Professional Marketing Qualifications Reading List...
Transcript of Professional Marketing Qualifications Reading List...
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Professional Marketing QualificationsReading List2016/2017Smart and flexible qualifications from CIM
Certificate in Professional Marketing
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CIM Professional Marketing Qualifications
Recommended support materials
Mandatory Module
Marketing
Recommended reading
Jobber, D. and Ellis-Chadwick, F. (2016) Principles and practice of marketing. 8th edition. Maidenhead, McGraw-Hill. £52.99
Module guide
CIM (2014) CIM Certificate in professional marketing: official module guide - Marketing. * Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
Baines, P. and Fill, C. (2014) Marketing. 3rd edition. Oxford, OUP. £47.99
Brassington, F. and Pettitt, S. (2012) Essentials of marketing. 3rd edition. Harlow, Pearson. £47.99
Dibb, S., Simkin, L. Pride, W. and Ferrell, O.C. (2012) Marketing concepts and strategies. 6th edition. Boston, Cengage. £54.99
Kotler, P., Armstrong, G., Harris L. and Piercy, N. (2013) Principles of marketing. 6th European edition. Harlow, Pearson. £49.99
Kotler, P. and Armstrong, G. (2015) Principles of marketing. 16th Global edition. Harlow, Pearson. £57.99
Blythe, J. (2013) Principles and practice of marketing. 3rd edition. Sage. £46.99
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Certificate in Professional Marketing
Mandatory Module
Integrated Communications
Recommended reading
Fill, C. (2013) Marketing communications: brands, experiences and participation. 6th edition. Harlow, Pearson. £49.99
Module guide
CIM (2014) CIM Certificate in Professional Marketing: official module guide - Integrated Communications. Cookham, CIM. £10.00; eBook £18.00 (inc. VAT) *
* This is available as an e-book free of charge to members studying this module.
Further reading
De Pelsmacker, P., Geuens, M. and Van Den Bergh, J. (2013) Marketing communications: a European perspective. 5th edition. Harlow, Pearson. £49.99
Egan, J. (2011) Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Smith, P.R. and Zook, Z. (2011) Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan Page. £39.99
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CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Digital Marketing
Recommended reading
Meerman Scott, D. (2015) The new rules of marketing and PR. 5th edition. Chichester, John Wiley & Sons. £16.99
Further reading
Berry, M., Sinisula, H. et al (2014) The best of global marketing: The storybook. Best Marketing International. £16.99
Chaffey, D. and Smith, P.R. (2012) Emarketing excellence: planning and optimizing your digital marketing. 4th edition. Abingdon, Routledge. £32.99
Ryan D. (2014) The best digital marketing campaigns in the world II. 2nd edition. London, Kogan Page. £19.99
Kaufman, I. and Horton, C. (2014) Digital marketing: integrating strategy and tactics with values. Abingdon, Routledge. £23.99
Smith, P.R. (2014) SOSTAC® guide to your perfect digital marketing plan. 2nd edition. P.R.Smith. £5.99 Kindle version.
Ryan, D. and Jones, C. (2014) Understanding digital marketing: marketing strategies for engaging the digital generation. 3rd edition. London, Kogan Page. £19.99
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Certificate in Professional Marketing
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – The New Rules of Marketing and PR
RRP £119.97
Study Pack price £95.95
Buy the Study Packs – SAVE 20%
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CIM Professional Marketing Qualifications
Recommended support materials
Elective Module
Customer Experience
Recommended reading
Soudagar, R., Iyer, V. and Hildebrand, V. (2011). The customer experience edge.US, McGraw-Hill. £25.99
Supplementary reading
Carvill, M and Taylor, D. (2015) The business of being social: a practical guide to harnessing the power of Facebook, Twitter, LinkedIn, Youtube and other social media networks for all businesses. London, Crimson. £15.99
Egan, J. (2011)Relationship marketing: exploring relational strategies in marketing. 4th edition. Harlow, FT/Prentice Hall. £55.99
Seligman, J. (2012) Customer experience in modern marketing. Lulu.com. £15.99
Goodman, J.A. (2014) Customer experience 3.0: High-profit strategies in the age of techno service. US, Amacon. £18.99
Shaw, C., Dibeehi, Q. and Walden, S. (2010) Customer experience: future trends and insights. Basingstoke, Palgrave MacMillan. £32.50
Watkinson, M. (2012) The ten principles behind great customer experience. Harlow, FT Publishing. £20.00
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Certificate in Professional Marketing
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £128.97
Study Pack price £103.15
Buy the Study Packs – SAVE 20%
![Page 8: Professional Marketing Qualifications Reading List …cpdlondonmet.com/.../certificate_in_professional_marketing.pdf · Professional Marketing Qualifications ... Brassington, F. and](https://reader031.fdocuments.in/reader031/viewer/2022022606/5b816b637f8b9a32738c4a8d/html5/thumbnails/8.jpg)
CIM Professional Marketing Qualifications
Recommended support materials
20% Savings on Study PacksMandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Digital Marketing) (Core texts for the following units: Marketing + Integrated Communications + Digital Marketing)
– Principles and practice of marketing – Marketing Communications – The New Rules of Marketing and PR
RRP £119.97
Study Pack price £95.95
Integrated Communications
Assessment by assignment
Digital Marketing
Assessment by portfolio
Marketing Assessment
by exam
![Page 9: Professional Marketing Qualifications Reading List …cpdlondonmet.com/.../certificate_in_professional_marketing.pdf · Professional Marketing Qualifications ... Brassington, F. and](https://reader031.fdocuments.in/reader031/viewer/2022022606/5b816b637f8b9a32738c4a8d/html5/thumbnails/9.jpg)
Certificate in Professional Marketing
Mandatory Module Mandatory Module
Elective Module
Certificate in Professional Marketing (Customer Experience) (Core texts for the following units: Marketing + Integrated Communications + Customer Experience)
– Principles and practice of marketing – Marketing Communications – The Customer Experience Edge
RRP £128.97
Study Pack price £103.15
Integrated Communications
Assessment by assignment
Customer Experience
Assessment by assignment
Marketing Assessment
by exam
![Page 10: Professional Marketing Qualifications Reading List …cpdlondonmet.com/.../certificate_in_professional_marketing.pdf · Professional Marketing Qualifications ... Brassington, F. and](https://reader031.fdocuments.in/reader031/viewer/2022022606/5b816b637f8b9a32738c4a8d/html5/thumbnails/10.jpg)
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