Professional Social Networking Online Communities
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Transcript of Professional Social Networking Online Communities
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PRIVATE (PROFESSIONAL)
SOCIAL NETWORKS
By Sean Bordner
Solution Architect, SusQtech
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“unfriend” (word of the year ;)
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NOT PUBLIC VS. PRIVATE
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LEVERAGE FACEBOOK?
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LEVERAGE LINKEDIN?
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LEVERAGE TWITTER?
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MORE THAN JUST A PLACE TO GET INFO
It enhances all relationships!
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THREE TYPES OF PRIVATE
MEMBER COMMUNITIES:
1. Collaborative2. Operational3. Focus/Feedback
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1. Collaborative Communities
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Association
Members, Staff,
Volunteers, Board,
Working Committees
Members, Staff,
Volunteers, Board,
Working Committees
Tasks,
Calendars,
Resources,
Groups, Tools,
Polls & Surveys
Content Collaboration,
Best Practices
Business Intelligence
Member Association Model
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Member
Directory
(visual)
Both Group
and 1-on-1
Chat
Collaborative
Resource
center and
Toolset
Latest
Posts from
Message
Boards
Searchable
Calendar
w/registration
Easy-to-use
CMS
Connect with
other users in
multiple ways
Ability to
connect and
integrate with
public
Websites
Scores of other social media features include blogs, wikis, ‘walls’, rss feeds, scrapbooks, videos/podcasts,
comments, user search, polls & surveys, public/private interest groups, personal networks, etc.
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Certain UI principals apply to online communities (like the focus on interaction, face to name, personalization, etc…)
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THEY CAN’T GET ENOUGH!
> Visit every day
> Makes them smarter
> Voice is heard
> Relationships fostered
> Exciting & New Experiences
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2. Operational Communities
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3. Focus Networks
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Focus Networks:
• One-two week duration
• Intensively focused on gaining organic feedback to ads,
messaging, conceptual approaches
• Generally a 10-500 user base which can be re-engaged for
other Focus Networks
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Types of Questions a Feedback Community Could Explore
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THEY CAN BE LEVERAGED IN EXTREMELY
INTERESTING & USEFUL WAYS
Online Communities(Private Social Networking)
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WHAT’S IN A PRIVATE SOCIAL NETWORK?
BlogsSecurityWikisOnline EventsUser Profiles
Video/AudioGroupsRatingsSearchPictures
People RelationshipsDiscussion BoardsNotificationsCollaborationDoc Sharing
+Internal MessagingSocial Distance + Activity + StatusRegistration / Login / Account ManagementMobile Apps, ListServ, eNewsletters, more…
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WHAT’S IN A SUCCESSFUL
PRIVATE SOCIAL NETWORK?
Strategic Social Strategy
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Strategic Social Strategy
> Understanding your audience
> What’s here that is important?
> This is where they ___________________?
> _______________= WIFM (members)?
> _______________= WIFM (organization)?
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METHODOLOGY FOR SUCCESS
> Choreograph the launch
• Socialize the idea well by launch
• Send out teaser emails leading up to the launch
> Online Events
• Panel Discussions
• New Presentations
> Not just a place to go to get data, but to talk.
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METHODOLOGY FOR SUCCESS
> Accessing your assets
• Data & Content
• Utilize staff talent @ your organization
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A GOOD HOST SHOWS UP!
Sad Story:Joe the CIO
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NO QUESTIONS GO UNANSWERED
Buy-In is VERY important!
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SUCCESSFUL COMMUNITIES
DON’T HAPPEN BY MISTAKE
Manage the community
and ensure it’s successful
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COMMUNITY MANAGER
• ½ hour in AM/Noon/Evening
• Weekly ___________ (video, article, blog post, joke,
etc…)
• Online Events
• Monthly eNewsletter
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SCHEDULING
> Leading up to launch
> Week 1, 2, 3, 4
> 6 Month Action Plan
> 12 Month Action Plan
> Measuring Success
> Analytics
> Improvements
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WHAT IF SOMEONE SAYS
SOMETHING BAD ABOUT US?
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IN SUM
To ensure an effective online community:
• Strategic Methodology
for Social Networking framework
– Leverage ALL TOOLS to their upmost potential
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Thank You!
Sean Bordner, MCT, MCTS, MCSD, MCP, MCAD
www.linkedin.com/in/SeanBordner
www.facebook.com/sbordner
@SeanKyleBordner
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