PROFESSIONALVISITORS

PUBLICVISITORS

IN FIGURES

The media impact of the last edition of THE BRANDERY is summed up as follows:

Economic valuation: €4,343,626Potential audience: 291,009,695 people

Press reports: 875

From 13 to 15 January 2012, The Brandery is back for its seventh edition. Currently undergoing expansion, this year’s show will be modelling a number of conceptual changes, offering a fresh new experience for retailers, wholesalers, designers and journalists.

Having delivered the best in international urban fashion in Barcelona in its past sixth editions. The Brandery has firmly established itself as a unique springboard for the contemporary urban fashion industry in the Spanish market. The show also represents a point of access to the southern European market.

INTERNATIONALINTERNATIONAL

INTERNATIONAL

NATIONALNATIONAL NATIONAL

BRANDSJOURNALISTSMENTIONS INPRESS

3

Extreme and action sports, performance, street culture, music, street wear, and a casual, relaxed attitude, defined, above all, by positive energy. The Brandery attracts brands that look to urban culture for inspiration when designing and creating their collections.

The Brandery features top brands and the most innovative fashion ideas. Products include original and highly stylised complete collections, characterised by their cutting edge trends and design.

Brands using denim feature heavily at The Brandery, characterising accessories, exhibitions, environmentally-friendly fabrics, customised items, and new concepts and ideas.

4

At the nerve centre of The Brandery’s show is an impressive catwalk. Brands have the opportunity to display their collections and designs in a unique and unconventional fashion.

CATWALK

5

WGSN @ BECOOL BECONSCIOUS

BLOGGERS MEETING

Field leaders like LLUÍS SANS (SANTA EULÀLIA) CLEM-ENTE GÓMEZ DE ZAMORA (OGOZA) AND FERNANDO MAU-DO (VENTE PRIVEE) were speakers at The Laundry.

FITEX @ BCN RETAIL LAB

The fashion industry and its trends are constantly evolving and transforming, opening up a whole new world of brand opportunity. The Brandery aims to shape a part of this process with The Laundry, The Brandery’s think tank.

6

FASHION & FETISH PARTY

MARIE CLAIRE BY OUTUMURO EXHIBITION

VANITY FAIR EXHIBITION

The Brandery also offers a large range of activities, taking place over the three days of the trade show, including cultural events and parties giving those involved the chance to relax after a hard day’s work. The activities are designed and programmed so that all visitors and brands can participate in the way that best suits them.

THE CITY

7

Thanks to a great media plan carefully designed to attract a diverse, cosmopolitan audience, we will achieve a wide-ranging, overwhelming impact designed to guarantee (an increased) return on investment.

tv

MEDIA

media partners

8

PREsS

RADIO stations

TV

“The Brandery brings textile trade leaders together”

“The Brandery opens to the public to be different”

“Premiere of Vanity Fair’s walk of fame in Barcelona”

“Music and fashion go hand-in-hand”

EXPANSIÓN

LA VANGUARDIA

EL MUNDO

EL PERIÓDICO

social networks

9

The Brandery is the ideal showcase location for companies and brands from the world of fashion, lifestyle and design to find their own particular niche. The trade show offers companies and brands alike the opportunity to sponsor events, spaces, activities and conferences. You suggest it; we provide it.

SPONSORSHIP

10

Branding laboratory for testing brands + testing ground for brands + field research + ethnographic research // To test and see consumer engagement before launching a product.

The Brandery is launching a radical and innovative project: the creation of a specific space on the show premises designed to connect brands with their target audience. This area will utilise different techniques to reinforce communication of the values and culture of exhibiting brands. It will boast private catwalks, specific workshops and work sessions with designers and personal shoppers. As part of BRANDTOWN, brands can develop a whole range of projects in a specific area on the premises that will be open to all brand clients.

[brænd’ta n]

BRANDTOWN

11

“The Brandery has become our platform in the Spanish market” (La Vanguardia) “It appeals to us because we get to interact with professionals and customers”

CUSTO DALMAU

“It’s a good opportunity to come back to Barcelona, do it justice and support an initiative like The Brandery. It’s been a success!”

ALVARO GIL (Director General de España y Portugal)

“We support The Brandery because Barcelona needs a benchmark in fashion and The Brandery is fighting for this” LAURA OLIVER(Marketing y comunicación)

BRANDS

12

BRANDSPlan Brander rewardAt the Winter 2013 trade show, every brand will receive economic remuneration for each buyer they invite with the Invitation Tool.

HosTed reTail PlanOur VIP BUYERS management team is at your disposal whenever you wish to invite your potential and favourite clients. Tell us who they are and we will take care of everything for you.

MaTcH MakingWe organise your schedule and set up meetings with buyers we bring to the trade show as part of the Hosted Retail Plan.

Brandery sPeed daTingAs your springboard for business opportunities, The Brandery offers exhibitors the chance to have 5-minute meetings with buyers from top department stores from all over Europe.

THe Brandery 2.0The Brandery trade show’s social networks and website are at your disposal, facilitating brands, with all the means for 360º promotion.

THe Brandery caTwalkIs there a better way of presenting your new collection than on our spectacular catwalk? We’re offering you a top team that will take care of everything… (casting, floor management, make up, stylists, lighting, music, the press, etc…).

coMPeTiTive Prices for sPaces and sTands.Special Inscription Fee, Accessory Pack, Neobrander Pack, etc... ¡Infórmate!

founder MeMBer

sPecial PayMenT oPTions for ParTiciPaTion

deals wiTH Magazines and ParTners

LIDIA PELLUCHHead of CommunicationsEXé SHOES

For EXÉ SHOES this has given us a great opportunity to display our collection. All of the organisers and people in charge at The Brandery have treated us very well, and the atmosphere was really positive. Overall, everyone was very enthusiastic, the facilities were fantastic and, lastly, we will always support these kind of events that encourage the dissemination of Spanish fashion and trends, given that it is a growing sector that is increasingly important both inside and outside the country.”

13

LIVE CONCERTS

“The Brandery successfully closes its most comprehensive edition yet.”“Music has also played a huge part, with tickets selling out for the concerts on both Friday and Saturday. The presence of Fangoria, Dorian and 2manydjs has had a huge impact.LA VANGUARDIAAndrea Vázquez

by

14

2MANYDJS

DORIAN UNDO

“Fashion has strong links with music, and fashion shows are a natural extension of music, it’s great.”

“It’s great to be playing here!It’s crazy for us!”

ALASKAPúblico

2MANYDJS

BUENAVISTAZOMBIE KIDS

FANGORIA

15

BUYERSkey BuyersBuying groups, department stores, multi-brand stores all visit the trade show. If you’re a professional Key Buyer in fashion, you are eligible for a free entry pass. Contact us for more information.

HosTed reTail Plan Special VIP plan to attract the top key buyers, retailers and multi-brand wholesalers in the interest of exhibitors.

social neTworksLos visitantes podrán difundir sus opiniones y reflejar sus sensaciones haciendo uso de nuestras redes sociales a su completa disposición.

Barcelona aT your fingerTiPs The best travel and accommodation rates.

“I think the Speed Dating is a very effective way to work and it gives you the opportunity to see and get to know different suppliers in a short space of time. The setting and surroundings were ideal.”LUIS MIGUEL CIFUENTESBags & Shoes Senior Category Manager BuyVIP an Amazon EU Company

“The Speed Dating and the Hosted Buyer Program are a great idea. The organisation was fantastic. It would be a pleasure to come back again next time.”ANNA TUMMOLOELIO FIORUCCI of Italy

“Speed Dating is a fantastic experience and a quick way to discover lots of enterprising brands and find new ideas. It was really interesting!”MÓNICA CEBOLLEROEL CORTE INGLéS of Spain

KATARZYNA GROTKOWSKAPolish market analystVISSAVI

“The Speed Dating programme helped us get to know manufacturers better. I think that meetings like this are good for both parties. The fair was very well-organised. A lot of fashion shows, workshops and other events.”

MAYTE LODEIRO MELLIDFashion Category Manager BuyVIP an Amazon EU Company

“The feedback on my part is very positive and satisfied: the Speed Dating was really well-organised, dynamic and well-structured.”

16

PARTICIPATIONregistration€500 (in catalogue, insurance, stand cleaning, internet connection, security, promo material and visitors database management)

exhibition areafrom 12 to 40 m2: 200 €/m2 More than 40 m2: 160 €/m2

ONLY SPACE

17

white carpentry wall at 160 cmselectrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 white chairs1 Hanger Baradvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

only for 3 year old emerging brandsPack Neobrander 9M2

¤ 1,890

white carpentry wall at 160 cmsBlack carpetelectrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 Tabourets1 showcaseadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

€ 1,680

Pack Urban Jewel 6M2

white carpentry wall at 160 cmsBlack carpetelectrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 Tabourets4 linear Meters of white shelvesadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

Pack Accessory 6M2

€ 1,580

white carpentry wall at 160 cmselectrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 white chairs1 Hanger Bar1 Black carpentry shelf 100X32 cmadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

€ 1,890

Pack Sport & Street 9M2

18

white carpentry wall at 160 cmsBlack carpet3 white carpentry shelves 100x32 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

PACK S 12M2 SHELF

€ 2,950

white carpentry wall at 160 cmsBlack carpet3 racks 100 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table2 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

€ 2,950

PACK S 12M2 RACK

19

white carpentry wall at 160 cmsBlack carpet5 white carpentry shelves 100x32 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

PACK S 24M2 SHELF

€ 5,350

white carpentry walls at 160 cmsBlack carpet5 racks 100 cms (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

€ 5,350

PACK S 24M2 RACK

white carpentry wall at 160 cmsdyed Platform, Medium ToneBlack carpet5 white carpentry shelves 100x32 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

€ 6,250

PACK PREMIUM 24M2 SHELF

white carpentry wall at 160 cmsdyed Platform, Medium ToneBlack carpet5 white carpentry shelves 100x32 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsadvertising Page in The official cataloguedigital invitations (limited)1 Parking spacefree wifi

PACK PREMIUM 24M2 RACK

€ 6,250

20

white carpentry wall at 160 cmsdyed Platform, Medium ToneBlack carpet10 racks 100 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsPublicidad en catálogo oficialinvitaciones digitales (limitadas)1 Parking spacewifi gratis

€ 11,000

PACK PREMIUM49M2 SHELF

white carpentry wall at 160 cmsdyed Platform, Medium ToneBlack carpet10 white carpentry shelves 100x32 cm (optional)electrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsPublicidad en catálogo oficialinvitaciones digitales (limitadas)1 Parking spacewifi gratis

PACK PREMIUM 49M2 RACK

€ 11,000

white carpentry walls at 160 cmsBlack carpet10 white carpentry shelves 100x32 cmselectrical switchboard 3.3 kw 1 double socket in The cornerwhite round Table4 white chairsPublicidad en catálogo oficialinvitaciones digitales (limitadas)1 Parking spacewifi gratis

PACK L 49M2 SHELF

€ 9,500

white carpentry walls at 160 cmsBlack carpet5 racks 100 cmselectrical switchboard 3.3 kw 1 double socket in The corner1 white round Table4 white chairsPublicidad en catálogo oficialinvitaciones digitales (limitadas)1 Parking spacewifi gratis

€ 9,500

PACK l 49M2 RACK

21