Production, Marketing, Exhibition

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Production: Development A concept for the film is needed as a foundation and script writing is the way forward to convert ideas into the basis for a script. Storyboards are sequences of small sketches to show major scenes which help communicate the screen writer’s vision.

Transcript of Production, Marketing, Exhibition

Page 1: Production, Marketing, Exhibition

Production: DevelopmentA concept for the film is needed as a foundation and script writing is the way forward to convert ideas into the basis for a script.

Storyboards are sequences of small sketches to show major scenes which help communicate the screen writer’s vision.

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Production: Budget

A budget is needed on the type of film and the scale of a film and as usual, the budget of a film considers if it is a box office hit or a box office bomb.

Many companies provide financing for films, who then provide equipments and/or a professional cast; However this is the case if the storyline is very good, so companies should not think that they are making a bad investment.

However there are festivals in which low budget films are held to show that films don't necessarily have to be big budget.

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Production: Cast & Crew

Casts in films is a no brainer as the cast is the main thing in film productions.

Crews are very important as the specialisations of each individual contributes to the production

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Production: LocationDepending on the film, location may have to be in several countries, many locations in a country or just a simple green screen. Studios are usually hired for special effects but most people on a big budget, use top of the range studios.

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Production: EquipmentThe range of equipment varies as very amateur films just use a high quality camera and nothing more but people with a more higher budget, use equipments such as mid-top rang camera, lights, sound recorders i.e. microphone boom.

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DistributionBig budget films find their way to cinemas through distributors, usually first in the country it was produced and later around the world, depending on the success it made.

However not all films appear on the big screen, so others typically go straight to video release, meaning they go on a DVD and skip the cinema part.

Nonetheless, if a film is independent and is not likely to premier on cinemas, then festivals such as Cannes film festival, can be the solution.

Those who are not keen in investing in DVDs and showing it on the pictures; Films can be distributed online and be available to download from well known websites such as iTunes & Blinkbox etc...

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MarketingTrailers is one of the direct way of marketing and mainstream television channels advertise trailers however there are online ways of marketing such as advertising on YouTube, which has over 200 millions of viewers a day.

The simple and classic way of marketing film posters and posters on mode of transports, so passersby can capture a glimpse of the films as they travel; this method of marketing is very effective in heavy congesting cities with majority using public transport.

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ExhibitionThe audience can see films now easily than ever before; Popular titles which are screened in cinemas usually go to DVD after 16 weeks or so as it varies and is sometimes aired ton free to air channels after couple of years.

DVDs can not only be bought but also rented from stores such as Blockbusters or if a person doesn't want to take a trip to the stores, Video on Demand (VOD) allows the audience to see films with the functionality of rewinding, forwarding, pausing & such and can be rented online and be played on devices such as PS3, iPad, Apple TV & such. Normal PC users can use a website like iTunes just for simple viewing.