PROFESSIONAL SALON HAIR PRODUCTS MARKET …PROFESSIONAL SALON HAIR PRODUCTS MARKET IS INR 1200cr AND...
Transcript of PROFESSIONAL SALON HAIR PRODUCTS MARKET …PROFESSIONAL SALON HAIR PRODUCTS MARKET IS INR 1200cr AND...
PROFESSIONAL SALON HAIR PRODUCTS MARKET IS INR 1200cr AND GROWING AT 8-9%
Colour and Care together form over 65% of the ProfessionalHair Products Market
Colour 30%
Styling5%
Care30%
Texture12%
Treatment18%
INTRODUCING THE FIRST EVER PROFESSIONAL RANGE FORMULATED FOR INDIAN HAIR
Indian hair is different - its texture, oiliness, smoothness, cuticle size, high melanin
content is very different from caucasian hair.
Using products designed for caucasian hair - which needs bleaches and treatments
can damage the hair fibre.
This is why we have created Godrej Professional, a range of salon hair colours and
care products designed especially for Indian hair and skin tone.
Go Pro with Godrej Professional
The Godrej Professional range includes 40 best-in-class products ranging from permanent hair colours, to shampoos, masks and serums. Each vigorously tested by scientists as well as salon stylists.
PRODUCT RANGE 16 SHADES OF AMMONIA-FREE FASHION CRÈME HAIR COLOUR
5 SHADES OF VIBRANT HIGH-LIFT CRÈME HAIR COLOUR
COLOUR LOCK SHAMPOO & MASK
4 SALON GRADE SHAMPOO & MASK
3 TYPES OF STYLING SERUMS FOR ADDED NOUSHIRMENT AND CARE
HERO PRODUCT
FASHION COLORATIONNOW POSSIBLE WITH AMMONIA FREE
AMMONIA FREEFASHION SHADE
MAXIMUMCOLOUR
DELIVERY
100% GREYCOVERAGE
LONG LASTING VFM - 60% PRICE INDEX TO
MARKET LEADER
HIGHLIFT SHADES
VIBRANT HI- LIFTSHADES
ENRICHED WITH
ARGAN OIL
INTENSEMESMERISING
COLOUR
LONG LASTING VFM - 60% PRICE INDEX TO
MARKET LEADER
OIL-INFUSED CREME DEVELOPERSSUPERIOR CONDITIONING & SHINE
COLOUR LOCK SHAMPOO+ MASK
LOCK IN COLOUR
ENRICHEDWITH ARGAN OIL
MAINTAINSRADIANCE
SOLD AT SALON, TO USE AT HOME SOLD AT SALON, TO USE AT HOME
SOLD AT SALON, TO USE AT HOME
SOLD AT SALON, TO USE AT HOME
SOLD AT SALON, TO USE AT HOME
OILS & SERUM RANGE
PROTECT
NOURISH
REPAIR
SOLD AT SALON, TO USE AT HOME
GODREJ PROFESSIONAL STRATEGY
PRODUCT DIFFERENTIATION - Hair colour shades with superior formulation that deliver on Indian hair- Colour shades that complement Indian skin tones - VMF proposition: Ammonia-free hair colours at an affordable price
GO TO MARKET APPROACH- Creating a new salon distribution channel- Reaching out to 4,000 salons in Phase 1
MARKETING - Focus on digital and on-ground activations to generate trials- Drive salon advocacy - No mass media spends
THANK YOU