMD tests & scales, identifying pockets of success. For example, an online retailer’s ‘red dresses’ campaign may show strong results.
The PMD then creates multiple subsets of the ‘red dresses’ campaign to test
PMD automation
Test Targeting options
The ‘red dresses’ subsets are automatically created by the PMD’s tool. Multiple variations of the creative, messaging and targeting can then be used to drive further performance improvements. This process of test, optimise and scale happens in near real-time at great scale, automatically.
Red Dresses Long Red dresses
Short Red dresses
Casual Red dresses
Formal Red dresses
Test various images
Test various creative
Pages PMDs help advertisers manage its presence on Facebook
Ads PMDs help advertisers and agencies manage advertising campaigns on Facebook
Apps PMDs build advanced platform integration for brands
Insights PMDs provide dashboards that helps advertisers on the decision making process
One team
Client Agency
One team
Client Agency PMD
Thank You