Production log

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St. Paul’s Catholic College Center Number: 64770 Candidate Number: 5943 Candidate Name: Nikita Kanda

A2 Media Studies

Unit G324: Advanced Portfolio in Media –

Production Log

Evidence of Planning & Research

Aims and Objectives

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• AO2 – Assess candidates’ application of knowledge and understanding in evaluating their own work, showing how meanings and responses are created.

• AO3 – Assess candidates’ ability to plan and construct media products using appropriate technical and creative skills.

• AO4 – Assess candidates’ ability to undertake, apply and present appropriate research.

Brief Chosen

A 45 second – 1 minute 30 second trailer for a NEW Soap Opera that will be exhibited on BBC 3 at 8:30pm (after Eastenders) that will appeal to a Male and Female audience.

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Contents

Textual Analysis

• Eastenders

Soap Opera Codes & Conventions Multi Strand Narrative

• Coronation Street

“The home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer” ‘Masculinity and Popular television’ – Rebecca Feasey (2007) Research

• Purpose of a Trailer • Multi-‐Platform promotion • Textual Analysis – Coronation Street and Hollyoaks

Deadlines – Production Work Filming Dates: Wednesday 23rd October 2013 8am – 12pm Edited Trailer – Complete: Friday 14th February 2014 Promotional Poster – Complete: Friday 14th February 2014 Promotional Magazine Cover – Complete: Friday 14th February 2014 Evaluation – Complete: Friday 14th February 2014 Production Work

• Director • Producer • Institution research – BBC Three

Soap Opera Codes & Conventions – Lesson 2

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1) What are some of the Codes & Conventions of this genre? You MUST demonstrate what you already know by completing a “Spider Diagram” of what you know about OR expect from this genre:

Soap opera codes and conventions

Romance

Focus on working class communities

Set in one community Family relationship

or conflict

Multi-strand narrative

Cliff hanger Antagonism and conflict within community Realism

socially relevant

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2) Codes & Conventions of the Soap Opera Genre The Soap Opera genre can be categorized by the ‘repeated’ (Steve Neale) elements of:

1. Romance

2. Family relationships and conflict

3. Focus on working class communities

4. Cliff Hangers

5. Multi-stranded narrative

6. Realism/ socially relevant

7. Set in one community

8. Antagonism and conflict within the community

Eastenders (1985 – Present)

Key information regarding this text:

• Exhibited on BBC1 and repeated on BBC Three

• One of the UK’s highest rated programs (8mil per week)

• Set in the ‘kitchen sink’ setting of fictional Walford, East London

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Textual Analysis Task http://www.youtube.com/watch?v=Ye51O8WBVVM&feature=related -‐ You MUST complete the Table below whilst watching the TWO promotional trailers for the BBC Soap Opera Eastenders. You SHOULD aim to identify key examples (Verbal, Non-‐Verbal, Technical) from each trailer that demonstrates your understanding. You COULD apply relevant audience theory to explain what impact these key examples would have on the target demographic. In your opinion, according to Hartley’s Seven Subjectivities, what is the target audience for Eastenders?

Age

14+

Gender

females

Nationality

British

Trailer 1) What is the Focus of this trailer? Love triangle between Stacey, Max and Bradley.

Code &

Convention

Evidence

(Verbal, Non-‐Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

Romance

Verbal code ‘love you’ Non- verbal code of Max and Stacey kissing

Personal identification with Love

Family relationships and/or conflict

‘I know about your dirty little secret’

Relating to Hartley this type of conflict would conform to a female audience, as it would intrigue them to the shock and scandal of Tanya finding out about Max’s affair.

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Trailer 2) What is the Focus of this trailer? Max’s Judgment day- the secret and lies catching up with him.

Code &

Convention

Evidence

(Verbal, Non-‐Verbal, Technical)

Impact on the Audience

(Katz, Maslow, Hartley)

Romance

Stacey dressed provocatively

Katz- personal identification as it shows the lust and romance between Max and Stacey and the audience might be able to relate to this love or lust in that situation.

Family relationships and/or conflict

Max Bradley Tanya Jack

Maslow- caregivers as the group in the family takes in the audience where tension and conflict is building and the audience may sympathise with certain family members like Tanya and Bradley who have been cheated on.


Bradley is dressed as a security guard And Stacey is dressed as a cleaner/maid

Katz- diversion – the audience can escape from the stereotypical eastenders characters and see them in different roles which juxtaposes against their personalities such as Bradley dressed as a “monstrous” security guard.

“Multi-‐Stranded Narrative”

Shows a number of people in the family

Shows the division between the gender and ages. Family stereotypes are shown, Jack wearing a suit the protective older


The market stall

According to Katz it informs and educates the audience on what its like to work on a market and be in that environment.

“Multi-‐Stranded Narrative”

One story line Having one story line is easy for the audience to follow and relate to.

‘Disequilibrium’ (Todorov)

Tanya finding out the secret

Maslow- Caregivers in the audience can sympathise with Tanya and Bradley because it is something that can happen in real life situations.

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brother (business man) Stacey is shown as a sex object as she is the young firey appealing woman who has the affair with Max and Tanya his wife is very motherly compared to her and much older.

‘Disequilibrium’ (Todorov)

Song- ‘ sooner or later gonna cut you down’

The lyrics in this song imply that max is going to be found out and his lies are going to surface.

Multi-‐stranded narrative A Multi-‐stranded narrative can be defined as….. A story being told from more than one person’s point of view, telling a number of different stories based on a number of characters. You MUST deconstruct the 10-‐minute extract from Eastenders and identify where the following elements are presented to the audience:

• Multi-‐stranded narrative • Family relationships and/or conflict • Focus on working class communities • ‘Disequilibrium’ (Todorov) • Romance

You SHOULD write down x1-‐2 examples for EACH of the elements above that are presented. Code & Convention Evidence Impact on the audience

• Multi-‐stranded narrative

Lucy Michael Lauren

Katz – inform and educate as there is not just one story, the audience follows a number of different characters around the square and they learn something new about the characters.

• Family relationships and/or conflict

Max and Tanya argue “when were you part of this conversation”

Hartley – this relates to family as it shows the divide between Max and

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Tanya’s marriage as they talk over each other and the conflict with their children being in the middle.

• Focus on working class communities

Lucy working in the café Peter on the market stall selling fruit and veg Family business

Maslow- social climbers as the characters are working to better their own personal situations and Lucy is helping to keep the family business running, this might drive the audience to do the same.

Disequilibrium’ (Todorov)

Family love triangles/ affairs between max, Tanya and Kirsty fighting for max. Kat and Alfie have relationship troubles.

Maslow- ‘care givers’ sympathize with Tanya because Kirsty ruins their relationship.

• Romance

Alice is in love with Michael but he doesn’t love her back.

Maslow- ‘caregivers’ because Alice has been manipulated

Soap Opera Codes & Conventions continued – Lesson 3 Textual Analysis According to Rebecca Feasey in ‘Masculinity and Popular television’ (2007), the Soap Opera genre tends to focus on: The home, the family, domestic tribulations and the strong woman, and as such, it has long been said to appeal to the female viewer.

1) – Do you agree? http://www.youtube.com/watch?v=F8_ApPT6isY (First 5 minutes)

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You MUST deconstruct the opening 5 minutes of a sequence from the popular ITV Soap Opera Coronation Street (1960 – Present) to identify examples of where this ideology is presented to the target audience. You SHOULD also try and identify, to demonstrate your knowledge and understanding of the genre, any Codes & Conventions associated to the Soap Opera genre. Code & Convention Evidence Impact on the audience Rebecca Feasey (2007) Ideology: 1. Female come up with solutions. 2. Family problems: David, Gail, Kylie and the baby. 3. ‘Did I ask for your opinion?” Michelle (strong woman). 4. Men scared of female reaction, so say nothing. 5. Michelle speaks over Steve.

• Multi-‐stranded narrative

Michelle and Steve David and Kylie

Hartley- families are affected Katz- personal identification, audience can relate with the problems faced here.

• Family relationships and/or conflict

David and Kylie Gail and Nick Michelle and Steve

Hartley- whole families are involved in family secrets.

• Focus on working class communities

Pub Katz- inform and educate, of the typical soap opera convention of a working class environment.

Disequilibrium’ (Todorov)

‘I don’t like surprises’ Maslow- survivors, this disequilibrium causes some tension and worry for the audience, as they want to know the character is going to be okay.

• Romance Kylie ‘ how much I Maslow – Care givers,

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appreciate you’ showing love and care to you partner, the female audience can relate to this

Soap Opera Codes & Conventions continued – Lesson 4 Textual Analysis

1) What is the purpose of a trailer? To promote, get exposure for the show and get an audience talking about it, which can lead to marketing.

2) What are the benefits of Multi-‐Platform promotion of a media text?

Broadcast : shows audiences watching that channel. E-‐media : wider audience, bigger platform, cheap or free, viral (YouTube)

Ultimately, some form of Convergence is important when promoting a text to the target audience.

3) Textual Analysis –

You MUST make notes on the following areas when deconstructing this sequence from Coronation Street:

• Multi-‐stranded narrative • Character dilemmas • ‘Personal Identification’ (Katz)

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Steve looks worried and anxious Becky looks excited and has a celebration drink Non-verbal: good luck written in different places Eileen crosses her fingers Roy and Haley smile, happy A number of characters involved in the wedding Song: “I feel lucky”

http://www.channel4.com/programmes/hollyoaks/4od

The above link will take you to some of the latest episodes of Hollyoaks.

1. What are the connotations of the Ident for the popular Channel Four Teen

Soap Opera Hollyoaks (1995 – Present) • Pink and blue acts as a gender divide and stereotypical colours for males and

females • Pink before the blue suggests that it is a female focused audience

Hollyoaks – “White Wedding Trailer” -‐ http://www.youtube.com/watch?v=Bu2sW-‐r9Vb4

2. You MUST make notes on the following areas when deconstructing this sequence from Hollyoaks:

• Binary opposition of the non-‐diegetic music

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• Symbolism of the non-‐verbal code of the tear • Representation of Pregnancy • Any other examples that would impact the audience

The main colour is black The colour black relates to death and bad things The wedding goes wrong When the bride cries her tears are black which is the complete opposite to white which is normally the colour for weddings and suggests happiness , love and purity. There is an unwanted pregnancy and the bump stands out so it suggests that it is a big problem staring you in the face Songs: “It’s a nice day for a white wedding” “Shotgun” (normally when there is a pregnancy before marriage) “What have you done” Production Work

1) What is the role of a Producer? Manage and see all of the production aspects

2) What is the role of a Director? The director needs to be in charge of the group and the cast , making sure everyone knows what they are doing and is on schedule.

3) Institution research – You MUST research the institution that your trailer will be exhibited on.

• Target audience 16-354year olds

• Launched in 2003

• Replaced BBC choice

• Focusing on new and original programmes and technology

• The channel is on air from 7pm till 5am each night

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• 90% of BBC three’s output is from the UK and other European Union countries

• it also has a unique 60 second news round

Production log

Entertainment & Humor

Transcript of Production log