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TexT: SaTu Rämö

The secret to making friends and influencing people lies in storytelling. Be successful – be a good storyteller!

A Good Story is…

…simple“Sometimes reality is too complex. Stories give it form.” French film director Jean Luc Godard

A Good Story is…

…simple“Sometimes reality is too complex. Stories give it form.” French film director Jean Luc Godard

…simple.“Sometimes reality is

too complex. Stories give it form.”

French film director Jean Luc Godard

A Good Story is…

A Good Story is…

…detailed.“Give details; from

them we prosper. In the generality,

we die. Give an experience, not a

whole life.” Finnish author Kari Hotakainen

3A Good Story…

3A Good Story…

…creates emotions.Stories entertain

and bring order to a confusing world – both to life in general and to

the business world.

3A Good Story…

“Stories are humane and identifiable. You can tell a story is good, when people relate to the characters.

Relating to characters is what creates emotions.” Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone

…creates emotions.Stories entertain

and bring order to a confusing world – both to life in general and to

the business world.

A Good

Story…

…sets you apart.Stories make companies more

humane and set them apart from competitors. A good story sticks

in your mind and can easily be recounted to others. Stories that

communicate emotions enable companies to form strong bonds

with their customers.

A Good

Story…

…sets you apart.Stories make companies more

humane and set them apart from competitors. A good story sticks

in your mind and can easily be recounted to others. Stories that

communicate emotions enable companies to form strong bonds

with their customers.

A Good

Story…

“It is worthwhile for companies to openly tell about their weaknesses and how they overcame them. Those kinds of stories make it easier to

connect with the company in a way that creates emotional bonds.”Story designer and scriptwriter Anne Kalliomäki, CEO of Tarinakone

A Good Story…

A Good Story… …reads like

a crime novel.“There are many similarities in

writing a good crime novel and coming up with a persuasive contract offer.

You must make the buyer at the power plant understand your message,

become interested in it, and fully engage himself in the content.

The same applies to writing a good crime novel.”

Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir

6A Good Story…

6A Good Story…

…grabs your attention.

“A good crime novel has attention-grabbing details about the main

characters and places that keep the story interesting. In the same manner

a business partner, be that a client or a colleague, needs to be given relevant

details about a new thing to make it graspable, yet at the same time

remembering not to drown them in trivial details.”

Division manager at the Icelandic engineering firm Verkís and bestselling author Yrsa Sigurðardóttir

magazine 3/2011

to read the whole magazine for free click here