THE COMPANY Western Canada Theatre was founded in 1967 and incorporated in 1975. One of BC's largest theatre companies, Western Canada Theatre produces plays from around the world as well as new Canadian works. During the 2011 – 2012 Season, Western Canada Theatre will produce seven regular professional plays, with 5 productions at Sagebrush Theatre (a 700-seat proscenium theatre) and 2 productions at the Pavilion Theatre (a 150-seat black box theatre), and one professional special production at The Kamloops Convention Centre (a 400-seat dinner theatre). Over the past 36 years, Western Canada Theatre has produced over 150 professional shows for Kamloops audiences. With over 75 performances per season, Western Canada Theatre hosts an annual audience of around 30,000.

THE PLAYS, DATES & EXPOSURE

PRODUCTION DATES EXPOSURE Betrayal September 22 to October 8, 2011 1,500

Letters from Wingfield Farm October 13 to 22, 2011 4,000 Tuesdays with Morrie (SPECIAL SHOWING) November 3 to 12, 2011 4,000

Joseph and the Amazing Technicolor® Dreamcoat November 24 to December 6, 2011 7,500 For the Pleasure of Seeing Her Again January 26 to February 4, 2012 3,600

Noises Off February 23 to March 3, 2012 4,500 Ubuntu (The Cape Town Project) March 29 to April 7, 2012 3,500

The 25th Annual Putnum County Spelling Bee April 19 to May 5, 2012 2,400 31,000

THE FREE TICKETS Western Canada Theatre program advertisers receive Complimentary Tickets to Mainstage plays in the 2011 - 2012 Season. Ticket letters will be mailed out upon payment. Due to limited seating and high demand, complimentary tickets for the two Pavilion shows, Joseph and the Amazing Technicolor® Dreamcoat & Tuesdays with Morrie are NOT included in the free ticket letters given to regular program advertisers. However, full page and half page Tuesdays with Morrie advertisers will receive free tickets to Tuesdays with Morrie. See the Tuesdays with Morrie price section for details.

THE SUBSCRIBER BENEFITS DISCOUNT CARD You can further entice Western Canada Theatre subscribers into your establishment by offering a discount on products and services. Western Canada Theatre will promote these offers throughout the season via wallet-size subscriber cards.

THE WEB LINKS Western Canada Theatre program advertisers/subscriber benefits card participants will receive complimentary web links to their business websites (if applicable). Web links will be featured prominently on the Western Canada Theatre website (wctlive.ca) during the entire 2011 - 2012 Season.

THE TECHNICAL REQUIREMENTS Western Canada Theatre will design your ads or you can submit your ads ready-made. Art must arrive in digital format - high resolution TIFF, high resolution JPEG or print quality PDF. Artwork should be e-mailed to dusan@wctlive.ca.

THE DEADLINES & PAYMENT TERMS Season ads (same ad for all 7 programs, or 8 programs if doing Tuesdays with Morrie) are due by August 1, 2011. Individual production ads are due 1 Month prior to first performance date. The payment balance is due 30 days from contract execution.

THE AUDIENCE

GENDER PERCENTAGE Male 26.2%

Female 73.8%

AGE CATEGORY PERCENTAGE Less than 10 0.6%

10 to 20 3.9% 21 to 30 7.8% 31 to 40 8.1% 41 to 50 20.0% 51 to 60 26.3%

More than 60 33.4%

EDUCATION LEVEL PERCENTAGE High School Diploma 19.0%

Trades Certificate or Diploma 16.8% College Degree 18.7%

University Degree (Bachelors) 31.2% University Degree (Masters) 12.8%

University Degree (Doctorate) 1.5%

INCOME LEVEL PERCENTAGE Less than 10k 5.0%

10k-19k 4.0% 20k-29k 5.7% 30k-39k 7.7% 40k-49k 15.7% 50k-59k 8.0% 60k-69k 9.0% 70k-79k 6.7% 80k-89k 7.4% 90k-99k 6.7%

100k or more 24.1%

ACTIVITY PERCENTAGE Attending Cultural Events (KSO, KAG etc.) 50.2%

Attending the Kamloops Blazers 22.8% Watching movies (Theatre or Rental) 75.1%

Attending events at Interior Savings Centre 40.5% Volunteering 52.0% Dining out 79.0%

Socializing at pubs/ bars 25.8% Attending Live Theatre 82.3%

Playing Sports 37.2% Watching Sports (live) 31.8%

Camping/ Fishing 43.5% Reading 84.7%

Web surfing 51.4% Other 12.3%

PROGRAM ADVERTISEMENT ORDER FORM Your ad will run in each of Western Canada Theatre’s 7 show programs and/or the Tuesdays with Morrie (starring Jamie Farr from M*A*S*H) program. Programs will be distributed to approximately 30,000 patrons over the course of the season. As a special “Thank you” to our advertisers, Western Canada Theatre will offer advertisers free tickets to our Mainstage* shows and a web link on Western Canada Theatre’s website (wctlive.ca).

REGULAR SEASON ADVERTISMENT SIZES/ PRICES Prices reflect the cost of 7 FULL COLOUR ads to go in all 7 regular season show programs.

SIZE DIMENSIONS PRICES SAVINGS FINAL PRICES # OF FREE TICKETS

Full Page 5.5”w x 8.5”h (w/ BLEED) $3,320 40% $1,992 16 Half Page 4.75”w x 3.75”h or 2.25”w x 7.75”h $1,660 20% $1,328 8

Quarter Page 2.25”w x 3.75”h or 4.75”w x 1.75”h $830 10% $747 4 Eighth Page 2.25”w x 1.75”h $415 $415 2

BONUS!!! - TUESDAYS WITH MORRIE SIZES/ PRICES Prices reflect the cost of 1 FULL COLOUR ad to go in WCT’s special production of Tuesdays with Morrie show program.

SIZE PRICES SAVINGS FINAL PRICES # OF FREE TICKETS To Tuesdays with Morrie

Full Page $800 40% $480 2 Tickets Half Page $400 20% $320 1 Ticket

Quarter Page $200 10% $180 N/A Eighth Page $100 $100 N/A

Email (dusan@wctlive.ca) or Fax (250-374-7099) your form to Dušan Magdolen, Marketing & Communications Manager at Western Canada Theatre. Please email your ad information to dusan@wctlive.ca before August 1, 2011. Advertiser: ____________________________________ Contact: ____________________________________

Address: ______________________________________ Postal Code: ________________________________

Telephone: ________________ Fax: _______________ E-Mail: ______________________________________

Regular Season Ad Size: _____________ Regular Season Ad Cost: ___________

Optional - Tuesdays with Morrie Ad Size: _____________ Tuesdays with Morrie Ad Cost: ___________

Subtotal: ___________

HST (12%): ___________

Total Cost: ___________

________________________________ ___________________ Authorized Signature Date

Questions & concerns can be directed to Dušan Magdolen at 250-372-3216 or dusan@wctlive.ca. *Due to limited seating and high demand, complimentary tickets for the two Pavilion shows, Joseph and the Amazing Technicolor® Dreamcoat & Tuesdays with Morrie are NOT included in the free ticket letters given to regular program advertisers. However, full page and half page Tuesdays with Morrie advertisers will receive free tickets to Tuesdays with Morrie. See the Tuesdays with Morrie price section for details.

The publisher, Western Canada Theatre, is hereby authorized to insert the advertising for the above advertiser into the program for the space units indicated, for which we, the advertiser, agree to pay at the rate and conditions shared herein. Legal and collection costs, if required, are the responsibility of the debtor. I have read and agree to the terms and conditions stated herein.