Effective Public Relations CHAPTER # 4 ETHICS AND PROFESSIONALISM PROFESSIONALISM.
Professionalism
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Transcript of Professionalism
PROFESSIONALISM
Prof. IMRAN IQBAL
Doctors are Professionals
Being a professional
Using the knowledge and skills to help the patients
PROFESSIONALISM
• Expertise
• Dedication
Being a professional
• Adhering to a set of values
• Behaving according to standards
• Being accountable to patients
PROFESSIONALISM
• Skill
• Good judgement
• Polite behaviour
Professional Behaviours
• Commitment to learning
• Attention to patient care
Professional Behaviours
• Responsive to needs of society• Respect for patients• Empathy• Accountability• Commitment to excellence• Self-reflection
Professional Behaviours
• Comitment to learning
• Observing duty time
• Attention to patient care
• Abide by your contracts
Unprofessional behaviours
• Lack of responsibility
• Lapses in patient evaluation and management
• Uncared remarks
Malpractice
• Write unachieved qualifications• Doing clinics during training• Giving false certificates• Receiving personal gifts from Pharma• Giving or Receiving commission for services
Promoting Professional Behaviours
• Mentoring
• Role models
• Culture of professionalism
• Self-reflection / self - audit
How to evaluate professionalism ?
• Incident reports
• Peer assessment
• Evaluation by patients
What to do ?
• Change the behaviour
• Change the character
Career Guidance
Training completed
• CH & ICH, Lahore• Aga Khan Hospital, Karachi
• Ireland• Saudi Arabia