Professional Beauty May 2015

May 2015

Enticing extremitiesHand rejuvenation

Menopausal skin

Hormonalhavoc

Dazzling Display

cape town

salon management software

cruise control

spa memberships

Exclusive echelon

www.probeauty.co.za

Cape Town sHow preview

What are Enzymes?Enzymes are living substances in the body that regulate all chemical activity in the body as well as the skin. Enzymes are directly involved in the body’s metabo-lism, which is the process by which food is broken down and converted into energy and other elements needed for cell growth.

What is DMK Enzyme Therapy?Enzyme therapy is a series of masques containing certain enzymes that are topically applied to the skin. Since most skin conditions, including ageing, are the result of a loss of function or imbalance in the skin, these masques are designed to restore the chemical balance, normalise natural processes and strengthen the underlying structure of the skin.

The Benefits and Uses of DMK Enzyme TherapyEnzyme Therapy delivers the best, long-term results out of all the skin revision treatments because the effects are both natural and more permanent. By natural we are not merely referring to the ingredients used, but also to the way the enzyme treatment interacts with the skin cells and emulates the natural processes of the skin. Enzyme Therapy effectively re-educates the skin to perform just as it did when it was young. It does this by restoring optimal cellular func-tions, causing the appearance of your skin to improve signifi cantly with each treatment.

Enzyme Therapy keeps the skin fi rm, youthful and healthy, both physically and at a deep cellular level.

It works by strengthening the facial muscles, keeping skin tissue free of toxins and impurities, and stimulating healthy blood fl ow and nutrients to the skin, enabling skin cells to stay alive for longer.

Enzyme Therapy treats more than just the surface of the skin, including:• Ageing and sun-damaged skin as well as the prevention of ageing• All types of acne, congested skin, oily, dry or combination skin• Hyperpigmentation, uneven skin tone• Rosacea, Psoriasis, Spider Veins• Cellulite, Stretch Marks

DMK enzyme treatments work with the skin where cosmetic facial treatments only act on the surface.

www.dmkskincare.co.za / +27 (0) 11 262 6120 DMK, REBUILDING SKIN, REBUILDING LIVES

BEFORE TREATMENT DURING TREATMENT

DMKSouthAfrica

Contact us today for your customised DMK opening order!

online at www.probeauty.co.za Professional Beauty May 2015

In this issue...Spa Focus24 Join the club Viable revenue generator –

spa memberships

28 The concept spa Urban Bliss Day Spa

Medical Aesthetics56 Turning back the ‘hands’ of

time Hand rejuvenation

Nails52 Furnished and equipped for

success How to outfit your nail salon

6036

Features31 Show and tell Professional Beauty Cape

Town Show Preview

37 The oestrogen has left the building!

How to treat menopausal skin

42 The click of a button Computerising your business

44 Beauty gets technical Spa/salon management

software

47 A diamond in the rough Microdermabrasion treatment

review

48 Clean sweep Focus on cleansers

cape town

56 3728

31

42

48

Regulars5 Industry news Local and international news

51 Hair news What’s hot and happening in

the hair industry

60 Product news All the latest launches

62 SAAHSP The latest news from SAAHSP

Business13 Insider Salon/Insider Spa Tracking the industry with

stats

15 Ask the experts All your questions answered

16 Let’s get social! Secrets to effective interaction

21 The voucher revolution How selling vouchers can

increase business

22 Compiling the product dossier

What to know when breaking into the EU market

Professional Beauty May 2015 online at www.probeauty.co.za

Published by T.E. Trade Events (Pty) Ltd 1st Floor, Ice Site Building 263 Oak Avenue, Ferndale, RandburgPO Box 650291, Benmore, 2010 Tel: 011 781 5970 | Fax: 011 781 6079

The publisher has taken all reasonable measures to ensure the accuracy of the information in this journal and cannot accept responsibility for errors in omissions from any information given in previous editions of this journal or for any consequences arising thereof. No part of this publication may be reproduced in any form by any means, whether electronic, mechanical and/or optical without the express prior written permission of the publisher.Additional pics: www.istockphoto.com, www.shutterstock.com

On the coverCover source:www.shutterstock.com

Subscribe9 issues for R475 (RSA)To receive your copy of Professional Beauty call 011 781 5970

Publisher Mark Moloney 011 781 5970 [email protected]

Managing Director Yolanda Knott 083 654 9098 [email protected]

Commercial Director Philip Woods 011 781 5970 [email protected]

Editor Joanna Sterkowicz 011 781 5970 [email protected]

Art Director Ursula Wong 011 781 5970 [email protected]

Sales Manager Belinda Wewege 073 033 8599 [email protected]

Senior Sales Executive Charlene Dickson 082 758 1703 [email protected]

International Sales Executive Melinda Alevras 072 160 6353 [email protected]

Sales Admin Assistant Obey Dube 011 781 5970 [email protected]

Sales Executive - Classifieds Brenda Mzila 011 781 5970 [email protected]

Subscriptions Phillip Nkomo 011 781 5970 [email protected]

Accounts Manager Lizelle Foord 011 781 5970 [email protected]

Operations Manager Barbara Hocking 011 781 5970 [email protected]

Marketing Manager Ryan Rudman 011 781 5970 [email protected]

Marketing Co-ordinator Palisa Shongwe 011 781 5970 [email protected]

Social Media Administrator Penelope Mtshali 011 781 5970 [email protected]

Printers House of Print 011 474 8750

‘But wait …. there’s more!’ That’s the common phrase used in the

seemingly endless infomercials that populate our TV screens. The

infomercials may be annoying but the phrase is pertinent to the

upcoming Professional Beauty Cape Town Show, which will, for

the first time, include a Hair Competition hosted by the EOHCB

(Employers Organisation for Hairdressing, Cosmetology & Beauty), as you can read

in our scintillating show preview.

Blame it on the hormones! Any woman who has experienced menopause will

know that the associated hormonal activity escalates the ageing of the skin, as

our collagen and elastin radically depletes. This issue reveals what products and

treatments should be prescribed for menopausal clients.

It’s apparent that there are still salons, particularly smaller salons and home

salons, in South Africa that run their business administration manually, and

have not yet migrated to management software. Our special feature

showcases the latest software options available, and shows how much

more efficient and convenient running a business can be if you’re

computerised.

So much has been said about marketing businesses through social

media that it’s hard to come up with something new on the subject. But

that’s exactly what Philippa Abbott does in her article about the ever-

changing dynamic of social media.

Joanna Sterkowicz

Editor

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industry news

“We are expecting about

40 or more delegates,

a cross-section of

medical aesthetics practitioners,

skincare therapists and doctors,” says

programme director Karen Ellithorne.

“Delegates will be updated about the

latest trends and legislation in the

industry. For instance, Dr Alek Nikolic

will present a lecture on suspension

sutures, while health law and ethics

consultant, Ulundi Behrtel, will address

very pertinent issues with regards to

marketing an aesthetics practice, and

cover what is allowed and not allowed

according to the HPCSA (Health

Professions Council of South Africa).

News in pictures

News5

The Professional Beauty Cape Town Show will host a MA (Medical

Aesthetics) Convention on 27 and 28 June at the CTICC.

“Behrtel’s second lecture will

highlight the roles of different staff

members in an aesthetic practice and

detail who is allowed to do what and

who would ultimately be responsible

if things go wrong. I think that this

lecture is very important, as there are a

lot of grey areas in the industry and it is

important that therapists, doctors and

nurses are made aware of the risks and

what can happen if things go wrong.”

Medical delegates who attend

the ethics lectures on both days and

complete the questionnaire during

Sunday’s lunch will be awarded 5 ethics

points.

Other speakers at the convention

will include Dr

Paul Brandt, who

will present a paper on aesthetic and

anti-ageing medicine, and Dr Johan

Botha, who will hold a mesotherapy

workshop. There will also be talks

on acoustic wave therapy, IPLs and

lasers, botulinum toxin and dermal

fillers. RégimA will host a peeling

workshop.

For more information visit

www.medicalaesthetics.co.za

San Diego-based Bodyography

creative director, Lori Leib, visited

Johannesburg and Cape Town in

March to launch the Silk Cream

Compact Foundation, together

with distributor Prana.

DMK International recently hosted

its annual Distributor Conference

at the company’s headquarters in

California, USA, culminating in an

international awards ceremony. DMK

South Africa scooped the 2014 Sales

Growth Award.

Pictured are joint DMK South

Africa owners – Marieta Meyer,

Najma Khan and Jopie Muller.

DMK SA scoops international award

W e b s i t e : w w w . c a l - m o . c o m F a c e b o o k : h t t p s : / / w w w . f a c e b o o k . c o m / C a l g e l S O U T H A F R I C A T e l : 0 1 1 - 6 2 4 - 1 1 0 1

Calgel New Product InformationCalgel New Product Information3 new addtions to our permanent range of colours3 new addtions to our permanent range of colours

Launch date

To order, please speak to your localCalgel distributor or contact our head office.To order, please speak to your local

Calgel distributor or contact our head office.

2015.4.20

Yolandi Mestre has been promoted

to Brand Manager: Anesi Skin and

Body, at Exclusive Beauty Solutions

(EBS).

Says Mestre: “I have been

part of Anesi for a total of five

years now and with this new

opportunity, I have the privilege

to help and assist other sales

professionals and sub-distributors

to reach their dreams and targets.”

Mestre’s Anesi promotion

MA Convention comes to Cape Town

All the news and views from the

world of beauty and spa.


6 industry news

Cosmeceutical skincare company

DermaFix experienced such

rapid growth in 2014 that it

identified the need to position a new

distribution centre in the Western Cape,

in Somerset West.

At the helm of the new centre are

Dave and Rosalie Neto, who complement

DermaFix expands

News in brief

square metres. Other MatsiMela stores

are situated at Deco Park, Broadacres,

Bedford Centre, Hazyview, White

River, Mowana Indaba Hotel and

Klerksdorp.

MatsiMela opens new storeMatsiMela Home Spa opened its 8th

store on 7 March at the En Style

Centre in Parys. Mandie Kleynhans is

the franchisee.

Commenting on why Parys was

identified as a viable location,

MatsiMela’s Emmy Stoltz says: “Parys

is always abuzz with people visiting

the town over weekends and has an

incredible local community. The town

is eclectic and has an amazing vibe,

all of which fits MatsiMela’s consumer

category.”

The area of the new store is 24

Melanie Jenkins, Dave Neto, Rosalie Neto and Amorica Miller

■ Eksteen’s decade: Radiant Healthcare congratulates Melissa Eksteen on her 10 years of employment and for being a real asset to the company.

■ New EyeSlices distributor: SDV Pharmaceuticals is proud to announce that it is now the official distributor for EyeSlices South Africa, excluding the Western Cape.

■ RégimA moves offices: RégimA has moved to its new head office and training facility at 50 Van Buuren Road, Bedfordview. The new contact number is 011 615 2869.

■ Kustie triumphs in China: The Kustie Flower Petals Shower & Bath Gel has won the 2015 Cosmetic Newspaper’s China Good Product Award in Mainland China.

■ Dermalogica’s 4th Concept Store opens: On 24 April Dermalogica launched its Woodlands Concept Store, located in the Woodlands Boulevard Shopping Centre in Pretoria.

■ Bio-Therapeutic honoured: The BT-Cocktail has won the 2015 Dermascope Aestheticians’ Choice Award as the most forward-thinking, cutting-edge management product range for 2015.

DermaFix’s Cape Town team, namely

Melanie Jenkins (who has been with

DermaFix since 2006), educator and

business consultant Eloise Stolz, and

newest team member Amorica Miller.

Meanwhile, DermaFix Johannes-

burg welcomes Victoria Jones to the

team.

New appointment at Camdeboo SpaLina Phetla has been appointed manager of

Camdeboo Spa at Irene Country Lodge.

Thirty-two-year-old Phetla has been in the

beauty and spa business for 10 years and has

been tasked with expanding Camdeboo Spa and

refreshing its offering.

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9 industry news

A&I Importers’ MD Ayesha Rajah,

and Dermalogica’s senior training

specialist, Unine van Rooyen,

were the speakers at the recent

Professional Beauty Network

Breakfast held at Mike’s Kitchen

Bryanston in Johannesburg. Over

50 people attended the event.

News in pictures

Born on 16 September 1941 in

Vereeniging, Zander-Thal was

a graphic designer before she

studied health and beauty therapy.

Her experience in the spa industry

was accumulated over many years of

training and studying in South Africa,

the US and England.

Zander-Thal is credited with

introducing aromatherapy, reflex-

ology, Moor therapy and kinesiology

to South Africa, among other health-

oriented concepts.

While resident in the US, she

Farewell to Avril

Time for a ‘Holiday’

Professional Beauty is sad to report on the passing of Avril Zander-

Thal, a true pioneer of the South African spa industry. Zander-Thal

passed away on 28 March in Johannesburg, following a long illness.

became involved in developing

health spas at hotels. Once back in

South Africa, Zander-Thal noticed

a gap in the industry as there were

no spas at hotels, only a few health

hydros. She began to pioneer

the spa industry, even designing

hydrotherapy equipment, as there

was none in the country at the time.

Zander-Thal’s first contract

was to build a standalone spa

for the Fancourt Golf Estate. Sun

International then asked her to

create all their spas, including those

at Table Bay Hotel, Royal Swazi Sun

and Zimbali Forest Lodge. She also

worked on Octavia’s Sensorium Spa

and the Fordoun Spa & Hotel.

The Holiday line of waxes,

manufactured in Italy over the past

30 years, is now available in South

Africa.

Says Tracy Barkhan, who holds

the sole distributorship for Holiday in

South Africa: “Holiday has perfected

its waxes to accommodate from

the most sensitive of skins to the

toughest of hair.

Their waxes ensure

complete removal

of hair, with no

sticky residue left

behind.

“We were

l o o k i n g

for an excellent range of depilation

products to complement the items

sold by my company, Acu-Sol. After a

lot of research we identified Holiday

and approached them. We had

Holiday products sampled by a local

beautician and Camelot Cape Town,

as well as by someone in Durban

who was particularly interested in

the sugar pastes.

“Camelot has raved about our

products and motivated for us to be

their supplier with head office. This

was approved last month and we

have supplied their first order,” she

notes.

Barkhan believes that what makes

Holiday so unique is its extensive

range. “We have a product called

Elastique, which comes in a tin and

is more user-friendly than block

wax. The Holiday strip wax sheets

have had very positive reviews

and are totally different to

anything people have

used here previously.”


10 industry news

Sunette van der Merwe,

formerly manageress

of the Equinox Spa

at the Cape Royale Hotel,

has been appointed spa

manager at the Luthan

Hotel & Spa in Riyadh, Saudi

Arabia. Luthan is owned by

Saudi royals.

Van der Merwe has

worked in the hospitality

and spa industry for more

than 15 years.

“I have acquired international

experience in management,

operations and training at luxury

villas, resort spas and 5-star

establishments in France, Maldives

and Cape Town.

“My appointment at Luthan Spa

is yet another adventure to bless my

career with such a phenomenal and

professional holistic environment.”

Van der Merwe’s interest in

wanting to work in the Middle East

was sparked by a friend, Liezel Els,

who is currently in Qatar. She was

alerted to the Luthan vacancy by

Black Pearl gains traction

South African recruited for Saudi spa

Luxury skincare brand Black

Pearl, introduced to the South

African professional market

last year, can now be found at

14 different stockists in South

Africa, ranging from a high-

end pharmacy through to an

aesthetics doctor to salons

and spas.

The spas at the Marina

Hotel in Hermanus and

Delaire Graff in Stellenbosch,

as well as Crystal Clear, Zuri

Wellness and Salon Aesthete

in Johannesburg, have taken

on Black Pearl.

Theresa Altshuler of Black

Pearl (Pty) Ltd stresses that

range’s unique feature is its

complex, which includes black

pearl powder composed of 18

amino acids, zinc, selenium,

titanium and protein.

“The powder is used for skin

nourishment, regeneration and

softening,” explains Altshuler.

“It also aids in detoxification

and with removal of spots

and gives the skin an instant

Janet Bradford of recruitment

agency, Active Connection.

Prior to the Equinox Spa, Van

der Merwe worked at the Sorbet

Spa in Constantia Cape Town,

and as training manager at the

Duniye Spa in Maldives.

Radiant Healthcare and AAMSSA (Aesthetic & Anti-

Ageing Medicine Society of South Africa) held a two-

day advanced body contouring training workshop in

Midrand, at the Accolades Boutique venue.

Guest speakers were Dr Gys du Plessis, Dr Deon

Weyers, Hamish McNair, clinical training manager

from Syneron, Dr Adri Hofmeister and André Burger.

Technologies under discussion were Syneron elos,

radio frequency technology, ultrasound lipolysis for

lipo-sculpture, cryotherapy and pressotechnology.

A ‘Radiant’ workshop

shine. Other minerals found

in the range are magnesium,

calcium, bromide, iron,

sulphur and strontium.”

Black Pearl’s Michelle

Roberts adds: “Theresa and

I are all about being creative

and developing bespoke

treatments for our clients. At

Crystal Clear, for example,

we’ve created a collagen

facial designed by myself in

consultation with Candice

Lavoie and Verity Smart.”

Black Pearl will exhibit

at the Professional Beauty

Johannesburg Show at the

end of August.

Sunette van der MerweLuthan Hotel & Spa

Marine Spa Distributors • 011 880 3440 / 3851 • [email protected] more information contact:

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business trends

13

HOW DID TREATMENT BUSINESS IN MARCH 2015 COMPARE WITH

MARCH 2014?

InsiderInsider, our exclusive business round-up, polled salons and spas in Johannesburg, Pretoria, Durban, Cape Town, East London and Port Elizabeth to track business in March 2015.

InSIdeR SALonThe good news is that most of you had a

successful March, although retail sales

weren’t as successful as treatment

business during the month.

We asked if any of you have

plans to increase staff numbers

in 2015 and the majority (81%)

answered in the negative.

Sixty percent of salons polled

update their social media pages

(Facebook, Twitter, Instagram, etc)

frequently – as in weekly, if not daily –

while 27% update every few months.

Thirteen percent of you said that

although you would really like to

utilise social media for marketing,

you just don’t have the time.

In terms of client demographics

27% said their salons are attracting

younger clients – from high school

kids to 23, while 46% of you are

expecting more growth in the over 30

age group.

The month in numbers

PERCENTAGE OF CLIENTS

WHO REBOOKED

69%

InSIdeR SPAMarch panned out well for the spa industry with 78%

of respondents reporting an increase in treatment

business over the same time last year. The percentage

of spas reporting a drop in retail business was

relatively high though, at 44%.

It appears that spas are more active in terms of

updating their social media regularly than salons,

with one spa reporting that it has a dedicated

marketing team devoted to social media. Sixty-seven

percent of you update either daily or several times a

week, 22% update weekly and 11% update monthly.

Only 11% of you said that you planned to increase

your staff complement in 2015, which bodes ill for

graduates seeking work.

Twenty-two percent of respondents expect

to see an increase in male clientele in the future,

while several spas are expecting to see a growth in

corporate and middle aged clients. AVERAGE

TREATMENT ROOM

OCCUPANCY

74%

HOW DID RETAIL BUSINESS IN MARCH 2015 COMPARE WITH

MARCH 2014?

78% BETTER

11% SAME

11% WORSE

HOW DID TREATMENT

BUSINESS IN MARCH 2015 COMPARE

WITH MARCH 2014?

AVERAGE TREATMENT

ROOM OCCUPANCY

61%HOW DID RETAIL BUSINESS IN MARCH

2015 COMPARE WITH MARCH 2014?

PERCENTAGEOF CLIENTS

WHO REBOOKED

34%

75% BETTER

6% SAME

19% WORSE

56% BETTER

6% SAME

38% WORSE

55% BETTER

1% SAME

44% WORSE

For further information, contact:Tel: 011 453-3256 and Cell: 082 312 0564

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Salt therapy or halotherapy chambers are

slowly but surely finding their way into

South African spas. Wearing a robe and

booties, one comfortably sinks into a chair

in the chamber to relax and breathe in the

salt air. The walls and ceilings are salt-coated, and salt

grains are scattered a few inches deep on the floor.

The smell of the salt in the room reminds one of being

close to the ocean, and, after a while, you can even

taste the salt on your lips. Salt rooms or chambers are

designed to provide a relaxing and unusual experience.

Children are allowed to sit on the salt floor and play,

like in a sandpit. Some chambers have cave-like decor,

complete with salt-coated stalactites

It is believed that spending time in a salt room can

assist in improving skin conditions, such as psoriasis

and eczema. Because salt helps to draw water into

airways, thus thinning mucus and improving the

function of cilia (the small hairs that help move mucus

out of the lungs), it is said to greatly improve a range

of respiratory ailments, such as colds, asthma, allergies

and bronchitis.

We always suggest that make-up artists

keep both synthetic and natural brushes

in their kit. While natural hair brushes hold

and transfer pigments like eyeshadow

better than synthetic brushes, we often

use synthetic brushes for applying concealer. Large brushes,

like powder and blusher brushes, in natural hair may also

be too expensive for make-up artists who are just starting

out, and, in order to have these brushes available (they are

a requirement), there is no problem with having them made

of synthetic hair. In the case of people who are concerned

about cruelty to animals, it needs to be noted that they

should check whether the natural brushes they have are

made from animals that are shorn for their hair.

DO YOU HAVE ANY QUESTIONS TO PUT TO OUR EXPERTS?

Send your question about absolutely anything to do with running a beauty business to [email protected]

What are the benefits of halotherapy (salt therapy) and what sort of halotherapy facilities are found in spas?

do I need both synthetic and natural hair make-up brushes in my kit?

Leigh Richardson has been working for Kryolan for 25 years and has experience in the make-up field, from beauty to special effects. Her speciality is camouflage make-up.

Our beauty industry experts answer an array of questions about every aspect of running a successful salon or spa business.

business tips

15

Mimmie Lancaster has been involved in the health, skincare and spa industry for more than 28 years. She consults to and provides training for top spas around the country.

Ask the experts


business tips

16

When asked to write an

article on social media

I went back to various

blogs and articles I

wrote a few years

ago to get some inspiration. I subsequently

realised just how much more dynamic

you have to be nowadays to partake in,

and perform well on, social media. In two

short years the degree of participation has

changed so much and the importance of this

participation is above and beyond anything

anyone could have ever imagined.

For several years now ‘social media’ has

been the buzz word term in the marketing

world. Before the many complexities came

into the mix it was always said that social

media was free and everyone can use it. But

the truth is that it’s not really free and not

any old person can use it effectively. You

need the right staff member to run it and a

whole lot of inspiration. It will cost you time

and constant effort to maintain. Monthly

internet and design costs, as well as the

devices you require, have to be thought of

before you embark on this exciting journey.

So yes, Facebook and Twitter may not send

you an account at the end of every month,

but without – and let me emphasise this – a

dedicated staff member, a solid strategy and a good

deal of well-managed time you might as well not

even bother. But this is a space in which you HAVE

to be playing if you want to keep up with the crowd.

Starting pointSo where do you start, and how do you ensure that

you make your mark?

Firstly, define your business objectives and what

you want social media to do for you. Is it:

• Customeracquisition?

• Brandawareness?

• Customerretentionandcommunitybuilding?

• Increasedsales?

Remember to have clear, measureable objectives.

Secondly, decide who your target audience is.

There aren’t many people who are not using social

media any more. A couple years ago our parents –

the 60-somethings – were all, ‘What’s this Facebook

nonsense?’ Now the majority of the posts on my

newsfeed are my folk’s selfies as they trot the globe.

The older generation has become more tech-savvy

Let’s getsocial!The social media arena is a fast-changing space that requires active interaction and constant development in order to be an effective marketing tool for spas and salons, writes Philippa Abbott.

R

business tips

17


business tips

18

and these are some of our key

customers. Choose the correct

channels for your audience – never

more than three social media

platforms to begin with. Outline

what you are going to use each

one for and stick to it. Do not veer

off course because you will lose

direction.

Thirdly, you need to set goals/

targets. Make sure these are

achievable and not cast in stone.

You need to be able to gauge if

your tactics are working and, if not,

change them and try something

else. Goals could be anything like:

• 10% more customers through

the spa per month

• More shares / retweets in a

month

• More likes on my page /

followers on Twitter in a certain

timeframe

• Increaseinsalesinanallocated

period of time.

Next you need to plan how

you are going to achieve these

goals. Allocate specific times and

timeframes for when you will be

posting and sharing etc. Never lose

sight of your goals and remember

that a spa cannot be run on social

media alone.

ScheduleNow that you have clear

objectives, your target market is

identified and you have goals, you

need to plan and create a content

schedule. The first mistake com-

panies make with social media is

they just start willy-nilly posting

and sharing irrelevant content all over

the show with no clear goal in mind.

They jump onto a plethora of sites and

create profiles on ALL of them. We are

bombarded with masses of posts from

many platforms asking for likes, shares

and retweets, but then, nothing…..

Create campaigns for each

month and make sure that you carry

the campaign message through

everything that you post. Pretty

pictures with a monthly promotion

are no longer good enough to get

you through. With 100s of millions of

users on Facebook at any given time

you have to make sure that you are

engaging constantly so that your post

is seen by your followers.

When creating content for your

campaigns you need to remember this

recipe:

Create – Engage – Analyse –

Optimise

Create meaningful content that is

relevant and valuable. Engage with

your identified customers; ensure

that you appeal to them and that you

encourage them to participate with

you and your conversations. Do not

use social media as a platform for hard

sell and nothing else – you will not get

the desired outcome you are looking

for.

Analyse every campaign against

your goals and targets. Have you

achieved what you set out to do? If

not, change what you are doing and

try another tactic until you arrive at

the desired outcome.

Optimise all the time, never stay

stagnant and do not keep doing the

same old thing.

ContentI cannot emphasise the importance of

quality content. The staff member who

is responsible for your social media

must be informed and knowledgeable.

They must engage with companies

and key people in the industry so that

they create content customers want

to hear about. No one will listen to an

uninformed person babbling on about

nonsense. Give them the tools and the

time to create a solid and interesting

plan.

If you do not have the right staff

member or the time to do this

yourself; do not despair. There are

great companies out there that can

really assist you in this journey and will

not cost you an arm and leg. PB

When creating content for your campaigns you

need to remember this recipe:

• Create • Engage • Analyse • Optimise

Philippa Abbott is the owner of Spa Sense Consultants. A qualified somatologist and advanced make-up artist, Abbott has worked for two of the UK’s leading spa brands and spent five and a half years with the Spas of Distinction Group in South Africa as part of the management team.

Our team is proud to announce the launch of the dr.dermal range of cosmeceuticals. dr.dermal has been formulated by a dedicated team of a Dermatologist, Plastic Surgeon and international award winning Chemists. These niche products are designed to fulfil the needs of all prematurely ageing South Africans who are looking for cutting edge formulations that are competitively priced. Our products can be added to most skin care routines and are suitable for all skin types.

We conducted our own clinical trials using a complexion analysis device over a period of 30 days. The exceptional results measured, using products as directed, include the following averages:

Register your business on www.drdermal.co.za to maximise your bottom line.

42%

Pore Re

du

cti

on

55%

W

rinkle Re

du

cti

on

67%Te

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re Im pro

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Our passion for results dr iven skin care and products has led to dr.dermal being able to offer busi-

ness owners unprecedented margins, payment terms, staff incentives and minimal opening order.

za

Your time to

shine

This is the most prestigious and established awards ceremony for the beauty, spa and nail industry in South Africa, acknowledging those who have made a real difference to the industry.

The deadline for all entries is 24 April 2015EntEr onlinE by simply visiting www.probeauty.co.za and clicking on the ‘Awards’ tab.

• Therapist of the Year• Salon of the Year (3 rooms or less)• Salon of the Year (4 rooms or more)• Day Spa of the Year• Nail Salon of the Year• Spa/Salon Manager of the Year• Hotel/Resort Spa of the Year• Aesthetic Clinic of the Year

The winners will be

announced at the Professional Beauty

Gala Dinner on 30 August 2015.

Enter today!

You have what it takes to WIN! What are you waiting for?

Calgel

awards.indd 1 2015/04/23 11:27 AM

business tips

21

There is nothing more

special than receiving

a magnificent bunch of

flowers for a gift, especially

if they’re peonies. But a

very close second (or maybe even

better and definitely longer-lasting)

is receiving a gift card or voucher for

a beauty experience, from a beautiful

spa, in beautiful packaging.

Vouchers are an effortless way to

grow your top line and to increase

the client’s rand value spend. I know

that when I am given a voucher, I can’t

wait to go and treat myself. I almost

always spend more than the card

value, and very often spend more

than I would have ever thought about

spending in the first place.

Selling vouchers is a no

brainer. Look at the following statistics

(I know that I am always writing about

the importance of statistics but it’s

because they tell their own story):

• 41% of customers trying a new

business do so because they

received a gift card.

• More than half of these

customers - 55% - become

repeat customers.

• 7 out of 10 gift-card

redeemers spend more

than what is on the card.

Research also shows

that giving gifts of an

‘experience’ compared

to a ‘material gift’ leads

to more happiness. This

is important information

for us and we should

capitalise on it. A happy

customer generates positive

brand value and in turn

will generate awareness and attract

prospective customers.*

Create a gift voucher or card that

does not limit the options and has

different price ranges. Make it simple

and easy to use, don’t overwhelm

the customer, and have contacts /

instructions that are easy to follow.

Mostly, make the experience

irresistible.

Maximise on life events without

getting too cheesy. Voucher sales will

always increase over special events

- Christmas, Birthdays, Mother’s

Day. Your sales can increase hugely if

you reward or incentivise your staff.

Teach them to ask that all important

question: ‘Would you like to buy a gift

card today?’

Part of the fun too, of receiving a

special gift, is the unwrapping of it.

What could be inside, you wonder, as

you gently (or not so gently) open

the paper or envelope? So make the

wrapping gorgeous, exciting, and if

possible, personal. Personalised gifts

always make the receiver feel special.

Market your gift vouchers / cards

well and discreetly, but not too

discreetly. You want people to know

about them. Position the vouchers

close to the till-point at reception

or in the change-room or relaxation

room. Keep it classy. And always add

a voucher sales brochure with the

card - you may well gain a life-long

client.

So, see you next time. I am off to

claim my own gift card and have a

magnificent treatment! PB

* Research by Caprariello and Reis

The voucher revolutionFor a salon or spa, selling vouchers is an easy way to increase your client base and sales, writes Debbie Merdjan.


business tips

22

Tadej Feregotto is CEO of CE.way Regulatory Consultants Ltd., a company that specialises in EU regulatory consulting for cosmetic products.

The contents of the product information file

are described in article 11, annexe I of the EU

regulations.

As per the regulations, the product

information file has to contain the following

information and data: a description of the cosmetic product;

cosmetic product safety report (CPSR), the contents of

which are described in annexe I; a description of the method

of manufacturing and a statement on compliance with good

manufacturing practice (standard ISO 22716); where justified

a proof of the effect claimed for the cosmetic product; and

any data on animal testing. The product information file

should also contain product labelling.

The cosmetic product safety report is certainly the most

important part of the product information file, as this is the

part that contains information about the product itself. The

cosmetic product safety report is further divided into two

parts: part A – cosmetic product safety information, and

part B – cosmetic product safety report.

Part A contains the specifications of the raw materials,

finished product and packaging of the product, while part

B provides the assessment of these specifications and tests.

The safety assessment concludes whether the product

is safe and in conformity with the regulations or not and

provides reasoning that led to such a conclusion. It may list

any precautions for use that have to appear on the label,

and it includes the assessor’s credentials and their approval.

Not everyone can perform the cosmetic product

safety assessment. That person should, of course, be

knowledgeable about the EU cosmetics regulations,

but the regulations also pose some additional

requirements. It says that the safety assessment has to

be carried out by a person in possession of a diploma

or other evidence of formal qualifications awarded on

completion of a university course of theoretical and

practical study in pharmacy, toxicology, medicine or a

similar discipline, from the EU, or a course recognised

as equivalent in the EU.

The product information file has to be kept by

the responsible person at one single address within

the EU (at the address specified on the label) and

readily accessible in electronic or other format to the

competent authority of the EU member state where

the responsible person is established. The product

information file has to be available in a language that

the local competent authority understands (usually the

local language of the country where the responsible

person is established and English), and it has to be

kept for 10 years after the last batch of the product has

been placed on the market.PB

Continuing our series on what to know when breaking into the EU cosmetic market, Tadej Feregotto explains the product information file that has to be compiled for each cosmetic product.

Compiling the product dossier


spa focus

24

My salon/spa business is too small to

offer memberships!

Memberships are just a lot of

admin!

Memberships don’t work!

Sound familiar? Actually, memberships can

produce the highest turnover in your business, and

can secure loyalty from your clients, as well as bring

new clients, if you follow a few simple guidelines.

Start by sitting down for a coffee meeting with

your top 10 or 20 customers and ask them to be a

part of the planning of this new drive in your business.

Ask them what they would want out of a membership

and what would drive them to join a membership.

Remember that, with a membership, the member

needs to pay a fee, be it annual or monthly, and in

return they need to get something back.

The next step is to spend lots of time on the planning

and execution of your membership. Plan every step

of the way, including how to recruit members. For

example, use your front desk staff to tell existing

clients about the membership programme and book

an appointment to hear more about it, or use your

therapists to plant the seed to their client about the

excellent benefits of becoming a member.

You need to plan who is going to physically run

the membership division, as it is a full-time position

within the business. Furthermore, you need to

outline this person’s tasks – from speaking to clients

and selling the memberships, to compiling and

sending out newsletters, to the collection of fees, to

the social media driving of this programme.

Launching the programmePlan how you will launch your member programme,

right down to the details of the actual membership

form and electronic communication.

Give the member programme a name with

meaning. Most people use their spa or salon name

in the name of their programme, but remember that

a name which has meaning to the person to whom

it is targeted has much more power. Ensure that

you come up with a proper name and logo for your

programme.

Offering a membership scheme in your spa is a great revenue opportunity that, if executed properly, is bound to reap benefits, writes Marisa Dimitriadis.

Join the club

25 spa focus

V

The Ultra Platform for Facial ContouringThe Ultra Platform for Facial Contouring

The Comfortable Wayto Eliminate Unwanted Body Hair

• Laser/RF Sales • Training • Education• Repairs • Maintenance• Installations

The Comfortable Wayto Tone and Tighten your Skin

Laser Skin Resurfacing& Rejuvenation

Pigment Restoration

Acne Clearance

Superficial VascularLesions

Vascular & PigmentedLesions

Skin Rejuvenation

Various Skin Conditions

Super Hair Removal

Skin Tightening

Leg Veins

Wrinkles &Acne Scars

Tattoo Removal & Fractional Non-ablative Skin Resurfacing

Fractional Ablative Skin Resurfacing

Hair Removal & Pigmented Lesions

Contact: Andy Best

Tel: +27 (0) 12 998 9844

Fax: +27 (0) 86 219 1942

Cell: +27 (0) 72 574 3159

Website: www.bestlasers.co.za

Email: [email protected]

PerceptionThe success of your

membership programme is

based on the perception the

consumer has of the value they

are getting. Let’s quickly refer to

a membership we all know too well –

the gym membership. How it works

is really simple – you pay a monthly

fee to use the gym facilities, which

everyone should be using to be healthy

and increase their longevity. In reality,

over 60%

of the gym

memberships

sold are not

used, meaning

that there is not

enough value to drive

the person to make use of the gym.

I feel that for salon/spa membership

programmes to be successful there

has to be huge perceived value in the

eyes of the client. Don’t forget that

salon or spa memberships are not

really common, and if any consumers

have been exposed to memberships

they will quickly tell you that their

experience of these memberships has

not been fantastic.

What’s in it?Memberships are all about what’s in it

for the member and not what’s in it for

my business. If you are going to launch

a membership thinking that you will

make huge money because your

Don’t forget that a member benefit is to have priority over the regular client, so don’t restrict members to specific times and days, rather give them priority as they are paying you for this privilege.

R


26 spa focus

clients won’t use their membership in

full and you will score, then you are in it for

the wrong reasons. Be careful of your intentions, as

only true and honourable intentions will deliver long-

term sustainable results and an excellent reputation.

Don’t forget that a member benefit is to have priority

over the regular client, so don’t restrict members to

specific times and days, rather give them priority as

they are paying you for this privilege.

The best part of what is in the membership for the

client is de-stressing in a very different environment

to a gym. De-stressing is all about relaxation and

releasing tons of endorphins – this alone is priceless. In

today’s rushed and very fast environment, relaxation is

almost a luxury. It need not be, and it is certainly not,

with a spa or salon membership. Offering your clients

a priority pass to the de-stress zone of your business is

almost a given when planning your member benefits.

Calmness and serenity are quite scarce these days.

Think about what we are exposed to every single day

from the second we wake: noise, music, pollution,

traffic, people, talking and so the list goes on. A

spa/salon membership offers calmness and serenity

instantly the second you walk through the doors.

Membership optionsI suggest three options of memberships. Remember

that not everyone can afford the same prices, but most

people like to belong and that is what a membership is

about, a sense of belonging with rewards. So work out

three different levels of membership and be clear on

what the benefits of each are.

Have an upgrade option for those who buy into a

smaller membership and love it so much and want to

upgrade.

Have a payment plan for your memberships.

Payment upfront today is rare.

Don’t forget what you want to get out of a

membership programme at the end of the day. You

want happy returning clients who talk about your

business to everyone they meet. That should be your

ultimate goal. PB

speciAl treAtmeNt•Alwaysensurethatmembershavepreferentialbookingtimes.Amemberalwayscomesfirst.

•Ifyoucan,offermembersapick-upanddrop-offservice,sotheydon’tevenneedtodrivethemselvestoyoursalon/spa.

•Haveaspecificmembercheck-inandcheck-outarea. Make them feel special.

•Offermembersdifferentgownsandslippersthatmake them stand out – more luxurious gowns with ‘member’embroideredonit.

•Offermemberstheoptionofhavingretailproductsdeliveredtotheirdooriftheydon’tbuyonsite.

•Offergiftvouchersasgiftingideasdeliveredtotherecipient.

•Issuemembernewsletterswhereyouencouragefeedbackandtestimonialsandrunspecificmember competitions.

•Hostmember-onlytalksandwellnessdays.IhaveaveryclosefriendwhoisaPorscheownerandIabsolutelylovetheirmemberprogramme.Theyget together and go for beautiful scenic drives and thenstopforlunches.Holdtwo,specialmember-onlyeventseveryyearwhereyouallowmembersto bring a friend. Drive memberships at these events,alwaysrememberingthatthemembertakespriority.

•Planandstartasocialmediacampaignimmediatelyandensurethatinteractionhappenson these platforms. You have to drive this – there is no automatic option for social media. The more youputin,themoreyouwillgetout.

Marisa dimitriadis is founder and owner of The Spa Consultants. E-mail her on [email protected] for more information.


Situated at 85 Barry Hertzog Avenue in Emmarentia, Johannesburg, the recently opened Urban Bliss Day Spa offers clients a unique refuge from the stresses of daily life, writes Joanna Sterkowicz.

The concept spa

spa focus

28

Ph

oto

gra

phy: U

rsu

la W

on

g

With a name like Urban Bliss, it is no

surprise to find that the spa’s décor is

decidedly city-like, featuring a variety

of textures such as I-beams, red brick

walls, cemcrete flooring and beige

colour tones.

Owner Ayesha Rajah specifically wanted to create an

urban-loft, city feel in the spa.

“In the midst of this urban-esque setting we

simultaneously wanted to provide a tranquil and relaxing

environment for our guests,” she says. “We’ve designed

the spa’s treatment rooms to emulate well-known cities of

the world, and have incorporated music representing each

city. Clients are in control of which genre they choose to

listen to.”

Unusual décor aside, uppermost in Rajah’s mind was

to create a spa concept that goes beyond the traditional

approach, offering a truly bespoke and integrated wellness

experience

She continues: “Traditional day spas are changing

globally. In order for spas to thrive they need to differentiate

themselves, state their unique selling points and have a

clear concept. Spas can no longer take the cookie cutter

approach that worked in the early 2000s, as consumer


business tips

29

demands have changed. Consumers

are savvy, more educated and looking

for individualistic experiences, rather

than stand-alone treatments or

generic services. Spas need to bear in

mind that consumers now demand to

know ‘what’s in it for them’.

“Therefore we have taken the

urban lifestyle into consideration

and have created a sanctuary that

offers integrated services, such as

spa services and facilities, combining

wellness treatments, a hair salon,

Pilates and yoga sessions, laser hair

removal and aesthetics treatments.”

Rajah stresses that Urban Bliss

strives to be at the forefront of

integrating technology into a spa

by using innovative systems, thus

eliminating its carbon footprint.

“As such we have gone paperless

by using a tablet-based system for all

consultation cards, treatment menus,

marketing and retail recommendation

and point of sale,” she adds.

MotivationEver since she stepped away from

her Hyde Park beauty salon after 15

years of operation, Rajah has been

under pressure from ex-clients to

accommodate them in some way

“I also found that the demands on

professionals, especially women, are

extremely high in business and they

are seeking an escape. There is a

huge shift for holistic wellness in the

corporate world,” she comments.

This trend was the inspiration for

the spa’s signature treatment – the

Casablanca Massage.

“This is a relaxing, de-spasm

massage that doesn’t leave the client

feeling sore the next day,” comments

Rajah. “We combine massage with

the use of sound therapy – specifically

the sound of rain using rain sticks –

to allow the client to connect with

nature.”

Commenting on the spa’s brand

offerings, Rajah says: “In keeping with

our aim to achieve holistic wellness,

we wanted to incorporate the healing

powers of the ocean into the spa’s

treatments. Phytomer was our first

choice; its Sea Water Massage and

Self Heating Mud have proven results

to reduce stress.

“We required a diverse offering

of brands in order to cater to clients’

individual needs. In addition we also

required result-driven brands that are

cost-effective; hence we opted for

Skin Doctors and Priori.”

Urban Bliss Day Spa commenced

operations in December last year,

with the official launch held on

27 March. PB

Urban Bliss Day Spa at a glanceOwner:AyeshaRajah

Size: 170 square metres

Number of full-time therapists: 4

Number of treatment rooms: 4(includingacouple’sroom)

Hydro facilities: Steamroom,swimmingpoolandmultiplejetbodyshower

Brands: Phytomer,Guinot,SkinDoctors,Priori,LittleBerry,IBD,Kuene

CAPE TOWN


Professional Beauty Cape Town

31

This year’s show promises to be bigger and better than ever before. Here is a tantalising sneak peek

at what to expect.

APS will demonstrate to salon-owners how offering a Studex ear piercing service can increase both income and foot traffic into their business. Studex systems are very easy to use, extremely hygienic and can be used for belly and nose piercing, as well as for ear piercing. A full Studex starter kit will be available at the show for R1200. There will also be an additional 5% discount for all orders placed by existing customers at the show.

Discover Babor’s latest salon concept for your professional beauty business. Find out why over 150 partners have already opened a Babor Beauty Spa and what makes them so profitable.

BeautyTech's aim is to offer beauty therapists the best in equipment, services and support. The company supplies the following: Diamond + Microdermabrasion, Skin scrubber,

Lasers, Combo machines, G5, Skin scanners etc.

Bio Sculpture Gel, inventor of the world’s first soak-off gel and first colour gel, continues to create new colour ranges and exclusive manicure, pedicure and spa products, combined with innovative accessories.

Caribbean Tan, the first and still the most popular professional spray

tanning brand in South Africa, will showcase the new spray tan machines and portable tent.

New on the South African market is Italy’s top brand of depilation waxes and facial products, Holiday. Dermacare Distributors also offers hygiene solutions and beauty salon consumables. Visit their stand for a 15% discount off salon prices.

Ebony Braids & Hair Pieces is a supplier of premium quality hair. They supply Brazilian Extensions in straight, wavy and curly, as well as Human Hair Wigs. 10% off on any purchase made at the show.

Elemis will reveal a new generation of facials – seven highly effective,

super-charged facial treatments that target specific skin needs for uncompromising results and client experience. The Elemis team will conduct demonstrations on the stand.

cape town

It’s time for the Cape beauty industry to put on their glad rags and make their way to the CTICC on 28 and 29 June for the 2015 Professional Beauty Cape Town Expo.

Show and tell

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32 Professional Beauty Cape Town

ESPSalon&SpaSoftware offers affordable software and support for everyone from a home salon to the most sophisticated spa or group. ESP Software gives you the opportunity to create a professional as well as personal environment for your clients. With ESP’s modular philosophy you can grow your software as you grow your business, from sales to balance sheet and everything in between. Show specials: 15% discount on Evolve Xpress; 25% discount on Evolve Professional or 10% discount on any additional module(s) purchased. A discount cannot be used in conjunction with any other ESP Discount. The offer is not transferable and cannot be used for any ESP Services.

Graftobian will offer a 25% off special at the show. Its products include theatre, airbrush, Moulage, special effects and much more. Make-up cases for only R650 and an 18-piece PRO brush set for only R399.

Lash.Lash/ Eléni South Africawill be launching Eléni Skincare SA and Lash.Lash. Eléni contains liposomal technology, while Lash.Lash specialises in new flat lashes, 2D, 3D and 5D lashes and training.

Every year, 200 million Himalaya products enter the homes of consumers around the world. With a range of over 300 healthcare and personal care products, including brands like Liv.52, Cystone, Bonnisan and Neem. Himalaya touches the lives of millions of customers worldwide, giving them products that help them lead healthier, enriched lives.

The iKhokha card

reader is the ideal

solution for salon-

and spa-owners

who are tired of

paying high fees

for card facilities

and of chasing

EFTs. Visitors to

the iKhokha stand

can take advantage

of the special show

offer. R100 off each

order at the show.

LilianTerryInternational– creators of homeopathic aromatherapy – will offer a 10% off show special. They will also be showcasing their LT FlexyCups, and visitors to the stand can experience their facial gels and toners, as well as their massage oil complexes.

Luscious Lashes International –invites show visitors to celebrate its 10th anniversary by gaining access to discounted eyelash extension courses and products. The company’s goal is to produce the most successful, highly skilled, and safety-orientated eyelash technicians in the industry. Training centres are situated in Cape Town, Johannesburg, Pretoria, Durban, Garden Route and Mpumalanga. All trainers have international certification in Classic and/or Volume extensions.

Book a Luscious Lashes International training course at the show and receive the Anniversary Kit that includes two types of adhesive and eight different lash lengths and curls, as well

as training, for only R4500. Qualified therapists can get up to 25% off selected products purchased at the Expo.

Make-UpDesignory(MUD)proudly introduces its quality line of products created with the insight and expertise of professional make-up artists. All of the make-up and tools go through a rigorous testing process in challenging, real-world situations, from the harsh conditions of a remote film location to the bright lights of Broadway. Get 25% of on all MUD products at the show.

Nailsforu will be offering massive discounts off its full range of award-winning products.

Radiant Healthcare, established in 2004, is committed to becoming the country’s leading aesthetic and medical equipment distributor of choice, providing the latest medical equipment and accessories in the quickest, simplest and most convenient way to their valued clients. Service is an attitude that extends throughout the company, which is a distributor of Syneron, Cocoon medical, GSD and Ecleris. Receive 10% discount on all equipment purchased at the show.

cape town

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34 Professional Beauty Cape Town

The Zone, a new cutting-edge skin treatment range from RégimA, utilises combinations of world-first, advanced technology for maximum anti-ageing. RégimA's Power Peels create perfect equilibrium by combining six natural acids plus much more. 10% Discount on orders placed at the show.

RevitaLash/UC Wrap is proud to introduce ReGenesis, part of the RevitaLash family of products. For the first time, the company will have an entire system devoted to targeting fine and thinning hair.

Salon Care will re-launch the

Advanced range (25% discount). They

will also demonstrate the Anti-Oxidant Alginate Peel-off Masque. Visitors to the stand will get 10% off all other products in the range. Anyone who spends over R1000 on Salon Care products will receive a complimentary Marilyn Monroe shopper.

The SpaWarehouse will showcase its custom-made spa massage beds and trolleys, its new spa brand,

Cashmere & Co, Ambience Solutions spa music and the Melinda wax range and wax equipment.

Spraytan is an importer and distributor of world-class professional sunless tanning equipment and solutions. The company is passionate about the healthy way to tan and about training salon staff in the correct spray tanning method. Training is included in the price of all spray tanning systems. The professional tanning solution and full Spraytan kits will be available at the show price of only R6600. PB

The Western Cape Hairdressing Championship runs on Sunday,

28 June in Hall 1 at the Cape Town International Convention Centre.

Categories are:

• 1stYearStudents–NoTradeTest–LadiesConsumerFashionDayStyle

– Blow Dry (40 minutes)

• SeniorStylists–LadiesFashionableCut,ColourandStyle(35 minutes)

• JuniorStylists–GentsCut,Colour&Style(Under25withnoTradeTest)

(30 minutes)

• SeniorStylists–GentsCut,Colour&Style(25 minutes)

• JuniorStylists–LadiesFashionableCut,Colour&Style(Stylistsunder

age 25 – without Trade Test) (35 min)

•AfroFashionableCut&Style(30 minutes)

•OpenBridal–Anyonemayenter–Caucasian&Afro(30 minutes)

•OpenGentsHighFashion–TotalLook(5 minutes)

•LadiesTotalLook–Opentoeveryone–TotalLook(StreetFashion

Female Afro or Caucasian Model only.

Hair competitionFor the first time, the EOHCB (Employer’s Organisation for Hairdressing, Cosmetology and Beauty) will host a hairdressing championship alongside the Professional Beauty Cape Town Show.

For more information email [email protected] or

log on to www.eohcb.co.za

cape town

Each competitor and their model/s must register for Professional

Beauty. To pre-register log onto www.probeauty.co.za.

Every product is a personal fitness trainer for your skin. Strong is the new skinny!

high intensity bodycare

POISEEXCEPTIONAL BRANDS

Please contact us for more information:011 033 0500 • [email protected]

www.poisebrands.co.za • www.facebook.com/PoiseSouthAfrica

Safe and effective homecare and spa treatments helping you

cope with the nine-month-stretch

the pregnancy experts

T H E P E R S O N A L P R O F E S S I O N A L C O S M E T I C S

Your appointment with plastic surgeryis postponed!

Poise Brands is the exclusive distributor of

- brands that are unique, of exceptional quality and focussed on increasing

revenue within your business.

Juliette Armand, Mio & Mama Mio Skincare


menopause maze

37

Theoestrogen has left the building!Technically speaking, anyone over the age of 25 has ageing skin, as that is when cell regeneration begins to decelerate. But, once a women reaches menopause, ageing skin takes on a whole new dimension, writes Joanna Sterkowicz.

During menopause, the hormonal

cascade starts, leaving the skin and

body in various states of inflammation,

according to Danné Montague-King,

founder of the DMK paramedical

skincare range.

“A loss of oestrogen and an increase of testosterone

leaves skin more aged, thinner and with some secondary

male characteristics,” he continues. “Skin can also appear

coarser and, in some cases, redder.

“At DMK we don’t not believe in anti-ageing, because

nothing will stop the ageing process. Rather, we believe

in age management. If someone aged between 25 and

30 starts skin revision then the hormonal cascade effects

are slowed down. And, if they alter their lifestyle, diet and

exercise programmes, they will not suffer the effects of

menopause as much as those who don’t.”

Montague-King notes that EFAs (Essential Fatty Acid)

have prostaglandins that minimise the hormonal flux very

well and keep the matrix of the skin bouncy and turgid.

oil spillThe International Dermal Institute (Dermalogica)

adds that menopause can result in oily skin. “During

menopause, as oestrogen levels decrease, testosterone,

which is produced by the adrenal glands, is no longer

masked in the woman’s body. Testosterone reveals

itself by stimulating sebaceous glands to secrete

thicker sebum, giving the appearance of oily skin and

the tendency toward adult acne in some women,” say

experts at the International Dermal Institute.

They note that during menopause, the lowered

oestrogen levels result in less production and repair

of collagen and elastin in the dermis of the skin. This

lack of repair is particularly pronounced if the skin

is exposed to ultraviolet (UV) rays. In addition, the

growth and maintenance of blood capillaries in the

dermis are partially under the control of oestrogens.

Thus, blood flow through the dermal capillaries is

reduced during menopause, and less nutrients and

oxygen are available to the Stratum Germinativum R


menopause maze

38

“There will be less and less

melanocytes (pigment cells) in the

epidermis, so the skin complexion

will become pale, while remaining

melanocyte activity will become

uncontrolled, giving rise to age spots,”

concludes Gobac

VitaminsMeghan Less, training manager

of Poise Brands, suggests Juliette

Armand’s Retin C Cream as a repairing

anti-oxidant cream with a high content

of Retinol A and Vitamin C.

“This product is ideal for

menopausal skin because of the active

ingredient Glycine Soya. Furthermore,

the combination of Retinol A and

Vitamin C smoothes out wrinkles

and restores lost radiance. It reduces

pigment discolouration of the skin

and restores the natural direction of

collagen and elastin fibres,” explains

Less.

She notes that the cream also

boosts the anti-oxidising, defensive

mechanism of the skin and prevents

the oxidative damage of cells and of

skin collagen and elastin fibres.

“I would also recommend Juliette

Armand’s Chonos Cream, which acts

immediately by reducing wrinkles,

or Basal Cell layers of the epidermis.

This contributes to the thinning of the

epidermis and a slower cell turnover

rate, which is accompanied by a

reduction in the barrier function of the

epidermis, leading to increased trans-

epidermal water loss and dry skin.

Dr Robert Gobac of Dr Gobac

Cosmeceuticals points out that some

small amounts of oestrogen are

produced by fat tissue and this is the

reason why menopausal ageing is

slightly more visible in underweight

women.

Gobac continues: “Several

imbalances occur during menopause,

including elastosis, sagging skin and

wrinkles, increased facial hair, thinning

of epidermis, increased sun damage

and increased pigmentation.”

He explains that elastosis, the

reduced repair of collagen and

elastin as fibroblastic activity (cells

that produce collagen and elastin),

is directly influenced by reduced

oestrogen levels.

“Unrepaired collagen and elastin

will make skin appear thinner, non-

elastic, and, at the same time, will

allow deep crease formation. Fat from

supportive layers of the skin will also

shrink.

while visibly erasing the marks of

time. It boosts the production of

collagen for a firmer, more radiant

skin and restores cellular damage.

This product is rich in the active

ingredient Soya Isoflavones – which

aids in the challenges encountered by

menopausal skin,” adds Less.

45 years+The Thalgo Silicium range is a uniquely

formulated anti-age range for women

aged 45 years and older. Thalgo’s

Silicium Extracts comprises a caffeine

and Marine Silicium Complex, to re-

sculpt the facial contour area and

neck. Used as a 28-day course, the

extremely high concentration of lifting

and defining active ingredients will

ensure a visibly lifted skin.

Thalgo Hyaluronic Filler contains

a high concentration of Marine

Hyaluronic Acid for high-precision

filling action. It is applied at the very

heart of the most pronounced wrinkles

for an instant smoothing effect.

Wrinkles are effectively filled and the

visible signs of ageing diminished.

Stem cellsQMS Medicosmetics Cellular Marine is

an intensive anti-ageing cream based

Menopause is a natural biological process and is defined as occurring 12 months after your last menstrual period and marks the end of menstrual cycles. Menopause can happen in your 40s or 50s.http://www.mayoclinic.org


39 menopause maze

on the revolutionary technology that

harnesses the power of stem cells from

the Sea Fennel plant. Highly effective

during the day or night, Cellular Marine

enhances the stimulation of new skin

cells and improves metabolism to

leave skin radiant.

Also from QMS, Co-lectine 3’s

innovative combination of active

ingredients re-firms the skin by

stimulating the production of

Collagen-3 fibres and boosts the

creation of new cells. Ingredients are

embedded in a Hyaluronic Acid gel.

QMS Ion Skin Equalizer is a high-

performance anti-ageing system

where active ingredient molecules

are transported into the deeper

layers of the skin with the help

of a micro-current technology.

Specially designed for evening

use, Ion Skin Equalizer comes

with a separate Night Serum and

Cream which act in conjunction to

stimulate the skin’s own collagen.

Firm upIf the client is already in menopause, all

the DMK age management treatments

build the skin back up to youthful

activity and thicken the matrix.

DMK’s Nite Firming Crème is a

specialised cream suitable for mature

skin showing the signs of aging,

such as wrinkles, loose saggy skin,

or weakened capillaries. It protects

the mitochondria (the skin’s cellular

power plant) to fight the cellular

degeneration that causes ageing.

It restores structural integrity to

stimulate collagen production and

strengthen the capillaries.

Key ingredients include Carthamus

Tinctorius Seed Oil (Safflower Oil,

which acts as a protective barrier

to prevent water from leaving your

skin); Squalane; Aloe Barbadensis

Leaf Extract; Magnesium Ascorbyl

Phosphate – Vitamin C; Vitis Vinifera

Seed Extract; Tocopherol Acetate

and Palmitoyl Oligopetide.

Three actionsIndependent clinical trials and

extensive laboratory research fully

“A loss of oestrogen and an

increase of testosterone leaves skin more

aged, thinner and with some secondary male

characteristics.”DannéMontague-King

R


40 menopause maze

authenticate the dramatic results and

proven benefits of the Elemis Anti-

Ageing System developed by Noella

Gabriel. This system identifies three

distinct actions needed for effective

anti-ageing – the first being Anti-

Pollution Detox. Formulations

contain powerful antioxidants and

revolutionary micro-encapsulated

vitamins that sweep-clean and

rejuvenate the cellular matrix.

The second action identified by

Elemis is Active Cellular Delivery.

Products, including those found in

Elemis’ Pro Collagen range, mimic the

skin’s own function to boost collagen

production, hydrate and speed up skin

renewal.

Lastly, Elemis’ Extra-Cellular

Restructuring action involves

collagen-supporting and cell

plumping actives to instantly provide

a smoother, firmer, more youthful

appearance, with lasting results.

Stimulating complexDermaFix Collagen Conformer

contains the purest peptides and

tetrapeptides in a complex of

active ingredients to accelerate the

restructuring of the dermis, and has

a lifting effect on the skin around the

eyes, the neck and neckline.

Says Ursula Hunt, MD of DermaFix:

“In vitro and in vivo tests on

menopausal skin over a period of

four months resulted in a substantial

increase in the thickening and firming

of the facial contours. The tests

showed immediate tightening of

under-eye bags and festoons (malar

bags). Use of Collagen Conformer

resulted in a substantial increase in the

production of collagen-1 and lumican.”

Hunt notes that

DermaFix DeCeLerate,

with its well-docu-

mented ingredients,

Matrixyl and Acetyl

Hexapeptide-8, is

superb for lifting

the facial contours

for a more youthful

appearance in just 28

days.

Hyaluronic acidJacqui Faucitt of RégimA notes that

not only are hormones depleted with

menopause, but essential hyaluronic

acid, which keeps collagen and elastin

hydrated and youthful and plumps

wrinkles.

“RégimA Zone Techno-5 Resurfacer

utilises enzymatic extracts from

Pineapple and Papaya to smooth

and resurface the skin without harsh

action. It also helps reduce acne

rosacea. The product boasts a world-

first in peptide technology, namely

Biomimetic (imitating nature), to

balance the desquamation process

for a smoothing effect and skin

rejuvenation through enhanced cell

renewal,” explains Faucitt.

Hyaluronic acid is combined in

two unique forms in the RégimA

Zone Super Smoother: low molecular

weight hyaluronic acid feeds the

dermis, while high molecular weight

plumps the epidermis.

There are a number of star

ingredients in RégimA Zone Age

Reversal Night Complex to provide

depleted skin with essentials for

reparation and rejuvenation during

sleep. Euglena Gracilis Extrac firms

the skin, while toning, repairing and

stimulating healthy cell metabolism.

Biopeptide improves skin

density by stimulating collagen and

glycosaminoglycan synthesis, while

Dermaxyl Oligopeptide stimulates

cell communication and repairs age

related skin damage.

Smart ageingDermalogica AgeSmart Overnight

Repair Serum is perfect for

menopausal skin, as it synchronises

with night-time circadian rhythms to

enhance skin nourishment, recovery,

cell renewal and hydration levels. Key

ingredients include Argan oil,

rose hip seed oil, rose oil, carrot

seed oil and Jasmine oil.

Also from Dermalogica, the

MultiVitamin Power Serum has

microencapsulated Vitamins

A, C and E penetrate deep into

skin, helping to decrease fine

lines and hyperpigmentation

(age spots), while stimulating

collagen formation

to decrease sun-

induced ageing in

skin. Elasticity levels

are boosted with a

skin-strengthening

protein peptide

that overrides

b i o c h e m i c a l

triggers that lead to

skin ageing.

“Some small amounts of oestrogen are produced by fat tissue and this is the reason why menopausal ageing is slightly more visible in underweight women.” Dr Robert Gobac

41

Professional Beauty May 2015

menopause maze

Rejuvenating ingredientsTo fight the effects of ageing on the skin and to bring

back a glow to the complexion, Anesi Infini Jeunesse

has developed Crème Jovialisse. Specifically for mature

skin, this cream contains Iris Florentina and Red Clover

phyto-hormones, as well as nine anti-ageing active

ingredients which compensate for imbalances in

estrogenic activity.

Crème Jovialisse redensifies the skin, rebuilds

support fibres and reduces water loss. Wrinkles are

smoothed, the face is redefined and toned, while the

complexion regains its luminosity and beauty.

Marine calciumPhytomer’s Ogénage Excellence Radiance Replenishing

Cream contains marine calcium (Corallina officinalis) to

stimulate the skin for better

cell respiration and cohesion.

It improves skin firmness and

restores radiance.

The cream also contains

Flaxseed oil, which is rich

in Omega-3 and restores

suppleness and elasticity

to the skin. Phytomer’s star

ingredient, Oligomer, delivers

an ideal supply of all trace

elements, strengthening the

skin and preventing cellular

fatigue.

delicate balanceDr Gobac Day Balance Cream is

a complex formulation carefully

balanced to rehabilitate the

skin deep down. It contains

clusters of botanical extracts

and polypeptides to protect

and repair damage caused by

free radicals, while nourishing

the skin and

combating the

visible signs of

ageing.

Peptide powerThe Coverderm Peptumax range is a

total anti-wrinkle treatment system

that effectively treats the three major

causes of lines and wrinkles – ageing,

overstimulation of facial muscles due

to repeated facial expressions, and

environmental factors, especially

exposure to UV radiation (photo-

ageing).

Peptumax treatment products

contain state-of-the-art biomimicking

peptides and strong immune

and anti-inflammatory protection

actives. PB

business tipssoftware

Successfully computerising your business

processes does not usually happen

overnight, so you need to see it as an

ongoing process – you’re not buying a TV

that you turn on and off.

A lot has changed since my company, ESP Salon

and Spa Software, first started providing software and

salon management services to the beauty industry in

1997, most noticeably platforms. In the early nineties

we provided predominantly DOS-based software,

and the big revolution at that time was changing

from DOS to Windows-based. This afforded various

opportunities for further developing the software

with the more graphical interface, making it easier

to manage things like booking schedules and touch

screens.

The next evolution of platforms was from

Windows to the Cloud – and then back again with

apps that are installed on mobile devices.

A lot of the core business features that existed

when we started servicing the beauty industry still

remain. For example, a sales invoice, a cash-up and

a stocktake were around then. However, it’s the

ability to leverage your data that has developed

the most, such as having access to your data from

anywhere and on any device. Today salons are able

to communicate with their clients more effectively

The click of a buttonThese days beauty salons should not be faced with the question of whether to computerise their business processes or not, but rather which system and company to partner with in order to do so, writes Chris Parker.

and have the ability to integrate with third parties more easily

and cross-pollinate to stimulate business.

Survival of the fittestWe always suspected that the beauty/wellness bubble would

burst at some stage, and, when it did, that the strongest salons

would come out on top. To a degree this is what happened

in the 2008/9 credit crunch era. Prior to that time we had

amazing numbers of new salons opening and it was a little

bit of a gold rush. However, the credit crunch eliminated any

salons that were planted in soil that was only fertile because of

the market conditions, and not necessarily because they were

strong businesses in terms of how they were run.

Now we are seeing that the strongest have remained,

and these types of businesses know the importance of

computerised systems and so we are seeing good numbers of

new clients, but for different reasons.

Making it workA client of ours recently commented to me that systems don’t

drive business, rather business drives business. Systems are

tools, people make them work.

ESP sits in the fortunate position of being able to observe

salons across the industry and see how successful they are

at managing their operations. Some seem to always be on

top and moving forward, while others never seem to get out

of first gear – operationally speaking – and these are salons

and spas using the same systems.

So, we always need to look at

our own product and services to

ensure that we are playing our

part, but I’ve come to realise that

salon- and spa-owners need to

have a very clear understanding of

their own business processes and

requirements upfront. They need

to allocate time and resources to

getting their systems to work and

they need the right people in place

to achieve all of this.

Another very important thing to

realise about a salon management

system is that you need to partner

with your software provider and

see yourself as being on the same

team, working towards a clearly

defined goal.

42


business tips

43

Strange requestsWe’ve had our fair share of unusual

requirements from beauty clients

over the years but one of the

strangest was back in our DOS days,

when a client was ready to throw out

her system because she did not like

the black and white colour scheme

standard to most DOS environments.

She was adamant that we needed

to add some bright colours. So we

ended up doing a horrendous purple

and yellow combination that almost

gave you a bit of a headache if you

looked at it for too long. This request

added no value to the operational

functionality of the software, but was

a make or break scenario.

Case studyIan Fuhr, founder of the Sorbet

beauty salon franchise, first

approached ESP in 2004, but we

weren’t the right system for Sorbet

at the time. However, at the end of

2010 I called Ian to discuss working

together, as I believed we had

made advancements in some of the

key areas that the Sorbet group

required. We then spent the next

nine months further developing our

product in preparation for going live

with Sorbet in September 2011.

The process of getting ready

for this included spending a lot

of time at the Sorbet head office

with all of the key individuals in the

operations team, helping them to

fully understand the requirements.

We were very fortunate in that they

had very well-thought-out processes

that could be clearly mapped and

developed from our side. I believe

their clarity of vision and the fact

that they keep everything as simple

as possible has contributed to their

success.

Because our system comprises

an in-salon element as well as an

enterprise element with multi-

branch data centralisation, we were

able to move Sorbet from three

or four different systems between

branches and head office into one

system, namely ESP.

The net result was that a number

of manual processes like loyalty

and SMS communications could

be automated and streamlined in

order to free people to focus on the

growth of the branch. At the time

Sorbet had 37 branches. A little over

three years later it has 120 branches.

We built Clicks Club Card

integration as part of our initial roll-

out, so, when Sorbet went live with

us in September 2011, it also had

Clicks integration included with their

loyalty points. We had our work cut

out for us, but again this is where the

operations team can make or break

the project, and their operations

team persevered through the initial

turbulence and then just continued

to climb to new heights. PB

The click of a button

Chris Parker is the managing director of ESP Salon and Spa Software. Email him on [email protected]


software

44

According to Gary

Halberstadt of software

development company

SpaGuru CC, the rise of

cloud computing and

mobile web applications means that

purchasing a software system for your

salon is no longer a daunting task that

requires a large upfront investment.

“Pricing models are often on a

month-to-month basis, putting the

consumer back in control,” continues

Halberstadt. “If the software vendor

offers poor support, or if the product

does not live up to client expectations,

it’s easier to switch solutions.

“As an online solution you also aren’t

locked into a particular operating

system or expensive hardware options.

Whether you are using a Mac, PC, iPad

or Galaxy Tab, your chosen software

solution should be able to support all

of these devices.

“Another useful feature of mobile

web applications is that they are

designed to operate on different

size screens seamlessly. This design

concept is called responsive design.

If you open the application on a large

27” iMac, or browse it using your

tablet, the screen will adjust subtly to

cater for the different size screens.”

Halberstadt points out that many

people believe that an online web

application to manage their salon

is risky, as in if their internet is not

working they will have no access to

their information. This issue is largely

mitigated if you have a tablet with 3G

internet access available. Even during

load-shedding your tablet and 3G

internet access will still be working.

“The ability to access your real-time

data from anywhere in the world is a

major reason to choose a mobile web

application. Whether you are at home,

or travelling abroad, you can keep a

close eye on your business,” explains

Halberstadt.

He notes that some software

providers also offer hybrid solutions.

“A hybrid solution still requires you

to install the software on your own

server, but it then copies any data

changes onto a hosted web server.

You can then access the data online

using a web browser. Hybrid solutions

have their uses, however you lose out

on some of the main advantages of

an online system, as you still need to

purchase, maintain and backup your

own server computer. In addition, the

data has to be synced, which means

that what you are viewing online is not

necessarily completely up to date.”

Virtual receptionistThe My Appointment online platform

allows clients to book appointments

from any computer or mobile smart

device anywhere and at any time, with

instant confirmation.

Says My Appointment sales

director Shani Leon: “My Appointment

ensures that salons still maintain

complete control over their calendars,

while increasing their bookings

and exposure, with no additional

administration required. Not only

does the platform offer end-to-end

appointment management, including

automatic reminders, notifications

and reporting, it comes with optional

cash-up, stock-keeping and salon

management components.”

Leon maintains that some salons

Beauty gets technicalWith a choice of flexible, state-of-the-art software and platforms at their disposal, salon- and spa-owners can manage every facet of their business on their laptops or mobile devices.


software

45

Online real time bookings for salons & spas

Increase your revenue by allowing clients to book at their convenience 24/7

Includes online advertising and marketingto targeted audience

Additional Salon Management modules available to run your business

MY Appointment

Contact:Shani 082 494 0893 [email protected]

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Advert qpage Print.indd 1 2015/03/10 9:38 AM

remain resistant to online

booking due to a lack of

understanding as to how the

product works. “They believe

that it will mean losing

control of their own diary to

their clients. This is not the

case at all. My Appointment uses

advanced programming to tailor

your online calendar to your needs,

so that you maintain complete

control of your own bookings,

while making it easier for new

and existing clients to make an

appointment with you.

“Some salon-owners are also

very wary of the technology. They

are afraid of having a technical

problem or of losing all of their

appointments. My Appointment

uses the latest technology to

ensure that, even in the unlikely

event of a technical error, all of

your data is kept safe and can be

restored within minutes.”

My Appointment offers

each salon their own page for

advertising, where they can write

about themselves, their

business and their services

offered, and list their contact

details and operating hours. In

addition, they are able to post

specials and images on their

page.

Micro communityVirtually Clear’s beauty consultation

management system boosts

productivity and improves

consultation procedures by

optimising the process through

progress monitoring. Various

measurements can be recorded

and progress can be viewed across

different treatments.

“By implementing this user-

friendly system, beauty salon-owners

and therapists can view all customer

history online and schedule multiple

consultations for regular customers.

At Virtually Clear we create a

micro community of all the role-

players, clients, suppliers and

therapists,” says company director

Emerald Veldtman. PB

Beauty gets technical“The ability to access

your real-time data from anywhere in the world is a major reason to choose a mobile web application. Whether you are at home, or travelling abroad, you can keep a close eye on

your business,” GaryHalberstadt

Powered by

Visibly Better!

Radiant May 2015.indd 1 2015/04/10 10:44 AM


47 treatment review

While prepping me for my treatment, clinical trainer at

Radiant Healthcare, Danelle Landman, described the

Minivac S Diamond Tip Microdermabrasion treatment

as a non-invasive alternative to chemical peels.

“Microdermabrasion works at a deeper level than

an exfoliation and is not at all painful,” continued Landman. “Typical

applications are photo-ageing, hyperkerastosis, acne scars, melasma,

fine lines, wrinkles, hyperpigmentation, blackheads and the reduction of

open pores. Microdermabrasion ensures extremely deep penetration of

products post treatment.

“The Diamond Tip can be used as a standalone treatment or

incorporated into a facial. A lot of medical clinics now offer what is

termed ‘the medical facial’, which is microdermabrasion followed by a

superficial peel and a laser treatment.”

Landman referred to the Diamond Tip as ‘a lunchtime treatment’ as

there is no downtime or after affects.

“There are three levels of microdermabrasion with the Diamond Tip –

the superficial level affects only the epidermis (corneum stratum), while

the intermediate level touches the dermis. Finally there is the deep level

which goes down to the papillary dermis,” explained Landman.

Contra-indications are skin diseases or disorders like eczema, herpes

simplex, acne lesions, diabetes, localised bruising and open wounds

or cuts. Clients on Retin A topical creams and blood thinners are also

contra-indicated, as are pregnant women.

The first stage of the treatment is to thoroughly cleanse the skin.

Landman noted that the Diamond Tip can be used with any good

quality, professional skincare brand.

“Three factors affect the intensity of the treatment, the first being the

tip size,” she explained. “This is divided up into microns, with the tips

ranging in size from 50 to 200 microns. The second factor is the degree

of power of the Diamond Tip vacuum, while the last factor is the number

of times the tip is passed over the skin.”

Advantages of the Diamond Tip are that it doesn’t irritate the skin (as

tips are made from diamond dust) and therapists can judge the exact

level of exfoliation.

To commence the treatment Landman first used the orange tip (100

microns). My skin responded very well to the treatment and erythema

was almost immediate.

The Diamond Tip felt like the very fine granules one uses in an

exfoliation. I could also feel the vacuum power as all the dead skin cells

were sucked into the device. Landman did vertical movements with the

device followed by horizontal moves. This criss-cross action ensures

complete coverage of the treatment area.

A diamond in the roughYolandaKnott experiences a mechanical facial exfoliation with the Ecleris Minivac S Diamond Tip Microdermabrasion device.

For the neck and eye areas, Landman used

a finer tip – the yellow tip (75 microns).

Post treatment my skin felt incredibly

clean and there was no excessive burning at

all, just a slight tingle. My skin looked and felt

as smooth and soft as a baby’s bottom. PB

Contact:RadiantHealthcare 0117948252/3


48 product focus - cleansers

MD Prescriptives’ Mandelic

Cleanser a relatively

new alpha hydroxyl acid

(AHA) derived from

bitter almonds. Unlike

other AHAs, it targets

several prevalent skincare

issues, as it rejuvenates

photo-aged skin, actively

suppresses pigmentation,

and treats acne and ageing

skin.

0861282323

Clean sweepIt’s no secret that the starting point for creating an effective skincare regime is the twice-daily use of a high quality, effective cleanser.

SKNcleanse cream is a rich, creamy

cleanser that gently lifts impurities

from the skin while fig extracts

hydrate the skin, leaving it feeling

conditioned and nourished.

Suitable for dry or mature skin,

the cleanser is free from parabens,

sulphates and synthetic fragrance.

021 552 6999

Pure touch

Suitable for dry and

dehydrated skin, the Six

Velvety Soft Cleanser

contains niacinamide

to regulate sebum

production, stimulate

collagen production

and inhibit the transfer

of melanosomes. Other

ingredients are sweet

almond oil, Shorea butter

and pomegranate.

0113127840

Thalgo’s Pure Freshness

Cleansing Milk, part of the

Purity Cleansers range, is a

white, light and milky lotion

to invigorate, tone and

hydrate combination skin

with grapefruit Extract to

further enhance its toning

properties.

0118803851/0

Bitter almonds

Velvet smooth

For fig’s sake!


Cspa’s Uplifting Foaming

Cleanser is a light and

gentle cleanser suitable

for all skin types. The

Vitamin C and anti-

oxidant properties will

assist in restoring skin

elasticity. This cleanser is

infused with grapefruit,

neroli and pomegranate

seed essential oil.

0118803851/0

Juliette Armand elements 03 Foaming Face

Cleanser contains the trademarked active

ingredient, Cleansing Complex, as well as

seaweed. Appropriate for all skin types, it

cleanses the skin deeply and removes excess

oiliness, without drying the skin. It also tones

and firms the skin.

0110330500

The Hydrating Cleansing

Gel from Beaucience is

a luxurious soap-free,

cleansing gel, designed to

loosen and lift pore debris,

dead skin cells and excess

skin secretions. It cleanses

without compromising

the natural pH mantle of

the skin or stripping the

protective lipid barrier.

0217090362

Complex active

Luxurious gel

Up, up and away

The Dermalogica Special

Cleansing Gel is a

concentrated, soap-free,

foaming gel designed to

remove impurities thoroughly

without disturbing the skin’s

natural moisture balance.

011 268 0018

Balance out

product focus - cleansers

49

2015

How high can your SpabuSineSS fly?

For more information: www.probeauty.co.za

30 & 31 August 2015

gallagher Convention Centre

The International Spa Convention will get to the heart of business, practical solutions on profitability, effective operation and marketing

Covering an array of topiCsJeff Butterworth, chief spa and wellness officer for LUX Island resorts, is in charge of the spas at eight

resorts based in Mauritius, Maldives and Reunion Island. Previously Jeff

oversaw development and implementation of the Jumeirah spa brand, Talise.

KeynOTe SpeaKeR:

Book now!


51 hair news

crowning gloryTress-a-licious news from the hair front.

Henkel Beauty Care – the

company behind Schwarzkopf

Smooth ‘N Shine and Ladine

Professional – has opened a

Research & Development (R&D)

Laboratory at its new location

in Midrand. The company says

it represents a significant step

forward for ethnic hair care

products and confirms Henkel’s

commitment to its customers.

0112030700

Stabilising shampoo

A new range of innovative styling

tools to create long-lasting

curls and waves, ghd curve

incorporates patented tri-zone

technology. Six quick-thinking

sensors heat up to, and maintain,

a consistent temperature

of 185°C – the optimal

temperature for styling

hair without damage.

0114638601

How high can your SpabuSineSS fly?

Resulté is

prescribed for

both male and

female pattern

baldness

arising

from poor

circulation,

everyday

stress or

chemotherapy. The almost

all-natural formula stimulates

the hair follicles and scalp

circulation and promotes

thicker, stronger hair.

071 674 3196

At the launch event - Ladine educations Jeremia Shongwe and Lindiwe Radebe with hair models

BALD patch

Philip Martin’s Hydrating Cream Wash is a moisturising

creamy texture shampoo, which cleanses deeply,

moisturises and protects the hair without being

aggressive. It is composed of a mixture of moisturising

vegetable ingredients, conditioning oils and essential oils.

0726217535

R&D Lab opens

Curvy technology


nails

52

It’s important to understand

that it’s not just a matter of

outfitting your salon to look

fabulous and appealing;

there are various important

factors that need to be taken into

consideration, or you may end up

with a salon that looks stunning but

is very impractical.

A key factor is the planning

and layout of the salon. Once you

have a definite idea of the size of

your salon, you can plan the work

station areas, services and the

various other elements that will

be incorporated into your offering.

Conduct extensive research into

exactly what your salon requires to

ensure that you create a conducive,

safe, hygienic and comfortable

environment for clients.

Pop-upThe latest trend to hit the nail

industry is the store-in-a-store, pop-

up shop. These have advantages and

disadvantages, the biggest advantage

being that it is quick and easy to set

up. A pop-up shop takes very little

space and can be set up just about

anywhere. You also have the advantage

of benefitting from the store or other

stores with which you collaborate and

which are in close vicinity to you.

A disadvantage is that you have

very little space to work with and to

fit the services you would like to offer

your clients. Careful planning has to

be imperative with this type of set up.

Furniture & equipmentCareful thought must be given to how

you furnish and decorate your salon,

as this can become quite a costly

exercise if you don’t get it right the

first time.

The image of your salon will say a

lot about you. Clients will be attracted

to a salon that is beautiful to look at

and has a professional appearance,

but at the same time is comfortable

with a warm, welcoming feel.

Choosing furniture and equipment

for a nail salon is not just about the

look and the design and having a

comfortable nail station, it needs to

serve its purpose to ensure that the

nail stylist is well prepared and has

everything ready and at hand.

ergonomicsWhen a piece of furniture or equip-

ment is ergonomically designed, it

means that it is designed specifically

For anyone who dreams of opening up their own nail salon, there are many exciting equipment and furnishing options available, writes Sonette van Rensburg.

Furnished & equipped for success

R


53 nails

Furnished & equipped for success

Conduct extensive research into exactly what your salon requires to ensure that you create a conducive, safe, hygienic and comfortable environment for clients.

nAIL STATIon

NAIL TABLE - your nail table or manicure

station should be placed in an area that

is easily accessible for both the nail

stylist and the client. The correct height

and width for a nail table will depend

on the individual person, and is usually

approximately 760mm in height and

535mm wide.

NAIL STYLIST’S CHAIR - choose a high

quality professional swivel chair, with a

seat that is at least one inch wider on each

side than your hips and is well padded, so

that it doesn’t cause pressure behind the

knees. The backrest should also provide

enough support for your lower back.

The correct height for the chair should

be personalised according to the height

of the person sitting on it – though the

important part of adjusting your chair is

to ensure your back is in the most upright

position and has support.

CLIENT CHAIR – this does not have to be

the same as the nail stylist’s chair, it could

be a wider, lounge-type chair with arm

rests, as long as it is not too low or too

hard to sit on. The most important thing is

that the client is comfortable throughout

the treatment or service. Also, make sure

the chair is not too heavy and is easy to

move around if need be.

Top tips from LCN educator Yvette Mynhardt

PedICuRe STATIon

A pedicure area can be professional

and luxurious without spending a

fortune.

PEDICURE CHAIR – investing in

a whirlpool pedicure chair can be

very expensive but a real treat if you

have a fairly large budget. If you

do invest in a whirlpool unit, make

sure your water inlet and outlets are

sufficient and that it has a cleaning

mechanism to keep it clean and to

get rid of any pathogens and micro-

organisms.

RECLINER – a comfortable reclining

chair and a beautiful pedicure basin

made from copper or ceramic filled

with flowers and pebbles can be

just as enticing and enjoyable as a

whirlpool unit.

NAIL STYLIST CHAIR – this

should be lower than that of the

client. There is nothing more

uncomfortable than when a client

has their leg lifted so high in the air

that they feel they need to hold on

to it.

LEG SUPPORT - use a leg support

cushion or even an ottoman to

support the client’s legs and feet to

reduce pressure while working.

A hydrating & moisturisingbody mask enriched with

milk and honey.

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Magazine Advert Milk and Honey HYDRATING BODY MASK.pdf 1 3/19/2015 6:14:31 PM


55 nails

■ Always make sure any

equipment that generates

heat and requires an electrical

source is placed in the

appropriate areas and out of

the way. Make sure all wiring is

insulated and placed out of the

way and away from water.

■ Make sure all treatment

equipment such as UV lamps,

lamps and paraffin units are

placed in their own cabinets

and protected from damage or

from causing damage.

■ Place a sign on or near any

equipment that generates heat

such as heating lamps and hot

towel cabinets with a suitable

warning such as: ‘VERY HOT –

DO NOT TOUCH’.

■ Make sure you carry out regular

risk assessments and have the

proper signage warning clients

of areas that could be of risk.

to accommodate the body’s shape

and posture. This creates a more

comfortable and efficient working

environment.

Most importantly the furniture and

equipment you choose must serve

your needs and the purpose it is

meant for, being not only comfortable

but also practical. Always think of

how it can benefit both the nail stylist

and the client. With ergonomically

designed furniture and equipment,

there is no need for nail stylists to be

subjected to painful working disorders

and for clients to have to endure an

uncomfortable environment.

Work stationsMost of the services and treatments in

a nail salon are performed at the nail

station or pedi station, so these must

be well thought out areas. Having a

comfortable workstation with all the

necessary furniture and equipment

not only looks professional but can

a turn a basic treatment into a more

luxurious, memorable experience for

your clients. Choosing the correct

table and chairs can make a big

difference and will not only affect

your posture and image, but will also

ensure that both nail stylist and client

are comfortable and not subjected to

sitting in an awkward position.

Reception area Your reception area should be

welcoming, easy to approach and not

block off entry into your salon. Choose

furniture that complements the overall

look of your salon and is not too bulky.

Remember that first impressions are

lasting impressions.

The retail display area should be

one of your most important areas.

It’s no use having the latest, most

innovative retail products where

nobody can see them. Make sure your

retail display is appealing, visible, well

lit up, easily accessible and in an area

where your staff can see what is going

on at all times.

SafetyOne thing so many people forget

about and which is a priority that

should always be incorporated into

the planning of a nail salon is safety.

Observing and considering all the

necessary safety rules and regulations

required during the planning of your

layout is going to be vitally important.

If you don’t and someone gets hurt,

it could mean a lawsuit and cost you

your business.

As the good old saying

goes, ‘If you fail to plan,

you plan to fail!’ PB

Careful thought must be given to how you furnish and decorate

your salon, as this can become quite a costly

exercise if you don’t get it right the first time.

Safety precautions

extraction systemsAn extraction system is one of the

most effective means of removing

contaminants and dust from the air.

As nail salons use chemicals and

volatile solvents, it is important to have

an extraction system. Even odorless

products contain vapours so don’t be

fooled into thinking you are not being

exposed. Extraction systems can be

separate individual units or built into

the salon or nail station table.

Hygiene & sanitation areaThis is vital to have in your salon to

ensure that proper hygiene measures

are carried out. Allocate a dedicated

area for this, one that should be

separate to your washing up area.

An autoclave is the most effective

way of ensuring that implements are

completely and properly sterilised, as

it uses very high temperatures.


hand rejuvenation

56

The skin on the hands is considerably

thinner than the rest of the body,

and the normal loss of subcutaneous

fat due to ageing can result in the

tendons, bones and veins becoming

far more visible.

According to Cape Town-based aesthetic doctor

Nardus le Grange, ageing on the hands can be

divided up into extrinsic signs (ie those affecting

the epi- and dermal layers following environmental

exposure such as sun, chemicals, etc.) and intrinsic

signs, where ageing alters the deeper soft tissue

planes, decreasing skin elasticity, soft tissue volume

and dermal vascularity.

Le Grange continues: “Signs of extrinsic

ageing include actinic keratosis, solar lentigenes,

punctuated hypopigmentation and solar purpura.

Intrinsic ageing includes wrinkles, translucent,

lax and thinner skin, prominent veins, joints and

tendons, etc.”

He notes that most often patients have both

intrinsic and extrinsic ageing and therefore hand

rejuvenation should be regarded as a multi-

treatment modality.

Turning back the ‘hands’ of time Next to your face, your hands are the most exposed area of your body. They can give away your age and make you appear much older than you physically are, writesKarenEllithorne.


hand rejuvenation

57

Below are some of the latest

innovations that address all facets of

ageing on the hands.

Peeling and pigmentationFor the more resistant hyperpigmented

areas, a course of chemical peels or

laser treatments is highly advised.

Some of the new combination peels

on the market can help you achieve

brilliant results due to the combination

of acids working together to treat the

different ageing issues on the hands.

The molecular structure of the various

acids also allows for different levels of

penetration into the epidermis, and

helps to enable the pigment-inhibiting

ingredients to reach the melanocytes,

which are responsible for the darker

pigmented spots.

“RégimA Power Peels provide

ideal hand rejuvenation,” says Jacqui

Faucitt, CEO of RégimA. “Our peel is

not a short, sharp, shock, approach but

more gradual, which is the ideal and

safest method of treating hands that,

with ageing and sun damage, become

fragile, thinned and bruise and bleed

easily. Age spots and solar keratoses

are gradually removed, bringing back

a youthful smoother texture, plumping

of the tissues and more even colour.”

The RégimA Power Peel boasts a

combination of six powerful natural

acids, which have a lightening effect

superior to hydroquinone with 100%

safety, and the addition of healing

plants, renowned for essential anti-

inflammatory and antioxidant action.

“Anti-ageing hand peels may be

performed every two to four weeks,

depending on the initial condition of

the skin. They can be coupled with the

RégimA Omega High Impact Night

Complex (containing, citric, malic

and lactic acids, elastin stimulating

peptides, and powerful anti-

inflammatories), to provide continuity

at home with the peeling system,” says

Faucitt.

She also suggests the daily use

of RégimA Scar Repair Forté Super

Strength Serum to assist in thickening

the skin and keeping the skin on the

hands supple.

Specific concentrationsThe optiphi education team reports

that its stockists offer clients Skin

Rejuvenation Hand Peels to remove

dead skin cells whilst stimulating

collagen and elastin production.

“We use a very specific

concentration of a pure form of

glycolic acid, in combination with the

regenerating properties of retinol.

Therefore, by removing the unwanted

dead skin cells and cells filled with

pigment, the peel also improves skin

quality and skin firmness,” says the

optiphi team.

They suggest that clients who

seek optimum results have one Skin

Rejuvenation Hand Peel per week in a

course of six treatments. Results will

be dependent on the client and the

severity of the problem. Skin quality

should start to improve after the third

treatment and the client will begin to

experience soft, hydrated and glowing

skin.

On the home care front optiphi

enthuses about the benefits of the

active ingredient retinol and its ability

to physically improve sun-damaged

skin. They strongly suggest the use

of the optiphi Renew Hand Therapy,

formulated with an SPF20.

“This dual hand moisturiser and sun

protecting factor will protect the skin

against further damage, while treating

the loss of elasticity and firmness.

Ideally, the client should combine the

use of our Renew Hand Therapy with

regular Skin Rejuvenation Hand Peels,”

conclude the ophtiphi experts.

Turning back the ‘hands’ of time

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hand rejuvenation

58

Progressive approachUrsula Hunt, MD of DermaFix, suggests the DermaFix

Progressive Peel with Vitamin A, a scientific approach

that offers excellent results on all skin concerns,

including ageing and actinic keratosis.

“DermaFix Progressive Peel further encourages

cellular regeneration, assisting with collagen and

elastin production to revitalise the skin,” explains

Hunt. “Treatment would be repeated on a monthly

basis until the desired results are achieved, with the

individual results largely dependent on the depth

at which the damage lies, the extent of the concern

and the proper use of recommended home care.

“Vitamin A Propionate within the MD Prescriptives

range by DermaFix works by retexturing the skin

and encouraging cell renewal and vitalisation in 48

weeks,” concludes Hunt.

Laser routeLaser technology is also a very effective option for

treating darker pigmented areas as it works in a very

precise and controlled way directly on pigmented

spots.

The Energist Ultra Plus from Decade Marketing

works with VPL technology (Variable Pulsed Light)

and can be used very effectively in skin rejuvenation

treatments on the hands.

With an energy output of 51J/cm2, the Ultra Plus

is designed so that each light pulse consists of a

sequence of rapid shorter pulses. These variable

pulses ensure controlled absorption of light by

the pigment melanin in the pigmented region. The

absorbed heat breaks down particles of melanin into

smaller particles. These are then recognised by the

body as waste. They rise to the skin’s surface and

are naturally exfoliated, leaving the skin smooth and

clear. The yellow light simultaneously stimulates the

fibroblasts to produce healthy collagen and elastin,

which will help to firm and plump the hands.

Volumising and plumpingDr Le Grange says the only method to hide intrinsic

ageing is to give volume in the appropriate areas,

either to hide tendons and veins, or to volumise the

dorsum of the hand with the resultant removal of

wrinkles and signs of atrophy. He suggests the use of

products such as calcium hydroxyapatite, hyaluronic

acid-based fillers or autologous fat transfers for

volumisation.

“Good hand rejuvenation can be achieved

successfully without the overhead of expensive

machines,” says Le Grange. “Most patients seeking

hand rejuvenation will have significant improvement

using chemical peeling and/or injectable fillers.

Hyaluronic acid-based fillers not only provide

volume, but also act as a humectant and pre-cursor

to collagen formation in the skin.” PB

This case study is courtesy of Dr Nardus le Grange.

A 64-year-old lady with extensive solar damage

(Gr 4 ageing) was handled as a multi-treatment

approach. The solar keratosis was treated by applying a

30% mesoestetic TCA (Trichloracetic Acid) peel to the

lesions. The patient was then put on home treatment

with Dermamelan by mesoestetic. Dermamelan reduces

and eliminates acquired skin blemishes of melanic origin,

increasing skin luminosity and equalising skin tone.

After six weeks another 30% mesoestetic TCA peel was

done. The patient also received 4ml per hand of Hyacorp

500, using a linear threading technique to address the

signs of intrinsic ageing.

Multi-treatment approach

Severe solar damage and intrinsic ageing in 64-year-old lady

After eight weeks of home and medical treatments

Case Study:

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BLAVA final option 2.pdf 2 3/13/2015 6:37:10 AM


60 product news

in the marketOur round-up of newly launched products and devices.

Beach-ready thighsBTL Industries introduces its Vanquish

Flex applicator for use on the thighs and

saddlebags. Harnessing first-of-its-kind

Vanquish RF technology, the non-surgical

Flex hovers over the upper legs to deliver

selective RF (Radio Frequency) energy to

heat the deep tissue layer.

076 232 8058

r

r

Ultimate controlDermalogica’s Breakout Control

is an invisible treatment that

clears, controls and prevents

breakouts. This fast-absorbing

gel contains natural antibacterial

agents, including Lactobacillus

Ferment, to help to clear and

prevent breakouts without

the drying effects of Benzoyl

Peroxide.

011 268 0018

Refreshing productsThe Refresh Body Scrub contains salt to

exfoliate and re-mineralise the skin, giving

it a healthy glow, while Sunflower seed and

sweet almond oil nourish it. To create a

lovely fragrance in the salon, Refresh Room

and Linen Spray uses real lavender oil for

its stress relieving properties.

011 807 77951

Age-defying concept The major plant ingredient in the Platox Skin

Treatments Day Cream is Griffonia Lysate, which

has a skin-tightening effect and restores wrinkled

and sagging skin within two days. Platox Night

Cream contains 17 different ingredients, including

a plant placenta extract that has natural anti-

wrinkle properties.

0114427502/0827891277

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61 product news

Perfect coverageColorescience, a medical grade mineral

make-up line, includes a variety of

specialised face primers to improve

skin texture, enhance tone, help

diminish the appearance of fine lines

and wrinkles and offer protection.

Foundations are formulated to provide

customisable coverage and colour.

011 467 4145

Natural & organic suppliesSouth Africa’s first natural and organic

salon supplies range, Gwenya, includes

100% massage mediums, masks, scrubs, a

base cream and a salon wash. Ingredients

include Kalahari Melon Oil from Namibia,

Marula Oil from Zimbabwe and Baobab

Fruit Extract from Mozambique, Malawi

and South Africa.

0332123506

Scintillating shadows MUD’s eight new eye colours range from stable shades

in grey like Statue, to the distinctive Deco blue. Other

colours include Pavement (matte dark grey), Flight

(matte medium powder blue), Velvetine (demi-matte

eggplant shade), Canvas (matte off-white) and Deco

(matte turquoise hue), among others.

084 956 5285

Packing a punchRégimA’s Post-Op Pack

includes Scar Repair Forté

Super Strength Serum and

comprises a host of new-

generation wound-healing

and anti-inflammatory

actives, designed to

deliver potent care for new

operative or trauma scars,

hypertrophic scars, damaged

skin and stretch marks.

011 615 2869

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62 saahsp

Cidesco Section South Africa

South Africa is very proud to host this year’s CIDESCO Congress at the Sandton Convention Centre from 23 to 25 May.

Local and international beauty

professionals and doctors will speak

on a variety of topics related to

treating the skin. There will also

be business-related and student-

focused forums to educate and uplift

delegates.

23 May – Saturday

08:00 Registration

09:00Openingceremony

11:00Tea/coffee

11:30MicroneedlingversusMesotherapyDr Des Fernandes, plastic surgeon (South Africa) 12:15SkinGraftingSuccessStoryDr Ridwan Mia, plastic surgeon (South Africa) 13:00Lunch(includingdemo)

14:00PeriostealMicroplasticSurgeryProfessor Dong Ping (China)15:15Tea/coffee(includingdemo)

15:45 Scalp Micropigmentation Anouska Cassano, micropigmentation specialist (UK)16:30TouchTherapyandItsEffectDr A. Bovero, Professor of Cosmetology andCommunicationofBeautyandWellness(Italy)–includingdemonstrations

17:15 Exhibition demonstration

18:30Exhibitioncloses

Breakaway Room includes the following topics: Sports Massage; Effective Extraction; African Seed Oil for Cosmetics; Anti-Ageing Naturally; Reading the Feet and Nails; Treating Diabetic Clients; and Medical and Aesthetic Stratifying.

24 May – Sunday

08:00 Registration

09:00LaserandIPLPhilippa Crichton, somatologist (South Africa)09:35RadiofrequencyandUltrasoundDr Catherine Davies, medical practitioner (South Africa)10:15Tea/coffee(includingdemo-sugaring)

11:15 Business Management and Entrepreneurial AdviceIan Fuhr, entrepreneur (South Africa)12:00 Skin Response to Chemical PeelingDr Bradley Wagemaker, specialised medical practitioner (South Africa)12:302015ScientificallyBasedActiveIngredientsProfessor Kirschner (Germany)13:15Lunch(including demo – waxing professionally)

14:00ALessononSkinLesionsandIrregularitiesJanine Thomson, somatologist (South Africa)14:30AdvancedVeinCareDr Riaz Motara, medical practitioner, Wits University (South Africa)15:15Tea/Coffee(including demo – threading) 15:40 Massage on Cancer PatientsJohnette du Randt, lymphedema/massage therapist; aesthetician (USA)16:30PanelDiscussion–WhereSkinTherapyandMedicalAestheticsMeet to be announced17:15 Exhibition demonstration

18:00 Exhibition closes

Breakaway Room includes the following topics: Biochemical Plastic Surgery for the Skin; Acid versus Alkalinity; Trends in the Beauty Industry; Putting Yourself Out There – Social Media etc; Consultation + Prescription = Sale; Understanding the Fundamentals of Business; Treatment of Pigmentation by Laser; Hair Loss Clinic Report; Nutrition for Different Body and Skin Types; Treating Ethnic Skin Concerns.

25 May – Monday

08:00 Registration

09:15Cavitation–DoesItWork?Dr Adri Hofemeister, aesthetic practitioner (South Africa)10:00TheKeytoMakingyourSpa/Salon a Repeat DestinationDebbie Merdjan, somatologist and spa/salon CEO (South Africa)11:15HairLossClinicReportYvonne De Boer, hair loss expert (Holland)12:00 Vampire FacialDr Minoka Nadesan, aesthetic practitioner (South Africa)12:30Lunch

PUBLICSESSION– public, delegates and students

13:15CHOC(Children’sCancerFoundation)Introduction–ProfessorJanet Poole, paediatric oncologist (South Africa)13:30LookGoodFeelBetter–Margaret Hewson, programme director (South Africa)14:00 Micro-Needling in Practicedemonstration14:30Tea/coffee

15:00 Panel Discussion – plastic surgeons, aesthetic doctors, somatologists – Q&A on Procedures

16:00 Make-up Competition Parade – AfricanFauna&Floratheme

CLOSINGCEREMONY&HANDINGOVEROFCIDESCOFLAG

Breakaway Room – student-focused programme includes the following topics: Beauty Therapy – Yesterday, Today and Tomorrow, A Passionate Profession, Air-Brush Make-Up, Career Path, Protection Against the Sun is Key, Individual Wellness, Money Matters, Sense and Effect Of Smell, Your Body – Your Responsibility.

*programme is subject to changeFor more information please go to

www.cidescocongress2015.com.To register for the CIDESCO Global

Congress and Exhibition 2015 click

on the following link: https://www.quicket.co.za/events/6983-skin-is-alive/

experts from around the globe converge on CIdeSCo SA


business tips

64

Special offer on multiple bookings - Contact BrendaTel: 011 781 5970 • Fax: 011 781 6079 • Email: [email protected]

031 564 [email protected]

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Includes Salon, Training Centre & Supply Shop Area specific

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Sole Importer of and Sunbeds

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Beauty

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The new Environ Super Moisturiser+ is a luxurious moisturising cream scientifically formulated to be easily absorbed, and to enhance the retention of moisture naturally found in the skin, leaving it looking smoother and feeling refreshed and softer to the touch.

Super Moisturiser+ is a unique Environ “cocktail” of scientifically researched ingredients, such as Revidrate™, Pentavitin® andPro-Vitamin B5, which have been proven to enhance natural moisturising factors, as well as protect and retain skin moisture.

Apart from providing skin with intensive and lasting hydration, our unique “cocktail” also contains

effective antioxidants and vitamins C and E which shield and protect the skin from the damaging effects of the modern environment, thereby enhancing the skin’s brightness and radiance.

Super Moisturiser+ is suitablefor all skin types, especially dryand sensitive skin that reactsto environmental extremes.It is also ideal for those whoare exposed daily to dry air,or frequently travel by plane.

It can be used together withother Environ creams containing vitamin A or as an alternative moisturiser if experiencingdryness or transient sensitivityto the Environ vitamin A products.

Professional Beauty May 2015

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Transcript of Professional Beauty May 2015