PROFESSIONAL SOCIAL NETWORKING: FIND YOUR PERFECT (OR ALMOST PERFECT) JOB! Heather Fox, Brittany...
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Transcript of PROFESSIONAL SOCIAL NETWORKING: FIND YOUR PERFECT (OR ALMOST PERFECT) JOB! Heather Fox, Brittany...
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PROFESSIONAL SOCIAL NETWORKING:
FIND YOUR PERFECT (OR ALMOST PERFECT) JOB!
Heather Fox, Brittany Nims, Carly Pavlik & Erica RosenthalPRL 530 Special Topics PresentationMarch 23, 2010
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WHY IS PROFESSIONAL SOCIAL NETWORKING SO IMPORTANT?
Internet and Web sites are becoming more legitimate sources of information
Companies are using social media to attract job applicants & to showcase their own work
Job applications have been available via the Internet: this is just the next step
Several companies also have Facebook/Twitter, and suggest you find them/follow them
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GENERAL JOB SEARCHING: BECOMING OBSOLETE?
According to Beyond.com (online network of niche career opportunities):
“…In addition to other methods of traditional job searching such as university career centers, corporate websites, and personal networking survey participants ranked online job boards among their top choices to find employment. When searching for jobs online, most students prefer niche job boards over general job boards because these sites offer more targeted job search results and a greater variety of relevant job opportunities. “
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OUR AGENDA
Professional social networking Web sites & examples
BrandYourself (Web site & online)
Effective & legitimate PR job search engines
Putting it all together on an RSS feed, like Netvibes
Future of professional social networking
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USING PROFESSIONAL SOCIAL NETWORKING SITES TO LAND A JOB
Your individual networking site profile tells potential employers a lot about who you are and why they should connect with/hire you
The time you invest in your networks is what you’ll get out of them
Staying on top of your networks is essential to reach the professionals that are constantly participating and communicating
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Has more than 60 million registered usersCultivates relationshipsFinds people you need to knowPromotes your business and areas of expertiseHelps valuable contacts find you
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HOW TO UTILIZE LINKEDIN’S OPPORTUNITIES
1. Present yourself Use a descriptive headline and add a photo for
recognition Include at least three past positions whether they be
internships or past employment Include a summary to let your personality shine
through 2. Get connected
Keeps you current with your network Easiest way to get connected is to join your school’s
alumni network Connect with anyone you have a real relationship
with 3. Build the good word
Recommendations give potential employers a snap of your past and an idea of your potential
Ask recommendations from past employers, professors or anyone that has experience with the quality of your work
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BY FOLLOWING THOSE THREE STEPS
You can bridge the gap between your academic accomplishments and your first opportunities in the professional field
You Increase the chances of being discovered for a job
You rise to the first pages of search engine results
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LINKEDIN SUCCESS STORY
Christine Midwood- technology program director and product manager.
Joined groups and researched LinkedIn for company information and potential connections before applying for any jobs
Strived to meet three times weekly with connections to learn the current field trends and opportunities
Before applying for a job she found online, she looked up and connected to a former coworker through LinkedIn who introduced her to the hiring manager
The opportunities LinkedIn provides goes beyond simply creating a profile and finding connections
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OTHER USEFUL SOCIAL NETWORKING SITES
Plaxo When a user edits their information, the changes
are updated in the address books of all those who have a listed connection with the user
Has over one million users Integrated with Simply Hired
KODA Can learn about organizations’ cultures to see if the
workplace is a good fit Lists available jobs Hybrid of Facebook and LinkedIn
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CONTD.
Twitter Employers and job sites post openings Can communicate directly with various organizations
Ning Includes job search networks that are organized by
area locations and industry Allows blogging, connecting with users and discussing
relevant issues
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BRAND-YOURSELF (.COM)
Goal: “Create innovative tools that strengthen your career”
How?Build memorable profiles on professional and
personal websites that portray you in a positive lightOptimize your website, profiles and other online
content to be the first links to appear when your name is Googled
Promote your positive personal brand in the right places online; monitor who’s talking about you and what they are saying; and use social media to advance your career
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WHY “BRAND-YOURSELF”?
Improve your chances of getting a job by managing your online presence
Applications enable you to develop a positive, professional and impactful web presence
Find your Google Grade to see what Google results say about you
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JOB HUNTING
Finding a job is a full-time job in itself Data from the Bureau of Labor Statistics suggest
that people who use many job search methods find jobs faster than people who use only one or two.
While networking may be the most effective tool, online job hunting Web sites are a valuable resource
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·Pioneered online recruiting over ten years ago.
·Largest job hunting Web site with over 76 million active resumes with employers in over 26 countries.
·Free to join!
·Upload resume and cover letters
·Advance searching capabilities to match your career goals with available opportunities.
·Unique tools: Career Mapping
·Find interview tips and career advice
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OTHER USEFUL JOB SEARCH ENGINE WEB SITES
MediaBistro.com Dedicated to the communications industry Community for people in the industry to find jobs,
talk about trends and improve career skills.
Niche job search engines Search for jobs based on specialized criteria like
type of position, career field, or industry. Members of PRSSA can utilize job postings on
membership site Weekly updates of available jobs are emailed
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JOB HUNTING STATISTICS ACCORDING TO THE CDC
Newhouse grads find jobs using the following:
Personal Contact/Networking: 33% Internet/Company Website- 21%-Applied directly to company- 12%-Previous internship- 9%-On-Campus Recruiting- 11%School/College Referral- 5%Career Fair- 3%Employment Agency- 3%-Classified Ads- 3%
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TIPS ON USING JOB SEARCH ENGINE WEB SITES Create a personalized profile
Brainstorm strong attributes and talk-up relevant work experience
Develop an online presence and identity Make yourself searchable
Keep track & follow upWrite down and organize all of the places
you applied toFollow up with the organizationBe aggressive and pro active
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COMPANIES RECRUITING VIA FACEBOOK
Job seekers can spend their usual time on Facebook searching for jobs!
Facebook is now a common place for a company to post available jobs.
Companies pay for sponsored pages as opposed to the free “social” profiles that individuals create
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ERNST & YOUNG’S PAID FACEBOOK PAGE
·Huge success with its Facebook sponsored page
·Geared toward recruiting entry-level workers and interns
·Consists of discussion boards and testimonials about the E&Y workplace.
·To date has over 40,000 fans!
·E&Y Facebook Fan Page
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PUTTING IT ALL TOGETHER: USING A FEEDWhat should we use a feed for?
Job huntsTrade/industry newsSociaHow can we possibly view job
postings, industry/trade news, blogs, Facebook, Twitter, etc. every day?
l networking sites (Twitter, Facebook, LinkedIn)
Other newsBlogs
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NETVIBES TUTORIAL
Netvibes tutorial: feed puts it all together in one place for quick and easy viewhttp://www.netvibes.com/earosent#GeneralGo to a site and find RSS feedCopy link locationAdd to Netvibes feed under New ContentMake several tabs for different feeds (ie: Job
Hunt, Personal Social Networking, News, Blogs, etc.)
Other feed options: Google Reader, iGoogle
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JOB SEARCHING IN THE FUTURE
The Future is Now Electronic Resumes Personal Websites Virtual Interviews Facebook Twitter
Advanced Internet Recruiting Search Enables employees to virtually find candidates with specialized
skills Helps employers to pinpoint candidates to a specific
geographical region
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JOB SEARCHING IN THE FUTURE (CONT.)
Advanced Internet Recruiting Search
Narrow Search Specified skill set Specified geographical
region Easy FREE!
Job Boards
Information overload Too Broad More work for the
recruiter (i.e. posting job descriptions, salaries, benefits, etc.)
Fees attached
http://www.career-intelligence.com/transition/FutureofJobHunting.asp
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ANY QUESTIONS?