TOURISM IN THE MEDITERRANEAN Driving integrated and sustainable development,

enhancing heritage and cultural exchanges

November 7, 2014Marseille, Villa Méditerranée

9:00 AM

P R O G R A M

The Center for Mediterranean Integration (CMI) and the Provence-Alpes-Côte d’Azur Region are joining forces, in the context of the Mediterranean Economic Week, to instigate a debate on: “Tourism in the Mediterranean: Driving Integrated and Sustainable Development, Enhancing Heritage and Cultural Exchanges”, Friday November 7, 2014 at the Villa Méditerranée.

The aim of this event is to create a space for dialogue between different actors working for an integrated and sustainable development in the Mediterranean (Ministers, elected local, regional and national authorities, civil society, stakeholders…) in order to: • Draw lessons from the implementation of public policies on tourism development in the context of increasing tourist flows;• Bring new insights on several topics linked to the development of an integrated approach on tourism, the question of regulating tourists’ flows; sustainability; economic diversification generating revenues and employment; and the preservation of cultural and natural heritage.

MODERATOR FOR THE DAY: Ms. Agnès Levallois

OPENING SPEECHES

• Michel Vauzelle, President of the Provence-Alpes-Côte d’Azur Region, Vice-President of the commission for Foreign Affairs of the French Parliament

• Jean-Claude Gaudin, Mayor of Marseille and Vice-President of the Senate (TBC)

• Philippe de Fontaine Vive, Vice-President, European Investment Bank

• Ede Jorge Ijjasz-Vasquez, Senior Director, Social, Urban, Rural & Resilience Global Practice, The World Bank

1:00 PM - 2:30 PM LUNCH BREAK

GENERAL DEBATE

GENERAL DEBATE

WHAT ARE THE CHALLENGES AND PERSPECTIVES FOR THE TOURISM SECTOR TO ACHIEVE SHARED GROWTH IN THE MEDITERRANEAN?

Between 2010 and 2030, the number of tourists travelling internationally will double. This reflects the growth of the tourism

sector. This flux of tourists will have a significant impact on the Mediterranean region. Equally, new destinations are drawing

new populations favorable to the evolving regional dynamic.

This session will address the current dynamic and future perspectives. The participants will focus on analyzing the impact of

tourism on economic, social and environmental development in Mediterranean countries. In response to such a challenge, public

policies which are economically and socially responsible are required. Such policies should also be respectful of the natural and

cultural resources. The panelists will also discuss operational programs implemented to face these challenges.

9:45 AM

11:30 AM

PANELISTS:• Shantayanan Devarajan, Chief Economist for the Middle

East and North Africa region, The World Bank

• Yannick Lemagadure, Marketing Director, Regional Committee on Tourism, Provence-Alpes-Côte d’Azur, France

• Jean-Marc Gravellini, Executive Director in charge of the Operations, French Development Agency (AFD)

• Hugues Ravenel, Director, Plan Bleu, France

• Ibrahim Ashmawy, Investment Adviser to the Minister of Tourism, Egypt

• Delphine Borione, Deputy Secretary General for Social and Civil Affair, Secretariat of the Union for the Mediterranean

WHAT INSTRUMENTS FOR AN INTEGRATED VISION OF TOURISM?

In 2011, the tourism sector accounted for 4.5 million jobs in the Mediterranean region. These positive implications for employment and wealth creation make it an indispensable tool for economic development that requires an integrated approach involving all stakeholders. Thanks to their growing participation in this sector, local populations are also contributing more and more to the development of their territories.

The question of the diversification of tourism products will also be discussed in order to bring forward initiatives such as eco-tourism, rural tourism, and cultural tourism, which serve to promote tourism that is both responsible and coherent.

Sharing their experience on the ground, the panelists will discuss the link between tourism, economic, social and territorial development, and the participation of local communities.

PANELISTS:

• Georges Zouain, Director General, Gaia-Heritage, Lebanon

• Jean-Marie Collombon, President of the organization MARCO POLO, Organization of the International Forum on Fair Tourism

• Chantal Reliquet, Senior Urban Specialist, Urban, Rural & Social Development Department, The World Bank

• Mahjoub Bajja, President of the organization Maroc Inédit, Maroc

• Markus Luecke, Head of Mission, Regional network for integrated waste management in the MENA Region, GIZ (German Agency for International Cooperation)

• Gilles Beville, President of the organization for a Fair Tourism (ATES)

EXPERTS’ CONTRIBUTIONS FROM THE PUBLIC:

• Nathalie Cazals, Development and Projects coordinator at Hotel du Nord-Marseille cooperative, France

• Laroussi Khemira, Twizza for the heritage, solidarity and development, Tunisia

• Ayman Abu Alzulof, Director of the Alternative Tourism Group (ATG), Palestine

CONCLUSIONS 6:00 PM

• Mourad Ezzine, Manager, Center for Mediterranean Integration

• Michel Vauzelle, President of the Provence-Alpes-Côte d’Azur Region, Vice-President of the commission for Foreign Affairs of the French Parliament

GENERAL DEBATE

2:30 PM

4:30 PM

ACTIONS FOR THE PRESERVATION OF THE MEDITERRANEAN CULTURAL HERITAGE

This session will address the preservation of natural and cultural heritage in the Mediterranean, including 77 UNESCO World Heritage sites in Arab states. In light of this, the management of these sites also needs to address the way in which influxes of tourism are managed.

Drawing on concrete examples, panelists will illustrate the way in which heritage preservation constitutes a key factor of development and the elaboration of policies to protect and enhance individual territories. Some of these operations to preserve the cultural heritage have also been implemented through public-private partnerships.

PANELISTS:• Nada al Hassan, Director, Arab States Unit, World

Heritage Center, UNESCO

• Mario Aymerich, Director of Regional and Urban Development, European Investment Bank

• John Perrottet, Senior Industry Specialist, International Finance Corporation

• Mourad Abdellaoui, Regional Commissioner of tourism of Kasserine, Tunisia

MINISTERIAL DIALOGUE

Following a summary of the discussions and debates from the previous sessions, high level political figures representing national authorities of Mediterranean countries will discuss and share their views on tourism in the Mediterranean as a driver for integrated and sustainable development.

SUMMARY OF DISCUSSIONS AND FACILITATION: • Mourad Ezzine, Manager, Center for Mediterranean Integration

ROUND TABLE CHAIRED BY: • Laurent Fabius, Minister of Foreign Affairs and International Development, France (to be confirmed)

• Michel Vauzelle, President of the Provence-Alpes-Côte d’Azur Region, Vice-President of the commission for Foreign Affairs of the French Parliament

WITH THE PARTICIPATION OF:• Lahcen Haddad, Minister of Tourism, Morocco

• Mamdouh Al-Damaty, Minister of Antiquities, Egypt

• Michel Pharaon, Minister of Tourism, Lebanon

• Mounir Majdoub, Secretary of State in charge of Sustainable Development, Ministry of Equipment, Landing and Sustainable development, Tunisia

•Dominique Riquet, Vice-President of the Parliamentary Commission Transport and Tourism, European Parliament, European Union

• Nabil Sami Itani, Conservation of Historical Cities & Monuments Specialist, Project Management Unit, Cultural Heritage & Urban Development Project, Council of Development and Reconstruction, Lebanon

• Christian Mourisard, Vice-President of the International Council on Monuments and Sites and Vice-President of the National Federation of Tourism offices, France

•Paolo Bongini, Director for Tourism and Culture of the Tuscany Region and President of NECSTOUR, Italy

EXPERTS’ CONTRIBUTIONS FROM THE PUBLIC • Aysar Akrawi, Executive Director, Petra National Trust,

Jordan

• Xavier Bailly, Administrator of the Mont-Saint-Michel Abbaye and of the Carrouges castle, France

• Tarik Harroud, Professor, The National Institute for Urban and Territorial Planning, GIZ, Morocco