Professional Networking with LinkedIn by Melissa McGinnis
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A SOCIAL MEDIA PLATFORM FOR PROFESSIONAL NETWORKING
Melissa McGinnisMarketing Chameleon
[email protected] 2014
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TRADITIONAL NETWORKING
• Finding an event that fits your target market
• Risk meeting the same people
• Make 3-5 new connections
• Spend 3-4 hours at event
• Follow-up
• Maintain relationship
• Maintain top-of-mind awareness
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BENEFITS OF LINKEDIN FOR NETWORKING
• Advanced Search Options for Connections
• Open for Exponential Networking
• Visual Resume to Build Credibility
• Maintain Contact and Awareness via News Feed
• Form Professional Relationships with Less Time Spent
• Increase Your Personal SEO
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LINKEDIN FACTS
• Users Average 15 Years in Industry
• Average User Age is 41 Years Old
• 47% of Users are “Decision Makers”
• Average User Income is $109,000
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PROFILE SETTING ADJUSTMENTS
• Must Adjust Settings before making multiple changes to your profile
• Don’t annoy your connections on their Activity Feed with your updates
• Adjust Broadcast Activity
• Activity Feed Visibility
• Anonymity Settings
• Decide on who can see your connections?
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ADJUSTING BROADCAST ACTIVITY
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Make everyone aware of
your updates
and comments because it
allows people to interact with you
even if they are not 1st
level connections
.
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REASONS FOR ANONYMITY
• You may want to remain anonymous if you are “stalking” - or gathering information on a prospect
• You may NOT want to be anonymous if you are hoping to connect - show your sincerity with connecting by taking time to get to know them
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DO YOU WANT OTHERS TO SEE YOUR CONNECTIONS?
• Do you have anything to lose by having your competitors connect with your clients or prospects by looking through your connections?
• Do your connections provide any competitive advantage for you?
• Networking Advantage? Find professionals reaching out to your target market and browse through their connections.
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Add all Email
Addresses so people can find
you
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YOUR PROFILE
• Serves as YOUR Professional Marketing Piece
• Keywords are Important! They make you searchable!
• What does your profile communicate about you?
• Online is just as important as in-person!
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#1: A PROFESSIONAL PICTURE
• A visual representation of you as a professional
• Everyone will look at your picture first
• Your picture may be the deciding factor on whether someone will connect with you
• There is a greater chance that people will ONLY look at your picture and not your written content
• Your picture is the only way someone will recognize you at a networking event, if given the chance
If you have a photo, you have a
68%better chance of
someone engaging with you
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Photographed by:Mike Shea
Photographywww.mikeshea-photo.com
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WHAT NOT TO DO …
• Don’t post a picture where your face does not fill the frame - don’t look like a tiny speck
• Don’t post a picture with your family
• This is your site, people want to know who YOU are
• This is a Professional site, not Facebook
• Don’t include hobbies, unless it is your job
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NAME AND HEADLINE
• Your Name
• Make it visible to everyone; may want to include alternate names or misspellings
• Your Headline
• Make it about your career, NOT your current job title
• Your job title is temporary. YOU are lasting.
• Don’t Limit Yourself: Make yourself available for ALL opportunities!
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DEVELOPING YOUR HEADLINE• KEYWORDS!
• If you did not have your current job, how would you explain who you are as a professional?
• What are your professional goals?
• Write out your personal elevator speech. What keywords can you identify?
• If you want to include your job title, put it last.
• Don’t use industry jargon or job titles that no one will understand.
• Focus on who you are. and what you offer.
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THE SUMMARY
• Use Searchable KEYWORDS!
• Brag about yourself
• Identify problem, solution, and outcome stories
• Give numbers if possible
• Build a general professional picture
• How do you want to position yourself?
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JOB HISTORY SECTION
• KEYWORDS!
• Job title - Can be more than what title the company gave you - Identify what you accomplished
• Summary - what you accomplished, challenges overcome, what you offer, collaborators and competitors
• Additional Info - Use keywords - Think like your client - services, title, competitors, conferences (ex. accountant, bookkeeper, accounting, bookkeeping)
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PROJECTS AND SPECIAL SECTIONS
• KEYWORDS!
• Include clients and collaborators
• Include websites, if possible
• Include Publications, interests, volunteer
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PERSONALIZEYOUR PUBLIC PROFILE LINK
• KEYWORDS!
• Use Name, Company, or Area of Specialization
• Increases chance you will come up in a web search
• It’s a public URL - only one person can have it and it may be taken
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ADD WEBSITES
• Go to “Edit Contact Info”
• Add websites under “other” so you can title your website with either a call to action or the name of your company
• Add blogs, articles, portfolio items, or other important pages
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ADDING MEDIA
• Summary, Experience, or Education Sections
• Upload a file or link - “The Proof is in the Pudding!”
• Include on your profile or make an update:
• Slideshows
• Videos (Short 2 min. videos - www.two-head.com)
• Presentations
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RECOMMENDATIONS
• Make a written recommendation for people you have worked with as
• Business Partners
• Colleagues
• Service Provider
• Students
• Make recommendations based off of only what you experienced
• Don’t request large blanket recommendations - make them individualized
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ENDORSEMENTS
• List of skills that you can endorse others for
• add to their list of skills
• add your endorsement to their existing skills
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MANAGE YOUR ENDORSEMENTS
• When others endorse you, you can adjust who sees them
• You may not want the endorsement because:
• It’s not a skill you have
• You would rather not be associated with the endorser
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WAYS TO ADD CONNECTIONS
• People You May Know
• Who’s Viewed Your Profile
• Groups
• Connections-Connections
• Advanced Search
• Company Pages
• Introductions
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PEOPLE YOU MAY KNOW
• Connect with 2nd level connections
• Similar people, professions, industries, and/or connections
• Benefit: Does not require that you state how you know them
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ADVANCED SEARCH STRATEGY
• Titles
• Company
• Industry
• Groups
• Keywords
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BOOLEAN SEARCH• + keeps words together
• OR when either will do
• AND when you are clarifying an audience or industry niche
• NOT to ignore and audience
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GOOGLE SEARCH
Type in your Google browser:
site:linkedin.com/in”group””location”
site:linkedin.com”business professionals association” “Gainesville”
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CONNECTING ON LINKEDIN
• Invitations
• click on “Connect” button on their profile
• You can be connected via “groups” or other category
• Invite them showing that you have a reason for connecting with them and show your interest in them
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CONNECTING ON LINKEDIN
• Look at your Connections-Connections
• Find someone in a position who is a competitor or someone that you could benefit from
• Search their connections to find people you could connect with
• Use the Introduction tool if necessary
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RECORD INFO ON CONNECTIONS
• Under “Network”
• Make new connections via email
• Organizes connections and conduct searches
• Keep up with birthdays and job changes
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MAKE NOTES FOR YOUR CONTACTS
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GROUPS
• “Groups” is the easiest ways to communicate and engage with people who are not 1st degree connections
• Types of Groups
• Open groups - content is visible to everyone
• Closed groups - company, industry, and alumni groups - the content and membership is protected in some way - can serve as a forum
• Request to Join
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TIPS FOR GROUPS
• Go to the “more” tab to learn more about the group
• Your target market?
• Informational?
• In your area?
• Search Members to Connect With
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WHO’S VIEWED MY PROFILE
• If someone has viewed your profile, reach out to them!
• Free account - see the last 5 people who have viewed your account
• You can gather information on who you are attracting
• Are you attracting the wrong people?
• Do you need to change some keywords on your profile?
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CONCLUSION
• Get your Personal Profile READY!
• Build Your Connections
• Reach Out and Stay Connected
• Engage and Post