Professional Work. Luci Creative

Agata Malkowski ag-gah-tah

847.207.8334

[email protected]

01Luci Creative was asked to assist the Chicago

Architecture Foundation with planning and

designing a new interactive Atrium Lobby exhibit

that would utilize the existing Chicago Model in

a new way. Part of the planning and development

process included Luci Creative facilitating an

interactive workshop with the content advisors

to determine critical attributes and content for

the exhibit. The design parameters for this exhibit

included using the existing truss structure as

a frame work and footprint for the entire exhibit.

Our scope also included the graphic identity and

graphic style guide for all graphic content.

In collaboration with the Chicago Architecture

Foundation and their expert content advisors,

we planned and designed a new strategy for

the Atrium Lobby exhibit and experience.

We designed a raised viewing platform to give

visitors a new perspective of the iconic Chicago

model. With the addition of an interactive reading

digital infrastructure of the city which is projected

onto the model. Using the existing truss structure,

we also framed the model with dynamic data

stations to create content zones and a sense of

definition in the large atrium lobby space. To tie

the exhibition together into a cohesive experience,

we developed and designed the graphic identity

and graphic style for all the interpretive and

environmental graphics within the exhibit.

CHICAGO: CITY OF BIG DATA Luci Creative. April 2014.

Professional Work. Luci Creative.

Agata Malkowski. 847.207.8334

Services Provided.

Creative Strategy

Environments Design

Graphic Designer

Senior Designer. AJ Goehle

Architect. Elizabeth Kidera

Designer. Agata Malkowski

224 South Michigan Ave.

Chicago, IL 60604


“Data provides a critical lens for exploring and

understanding the design issues that matter deeply to

citizens, like community health, safety and sustainability.”

Ingrid Haftel. CAF Curator of Exhibitions and Visitor Engagement.


2ID2.1

ELEVATION - GRAPHIC COLUMN COVER (NE & SE INTERIORS)SCALE: 1/4" = 1'-0"

7ID2.1

PLAN - TYP. COLUMN COVERSCALE: 1/4" = 1'-0"

1ID2.1

ELEVATION - GRAPHIC COLUMN COVERS SCALE: 1/4" = 1'-0"

1.BID2.1

iPAD AND GRAPHIC RAIL - SE EXTERIOR SCALE: 1/4" = 1'-0"

1.AID2.1

GRAPHIC COLUMNS COVER - NW EXTERIOR SCALE: 1/4" = 1'-0"

5ID2.1

INTRO GRAPHIC COLUMNS - FREESTANDING SCALE: 1/4" = 1'-0"

4ID2.1

SECTION - THROUGH COLUMN COVERSSCALE: 1/4" = 1'-0"

3ID2.1

ELEVATION -GRAPHIC COLUMN COVERS (NW & SW INTERIORS)SCALE: 1/4" = 1'-0"

8ID2.1

PLAN - COLUMN COVERS SCALE: 1/4" = 1'-0"

8ID2.1

SECTION- iPAD ON MODEL RAILSCALE: 1/4" = 1'-0"

6ID2.1

DETAIL - FREESTANDING GRAPHIC SCALE:3" = 1'-0"

6ID2.2

PLAN - RAISED PLATFORM AND GUARDRAILS SCALE: 1/4" = 1'-0"

1ID2.2

EAST ELEVATION - GUARDRAIL AT RAMPSCALE: 1/4" = 1'-0"

2ID2.2

SECTION - AT RAMPSCALE: 1/4" = 1'-0"

4ID2.2

SOUTH ELEVATION - GUARDRAIL SCALE: 1/4" = 1'-0"

3ID2.2

WEST ELEVATION - GUARDRAIL SCALE: 1/4" = 1'-0"

5ID2.2

NORTH ELEVATION - GUARDRAIL SCALE: 1/4" = 1'-0"

7ID2.2


6ID2.2


1ID2.2


2ID2.2


4ID2.2


3ID2.2


5ID2.2


7ID2.2


6ID2.2


1ID2.2


2ID2.2


4ID2.2


3ID2.2


5ID2.2


7ID2.2



CHICAGO: CITY OF BIG DATA EXHIBITION : : GRAPHIC STYLE GUIDE 02.14.13 | P .10LUCI CREATIVE, LLC •

LOGO, 3 COLOR

C H I C AG O : C I T Y O F

“Our goal in launching this exhibition is to open up a dialogue on

the connection between big data and our lives and show not only

how our surroundings are impacted by this information, but also

how relevant each individual is to the design of their environment.”

Ingrid Haftel. CAF Curator of Exhibitions and Visitor Engagement.


02In partnership with the MSI team and Ravenswood

Studio, we developed, designed, engineered and

fabricated this one-of-a-kind 7,500 sq. ft. immersive

and interactive permanent exhibition. Visitors are

transported into three galleries that include: an

animated hallway of lenticular images followed by

a large format movie that introduces the exhibition

concepts, an 1,800 sq. ft. mirror maze where visitors

can step inside and explore a pattern, and lastly

a high-tech interactive gallery where visitors

dive deeper into the content and explore the

connections in nature, art and architecture, and

the human body.

*Due to Non Disclosure Agreement limited content provided.

Event Design Awards 2014 Best Museum Environment Silver Award Winner

Luci Creative was asked to create one of the first

math based exhibits for the Museum of Science

and Industry (MSI) in Chicago that would creatively

and artfully immerse visitors in an experience that

exposes and explains the mathematical patterns

that abound in the natural and man-made world.

Numbers in Nature: A Mirror Maze

Luci Creative. October 2014.


Services Provided.

Creative Strategy

Environments Design

Graphic Designer

Interactives

Implementation

Luci Creative.

Creative Director: Kevin Snow

Senior Designer, AJ Goehle


Ravenswood Studio.

Project Manager. Glenn Ragaishis

Draftsman. Trevor Mayo

5700 South Lake Shore Drive.

Chicago, IL 60637


“...Cleverly introduces mathematical concepts without

hitting visitors over the head with complex equations”

Timeout Chicago


03 ILC Office + Lobby

Luci Creative. November 2014.

Luci facilitated a brainstorming and ideation

session with the ILC team to determine the growing

companies needs. We also asked employees to

critique their current working environments so that

we could have a better understanding of what

works and what would need improvement.

This project was taken through the programing,

schematic design, design development phases.

Luci Creative often works with the ILC team on a

variety of museum exhibits and build environments.

The ILC team asked Luci to help facilitate, ideate

and design a new office lobby and second floor office

space for their growing team.

Luci worked closely with the ILC team to create

a lobby experience which would showcase the

companies new brand vision, values and culture.

We created a large conference room, open kitchen,

and monumental staircase in the lobby area creating

a more inviting and relaxing environment for staff,

vendors and clients.


Services Provided.

Creative Strategy

Environments Design

Creative Director. Kevin Snow


2461 East Oakton Street.

Arlington Heights, IL 60005

1ID1.3

OFFICE FLOOR PLAN-ILC OFFICE1/8" = 1'-0"

2ID1.3

OFFICE FLOOR PLAN-ILC OFFICE EAST1/4" = 1'-0"

1ID3.0

LOBBY ENTRY- ELEVATION 1/2" = 1'-0"

2ID3.0

LOBBY CONFERENCE ROOM - ELEVATION 1/2" = 1'-0"

1ID3.1

LOBBY STAIRS - PLAN1/2" = 1'-0"

2ID3.1

LOBBY STAIRS - FRONT ELEVATION1/2" = 1'-0"

3ID3.1

LOBBY STAIRS - SOUTH ELEVATION1/2" = 1'-0"

4ID3.1

LOBBY STAIRS - NORTH ELEVATION1/2" = 1'-0"

1ID3.2

LOBBY CONFERENCE ROOM - EAST ELEVATION1/2" = 1'-0"

2ID3.2

LOBBY CONFERENCE ROOM - SOUTH ELEVATION1/2" = 1'-0"

3ID3.2

LOBBY CONFERENCE ROOM - WEST ELAVTION 1/2" = 1'-0"

4ID3.2

LOBBY CONFERENCE ROOM - NORTH ELAVTION 1/2" = 1'-0"

7ID3.2

LOBBY - LOGO ELEVATION1/2" = 1'-0"

6ID3.2

LOBBY - LOGO ISONTS

5ID3.2

LOBBY - LOGO PLAN1/2" = 1'-0"


6900 N. Central Park Ave, Lincolnwood, IL 60712 | 224.233.0730 | www.lucicreative.com© 2014 Luci Creative LLC. All Rights Reserved.

ILC OFFICE DESIGN 10.08.14 | P. 12

PHASE TWO ::: OFFICE ENTRY RENDERINGS







“We are committed to providing the highest level

of entertainment technology equipment and support

throughout the U.S...”

ILC Mission Statement




PHASE TWO ::: HUB OFFICE RENDERINGS








04 The ArcelorMittal Design Studio Luci Creative. November 2013

We designed a very open space with a variety of mobile

semi-custom furniture options that could accommodate

the various programs and their needs. We included a few

nooks for people to work in semi-privacy. We also created

a graphic program to brand the space as a destination

and visually support the studio’s mission. The lab which is

clearly visible from the street has been very successful in

attracting attention to new visitors; satisfying the funding

grant responsible for initiating the original idea of creating

an interactive educational space.

Our mission was to plan, design and build a collaborative

working space that would liberate the creative impulses of

the students. The space was going to be frequently used

with programming for everyone from toddlers to senior

citizens. The space had to be inviting and have a street

presence that would help attract students and fill the classes

offered by the Chicago Architecture Foundation.


Services Provided.

Creative Strategy

Environments Design

Graphic Designer

Implementation

Luci Creative.

Senior Designer. AJ Goehle


Ravenswood Studio.

Project Manager. Nate Combs

224 South Michigan Ave.

Chicago, IL 60604


• Try things, get messy, maybe fail, and try again

• Collaborate and ask questions

• Show off your creations

• Explore architecture and engineering

• Discover something new about yourself

Welcome! In this creative space, you can:

“Chicago’s first collaborative learning space focused on

architecture, engineering, design, and planning content.”

Chicago Architecture Foundation

Spend time gathering data – through photographs, maps,

and interviews – about the neighborhood, site, and future

building users. Also investigate the natural environment,

including the path of the sun around the site, the direction

of the wind, the climate, and the native plants.

Start by sketching, making diagrams, or building simple

study models to help you understand all the information

you've collected. Next, analyze the different ideas and

consider which ones will work best. Your solution(s) will

evolve over time, and these drawings will help you

document your ideas.

At this stage, create drawings with specific solutions for

your client. Show more than one idea. Schematic drawings,

as these are typically called, illustrate the big ideas and

space requirements of the project.

Based on the feedback you've received, it's time to analyze

your original ideas, review your solutions, and make decisions

on which features will stay, which will be redesigned, and

which may be eliminated. The final product is – hopefully –

the best version of all of the ideas and solutions generated

throughout the design process.

Architects and engineers use a cyclical design process

to formulate solutions to complex problems. At the

Chicago Architecture Foundation, we talk about the

design process in six steps: De�ne, Collect,

Brainstorm, Develop, Present, and Improve.

The Design Process: A Case StudyThe Gary Comer Youth Center, 2006

Let's investigate the steps that John Ronan Architects worked

through in designing the Gary Comer Youth Center, located in

the Grand Crossing neighborhood on the south side of Chicago.

The building was designed as the home for the South Shore Drill

team – a precision performance troop made up of local teens who

march in parades and at events. It also includes many different

after school spaces: a gym, stage, art center, recording studio,

dance studio, classrooms, gardens, library, and a kitchen.

No solution is perfect the first time around. It’s critical that

you share your ideas – sketches, models, drawings –

with trusted colleagues and with your client. Use the

constructive feedback to improve upon your design

and create a better solution.

You can't find a solution until you can spell out the problem.

You'll need to work closely with your client and/or the

building users to answer "The Five Ws" and help define

the problem.

Who is the client? Who is the end audience/user?

What is this building?

When will the project start and be completed?

Why is this building necessary?

Where will the building be located?

Gary Comer (client) and students (users of the Center) from the Grand Crossing neighborhood of Chicago.Photo courtesy of John Ronan Architects.

Maps courtesy Google Maps.

The Gary Comer Youth Center is in the Grand Crossing Neighborhood of Chicago. Photos courtesy of Chicago Architecture Foundation.

Drawings courtesy of John Ronan Architects.

Computer–generated renderings and a model from John Ronan Architects helped the client envision the interior and exterior of the new Center.Drawings and model courtesy of John Ronan Architects.

A client meets with the staff of John Ronan Architects.Photo courtesy of John Ronan Architects.

Photos and a floor plan construction drawing of the Center's final design.Drawing courtesy of John Ronan Architects.

John Ronan’s brainstorming sketches show various ideas for the arrangement of the Center’s main spaces, the design of the garden, and the patterns of the colorful exterior panels.

Photos courtesy of Stephen Hall, Hedrich Blessing Photographers.

CHICAGO ARCHITECTURE FOUNDATION:: DESIGN STUDIO GRAPHICS: FINAL REVIEW.Luci Creative | 6900 N Central Park Ave, Lincolnwood, IL 60712 | 224.233.0730

06.06.13 | P. 9

GRAPHIC G1 &G2:

09.09.13Graphic G1 & G2: Window Graphics

CHICAGO ARCHITECTURE FOUNDATION:: DESIGN STUDIO GRAPHICS: FINAL REVIEW.Luci Creative | 6900 N Central Park Ave, Lincolnwood, IL 60712 | 224.233.0730

06.06.13 | P. 6

GRAPHIC D1 & D2:

09.09.13Graphic D1 & D2: Window Graphics


05 Innovation Lab Luci Creative. June 2013.

We planned, designed, fabricated and installed flexible

work spaces that could accommodate different groups

with various programming agendas. The furnishings are

designed to be functional and versatile to allow the space to

periodically create different types of learning environments.

This unique destination in the Chicago Public Library has

become a benchmark for many institutions around Chicago

that are now creating their own maker-labs.

Our mission was to design and build an interactive innovation

lab that would engage many different age groups and serve

multiple functions for various programs. The space in the

library had controlled access so that the lab would be open

only when a class was in session. Students would learn how

to program the high tech equipment such as 3D printers and

various laser cutting machinery and then use their skills to

actually make things that they had just designed.


Services Provided.

Creative Strategy

Environments Design

Implementation

30 East Lake Street

Chicago, IL 60601

Luci Creative.



Ravenswood Studio.



“It’s the first place in the city that offers the public free

access to emerging technologies, like 3-D printers,

laser and vinyl cutters, and milling machines.”

WTTW Chicago Tonight


06 Chicago Sports Museum Luci Creative. April 2014.

We created and developed locker displays and other cases

that allow for an easy changing display of artifacts. We

created all of the graphics for the museum including many

large super graphics that span 25’. We also created a nice

balance of analog and digital interactive activities for visitors.

Including a re-creation of the broadcast booth where Harry

Caray used to sing “Take me out to the ball game” as well as

a Vertical Leap interactive where visitors can “measure up”

to Michael Jordan’s famous 48” leap and test their own.

The museum opened to great reviews from the Chicago

press and sports icons.

Luci Creative and Ravenswood Studio planned, designed,

fabricated and installed the entire 8,000 sq. ft. Chicago

Sports Museum. The space was divided into several zones

to accommodate the main themes of the museum such

as: Measure Up, Forensic Sports, Sports Curses, Chicago

Sports Legends, and several others. We had to work within

an existing space and created a flow through these zones

towards a large open space. This open space featured

five gestural interactives (developed by Next/Now) that

allow visitors to experience the Chicago teams of baseball,

football, basketball, and hockey and also allowed for

receptions and events.


Services Provided.

Creative Strategy

Environments Design

Graphic Designer

Interactives

Implementation

835 North Michigan Ave.

Chicago, IL 60611

Luci Creative.


Senior Designer, AJ Goehle


Ravenswood Studio.



FORENSIC SPORTS

CURSES!

“ ”’

“ ”

CHICAGO HALL OF LEGENDS

MEASURE-UP

FAN ZONE

NORTH

NOTE!THESE DRAWINGS AND ALL ACCOMPANYING DOCUMENTS AREFOR DESIGN PURPOSES ONLY. THE DESIGNER IS NOT ANARCHITECT, ENGINEER OR STRUCTURAL ENGINEER.COMPLETION OF THESE DESIGNS MAY REQUIRE THEEMPLOYMENT OF ONE OR ALL OF THE ABOVE PROFESSIONS.THESES DOCUMENTS ARE NOT TO BE FABRICATED FROM.FABRICATOR WILL VERIFY ALL DIMENSIONS IN THE FIELD, ANDEMPLOY ANY PROFESSIONAL NEEDED TO SAFELY COMPLETETHE PROJECT. NOT ALL SPECIFICATIONS REQUIRED TOCOMPLETE THE PROJECT ARE CONTAIN WITHIN THESEDOCUMENTS, AND AS SUCH ARE THE SOLE RESPONSIBILITY OFTHE FABRICATOR.

1ID1.0

MUSEUM EXHIBITS FLOOR PLANSCALE:1/4"=1'-0"

WATER TOWER PLACE7TH FLOOR835 NORTH MICHIGAN AVECHICAGO, IL.

7TH INNINGSTRETCH MUSEUM

2ID1.0

MUSEUM ENTRYSCALE:1/4"=1'-0"

“It’s a grand slam; a sports lover’s dream that’s interactive

and connected to one of the most legendary names

in Chicago sports history.”

CBS News Chicago

Professional Work. Luci Creative

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Transcript of Professional Work. Luci Creative