MARLON TINOCOMARLON TINOCO

Sales and Marketing Analyst

University of business HEC, Montreal

CANADIAN SUPERMARKETCANADIAN SUPERMARKET

Price Chopper

SUBSIDIARY

GROCERY & MASS MERCHANDISERGROCERY & MASS MERCHANDISER

Price Chopper

&

COMMERCIAL PROCESS -COMMERCIAL PROCESS -

1. Stock turnover of the product Point-Of – Sales/Inventory

2. Ask formal sales report of the store/supermarket

3. Negotiate with buyer of the category

products/ quantities, merchandising

Plan-o-gram

Loblaw : JDA SoftwareSKU AnalysisStore AnalysisOut of Stock Analysis SKU Forecast

MARKETING STRATEGIES Promotional pricing, loyalty campaign, trial purchase

Follow Up- ControllingPerformance of activityCAD$ - PRODUCTS

KEY WORDSKEY WORDS

Category ManagementMerchandisingPublicity on the point-of-salesInventoryBrands-SKU

Colombia -CPG INDUTRYColombia -CPG INDUTRY

Located in 25 Cities In ColombiaU$600 Millions by each three months. French retail. Number one in the Europe and second largest on worldwide . Total sales in ColombiaU$25.000 Millions in 2009

Challenges to U.S. Companies and ProductsAlliances with European stores chains, such as Casino and Danone, have intensifiedcompetition. The presence of Makro and Carrefour has brought in a wide selection of high-quality, competitively-priced foreign products to the market.

Report : Retail industry in Colombia by U.S. Embassy, Bogota, Colombia (2000)

VIVERO : Electronic data interchange-EDI SoftwareSKU AnalysisStore AnalysisOut of Stock Analysis SKU Forecast

Brief, Both Colombia and Brief, Both Colombia and Canada have a CPG Canada have a CPG competitive Industry competitive Industry

So… My Professional Experience is transferable So… My Professional Experience is transferable

• My professional experience in CPG as Sales representative and Marketing analyst is 100% transferable to Canadian context.

Category Management Knowledge AC Nielsen Markets study- profile of clients-

Brands/ Surveys/forecasting Marketing strategies

And also……. I know the Canadian And also……. I know the Canadian CPG Industry.CPG Industry.

Target PositionsTarget Positions

• Merchandiser/Sales representative

• Marketing assistant

• Sales and Inventory analyst

• Marketing analyst – Research

• Brand Assistant

• Latin American representative- consulting and sales.

CANADIAN EDUCATIONCANADIAN EDUCATION

I ama competitive I ama competitiveprofessionalprofessional

Certificate of MarketingCertificate of MarketingHEC. MontrealHEC. Montreal

Training in Project Management - MS ProjectTraining in Project Management - MS ProjectBusiness College LaSalle- MontrealBusiness College LaSalle- Montreal

Bachelors of EconomistBachelors of EconomistAccepted by Ministry of ImmigrationAccepted by Ministry of Immigration

English as Second language

Certificate of Business English

French as Second language

SPSS software

Other Education CourseOther Education Course