Profile of GrowthHacking Team

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You've heard the term,

perhaps you even

identify as a growth

hacker. But who are the

essential members of a

kickass growth hacking

team? And why are they

necessary?

Profile of GrowthHacking Team

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As with any great team, the most

important component is the person

who puts it all together. The growth

hacking manager runs brainstorming

sessions, ensures the fast-paced

schedule holds together and should be

the final voice for strategy

implementation.

Manager

DeveloperSome tests or strategies simply

cannot be done without coding ability

(and it's usually the ones that can't

which are the most impactful).

If possible, the best strategy for any

kickass growth hacking team is to

appoint one of your developers as the

"Growth-hacking Developer"

Data-Drivers are the math behind the

machine. They live for graphs that

move up and to the right, and

maintain your A/B tests. They need a

background in both analytics and

coding and work closely with every

person within the growth hacking

team.

Data-Driver

UX experts work to determine if a

proposed test will result in a good

experience for users or site visitors.

UX needs to be familiar with each and

every user-flow and buyer journey,

and able to say yay or nay to a

proposed strategy with confidence and

examples.

ExpertUX

Designers take ideas and strategies and

bring them to life. They take a scrawled

sentence on a whiteboard and make it

an optimized pricing page.

It's the responsibility of everyone to

brainstorm, the designers to create a

blueprint, and the rest of the team to

make it a reality.

Designer

An idea is only as good as your ability

to communicate it. The best ideas fall

down if users or site visitors don't

understand the brilliance of them.

A great copywriter + a great designer =

a strong foundation for developers, UX

experts, data-drivers and the entire

team to succeed.

Copywriter

Salespeople are the proof in the

growth hacking pudding.

If your growth funnels are in check

then salespeople will love you. If not,

you'll hear from them.

Salespeople also give a team valuable

insight into your customers...

What do we

need to know

about them to

sell better?

Who are your customers, really?

What do they want?

Salesperson

To incorporate your growth hacking strategies into

one place, including A/B testing, funnel

optimization and marketing automation...

Putting Togetherit

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