Professional service firm - strategy presentation

A LOOK ATTHE FUTURE

WINNERBest NSW Law Firm (Revenue <$50m)

Best Value Law Firm

Exceptional Service

TOP 20Best Places to Work

Employer of Choicefor Women

WINNERBusiness/Professional Services

Business of the Year

Citizenship

“Being acknowledged by our clients as a leading law firm is a great honour.”

“It’s about showing flexibility and respect in the workplace…”

RENEWED.RESULTS.

RESPECTED.RELATIONSHIPS.

Renewed

Legal process outsourcing

Modern, contemporaryface for the brand

Refurbished, collaborative

workplace

Integrated IT platforms

Busy

Results

More directors

70 staff and shareholders

$20 millionin revenue

< 10% in timewritten off or discounted

Annual director and shareholder

dividends

Respected

Best placeto work

Over-subscribedsummer clerk

program

Best valuelaw firm

Culture and People Program

Greater Westbest corporate

citizen

Relationships

Intermediariesprogram

20% morenew work from existing clients

Integrated service offer

THE JOURNEY AHEAD

A journey that willsee us become:


Modern and dynamic


70+ people and$20m+ revenue


Awarded best law firmin NSW (<$50m revenue)


Awarded one of thebest places to work


Employer of Choice for Women


A recognised corporate citizen

IT IS EARLY DAYS

We have good

foundations

Areas ofspecialisation

Committed and loyal

people

Cash-flow for investment

Desire to growand modernise

Recognised and established brand

Leadership

Hard decisions

Reduceddebt

Containedcosts

Managed outnon-performers

Eliminating clients that

don’t pay

Brightspots

People have upskilled,

grown into new roles

Appointment of CFO

Client winsand successes

More referrals from intermediaries

SydneyCBD office

Grown the family law practice

Brightspots

Investing in modernising our brand

Flexible work arrangements

Staff pay increases

Summer clerk program

Strengthenedbalance sheet

WHAT WEHAVE LEARNT

Leadershipis critical Timely,

sound adviceDo things the right way, the first time

Use current systems and continually improve

Set realistic goals and communicate

them to clients

Strong service ethic

Our advice is valued, our work is billed

HOW WE ARE GOINGTO GET THERE

Commitment tothe strategy(and its 5 goals)

Best practice systems and

processes

Forward thinking leadership

Committed and enthused people

Lived andbreathed values

HAVING EVERYONE COMMITTED TO THE

CHAMPION DNA

New visual brand

Refurbishedwork environment

Living the strategy

Valuesin action

Uniform matter management

Access to industry best precedents

Community and charity work

HAVING SMART, DEDICATED, FUN PEOPLE

Celebrate successes –

The Don Awards More fun

at workRecruitment of senior associates

LeadingHR practices

Staff involvement in the strategy

Training and development

SELECTINGTHE RIGHT CLIENTS &

BUILDING RELATIONSHIPS

Grow –commercialand estate planning

Client database

Succession planning offer

Cull unprofitable clients

Marketing meetings and

calendarCross selling

Family law clients

Qualitynew clients

FOCUSING ONTHE RIGHT THINGS

Newintranet

Regular CLE program

Induction program

Internal communications

Investment in technology

Paperless office

MAKING MONEYFOR ALL TO SHARE

Employee share scheme

Sell, do,bill, collect

Agree KPIs

Timerecording

Managecosts

Explore alternate feearrangements

Increase in chargeable hours

WALKING THE TALK

ResponsibilityAction

Accountability Transparency

OUTCOMES

Shareholder returns

Growth and profitability

Satisfied clients

Marketrecognition

Quality serviceand productivity

THE CHAMPION DNA

VISION A modern, dynamic law firm that makes a difference to client’sbusiness and lives.

MISSION To be in control of what we do, who we act for. Consistency ineverything we do. Being cost effective, and known for service value.With a focus on the positives and to turn out great results.

GOALS

• Committing to the Champion DNA

• Having smart, dedicated and fun people

• Selecting our clients; building relationships

• Focusing onthe right things

• Making moneyfor all to share

ACTIONS

• Forward thinking leadership

• Commitmentto the strategy

• Best practicesystems and processes

• Committed andenthused people

• Lived andbreathed values

OUTCOMES

• Satisfied clients;friends of the firm

• Shareholder returns

• Growth and profitability

• Market recognition

• Quality serviceand productivity

The Champion DNA

VALUES Relevant Responsive Results Respect Relationships Consistency

Professional service firm - strategy presentation

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