Prof. Rajeev Kumra Dean (Noida Campus) IIM-Luckno · Indian Institute of Management – Lucknow...

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Prof. Rajeev Kumra Dean (Noida Campus) IIM-Lucknow Resume Summary A twenty-four years experience as an administrator par excellence, accomplished practitioner, awarded academician, trainer, consultant, entrepreneur and researcher. Senior leadership position in leading business school of India as - Dean (International), at IIM-L and Board, IIM-L subcommittee member. In board meetings proposed strategic direction on revenue increase strategies for IIM-L. As Dean International was instrumental in establishing IIM-L brand at global level by forging relationship in uncharted areas for the first time like opening up Gulf market for IIM, international training program and case methods with Richard IVEY, faculty exchange with Hofstra University New York, Kathmandu university, global tracks for IIM-L students (with Mcgill, ESCAP, Indiana university) to name a few. Currently a board and advisory member of 6 organizations ranging form business schools, large corporates to start-ups. Successfully submitted programs for accreditation by AACSB and attended its various conferences like AOL; alongwith GMAC working on strategy of “Study in India” to attract international participants At IIM-L led the executive MBA program for two years instrumental in revamping the format of the MBA program at strategic level and got unprecedented increase in number of applications. Deeply involved in improving academic delivery process, which resulted in enhanced student satisfaction and alumn engagement. Leadership position of placement chair of executive MBA was instrumental in increasing record high placements in India in EMBA from 54% to 94%, by leveraging unique strategy of “Outreach. In a leadership position as a admission chair of executive MBA spearheaded strategy of “Last mile connect” for the first time, such as admission road-shows in India and abroad including London, Singapore and Dubai with QS MBA and tie up with CAT and GMAT prep coaching institute. As a consultant advised 18 companies on various issues ranging from strategy, marketing, sales Long administrative experience of corporate - as senior manager and an entrepreneur experience in Sales and Marketing function lead team of 60 employees before joining academics An accomplished awarded Professor at IIM; only faculty at IIM to be awarded best faculty five times in row: o BEST FACULTY at IIM-L year 2017-18o “BEST FACULTY at IIM-L year 2016-17” o “BEST FACULTY at IIM-L year 2015-16” o “BEST FACULTY at IIM-L year 2014-15” o “BEST FACULTY at IIM-L year 2013-14” o “BEST FACULTY at IIM-L year 2012-13” and o “Dewang Mehta Award for Best Teacher in Marketing Management - 2010

Transcript of Prof. Rajeev Kumra Dean (Noida Campus) IIM-Luckno · Indian Institute of Management – Lucknow...

Page 1: Prof. Rajeev Kumra Dean (Noida Campus) IIM-Luckno · Indian Institute of Management – Lucknow (Noida Campus) B-1, Sector – 62 ... student at IIM-L, along with thesis advisory

Prof. Rajeev Kumra

Dean (Noida Campus)

IIM-Lucknow

Resume Summary

A twenty-four years experience as an administrator par excellence, accomplished practitioner,

awarded academician, trainer, consultant, entrepreneur and researcher.

Senior leadership position in leading business school of India as - Dean (International), at

IIM-L and Board, IIM-L subcommittee member. In board meetings proposed strategic

direction on revenue increase strategies for IIM-L. As Dean – International was

instrumental in establishing IIM-L brand at global level by forging relationship in

uncharted areas for the first time like opening up Gulf market for IIM, international

training program and case methods with Richard IVEY, faculty exchange with Hofstra

University New York, Kathmandu university, global tracks for IIM-L students (with

Mcgill, ESCAP, Indiana university) to name a few.

Currently a board and advisory member of 6 organizations ranging form business

schools, large corporates to start-ups.

Successfully submitted programs for accreditation by AACSB and attended its various

conferences like AOL; alongwith GMAC working on strategy of “Study in India” to

attract international participants

At IIM-L led the executive MBA program for two years – instrumental in revamping the

format of the MBA program at strategic level and got unprecedented increase in number

of applications. Deeply involved in improving academic delivery process, which resulted

in enhanced student satisfaction and alumn engagement.

Leadership position of placement chair of executive MBA was instrumental in increasing

record high placements in India in EMBA from 54% to 94%, by leveraging unique

strategy of “Outreach”.

In a leadership position as a admission chair of executive MBA spearheaded strategy of

“Last mile connect” for the first time, such as admission road-shows in India and abroad

including London, Singapore and Dubai with QS MBA and tie up with CAT and GMAT

prep coaching institute.

As a consultant advised 18 companies on various issues ranging from strategy,

marketing, sales

Long administrative experience of corporate - as senior manager and an entrepreneur

experience in Sales and Marketing function lead team of 60 employees before joining

academics

An accomplished awarded Professor at IIM; only faculty at IIM to be awarded best

faculty five times in row:

o “BEST FACULTY at IIM-L year 2017-18”

o “BEST FACULTY at IIM-L year 2016-17”

o “BEST FACULTY at IIM-L year 2015-16”

o “BEST FACULTY at IIM-L year 2014-15”

o “BEST FACULTY at IIM-L year 2013-14”

o “BEST FACULTY at IIM-L year 2012-13” and

o “Dewang Mehta Award for Best Teacher in Marketing Management - 2010

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Member of IIM-Rohtak Mentor Committee - Responsible for set up of IIM-Rohtak;

Member of UGC expert Committee to evaluate BITS Pilani, SRM chennai deemed

university status

Prolific researcher - work has been published in category journals like Harvard Business

School Press, Richard Ivey, Journal of Business Industrial Marketing (A Category),

Journal of Management Organization (B category), International Journal of Electronic

Business, International Journal of Business and Emerging Markets, Journals of IIM-C

and IIM-L, and others

Professor at top business school of India namely Indian Institute of Management –

Lucknow and Indore for past ten years and ex-employee of LBSIM worked for four years

as an Associate Professor

International teaching experience have taught in six universities abroad as a guest faculty

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RAJEEV KUMRA – IIM-Lucknow

Ph.D (Management Studies), MBA (Marketing), B.Sc.

Indian Institute of Management – Lucknow (Noida Campus)

B-1, Sector – 62

Noida 201307, U.P., India

Cell Phone: +91-9650088120, Office : +91-120- 6678495

email : [email protected]

PROESSIONAL EXPERIENCE

I. Teaching, Administration, Research, Consultancy, Training, Faculty Development

1.1 Professor Indian Institute of Management – Lucknow April 2009- Till Date

A) Teaching

Award Awarded Best Faculty Five years in row

“BEST FACULTY at IIM-L 2017-18” “BEST FACULTY at IIM-L 2016-17” “BEST FACULTY at IIM-L 2015-16” “BEST FACULTY at IIM-L 2014-15” “BEST FACULTY at IIM-L 2013-14” “BEST FACULTY at IIM-L 2012-13”

Subjects Taught to MBA, Exec MBA, Part time MBA, Doctorate Students

Management Applied Marketing Strategy, Service Marketing, Sales and Distribution Management, Marketing Management Course

Teaching feedback Average teaching feedback is 4.92 (Out of 1-5 Scale, 5 being Highest)

New Course Developed

Applied Marketing Strategy

Innovative Teaching Pedgogy

Curriculum is based on the latest technology including online instructions Train students using hands-on computer simulation games

Teaching Philosphy Promote team skills, challenges, and openness in students as integral part of curriculum. Assign projects that include a comprehensive mix of theory and practical application emphasizing marketing research, statistics, and consumer insights.

B) ADMINISTRATION- ACADEMIC SERVICES

Various important Academic Administration Post

Member of IIM-Rohtak mentor committee, responsible for: developing infrastructure, academic set up, hostel, hiring staff, locating land etc.; Member of UGC expert Committee to evaluate BITS Pilani, SRM Chennai deemed university status

Board of Advisor to various companies and Institute

1. Member at Academic board of advisor at Mahindra Finance

Academy of Mahindra and Mahindra Group

2. Gitarattan Institute of Business Studies as Board of Academic

Advisor

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3. Managalmay Institute of Management as Board of Academic

Advisor

4. Intelliscore private limited as board of Advisor

5. Bigiza labs as board of advisor

6. Meissa Technologies Private Limited as board of advisor

Placement Chair – Executive MBA – IPMX

Year 2011-12

Year 2012-13

Year 2013-14

Increased placements from 54 to 94% for double batch size

MBA (Evening) Chair

Year 2013-14

MDP (training and consultancy) Chair – Noida Campus

Year 2014-15 Year 2015-16

Training and Consultancy business increased by 50% in one year

Admission Committee conducted road shows for admission in cities in

India and abroad at

1. London (with QS MBA) 2. Singapore (with QS MBA) 3. Dubai (with QS MBA) 4. Mumbai 5. Delhi 6. Hyderabad 7. Bangalore

Member of AACSB accreditation committee at IIM-L

C) Doctoral Guidance

Doctoral Faculty at The University of Texas Pan America, USA

External Doctoral Committee member to Khaled’s Dissertation committee along with Prof. Sharon, Dr. Xiaojing Sheng and Dr Fuat Firat at The University of Texas Pan American, Texas, USA

Doctoral Thesis Guide Total Number of Students ; Two (2)

Doctoral thesis guide of Sushant Bhatnagar doctoral (EFPM) student at IIM-L, along with thesis advisory committee members Prof. Maity and Anita Doctoral thesis guide of Pankaj Date, doctoral student (EFPM) at IIM-L, along with thesis advisory committee members Prof. Amit and Anita

D) PUBLICATION

PEER-REVIEWED CATEGORY Journal and IIM Journal

Kumra Rajeev et.al, (2016), “”Proactive Market Orientation and Innovation in India: The Moderating Role of Intra-Firm Causal Ambiguity”, Journal of Management & Organization¸ ANZAM Publication, Category B journal as per ABDC list

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Research Papers Published in A, B and C category journals as per ABDC list Total Number of Papers Published : Twelve (12)

Rajeev Kumra et.al. (2016), “Gaming Dependency Among Indian Adolescents: A Phenomenological Study”, International Journal of Indian Culture and Business Management, Category C journal as per ABDC list

Kumra Rajeev et.al, (2016), “Effectiveness of Religious Advertisements in a Multi-Religious Society”, Journal of Indian Business Research, Category C journal as per ABDC list

Kumra Rajeev et.al, (2014), “Factors Affecting Behavioral Intention to Adopt 3G Mobile Value-Added Services in India”, International Journal of Electronic Business¸ Inderscience Publication, Vol. 11, Issue 4, 354-383, Category C journal as per ABDC list, http://inderscience.metapress.com/content/l1h5q142067449x3/

Kumra Rajeev, (2014), “An Exploratory Study of Counterfeit Purchases among Rural Bottom of Pyramid Customers in India”, International Journal of Business and Emerging Markets, Vol.6, No.4, pp.316-339, Inderscience Publication, Category C journal as per ABDC list http://www.inderscience.com/info/inarticle.php?artid=65562

Kumra Rajeev et.al. (2013), “Determinants of Consumer Acceptance of M-Commerce”, South Asia Management Journal, April-June, Vol.20, Issue No.2, pp. 102-127, AMDISA publication, Category C journal as per ABDC list

Kumra Rajeev et.al. (2012), “Open Book Practices in Buyer-Supplier Relationships in India”, Journal of Business and Industrial Marketing, Emerald publication, Vol. 27/3, pp. 196-210, Category A journal as per ABDC list http://www.emeraldinsight.com/journals.htm?articleid=17015254

Kumra Rajeev et.al, (2013), “Lifestyle Segmentation of e-Mavens”, Metamorphosis Vol. 12, No.2, July-Dec, pp. 86-102¸ IIM-Lucknow Journal, “C1” category journal (as per internal IIM-L ranking)

Kumra Rajeev et.al. (2010), ‘A Longitudinal exploratory study of changing perceptioons toward an iconic brand in a developing country’, Journal of Indian Business Research, Jan-July 2010, Emerald publication, Vol. 2, No.3, pp. 138-152 , http://www.emeraldinsight.com/journals.htm?articleid=1876806, Category C journal as per ABDC list

Kumra Rajeev (2008), ‘Salesperson’s Preferences toward Sales Quota Bonus Plan: A Study of Indian Pharmaceutical Industry’, Decision, IIM-C Journal, Jan-June, Vol 35 (1), pp 111-27, Category C journal as per ABDC list

Kumra, Rajeev (2005) “E-CRM vendors: a contemporary study”, Journal of Advances in Management Research, Vol. 2 Iss: 2, pp.70 – 77, Emerald publication, Category C journal as per ABDC list http://www.emeraldinsight.com/journals.htm?articleid=1814132&show=html

Kumra Rajeev & et.al (2004), ‘Trust and its determinants’, Decision, IIM-C Journal, Jan-June “C1” category journal (as per internal IIM-L ranking)

Kumra Rajeev & et.al (2004), ‘Trust and its determinants’, Decision, IIM-C Journal, Jan-June “C1” category journal (as per internal IIM-L ranking)

Kumra Rajeev et.al. (2010), “Customer Complaint Behavior and Triggers: A Qualitative Study”, IIMS Journal of Management Science, IIM-S Journal

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Vol.1, No.1, Jan-June 2010

Kumra Rajeev (2007), ‘Internet Banking Usage: A Customer’s Prespective’, International journal of Management Practices and Contemporary, IIM-Indore Journal

CASE STUDY PUBLISHED Number of Case and Teaching Note Published : Four (4)

“Wingreens: Sustainable Growth”, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press “Drishti Eye Center”, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press “Teracom Limited – Appointing a Consumer Distributor”, Product No: 9B16A029, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press “Teracom Limited – Appointing a Consumer Distributor”, Teaching Note Product No: 8B16A029, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press “Mahindra and Mahindra Finance-Empowering Rural Customers”, Product No: 9B14A065, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press “Mahindra and Mahindra Finance-Empowering Rural Customers”, Teaching Note Product No: 8B14A065, Richard Ivey Business School Publishing, Canada and listed at Harvard Business School Press

WORKING PAPERS Number of Working Papers Published: Two (2)

Kumra Rajeev et.al, (2013), “An Exploratory Study of Risk Factors For Pathological Internet Gaming Among Adolescents”, Working Paper¸ Bradford University - UK,

http://www.brad.ac.uk/management/research/research-publications-and-seminars/working-papers/wp/?paperid=13/03&year=2013

Kumra Rajeev et.al, (2013), “Impact of Religious Iconography on Advertisement Effectiveness: Perspective of Majority and Minority Faith in India”, Working Paper – No: 2013-14/03, IIM-L Publication

BOOK PUBLISHED Number of Book Published: One (01)

“Consumer Behaviour: Text and Cases” by Himalaya Publishers.

Book Research Chapter Published One (01)

“Paradigm Shit in Pharmaceutical: An IPR in Regime Scenario” in a edited book titled “WTO, Intellectual Property Rights and Branding” Ch. 15

NON- CATEGORY JOURNAL RESEARCH PAPERS - ARTICLES

Kumra Rajeev and Anjali Malik, (2012), “Word of Mouth: A Research Agenda” International Journal of Management Research Volume 3, Number 1, June, pp 58-70, published by Philadelphia University, Philadelphia (USA) and APJ, India

Kumra Rajeev and et. al. (2004), “Growth drivers of IT enabled Banking”, LBS Journal of Management, Jan.

Kumra Rajeev & et.al. (2000), ’Are They Thou Krishna’, Dec., Indian Management.

Kumra Rajeev (2004), ‘WTO and its implication in Pharmaceutical industry’, Business Perspective, Jan-June.

Kumra Rajeev & et.al. (2003), ‘Green marketing: an Indian initiative’,

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Indian Journal of Marketing, Jan.

Kumra Rajeev & et.al. (2003), ‘CRM: A New Mantra’, BVMIR Management journal, Jan-June.

Kumra Rajeev & et.al. (2002), ‘Ethical Issues in Cyberage’, Delhi Business review, Jan-July

Kumra Rajeev & et.al., ’Challenge in Public Sector Bank: Managerial Perspective’, 8M Journal, Oct.-Dec. 2002.

Kumra Rajeev & et.al. (2002), ’Electronic Banking in India’. Noida Management Association, Oct.

Kumra Rajeev & et.al. (2002), ‘E-CRM: Its Need and Present Status’, Apeejay Business Review, June-Dec.

Kumra Rajeev & et.al. (2001),’ Online Advertisement: a Paradigm Shift’, Business Perspective, July-Dec.,.

Kumra Rajeev & et.al. (2001), ‘E-CRM in Indian Banks: An Overview’, Jan-July, Delhi Business Review.

Kumra Rajeev, (2012) “Kolaveri Di: Going Viral”, Economic Times

E) CONSULTANCY PROVIDED

Total Number of Consultancy Provided to Corporate: Eighteen (18) in the Area of Management

Lafarge Cement – “Sales Managers’ Competency mapping and

Mentoring”

Abbott India Limited on “Segmentation of KOL”

Registered with Asian Development Bank as an International and

National Consultant on Marketing, Sales and Education

Currently providing a consultancy to GROZ Engineering Limited in the

area of Sales and Branding

Case Study Development for Bajaj Finance Limited

Consultancy to the Power Finance Corporation, on the “Financial

Management in Power Distribution” (2012). This was finance related

consultancy in which the distribution companies where given a solution

to overcome the T&D related losses.

Consultancy was provided to the Mahindra and Mahindra Financial

Services Limited on the “Blueprint for Academy” during 2009, currently

working as a consultant and academic advisory board. This is a Human

Resource related intervention.

Consultancy was provided to the Mahindra and Mahindra Financial

Services Limited on the “Content Development for Academy” during

2010

Consultancy was provided to the Department of Consumer Affairs,

Govt. of India on the “Consumer Awareness Index Development”

(2012). Developed Consumer Awareness Index for Department of

Consumer Affairs, Govt. of India, to help them in bench marking and

improving consumer awareness in India

Consultancy was provided to the Deutsche Gesellschaft für

Internationale Zusammenarbeit (German Agency for International

Cooperation) or GIZ, an international enterprise owned by the German

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Federal Government on the “Consumer Policy and Sustainability”

(2012)

Worked on multi donor sponsored project by GTZ-DAI German firm for

SME CRM capability development for State Bank of Indore during year

2008.

Consultancy was provided to the SPMCIL Limited (Public Sector Unit)

on the “Customer Satisfaction Index” during Jan 2011,

Consultancy was provided to the SPMCIL Limited (Public Sector Unit)

on the “Corporate Social responsibility” during year 2012

Consultancy was provided to the SPMCIL Limited (Public Sector Unit)

on the “Corporate Social responsibility” during year 2011

Consultancy was provided to the PEC Limited (Public Sector Unit) on

the “Customer Satisfaction Index” during Jan 2006

Consultancy was provided to the leading hardware manufacturer

Seagate Singapore International Headquarter Pvt. Ltd. on the

“Comparative Analysis of Distribution Models” during May 2005.

Consultancy was highly appreciated by the Mr. Sharad Srivastava,

Country Manager, Seagate, India.

F) INDICATIVE TRAINING PROVIDED

Provided Training to Senior Management, Government Officials, Diplomats, Foreign Executive Students

Conduct an online one-year marketing, sales and distribution programme since 2007 for marketing executives. Executives from various companies such as Coca Cola, Unilever, Pepsi, Toyota, etc. to attend it every year. In current year batch there are 107 participants

Conducted In-house customized five training Program For Religare in year 2014 on Sales and Marketing

Conducted In-house customized five training Program For Apollo Tyres in year 2014 on Sales and Marketing

Conducted In-house customized five training Program For Kotak Mahindra Bank in year 2014 on Sales and Marketing

Conducted In-house customized Training Program For IRS officers (Indian Diplomats) in year 2014 at South Korea and Singapore

Conducted Training Program as Coordinator and sessions delivered on ‘Services Marketing’, for ‘Senior Officers of AGM and DGM level’ of State Bank of India in 2012 at IIM-Lucknow Noida Campus

Conducted Training Program as Coordinator and sessions delivered on ‘Services Marketing’, for ‘Senior Officers of AGM and DGM level’ of Punjab National Bank on 18-22 January, 2010 at IIM-Lucknow Noida Campus

Delivered sessions on ‘Marketing to India’, for ‘Senior Officers’ of Milano-MIP Business School Italy on 20 September, 2009 at IIM-Lucknow Noida Campus.

Delivered sessions on ‘Understanding Customer Value’, for ‘Senior Officers’ of Indian Audit and Revenue Services on 20 June, 2009 at IIM-Lucknow.

Delivered sessions on ‘Services Marketing’, for ‘Senior Officers’ of

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Indian Railways Services on 21-30 April, 2009 at IIM-Lucknow.

Conducted Training Program as Coordinator and sessions delivered on ‘Marketing’, for ‘Management Trainees’ of Godrej Limited on 6-11 October, 2008 at Godrej training center at their Head office at Mumbai.

Conducted Training Program as Coordinator and sessions delivered on ‘Marketing of Financial Services’ for ‘Distributors’ of BNP Paribas on 17-19 September, 2008 at IIM-Indore.

Delivered sessions on ‘Marketing and Marketing Communications’ for ‘Managing Director, Domestic and International Head’ of Shakti Pumps on 6-7 August, 2008 at their facility at Pitampur.

Conducted Training Program as Coordinator and sessions delivered on ‘Customer Value and Relationship Management’, and ‘Service Profit Chain in Financial Services’ for ‘Regional, Zonal and Unit Heads’ of Mahindra Finance Services Limited on 11-16 August, 2008, 7-11 January, 2008 and Dec 8-14, 2007 at IIM-Indore.

Conducted Training Program as Coordinator and sessions delivered ‘Relationship Sales Management’, ‘Service Profit Chain in Financial Services’ and ‘Channel Conflict Management’ for ‘Regional, and Cluster Heads’ of Development Credit Bank (DCB) on 25-27 February, 2008 at IIM-Indore.

Conducted Training Program as Coordinator and sessions delivered on Advanced Selling Systems in Open MDPs on Sep 2-5, 2007 at IIM-Indore

Session delivered on ‘Electricity Pricing and Tariff Fixation’, and ‘Fundamentals of Marketing’ for NTPC on 26 Nov- 6 Dec, 2007 at IIM-Indore.

Delivered Session on ‘Fundamentals of Marketing’ for AVTEC on 26 Oct, 2007 at IIM-Indore.

Session delivered on ‘Channel Conflict Management’, to ‘Regional, and Vice Presidents’ of Reliance General Insurance Limited on 22 Oct, 2007 at IIM-Indore.

Delivered Session on ‘Various topics of Marketing’, for Impetus on Sep-Oct, 2007

Conducted Sessions on Loyalty Programs, Sales and Distribution, Market Feasibility for various companies participants in Open MDPs

Session delivered on ‘Customer Relationship Management and Marketing’ for ‘Chief Managers’ of Syndicate Bank. Chief Managers at the Syndicate Bank training center, Delhi

G) FACULTY DEVELOPMENT PROGRAMME

Trained faculty of other business school on various topics

Conducted FDP programme sessions on Marketing to FMCG as a resource person for the management faculty “Advances in Marketing” organized by the Japiuria Institute of Management on June 1-12, 2009; 32 faculty members attended FDP.

Conducted FDP programme sessions on Pedagogy as a resource person for the management faculty organized by the IIM-Indore. 43 faculty members attended FDP.

Conducted FDP programme on Conjoint Analysis as a resource person for the management faculty organized by the IIM - Indore. 34 faculty members attended FDP.

Conducted FDP programme sessions on Business School Faculty Role

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as a resource person (March 1-2, 2008) for the management faculty organized by the Siva Shivani Insitute, Hyderabad. 32 faculty members attended FDP.

Conducted FDP programme sessions as a resource person for the management faculty organized by the LBSIM and sponsored by the AICTE. 14 faculty members attended FDP

H) RESEARCH

Research Grants

2014 Faculty Development grant for religion research $ 1,100 2013 Faculty Development to attend ANZAM, Hobart, Australia Conference $2800 2013 Research Grant from Deutsche Gesellschaft für Internationale

Zusammenarbeit (German Agency for International Cooperation) or GIZ, an

international enterprise owned by the German Federal Government on the

“Consumer Policy and Sustainability $ 10900

2012 Department of Consumer Affairs, Govt. of India on the “Consumer

Awareness Index Development”

$12132

2008 Worked on multi donor sponsored research by GTZ-DAI German firm

for SME CRM capability development for Indian Bank. $1200

1.2 Assistant Professor Indian Institute of Management-Indore March 2007- April 2009

Area Chair - Marketing

Redesigned highly effective online application courses for working managers; recognized for greatly enhancing course offerings.

Recognized for diligence and concern for student learning and willingness to go beyond the call of duty.

Conducted workshops for faculty on various marketing subjects

1.3 Associate Professor Lal Bahadur Shastri Institute of Management 2003 –2007

Academic Administration

PGDM Chair

Placement Co-coordinator with Prof. G.L. Sharma

Organized – Tatva

Organized – AICTE sponsored Marketing Seminar

Organized Thrice – HR conference

Executed one consultancy : PEC Limited on “CSI”

Conducted multiple FDPs and MDPs

1.4 Assistant Professor Appejay Institute of Management 2000-2003

Academic Administration

PGDM Chair

Students Affair Chair

Placement Coordinator

Journal Editor

ADJUNCT PROFESSOR

Adjunct/Guest Professor International Teaching Experience 2007 – Till date

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Taught in Six (06) country abroad

Well versed with current knowledge of emerging trends and innovations in business school education across world.

Bordeaux Ecole Management, Bordeaux, France, course taught “Marketing In Indian Context” as a adjunct Professor in May 2011

Kelley School of Business, Indiana University, USA MSIS programme as a visiting Professor for Marketing management Primer Course attended by 40 participants in year 2014 conducted at IIM-L, India

MIP- Politecnico di Milano School of Management, as a visiting Professor in year 2009 and 2010 for Rural Marketing Course attended by 40 executive participants from this school.

University of Venice, Italy Cafoscari University,

American University of Dubai, Dubai

Adjunct Professor Indian Institute of Management 2007 – till date

Taught at IIM-Jammu, Rohtak, Shillong, Indore

Course Taught are

IIM-Jammu: Marketing Strategy

IIM-Shillong : Consumer Behaviour

IIM-Rohtak : Sales and Distribution

IIM-Indore : Services Marketing; AMS; CRM

II. INDUSTRY EXPERIENCE

Worked as middle level manager with pharmaceutical companies in sales and marketing department

2.1 Sales manager Becton Dickinson (I) Limited 1998 to 1999

Sales Manager at US MNC

US MNC with international presence in more than 35 country. Responsibility included sales team management, Sales quota achievement, and distribution management.

2.2 Proprietor Kaizen Pvt. Limited Dec. 1996 to Jan. 1998

Enterprenuer Managing a marketing firm for leading eight pharmaceutical companies learned an entrepreneur skill. Firm was situated in Delhi products were marketed, distributed to 200 doctors, 300 chemist and leading hospitals of Delhi.

2.3 Regional Manager Core Healthcare Limited Dec. 1993 To Oct. 1996

Regional Manager – North Promoted internally

Reported to VP Marketing. Handled four branches of company as profit centre head, two zonal managers, six area managers and fifty sales representative reported. Responsibility included sales team management, branches administration, north region sales quota achievement, and distribution management. Based on performance was promoted twice internally.

2.4 Professional Service Rep. Wockhardt Limited July 1988 To Aug. 1991

Sales Officer Based on outstanding performance of consistent sales of more than 100% was awarded as ‘Best Regional Seller’ award and ‘Pace Setter’ award.

Professional Memberships

Australian and New Zealand Academy of Management

All India Management Association

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Qualifications

2005 PhD, School of Management Studies, Indraprastha University, Delhi, India o Thesis Topic: Development and Impact of IT enabled CRM A Study of Selected Private

sector Commercial Banks in India

Certified Lecturer in Management Cleared National Eligibility Test

MBA, Bhopal University, India – 71% - Third University Topper

ADDRESS FOR COMMUNICATION Residential Address for Communication

: IIM-Lucknow Noida Campus, Flat No:5102, B-1, Sector – 62, Noida 201307 email : [email protected]

Date: 21/08/2017

Place: Noida, India (Dr. Rajeev Kumra)