Production Log Help

8/10/2019 Production Log Help

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MagazinesProduction log help


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Your ideaYou dont want to create a niche

magazine that targets audiences of

people who would rather use theinternet than read magazines.

Sales of MOST magazines have been in asteady decline over the last 10 years, andsome magazines have suered such seriousdrops in readership that they have had toclose do!n and cease publishing all together"


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#ere is a list of $ust a %&' of the !omen(s ) men(smagazines that have been forced to shut do!n in the

last fe! years because of a drop in sales

Sugar *no! an online only magazine!!!"sugarscape"com+

e! 'omanModern -ride

.osmo /irl *a teen version of .osmopolitan+

&lle /irl *a teen version of &lle+

Teen

Teen People

ane

Men(s ogue
http://www.sugarscape.com/http://www.sugarscape.com/


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Production log 2 'ee3 1'ee3 1 'hat your planning to do and !hat you did2

understand tas3 4 Aim Produce a specialistmagazine aimed at a niche audience

Assessed on.

5nderstanding of codes and conventions, throughselections and integration of appropriateillustration6 design6 Photos

7ccurate use of language

&ective construction and manipulation of images"

8esearch magazines 2 common conventions,dierence bet!een niche and mainstream 4e9amples


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'ee3 1

'hat is a magazine:

Denition Magazines are printed and bound

publications ofering in-depth coverage ostories, oten with a timeless nature. Theircontent may provide opinion andinterpretation as well as advocacy. Theyare geared to a well-dened, specialised

audience, and they are publishedregularly, with a consistentormat.*ohnston and Pri$atel, 1


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?oo3ed at selection ofmagazines

&9amples:

#elp decide: /ap in the mar3et:

.odes and conventions@

Aey terminology


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%ront covers have in common:

*loo3ed at selection of magazines+Bominated by photograph of celebrity6person loo3ing

directly at the camera

.overlines cover the mi9 of sub$ects e9pected *lifestyle 2relationships, fashion" %ood tec+

Sense of direct addressto the reader 2 photo andlanguage

Title *masthead+ at the top of page

-arcode at the bottom

Shape of the page

The one or t!o !ord titleThe mi9 of fonts

'hich others did you note:

Place the


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Bierence bet!een Mainstream and iche

BeCnitions and e9amples


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'ee3 D -efore E could s3etch out ideas E needed to

investigate6 research

Edea of !hat 3ind of magazine6 genre6type 2 !hy:

Thin3 about the audience 2 is it viable: 7s3ed

Fuestions to: Or !ould rather use internet *useFuestions from Monday(s print out+"

Mag cover %eatures *media terminology+ upload&lle mag or one of your o!n *features+

Te9tual analysis 2 genre 2 #o! did you do this,

!hat elements did you loo3 at: *upload image ofannotated magazines to page and Te9tual analysis!or3sheet+


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Te9tual 7nalysis Pic3 D dierent magazines

En pairs carry out comparative te9tualanalysis

.omplete !or3sheet


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Aey terminology


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Types of magazines

'hat type have you chosen:There are currently G000H magazines regularly published in the5A" They can be categorised into the follo!ing genres=

onsumer2 general interest and special interest, sold inne!sagents and supermar3etsI

!usiness" trade and professional2 for people at !or3I

ontract pu#lishing2 produced by publishing agencies for clientorganisations to give to customers as a form of mar3etingI

$ta% magazines2 internal company magazines, used to informemployees and to promote corporate unityI

&ewspaper supplements2 a free magazine accompanying a*usually+ !ee3end national ne!spaperI

Part wor's2 a limited number of issues that build up into an

Jencyclopedia( on a special interest topic" Often includes a gifteach issue"

Academic (ournals2 for academic discussion around speciCcsub$ect areas"


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The !ritish )agazine *ndustry

.onsumer magazines have threedierent revenue streams 2 advertising,single issue purchase price andsubscriptions"The industry is dominatedby ma$or publishing companies !ho

produce many titles" The most notableare=


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*P2 7merican o!ned, part of conglomerate 7O? Time'arner" Publishes !ow, !uts, "ugar, Marie #laire,$oaded,

!M%, T& Times, 'oman(s 'ee)ly, *ic) Me +p and n"tyle"!auer2 /erman o!ned, publishes M, !ew 'oman,

%mpire, #loser, eat, More, /ella, 0eal, "pirit and 1estiny,n the 2now, Ta)e a /rea), That(s $ieand 3razia"

onde &ast2 Titles include &ogue, %asy $iving, 3lamour,Tatler, 34and ouse and 3arden"

The &ational )agazine ompany2 O!ned by globalpublishing giant #earst, publishes 3ood ouse)eeping,#osmopolitan, "he, *rima, 5est, #ountry $iving, %s6uire,/est, 0evealand Men(s ealth"

!! )agazines2 Many titles are spin4os from popular--. programmes *commercial interte9uality ) synergy+

li3e 1r. 'ho 7dventures, 3ardener(s 'orld, Top o the*opsand Top 3ear" They also publish the 8adio TimesI atelevision listings magazin


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Many popular titles are published

internationally !ith national variations"Mhas DG dierent editions and#osmopolitanhas K


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Endustry %ind publisher !ho !ould publish the

type of magazines you intend on doing"

EP.6 -auer

Aey facts and rate cards

.irculation Cgures

Target mar3et

7verage age

-uild up a proCle of the audience 8esearch state of the industry"


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'hat state:Traditionally, magazine publishing has been

regarded as a gro!th industry" #o!ever, in recentyears the industry has been e+periencing moreinsecurity" especially in relation to youth

audience titles" 7s younger audiences movea!ay from traditional forms of media and to!ardsdigital and social media, the publishing industry,li3e all media sectors, are having to reassess theirbusiness models to integrate digitaltechnologies" Most publishers o%er digital,ersions of their titles now and encourage anincreased le,el of interacti,ity with theiraudiences through social media.


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Magazine cover features -log

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