P R O F I L E 2017

COMPANY BACKGROUND

Lemmon peel was conceptualized and established by a passionate, committed and enthusiastic social

entrepreneur, which offers high-end services in communications and marketing solutions to corporate and

government departments and it is 100% black owned. It is a brainchild of Mr Jonas Dikgale popularly

known as “Dibaba” in the social circles, who has been in the sales & marketing industry for 19 years.

It was in 2005 when he realized that the industry needs a young & vibrant company that is able to create

bespoke marketing and communications solutions to both corporate and Government departments when

Lemmon Peel was established.

To Date, Lemmon Peel has managed to establish long term relationships with big corporates like ABinbev

(Previously SAB Miller), Distell, Heineken, ABI to name a few, and has acquired assets to the value of

more than R 20 Million over the years.

We are also proud to mention that Lemmon Peel is in the employ of 39 permanent and 10 temporary staff

members, whom we have recruited from previously disadvantaged backgrounds and have been equipped

with the necessary skills and knowledge to perform their duties.

Our Head office is in Gauteng, and has a national footprint through strategic alliances countrywide.

We care about our clients, our people, and we provide excellent services. All our services are customized

to suit the client.

WHAT IS OUR

MISSIONTo provide innovative and effective integrated brand

marketing solutions, which help our clients, grow

their businesses and realize their marketing goals.

WHAT IS OUR

VISIONDelivering results-oriented brand marketing programs

campaigns that enhance our clients’ awareness, improve

their sales and foster their growth.

SERVICES - WHAT WE DO?MAIN MARKET RESEARCH AND PRODUCT SURVEYS

WHICH INCLUDES BUT NOT LIMITED TO: BELOW THE LINE (BTL) MARKETING SERVICES WHICH

INCLUDES BUT NOT LIMITED TO:

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• Product availability surveys Customer satisfaction surveys

• Pricing surveys

• Sales force effectiveness surveys

• Product competitiveness surveys

• Promotional effectiveness surveys

• Promotional implementation surveys

• Promoter sourcing

• Promotional Development, Planning and Implementation

• Product launches & Activations

• Database collection and management Experiential Marketing &

Brand Activations New product Launches

• Point Of Sale material generation and implementation – Light boxes,

frames, posters, fittings, Promotional merchandise

• Sales force training Wall murals

Our commitment to our clients is deeply ingrained in our

corporate culture – and we go above and beyond every day to

prove it. It’s in our DNA.

WE’RE HERE TO SERVE OUR CLIENTS.

We never lose sight of what matters most: our relationship with

the client. We only succeed when our clients succeed.

WE’RE PASSIONATE ABOUT WHAT WE DO.

We produce clever work, but always keep the objective of each

campaign top of mind.

WE ARE CREATIVE, BUT SMART TOO.

We keep abreast of what’s going on in your business and ours — so

we can deliver the best marketing solutions possible.

WE GET TO KNOW YOUR BUSINESS.

We like to have fun, but we’re serious about results. We have strong

opinions, but no attitude. We know our craft, but are open-minded and all

ideas are welcome.

WE’RE GREAT TO WORK WITH.

We recommend tactics that make sense, even if it means less money

in our pocket. We find the most cost-effective means to achieve your

goals.

WE DO THE RIGHT THING.

Pure and simple, that’s what we and our clients care about most – the

bottom line! Cool, award-winning creative is great – but tangible results

are even better. We strive for both.

WE ARE RESULTS-ORIENTED.

WHY US

WHO IS THE OWNER & DIRECTOR?

MR. JONAS “ DIBABA” DIKGALE

National Diploma: Sales & Marketing (Vaal University of Technology: 1998)

Chief Executive Officer & Chairman

Jonas is the founder & Chief Executive Officer of Lemmon Peel, he is a

self-starter, ambitious, passionate, committed and enthusiastic social

entrepreneur.

His entrepreneurial skills were evident from a very young age while still a

scholar at Leolo High School in Limpopo, where he used to sell boiled

eggs and atchar to his fellow scholars.

He completed his Sales & Marketing Diploma in 1998 from Vaal Technikon

now known as Vaal University of Technology. It was here where his

leadership ability was tested when he was elected into the SRC as an

Entertainment Officer.

Professional CareerHis professional career started at the South African Airways as a domestic flight

attendant. He then joined the South African Breweries as a Brand Development

representative and also as sales Representative. He played a pivotal role in

taking brands like Castel Lager into the main market and also launching Miller

Draught into the South African Market. He also had a stint at Levis SA as a

National Brand manager.

EntrepreneurshipLike any other young entrepreneur, Jonas tried a few businesses before he

founded Lemmon peel and he faced a lot of challenges on the way but never

gave up. He started in the telecommunications industry where he owned a

number of Cell-C containers stationed in East Rand Townships, transportation

industry where he was an owner-driver at SAB and had two trucks. Besides

Lemmon Peel, he is also investing in both commercial and residential property

and has been growing his portfolio ever since.

Jonas was able to build Lemmon Peel from nothing to a multimillion company

without any Government funding or banks.

Lemmon Peel has assets to the value of R 20 Million and they are fully paid up.

Office

Lemmon Peel owns a 300 square meter warehouse in Johannesburg,

which serves as our Head Quarters and also for storage purposes.

Fully equipped with high speed Wi-Fi, computers and High volume

colour printing machines, Multiple telephone lines.

1 x crew bus

1 x crew cab VW caddy

12 x 1 Ton Bakkie

Transportation Staff Complement

39 Permanent and 10 Temporary

IN-HOUSE CAPACITY AND INFRASTRUCTURE

WHO IS OUR CLIENT?

Keep it simply smart! 11

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Keep it simply smart! 13

Contact Us22 Ellis Road Alrode South

Alberton, 1448. Tel : 011 900 3162.

Email : admin@lemmopeel.co.za.

Web : www.lemmonpeel.co.za