ProductX 2014 Yariv sade.kinomex
-
Upload
productexcellence -
Category
Business
-
view
151 -
download
0
Transcript of ProductX 2014 Yariv sade.kinomex
About Me:
Industrial Designer & Design Manager
Former co-founder at Igloo Design
Co-founder at Kimonex
Lecturer at the Technion M.Sc. Design program
Blog: ProductDesignManagement.com
Product’s Soft Attributes Management (SAM) Method
Res
earc
hC
har
acte
rD
esig
n
1. Users & Scenarios Mapping
2. Category Mapping
3. Product Characterizing
4. Design Directive
5. Product Design
6. Test & Evaluation
Users & Scenarios Mapping
Users: Age, Sex, Socio-economic, Culture, Geographic, Expectations.
Scenarios: Where? When? How?
Design Directive
Character:
Elegant
Design Directive:
Simple lines & shapes
Low hierarchy
“Cold” materials
Smooth finishing
Monochromatic + color touch
Summary
Method values:
Sharpen strategy
Common language
Biases neutralizing
Work & time saving
Clear design line
Branding