Professional Use of Social Networking Sites - · PDF fileProfessional Use of ... •...
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Mari D. Gonzalez @IXMATI Copyright 2011 1 Professional Use of Social Networking Sites Understanding SNS’s to support IMIA's mission and you as an interpreter.
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Mari D. Gonzalez @IXMATI
Copyright 2011
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Professional Use of Social Networking Sites
Understanding SNS’s to support
IMIA's mission and
you as an interpreter.
Mari D. Gonzalez @IXMATI
Copyright 2011
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You and Social Technographics Forrester 2007
• Creators: Publish blogs, web pages, upload videos/music, post articles/stories
• Critics: Comment, review, rate, post, edit
• Collectors: Use Google Alerts, RSS
• Joiners: Maintain a profile and visit sns’s
• Spectators: Read, watch, listen podcasts
• Inactives: None of the above
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Join IMIA’s SNS’s
If you have not done so, this is the time to join
IMIA’s SNS’s pages.
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SNS’s in the U.S.
Most popular SNS’s in the U.S.
• YouTube
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Your Preferred SNS’s
• Facebook ~ Extroverted
• LinkedIn ~ Professional
• Twitter ~ Practical
• YouTube ~ Fun
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LinkedIn• Online Resume
• Rolodex
• Job Search
• Become Known
• Have Influence
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LinkedIn Group Discussions
Post Relevant Information
• Do not promote your business unless you offer a specific incentive to members
• Post news articles on IMIA’s mission, add a title and a brief summary. Do the groundwork
• Post events, jobs posts, updates
Be Curious
• Post questions related to medical interpreting
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There are 2 Twitter Pages:
@IMIAUpdates -Open to the public
@IMIAeNews -For paid-member-related information
As a paid member you can follow both. Twitter is considered a microblogging –not much back and forth goes on.
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Posting on FB
• Articles: Give a title and small summary.
• Pictures: Give a title, date, and tag people.
• Videos: Best to post them first on YouTube’s “TheIMIA” Channel through Kyra.
• Questions/Requests: F/U and say “Thank You.” Etiquette also applies online.
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Post Directly
Please do NOT send me your text or pictures.
POST THEM DIRECTLY TO THE SNS’s. That’s the main reason for joining them
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Your Posts on Facebook
FB is a thread of postings not a website:
Recent and Popular posts appear on top.
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Understanding Facebook
FB Privacy Settings are intended to be difficult.
FB makes profit on information people share.
Your posts on FB pages are searchable.
Do a search with your name and might find them.
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ADVICE on Facebook
Only add connections with whom you feel comfortable sharing your personal profile and what you post.
Open a FB company page and invite your “other-than-real-friends” to it.
Send your FB requests to your LinkedIn profile.
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Privacy Settings
Privacy on SNS’s means Non-Public. Yet, all information fed to Facebook profiles, including content on posts, is made available to companies who pay to advertise.
Nothing is really FREE.
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Privacy Issues“What technology has done is place us into an environment where websites track every visit and every purchase, and the entrepreneurs behind those websites try to profit by selling the information they gather to others or by customizing their own marketing strategies to play to individual wants, needs, habits, fears, illnesses, phobias, addictions….[Sns’s] encourage people to share their personal lives with the entire planet, leaving in doubt what should be considered private.”
From Money & The Law: Technology raises new privacy issues, December 3, 2011
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Join Existing IMIA Pages
There is no need to divide efforts by opening new pages on behalf of IMIA.
We need to enrich the existing ones.
See them as IMIA’s central online location (mercado o plaza), main bulletin board, public
relations platform or newsletter
–worldwide and anytime.
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IMIA’s MissionRelevancy on IMIA SNS’s can be evaluated by its mission:
- Advancement of professional medical interpreters.
- Advocacy for professional recognition of interpreters.
- Promotion of certification and standards.
- Research on cross-cultural communication.
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Social vs. Networking
Even the most social of the SNS’s –Facebook-can be used to:
- Post any news, events, articles, updates related to IMIA’s commitment and activities.
- Engage on conversations on those topics.
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Last Word
Social Media, and in particular SNS’s, is a very powerful communication tool.
We decide how we want to use it.
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Thank You!
You Questions Now…
