ProductiveMuslim Brand Personality
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Transcript of ProductiveMuslim Brand Personality
BRAND
CONVICTION
www.pddbsa.com/
Where do we come from?
We believe in the power of productivity to
solve the problems of the Ummah
Organization
What are our ambitions?
To be a one-stop productivity resource
for the Ummah
Organization
Who am we for?
Muslims, young and old, with an
intention to change for the better
Audience
Where is our world going?
Muslims are increasingly moving towards
in a way that is both accessible and
approachable
Culture
What is a cultural tension that
we can resolve?
Young Muslims are tired of being losers,
they strongly desire to be number one!
Culture
What role do we play in the category?
We offer holistic productivity solutions
for Muslims worldwide.
Category
What are we like as an organisation?
Hardworking, Sincere, Inspiring, Slick,
Institutionally Driven, Loathes
Mediocrity, Continuously Learning
Values
& Personality
What do we want to be known for?
#1 Productivity Resource for
Muslims Worldwide
What makes us
remarkable
What is our larger purpose?
Help the Ummah become #1