Gerasimos

Well Travelled

Hospitality Leader

Perdikaris

Gerasimos Perdikaris has driven with success hotel teams in 5 different countries in Asia and Europe within flagship properties. Directed complex hotel business situations while being in the middle of the worst possible recessions at destinations such as London in the early 90's, Bangkok in 1997 during the big Asian financial crisis, Johor Bahru / Singapore during the SARS crisis in 2003, during the severe economic crisis in Sofia during 2009-2012.

Proven hands on business leader in turning around underperforming hotels by being focused on driving profit margin growth, taking market share and holding costs down. Fully versed with the corporate and operational " know how " of very well known hotel groups, Gerasimos has always delivered the right financial results to the various hospitality owning companies and adapted quickly to different company cultures and work standards.

During the years, he has gained solid hotel pre-opening and rebranding experience, has an excellent all round hotel operations background, is blessed with a very good eye for details and a true passion for the hospitality industry. He has an inner ability to create emotional connections with hotel guests so they return to his hotel stay after stay - this is how added value and product loyalty is created for the owners. With a proven track record in hotel Sales, Marketing, E-Commerce, Revenue Management, Advertising, Public Relations, Social Media, he has implemented successfully business development plans during 4 hotel pre-openings and 3 hotel re-brandings.

Always trying to embrace new things in the trade that will enhance the hotel product, a good listener who is eager to build long lasting sincere relationships with guests, business partners, owners, colleagues. Gerasimos has a thorough hotel educational background including a management diploma from the Glion Institute of Higher education, enhanced by regular updated hotel trade courses and an MBA in the hospitality and services industry with specialization on Innovation, Marketing and Product Development (online course from Glion, Switzerland, April 2011 - October 2013).

Motivation, hard work, integrity, commitment and personal sacrifices are the key ingredients to success in the hotel industry…

Published in “The Pinnacle of Hospitality Asia” 2005

Professional Summary

Specialties

Proven ability to deliver sustainable financial results/profits for owners /companies, by optimizing RevPAR / GOPPAR and thus delivering higher EBITDA

Thorough expert in value creation and wealth optimization for company stake holders

Extensive international experience in hotel standards and brand management

Large hotel operations management

Global food & beverage background

Extensive experience in handling of complex and VIP Conference & Banqueting events

Creative conceptual and visionary thinking

“I am writing to thank you and all your staff for the excellent service …”

General Sir Brian KennyDeputy Supreme Commander

Skills

Modern hospitality revenue, sales and marketing skills Solid pre-opening & rebranding hotel experience Excellent time management to deliver important projects

correctly and on time Quality Assurance as QMR in ISO 9001 : 2000 certification

via BVQI Excellent financial analysis and budgeting

“We work with Gerasimos for the past almost two years and what I can say for sure is that he is one of the best hospitality managers I ever met... What makes him exclusive is that he is a manager with vision and when we sit and discuss common projects - events, conventions, catering, etc... he exactly knows how it will look like and this makes our communications very easy and professional.”

Maxim Behar, CEOM3 Communications Group, Inc.

Expert in building deep & long business relations with customers & partners

Proven team leadership & coaching of colleagues at all levels

Experience

5 star Deluxe Hotel, flagship property, 184 rooms & suites, the largest & most prestigious Conference & Banqueting operation in Sofia, situated in the historic Sofia City Centre, adjacent to the President's Office building and opposite to the PM's Office. A franchised hotel within the Starwood EAME division, 100 % compliant with all the required brand standards of Luxury Collection worldwide.

Increased by 28% the hotel’s room night production & the hotel's total revenue by 7 % in 2010 and further increased hotel total revenue by 8% in 2011 despite the persistent financial crisis in the region.

Implemented new quality menus and F&B concepts through out the hotel thus resulting in an increase of the F&B revenues by 12% in 2010 and delivered a further increase of 18% in the F&B revenues in 2011.

Achieved in 2010 a GOP increase of 5% by implementing a cost effective plan in all hotel P&L centers followed by an increase of 8% in 2011.

Reduced the F&B costs of the hotel by 12% and the hotel overall payroll cost by 5% in 2010 followed by a further F&B cost reduction of 5% and hotel payroll reduction of 9% in 2011.

Implemented a proper A/R collection strategy and reduced by 22% the hotel’s A/R ratio in 2010 and by 10% in 2011.

In August 2011 hotel has achieved the highest ever score (99% for brand identity, 97% for cleanliness, 85% for product and services, 85% for service culture and delivery, 83% for conditions, 78% for welfare) as part of the Quality Assurance Mystery Audit of Starwood.

Improved the quality performance (Guest Satisfaction Index) through the Starwood Preferred Guest program by 45 base points for the period 2009 – 2011 (2011 8.33 VS 2009 7.88).

General Manager at

Sheraton Sofia Hotel Balkan, A

Luxury Collection Hotel, Starwood Hotels

& Resorts Worldwide, Inc.

May 2009 - Present

(3 years)SOFIA | BULGARIA

“…thank you for the assistance and personal engagement with the organization of the 11th Ball of German Economy…

Dr. Mitko VassilevPresident of the DBIHK

Experience

5 star Deluxe Hotel, flagship property, 184 rooms & suites, the largest & most prestigious Conference & Banqueting operation in Sofia, situated in the historic Sofia City Centre, adjacent to the President's Office building and opposite to the PM's Office. A franchised hotel within the Starwood EAME division, 100 % compliant with all the required brand standards of Luxury Collection worldwide.

Re-positioned the hotel to its rightful status of market leader in the very competitive Sofia hotel market in the middle of an economic crisis within the Balkan region.

Launched the hotel's Social Media strategy via Facebook, Linkedin, Twitter and created a new hotel website that impacted positively the hotel's direct bookings by double digits.

Based on the Safety, Health & Fire Audit conducted in November 2011on the behalf of Starwood EAME Division by the Clifton Environmental services Company, the hotel was awarded the Silver Standard Award for second time in a row in the period 2009 – 2011.

Improved by 20% the enrollment number of the Starwood Preferred Guests through initiating an innovative staff to guest scheme.

General Manager at

Sheraton Sofia Hotel Balkan, A

Luxury Collection Hotel, Starwood Hotels

& Resorts Worldwide, Inc.

May 2009 - Present

(2 years 8 months)SOFIA | BULGARIA

“…thank you for the assistance and personal engagement with the organization of the 11th Ball of German Economy…

Dr. Mitko VassilevPresident of the DBIHK

Experience

5 star Deluxe Hotel, 226 rooms & suites, situated in the heart of the

city of Ioannina, the capital of theNorth Eastern region of Greece. The

flagship hotel of the MITSIS Group ( 21 Hotels all over Greece).

Coordinated and managed successfully well ahead of time the opening of 116 rooms & suites, the presidential suite of the hotel, the opening of the additional 7 function rooms, the pool bar. Created and delivered the concepts of the gourmet Italian restaurant, Spa & Wellness center that opened during the autumn of 2008 and were both received with enthusiasm & very good customer support from the local community. Launched the Sales, Marketing & Advertising plans of the hotel for the second part of the year, resulting in both the ARR and the occupancy of the hotel to increase by 10 % and 5 % respectively. Opened new leisure markets for the hotel, especially for the slower summer months, from the markets of Russia, Israel and Cyprus resulting in higher occupancies.

General Manager at Grand Serai

Hotel Congress & Spa, MITSIS

Hotel Group

May 2008 - May 2009

(1 year 1 month)IOANNINA |

GREECE

Experience

A large complex comprising of three 4 star First Class Hotels of

960 rooms and suites spread out in more than 80,000 square

meters of commercial space with an extensive Food & Beverage

operation including a Royal ballroom for 2500 guests, situated on

the prime spot of Sukhumvit Road no.11, a central residential &

entertainment area of Bangkok, biggest hotel at the time of

AAPC.

Managed successfully the first and the second stage of the

hotel renovation (September 2006 – May 2008) keeping in line

with a budget of US$ 25 million. Despite the very complex projects of renovation, hotel

rebranding and normal hotel operation the hotel managed to

maintain as well as to increase its average yearly occupancy by

10 % on YTY basis in 2007 and 2008. YTD in May 2008, the hotel (630 available rooms for sale as the

rest of the rooms inventory was closed for renovation) was

running with an average occupancy of 85 %, and an average YTD

GOP of 50 %.

General Manager /

Project Director of Complex

Renovation and Accor Re-

branding at Ambassador

Hotel & Convention

Center, Managed by

Accor Asia Pacific

September 2006 - May 2008 (1 year

9 months)BANGKOK | THAILAND

“…we were most favorably impressed by the high quality …

Nicholas ZafiropoulosAmcassador of Greece to Thailand

Experience

4 star Business Class, New “Generation” Hotel of Novotel brand

in Asia, 291 contemporary rooms and suites, 3 cutting edge

concept restaurants & bars. This trendy hotel is situated within

short walking distance to the iconic PETRONAS Twin Towers, right

in the middle of the financial, commercial, entertainment and

shopping district of Kuala Lumpur.

Conducted the hotel pre-opening phase (Sep 2004 – Aug 2005)

and achieved successful hotel opening ahead of schedule in Sep

2005.

The hotel was nominated by the prestigious Hospitality Asia

Platinum Awards 2005/2006 committee for the following awards:

a) Best Business Hotel in Kuala Lumpur / Won this award

b) Best Hotel Experience

c) Best Spa Experience of the Year

d) Best Innovative F&B Concept / Won this award

e) Best Malay Cuisine Chef / Won this award

f) Best Purchasing Department / Won this award

General Manager / Pre-

opening and post-opening,

Accor Branding at Novotel Kuala

Lumpur City Center, Accor

Asia Pacific Division

September 2004 - August 2006 (2

years)KUALA LUMPUR

MALAYSIA

Experience

5 star Deluxe Hotel, 330 luxurious rooms and suites, 6

restaurants & bars, adjacent to Sofitel Palm Resort stands the

prestigious Palm Resort Golf & Country Club with 3 magnificent

18-hole Championship Golf Courses and the PGA Golf Academy

with extensive driving range facilities.

Improved the financial results of the hotel in 2003 and 2004

consecutively on YTY basis: the hotel occupancy increased by an

extra 10% every year, the hotel revenue increased by 18 % in

2003 and 14 % in 2004. The GOP increased by 16 % in 2003 and

12 % in 2004 on YTY basis.

Reduced by 55 % the A/R of the hotel on YTD basis in 2003 and

by a further 20 % in 2004.

In 2004, Sofitel Palm Resort managed to achieve the no. 2

quality result amongst all Sofitel hotels in Asia Pacific from the

Sofitel Brand Exigence Audit conducted by a Mystery Shopper

(LRA Worldwide), scoring a 94.2% compliance rate in accordance

with the Global Sofitel Standards. The hotel also achieved for 4

consecutive quarters between 2003 and 2004, the no 1 result in

terms of guests’ complimentary letters sent to Accor head office

amongst all Sofitel hotels in Asia Pacific.

General Manager at

Sofitel Palm Resort Golf &

Spa, Accor Asia Pacific Division

August 2002 - August 2004 (2 years 1 month)JOHOR BAHRU

MALAYSIA

“…thank you for the excellent work together…

The team of Sofitel Palm resort

Experience

4 star Business Class, Flagship property of Novotel brand in Asia, 429 rooms and suites, running an all year round occupancy of 82 %, situated right in the middle of the commercial district of Bangkok, very large F&B operation including Conference & Banqueting, with the most innovative Entertainment & night club concept within the extremely competitive Bangkok market. Responsible for: All hotel Operations as well as the Sales & Marketing Division of the hotel

Resident Manager / Acting GM, ISO QMR at

Novotel Bangkok on Siam Square,

Accor Asia Pacific DivisionDecember 1999 -

August 2002 (2 years 9 months)

BANGKOK | THAILAND

Three First Class 4 star Hotels, 420 rooms & suites, extensive F&B facilities and large Conference & Banqueting department with an extensive outside catering list of clients from the Thai Royal Palace, majority of embassies in Bangkok, prestigious multinational corporations & VIP's.

Resident Manager at Amari

Boulevard Hotel & 2 City Lodge Hotels, Amari

Hotels & ResortsAugust 1997 -

December 1999 (2 years 5 months)

BANGKOK | THAILAND

Quality Management Representative of the hotel for ISO 9001:2000. Novotel Bangkok on Siam Square was the 1st hotel worldwide to receive this certification (BVQI Certification).

Experience

5 star Deluxe, 410 rooms & suites, multi awarded Food & Beverage outlets, prestigious Conference & Banqueting operation.

Food and Beverage

Director at The Royal

Horseguards Thistle Hotel, Thistle HotelsNovember 1993 -

December 1995 (2 years 2 months)

LONDON | ENGLAND 4 star First Class Hotel, 750 rooms & suites, very large & popular Conference & Banqueting operation.

Conference and Banqueting Manager at

Mount Royal Thistle Hotel, Thistle Hotels

June 1991 - October 1993 (2 years 5

months)LONDON | ENGLAND

“…thank you for your personal most helpful and excellent attention…

Paul UngarDistrict Governor Rotary International UK

4 star Deluxe, 280 rooms & suitesResident Manager at Amari Coral

Beach Resort & Spa, Amari

Hotels & ResortsDecember 1995 -

July 1997 (1 year 8 months)

PHUKET | THAILAND

Experience

Compulsory obligation for all male Greek citizens at the time. Served proudly my country for 1 year in the North Eastern region of Greece.

Military Service at Greek

National ArmySeptember 1988 -

September 1989 (1 year 1 month)

5 star Deluxe, 440 rooms & suites

Night Duty Manager at

Royal Lankaster Hotel, Rank

HotelsFebruary 1987 -

September 1988 (1 year 8 months)

5 star Deluxe, 440 rooms & suitesAssistant Front of House

Manager ( i/c of reservations) at Royal Lankaster

Hotel, RankHotels

October 1989 - June 1991 (1 year 9

months)LONDON | ENGLAND

Education

English (Full professional proficiency)French (Full professional proficiency)Greek (Native or bilingual proficiency)Spanish (Limited working proficiency)Thai (Limited working proficiency)

Master Degree in Hospitality Management MBA in International Hospitality and Service Industries Management with specialization on Innovation, Marketing and Product DevelopmentGlion Institute of Higher Hotel Education, Switzerland

Higher EducationDiploma of Hospitality and Tourism Management Glion Institute of Higher Hotel Education, Switzerland

Certificate, Secretarial course in FrenchCommercial and Secretarial School Montreux, Switzerland

Secondary EducationFirst Senior High School Athens

Languages

Honors & Awards

Awarded in 2011 the Certificate of Special Congressional Recognition of the U.S. House of Representatives for his efforts and support of local community intitatives.

Nominated for the Annual Award of the biggest online business publication in Bulgaria in the category Business personality of 2011.

Selected by the Board of the Glion Institute of Higher Education as Glion MBA Ambassador

Voted as the " Greek personality of the year in ASIA / PACIFIC " in 2005 as per the readers/voters of The Pinnacle of Hospitality trade magazine in Singapore, published by the prestigious World Asia Publishing House.

Hosted in 2003 & 2004 with great success, the APGA golf tournaments at Sofitel Palm Resort Golf & Spa.

Lead as QMR, the Novotel Bangkok on Siam Square hotel team to be the 1ST Hotel in the world in late 2000 to acquire the prestigious ISO 9001 : 2000 certification through BVQI.