Use  Case  |  Network  Op0miza0on

Profusion Analytics Leverages Eureqa to Optimize Networks“The  in-­‐depth  analysis  of  our  data  could  not  have  been  done  without  Eureqa,  especially  at  scale.  Eureqa  turned  out  to  be  a  lifesaver.”  !–  Ray  Harrison,  VP  of  product  development  at  Profusion  Analy0cs

• Understand the precise causes

of network performance

fluctuations !• Optimize network speed, and

fix problems before subscribers

even know they existed !• Automatically sift through “big

data” to determine cause-and-

effect relationships driving

your business !• Lower your support team costs,

reduce churn, and increase

customer satisfaction by orders

of magnitude !• Become a data scientist – no

PhD needed

The status quo in Communications: more data, same results !Knowledge   is   power.   For   cable   providers,   it’s   also  more   efficient   troubleshoo0ng,  happier  customers  and  more  revenue.  Yet  un0l  recently,  knowledge  about  how  to  op0mize   cable   networks   and   detect   service   disrup0ons  was   underwhelming.   If   a  customer   or   neighborhood   faced   a   connec0on   problem,   cable   companies  would  dispatch  a  number  of  vehicles  in  a  “truck  roll”,  sending  employees  and  thousands  of  dollars  worth  of  equipment  to  tap  into  the  local  cable  nodes  and  take  the  pulse  of  the  broadcast  spectrum.  From  there,   they  relied  on  the  exper0se  and  hunches  of  their  employees  to  diagnose  and  patch  up  the  issue  at  hand.  !!Fortunately,   advances   in   modem   chip   set   technology   have   made   virtually   every  modem  and  cable  box  smarter.  Modems  are  now  almost  universally  equipped  with  0ny  data  tracking  mechanisms  that  give  cable  providers  a  transparent  view  of  their  downstream  broadcast  spectrum.  This  means   that  when  a  subscriber  calls   in  with  an  issue,  a  customer  service  representa0ve  can  work  to  solve  it  remotely,  keeping  subscribers  happy  and  saving  the  cable  company  0me  and  money.  But  streamlining  the  data  acquisi0on  process  does  nothing  to  fundamentally  change  how  networks  are  monitored  and  mended.  

The Eureqa revolution: powerful answers, automatically !Profusion   Analy0cs,   a   predic0ve   analy0cs   company   in   Greenwood,   Colorado,  empowers  some  of  the  largest  cable  providers  in  the  country  to  pinpoint  network  problems  quickly  and  accurately,  oWen  before   the  customer  even  knows  an   issue  existed.  !!Profusion   gathers   petabytes   of   spectrum   data   from   millions   of   cable   modems  (codeword   error   rate,   micro-­‐reflec0on,   signal-­‐to-­‐noise   ra0o,   group   delay,   etc.);  stores   it;   and   translates   and   normalizes   it  with   Hadoop   and   Pig.   The   normalized  spectrum  data   is  then  run  through  Eureqa  to  dis0ll   the  fundamental  proper0es  of  different  broadcast  spectrums.  The  result   is  a  “catalog”  of  mathema0cal  equa0ons  represen0ng   various   spectrums   (video,   high-­‐speed   internet,   voice   over   IP,  aeronau0cal   band)   under   various   condi0ons   (non-­‐linear   amplitude   with   a   high  signal-­‐to-­‐noise  ra0o,  etc.).

212  Elm  St,  Suite  310Somerville,  MA  02144

(617)702-­‐5540  contact@nutonian.com nutonian.com

Use  Case  |  Network  Op0miza0on

ABOUT  NUTONIAN  Nutonian's Data Science as a Service offering, Eureqa, enables industry-leading organizations to solve their most challenging business problems. Founded in 2011 by two of the world's leading data scientists, Nutonian's solutions focus on simplifying data science and making it a core competency for any organization. With more than 80,000 installations globally, Eureqa's vertically-focused application modules for financial services, life sciences, retail, telecommunications and utilities compute millions of potential solutions every second of every day. Its accuracy, time-to-understanding and scalability are unparalleled. Nutonian is Where Artificial Intelligence Meets Business Intelligence™.

ORGANIZATION

Profusion  Analy0cs  !INDUSTRY

Communica0ons  !CHALLENGE

Given  virtually  unlimited  network  sensor  data,  determine  the  root  cause(s)  of  a  performance  problem  –  quickly,  accurately  and  inexpensively.  !RESULTS

Performance  Analy0cs  built  a  Eureqa-­‐powered  web/mobile  applica0on  that  alerts  cable  providers  of  sub-­‐op0mal  network  performance,  and  provides  a  prescrip0on  of  how  to  fix  it.  !KEY FEATURES

• Model  transparency  provides  clear  iden0fica0on  of  which  factors  majer  

• Scalability,  speed  and  accuracy  more  powerful  than  a  team  of  data  scien0sts  

• Easy  to  use  on  its  own,  or  easy  to  integrate  into  a  custom  analy0cs  applica0on

Profusion’s  interac0ve  web/mobile  applica0on,  Profusion  XSA,  maps  real-­‐0me  data  from  home  modems  and  neighborhood  nodes  to  iden0cal  spectrum  formulas  in  its  back-­‐end   catalog.   When   data   from   a   modem   or   node   indicates   significant  devia0ons  from  “healthy”  formulas,  an  alert  is  triggered.  The  cable  provider  can  drill  into   the   troubled   spectrum   to   pinpoint   the   exact   variables   responsible   for   the  spectrum’s  variance.   It  can  then  take   immediate  ac0on  to  fix  the   issue,  mi0ga0ng  lengthy  customer  service  calls  and  frustrated  consumers.  !Data science for the masses !!Spawning   this   new   era   of   network   health   required   a   new   era   of   analy0c  technologies,  said  Ray  Harrison,  VP  of  product  development  at  Profusion.  Despite  being   loaded  with   brilliant   minds   with   backgrounds   in   network   opera0ons,   data  analy0cs,   and  business  development,  Profusion’s  ability   to  model  and  understand  its  data  only  became  “cunng-­‐edge”  aWer  implemen0ng  Eureqa.  !!“The  spectrum  categoriza0on  and  in-­‐depth  analysis  of  our  data  set  could  not  have  been   done   without   Eureqa,   especially   at   scale,”   Harrison   said.   “We   needed   an  effec0ve   strategy   for   modeling   spectral   varia0ons.  We   u0lized   trial   and   error   to  ascertain  what   a   formula  might   look   like   for   a   given   spectrum   category,   but  we  weren’t  always  successful.  We  modeled  a  few  straighoorward  linear  categories,  but  once  we  got  past  that,  we  needed  a  more  robust  approach.  !!“Eureqa  turned  out  to  be  a  lifesaver.  It’s  amazing.  The  fact  that  we’ve  been  able  to  progress  our  data  science  strategy  so  quickly  has  not  only  made  a  difference  to  our  bojom   line,  but   it’s  made  a  difference   in   the  speed  at  which  we’ve  been  able   to  update  our  catalog  and  product.”  !!Powered  by  Eureqa,  Profusion  Analy0cs  is  enabling  cable  providers  to  quickly  and  accurately   understand   the   cause   and   effect   of   broadcast   spectrum  variances.   Its  XSA   plaoorm   is   crea0ng   a   new   paradigm   for   iden0fying,   aler0ng   and   genera0ng  internal  ac0on  to  mi0gate  video   interferences  and  outages.   It’s  a  Eureqa  moment  for  the  communica0ons  industry.  !!Request  a  demonstra0on  at  contact@nutonian.com.