Program - IIM Udaipur Incubation Center€¦ · Customer Validation Tools Development - 4...

IIM Udaipur Incubation Center presents the second edition ofaccelerator program, Launch-n-Zoom 2.0 where we are changingthe way start-ups rollout their products / services and buildventures. Through 12 weeks of learning, mentoring andnetworking, we will get you ready for the Demo Day whereinvestors will be looking to fund them who will become the nextpillars of the emerging industries.

About the Program

Why Launch-n-Zoom 2.0? Mentorship by Leader-in-Residence and Industry Experts

Get access to all the tech and tools required to develop/refine yourMVP/prototype

Co-working spaces with 24x7 high speed internet

Tailored topics to give one a holistic view of everything required to smoothlylaunch and build your startup

Costs of prototyping and development will be provided by IIMUIC

Full access to Invention Studio for startups to create and experiment

Expertise of IIIMUIC in building ventures

Who should apply?

We are looking for startups whohave completed building theirprototype and are on their waytowards business launch.

Post Prototype (ready to discover customers)

Startups who are applyingshould have completedpreliminary research and startedworking on their prototype.

Prototype-in-Development

Launch-n-Zoom 2.0 is looking for individuals/teams who have createdtech-based innovations that will provide solutions for the communityacross locations and become sustainable and profitable businesses.

Selection

Selection Process

Applications ActiveMentoring

Financial Module Rollout Demo Day Seed Funding

Phase-2

Structure of the Program

Advanced ProductBuilding/ Refining

Design Workshops Marketing Modules

Phase-1 IP Protection &

Management Social Media Marketing Proactive Selling Skills How to build Network

Effects

Weekend OnlineProgram

Program Timeline

Dates Day Session-1 (9:30-11:00 hrs)Tea

BreakSession-2 (11:30-13:00 hrs) Lunch Session-3 (14:00-15:30 hrs)

Tea Break

Session-4 (16:00-17:30 hrs)

10-01-2020 1 Design Thinking - 1 Design Thinking - 2 Design Thinking - 3 Design Thinking - 411-01-2020 2 Design Thinking - 5 Design Thinking - 6 Design Thinking - 7 Design Thinking - 8

12-01-2020 3Customer Validation Process and Related

Tools Development - 1

Customer Validation Process and Related






13-01-2020 4Customer Validation Process and Related


Bootstrapping & Other Innovative Financial

Strategies - 1

Bootstrapping & Other Innovative Financial

Strategies - 2

Visit to Indira IVF and GoodDot

14-01-2020 5 Market survey Consumer Behaviour - 1 Consumer Behaviour - 2 Customer Purchase

Patterns15-01-2020 6 Market sizing - 1 Market Sizing - 2 Market Analysis - 1 Market Analysis -2

16-01-2020 7 Market EntryCustomer Feedback

AnalysisPositioning - 1 Positioning - 2

17-01-2020 8

Accessing International Markets & Deploy

Practices for Regional & Global Acceleration - 1







18-01-2020 9Business Model Innovation - 1

Business Model Innovation - 2

Exponential Thinking(Rapid

Prototyping)

Innovation Design for Exponential Framework

19-01-2020 10Product

Development/Lean Startup -1

Product Development/Lean

Startup -2

Trimming Technologies - 1

Trimming Technologies - 2

20-01-2020 1121-01-2020 12

IIM Udaipur Incubation CenterLaunch n Zoom - 2.0 Accelerator Program 2019

12 Days Program at IIM Udaipur

Case Study/ Lab Sessions Case Study/ Lab SessionsCase Study/ Lab Sessions Case Study/ Lab Sessions

Sheet1

IIM Udaipur Incubation Center

Launch n Zoom - 2.0 Accelerator Program 2019

DatesDaySession-1 (9:30-11:00 hrs)Tea BreakSession-2 (11:30-13:00 hrs)LunchSession-3 (14:00-15:30 hrs)Tea BreakSession-4 (16:00-17:30 hrs)

12 Days Program at IIM Udaipur

1/10/201Design Thinking - 1

FPM_2: Objectives:• Learn different survey methods to gather data• Identify the needs of customers and problem areas in your businessDesign Thinking - 2

FPM_2: Objectives:• Find out the customer's preferences, likes and dislikes about the product/service• Understand implications of marketing actions such as advertising and discounting on customer's buying habits• Apply trends in consumer behaviour to market an actual product/serviceDesign Thinking - 3Design Thinking - 4

FPM_2: Objectives:• Identify factors that influence a customer's purchasing decision• Understand the stages a customer goes through to purchase a product

1/11/202Design Thinking - 5

FPM_2: Objectives:• Learn the size of the available market for your product/service• Find out the addressable size of the market to determine potential buyers

FPM_2: Objectives:• Find out the customer's preferences, likes and dislikes about the product/service• Understand implications of marketing actions such as advertising and discounting on customer's buying habits• Apply trends in consumer behaviour to market an actual product/serviceDesign Thinking - 6Design Thinking - 7

FPM_2: Objectives:• Understand existing competition in the marketplace• Learn to create a comprehensive profile of an ideal customer for your business• Helps to reduce decision making risks with the analyzed dataDesign Thinking - 8

1/12/203Customer Validation Process and Related Tools Development - 1

FPM_2: Objectives:• Understand the barriers to enter a market• Learn how to enter new markets in new geographical areasCustomer Validation Process and Related Tools Development - 2

FPM_2: Objectives:• Understand customer needs and sentiments; as well as specific customer pain pointsCustomer Validation Process and Related Tools Development - 3

FPM_2: Objectives:• Understand how to best communicate product attributes to target customers based on their needs and available communication channels through crafted key messages• Use positioning to influence the perception of your product/service in the customer's mindCustomer Validation Process and Related Tools Development - 4

1/13/204Customer Validation Process and Related Tools Development - 5

FPM_2: Objectives:• Validate your sales process and the assumptions that underpin your business model

FPM_2: Objectives:• Understand customer needs and sentiments; as well as specific customer pain pointsBootstrapping & Other Innovative Financial Strategies - 1Bootstrapping & Other Innovative Financial Strategies - 2Visit to Indira IVF and GoodDot

1/14/205Market survey

FPM_2: Objectives:• Validate your sales process and the assumptions that underpin your business model

FPM_2: Objectives:• Understand existing competition in the marketplace• Learn to create a comprehensive profile of an ideal customer for your business• Helps to reduce decision making risks with the analyzed data

FPM_2: Objectives:• Identify factors that influence a customer's purchasing decision• Understand the stages a customer goes through to purchase a product

FPM_2: Objectives:• Understand how to best communicate product attributes to target customers based on their needs and available communication channels through crafted key messages• Use positioning to influence the perception of your product/service in the customer's mindConsumer Behaviour - 1

FPM_2: Objectives:• Find inexpensive ways to raise capital for your venture• Learn the difference between crowdfunding and crowdsourcing• Learn common bootstrapping strategies used by entrepreneursConsumer Behaviour - 2 Customer Purchase Patterns

1/15/206Market sizing - 1Market Sizing - 2Market Analysis - 1Market Analysis -2

1/16/207Market Entry

FPM_2: Objectives:• Learn to generate ideas without using traditional problem solving methods• Test the assumptions of new ideas to shape them into viable opportunitiesCustomer Feedback AnalysisPositioning - 1Positioning - 2

1/17/208Accessing International Markets & Deploy Practices for Regional & Global Acceleration - 1

FPM_2: Objectives:• Learn to generate ideas without using traditional problem solving methods• Test the assumptions of new ideas to shape them into viable opportunitiesAccessing International Markets & Deploy Practices for Regional & Global Acceleration - 2Accessing International Markets & Deploy Practices for Regional & Global Acceleration - 3Accessing International Markets & Deploy Practices for Regional & Global Acceleration - 4

1/18/209Business Model Innovation - 1

FPM_2: Objectives:• Build value models for creating value for customers and capturing value for business• Utilise existing business models to identify and mix different models to address business and customer valueBusiness Model Innovation - 2Exponential Thinking(Rapid Prototyping)

FPM_2: Objectives:• Use innovative strategies to accelerate your business growth over a period of timeInnovation Design for Exponential Framework

FPM_2: Objectives:• Learn how to thrive and remain relevant in the face of persistent, rapid technological change

1/19/2010Product Development/Lean Startup -1

FPM_2: Objectives:• Learn how to deliver maximum customer value In the shortest amount of time while providing high value to customers• Understand the stages of developing a product from concept to defining the marketing

FPM_2: Objectives:• Use innovative strategies to accelerate your business growth over a period of time

FPM_2: Objectives:• Learn how to thrive and remain relevant in the face of persistent, rapid technological changeProduct Development/Lean Startup -2Trimming Technologies - 1Trimming Technologies - 2

1/20/2011Case Study/ Lab SessionsCase Study/ Lab Sessions

1/21/2012Case Study/ Lab SessionsCase Study/ Lab Sessions

Dates Day Session-1 (9:30-11:00 hrs)Tea

BreakSession-2 (11:30-13:00 hrs) Lunch Session-3 (14:00-15:30 hrs)

Tea Break

Session-4 (16:00-17:30 hrs)

02-02-2020 1Hands-on Social Media

Marketing - 1Hands-on Social Media

Marketing - 2Teams develop plans and

presentationsTeams develop plans and

presentations08-02-2020 209-02-2020 315-02-2020 4

16-02-2020 5Intellectual Property

ProtectionIntellectual Property

Management

16-03-2020 1Pricing Strategy & Range

Discovery - 1Pricing Strategy & Range



Discovery - 4

17-03-2020 2Understanding Financial

Statements - 1Understanding Finanacial

Statements - 2Ratio Analysis

Cost-Volume-Profit Relationships

18-03-2020 3Relevant Cost for Decision

Making - 1Relevant Cost for Decision

Making - 2Pricing

Working Capital Management

19-03-2020 420-03-2020 5

21-03-2020 6 Pitch Preparation Pitch PreparationTerm Sheet Creation &

NegotiationDividing Team Equity

22-03-2020 7Hands-on Interaction for

Fundraising - 1Hands-on Interaction for

Fundraising - 223-03-2020 8

How to Build Network Effects How to Build Network Effects

36 Days Break-> 8 days Program at IIM Udaipur

Tailored lectures for startups on technologies such as Manufacturing, Online services, Embedded systems, AI/ML, IoT and Robotics etc. based on their requirments

Case Study/ Lab Sessions

Showcase Event, Investors Meet and Demo Day

7 Days Break-> 3 weekend Program Online

Proactive Selling Skills Proactive Selling SkillsProactive Selling Skills How to Build Network Effects

IIM Udaipur Incubation CenterLaunch n Zoom - 2.0 Accelerator Program 2019

Sheet1

IIM Udaipur Incubation Center

Launch n Zoom - 2.0 Accelerator Program 2019

DatesDaySession-1 (9:30-11:00 hrs)Tea BreakSession-2 (11:30-13:00 hrs)LunchSession-3 (14:00-15:30 hrs)Tea BreakSession-4 (16:00-17:30 hrs)

7 Days Break-> 3 weekend Program Online

2/2/201Hands-on Social Media Marketing - 1

FPM_2: Objectives:• Learn how to use social media to set goals using the S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) framework• Use social media to reach out to more potential customers and understand the usefulness of online marketing campaignsHands-on Social Media Marketing - 2Teams develop plans and presentationsTeams develop plans and presentations

2/8/202Proactive Selling SkillsProactive Selling Skills

2/9/203Proactive Selling SkillsHow to Build Network Effects

2/15/204How to Build Network EffectsHow to Build Network Effects

2/16/205Intellectual Property Protection

FPM_2: Objectives:• Become aware of the rights for protecting inventions and the various types of Intellectual Properties, know how IP can add value to ventures and what are the common errorsIntellectual Property Management

FPM_2: Objectives:• Become aware of the rights for protecting inventions and the various types of Intellectual Properties, know how IP can add value to ventures and what are the common errors

36 Days Break-> 8 days Program at IIM Udaipur

3/16/201Pricing Strategy & Range Discovery - 1

FPM_2: Objectives:• Learn primary factors to consider in pricing and compare common strategies• Use strategies to achieve target return on investments and gain market sharePricing Strategy & Range Discovery - 2Pricing Strategy & Range Discovery - 3Pricing Strategy & Range Discovery - 4

3/17/202Understanding Financial Statements - 1

FPM_2: Objectives:• Learn to interpret balance sheets and income statements• Understand financial performance and position from said statements• Helps to plan and forecast future business decisionsUnderstanding Finanacial Statements - 2Ratio Analysis

FPM_2: Objectives:• Use ratios to compare financial performance of the business between two or more years• Use ratios to understand the financial position of your businessCost-Volume-Profit Relationships

FPM_2: Objectives:• Helps to determine the level of profit due to changes in fixed and variable costs

3/18/203Relevant Cost for Decision Making - 1

FPM_2: Objectives:• Learn to eliminate unnecessary data that complicate the decision making processRelevant Cost for Decision Making - 2Pricing

FPM_2: Objectives:• Helps to determine volume of production and maintain desired level of profit• Learn how to set correct price levels according to the market

FPM_2: Objectives:• Helps to determine the level of profit due to changes in fixed and variable costs

FPM_2: Objectives:• Learn how to use social media to set goals using the S.M.A.R.T. (Specific, Measureable, Achievable, Realistic, and Timely) framework• Use social media to reach out to more potential customers and understand the usefulness of online marketing campaigns



FPM_2: Objectives:• Learn primary factors to consider in pricing and compare common strategies• Use strategies to achieve target return on investments and gain market share

FPM_2: Objectives:• Learn to interpret balance sheets and income statements• Understand financial performance and position from said statements• Helps to plan and forecast future business decisions

FPM_2: Objectives:• Learn to eliminate unnecessary data that complicate the decision making processWorking Capital Management

3/19/204Tailored lectures for startups on technologies such as Manufacturing, Online services, Embedded systems, AI/ML, IoT and Robotics etc. based on their requirments

3/20/205

3/21/206Pitch PreparationPitch PreparationTerm Sheet Creation & NegotiationDividing Team Equity

3/22/207Hands-on Interaction for Fundraising - 1Hands-on Interaction for Fundraising - 2Case Study/ Lab Sessions

3/23/208Showcase Event, Investors Meet and Demo Day

Sectors in Focus

Agri-Tech&

Dairy

Clean Technologies,

Energy & Utilities

Robotics, IoT&

Cybertechnologies

Healthcare &

HealthTech

DroneTechnologies

SmartTransport

SmartHomes

FMCG

AI

FinTech &

Financial Inclusion

How Launch-n-Zoom can help your startup

Become known

Get Funded

Multiply your Odds of

Success

Spend Less with

Free Partner Credits

GetCustomers

Accelerate Progress

Expand yourNetwork

In theStartup

Community

AvoidPredictable

Mistakes

Get Mentored by leadingIndustry Experts

Set upin the

Right Way

Market Research & IdeationDesign ThinkingTrimming TechniquesProduct VisioningPricing Strategyand more

Practical Learning Sessions

Program OfferingsNetwork & Learning

Access to a Global Networkof Mentors, CorporatePartners and IndustryExperts will guide startupsand help them avoidcommon mistakes.

Tailored MentorshipOur handpickedLeaders-in-Residence,Technologists andIntrapreneurs will helpstartups learn andgrow faster.

Invention Studio &Co-working Space

Free Co-Working desk spaceat IIMUIC with a Communityof Experts and Enthusiasts.Our fully equipped inventionstudio houses all necessarytools, machines, sensors,software etc for RapidPrototyping.

Partnership, Branding & PR

Collaborate withleading corporates tosecure Customers,Pilot Projects andPartnerships.

Demo DayThis is your chance to showthe Industry, CorporatePartners and Investors yourworking business model whomight give you ₹₹₹₹

https://iimuic.org/launch-n-zoom-2.0

Apply Now

https://iimuic.org/launch-n-zoom-2.0

Contact Us:[email protected]

[email protected]

Thanks!IIM Udaipur Incubation Center7th Floor, IIM Udaipur, BalichaUdaipur, Rajasthan - 313001

mailto:[email protected]:[email protected]

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