Production for Designers...Color, is the visual perception, a human perception that allows us to...
Transcript of Production for Designers...Color, is the visual perception, a human perception that allows us to...
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Production for DesignersSession Six: March 9, 2020
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Print Update:https://www.wideformatimpressions.com/article/printed-electronics-is-the-technology-of-tomorrow/
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Review Session Five:Color Management
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Todays Agenda:ColorColor ManagementColor and PrintingColor Proofing
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What is this?
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Color – What is this?
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Color – What is this?
https://www.youtube.com/watch?v=id7UDBscYyU
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Color – What is this?
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Color – What is this?
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What is Color?
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Printing – Standards and Specifications
What is a printing standard?
http://the-print-guide.blogspot.com/2011/10/printing-standards-and-specifications.html
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Printing – Standards and Specifications
What is a printing specification?
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Printing Specifications
Industry Related Standards
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Printing Specifications
Industry Related Standards
https://www.idealliance.org/swophttp://www.explorebigsky.com/wp-content/uploads/2014/01/SNAP-Quality-Guidelines1.pdfhttps://www.idealliance.org/g7spec
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Color!Perception, theory and use!
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What is light?
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What is light?
Simply, light is a name for a range of electromagnetic radiation that can be seem by the human eye.
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What is light?
Image: Courtesy Pantone
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What is light?
GRA 1111Graphic Communications WorkshopImage: Google Images
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What is light?
Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.
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What is light?
Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.
Image: Courtesy Pantone
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What is light?
Light is only one part of the electromagnetic spectrum including radio, microwave, infrared, visible, ultraviolet, x-ray and gamma rays.
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What is light?
Image: Courtesy Pantone
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What is color?
Color, is the visual perception, a human perception that allows us to “view” the categories called red, blue, yellow, green and others.
Image: Courtesy Pantone
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What is color?
Color, is a visual sensation that involves a light source,an object and a viewer.
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What is color?Color, is a visual sensation that involves a light source, an object and a viewer.
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What is color?Color, is a visual sensation that involves a light source, an object and a viewer.
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What is color?Color, is a visual sensation that involves a light source, an object and a viewer.
Image: NASA, Thaddeus B. Kubis, Pantone
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CONFIDENTIAL 29
WHAT COLOR IS GRASS?
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CONFIDENTIAL 30
WHAT COLOR IS GRASS?
A. Green?
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CONFIDENTIAL 31
B. Grey???
WHAT COLOR IS GRASS AT NIGHT?
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CONFIDENTIAL 32
B. Grey???
WHAT COLOR IS GRASS AT NIGHT?
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CONFIDENTIAL 33
WHAT COLOR IS GRASS?
A. Green?
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What is color?
Why, does red look red, or green look green?
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What is color?
Why, does red look red, or green look green?
Red looks red and green looks green because the items (red or green) absorbs all other colors, reflecting the colors red, or green.
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What is color?
Why, does red look red, or green look green?
When any object is exposed to light, it reflects the color
in the prism that it cannot absorb.
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What is color?Why, does red look red, or green look green?
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What is color?Why, does red look red, or green look green?
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Is light the same as color?
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Is light the same as color?
Light: reflected, absorbed, or transmitted
An object is "colored,” because of the light it reflects—all other colors are absorbed into that specific object.
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What is color?Color can also confuse the mind and need to be used
with understanding and care.
GRA 1111Graphic Communications Workshop
Blue, Brown, Green, Yellow, Red
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What do you see?
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Blue
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Brown
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Green
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Yellow
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Red
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What did you see?
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What is color?
The Stroop Effect!
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The Stroop Effect
National Geographic Magazine August 2011
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The Stroop Effect
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Why is color important?
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Why is color important?
Over 78% of all perceptions are done by eye.
Over 65% of all purchasingdecisions involve color.
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Why is color important?
Source: ÜBERANGST
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Color BlindnessTake the test!
This is not an official test this is more like a parlor trick.
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What do you see?
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What do you see?
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What do you see?
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What do you see?
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What do you see?
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What do you see?
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What do you see?
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What do you see?
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http://www.colblindor.com/2012/10/22/ishiharas-test-for-colour-deficiency38-plates-edition/#prettyPhoto
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What is color?
For the graphic designer, art director, photographer, illustrator and printer color is:
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What color?
Tool, Underline, Scream, AttentionA visual smack in the face
Bold face typeAn action item, drives focus
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A Colorful Break!
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Eye on Color
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The color of
Ideas§ How we see color.§ Creating & mixing colors.§ Printing colors.
§ Spot colors§ Digital colors
§ Color gamut & spaces§ About Pantone colors§ Color workflow + Communication
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What is
Color?
•Color is the byproduct of the spectrum of light, as it is reflected or absorbed, as received by the human eye and processed by the human brain.
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The HumanVisual System.
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The HumanVisual System.
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CreatingColorThere are two ways to create the colors we want. One is based on light, the other on inks.
Additive
Subtractive
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AdditiveColorAdditive color mixing system is used in computer monitors, TV sets, and to illuminate actors on stage.
Additive
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RGBColorEach color of the spectrum has a specific frequency. Adding these colors of light together increases the number of frequencies present and the more colors you add the closer it becomes to white.
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SubtractiveColorLayers of glass vividly show how semi-transparent layers of color combine on paper into spectrum of CMY colors. K (black) is added in printing because it is more black and for economic reasons.
Subtractive
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Spot :: ProcessColor
Solid Mixed
Digital Screen
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Spot
Color.
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Spot
Color.•FORMULA GUIDE/solid coated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•FORMULA GUIDE/solid uncoated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•FORMULA GUIDE/solid matte
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•TINTS/coated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•TINTS/uncoated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•COLOR BRIDGE/coated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Spot
Color.•COLOR BRIDGE/uncoated
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ProcessColor•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.
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•When printed, the overlapped dots of the colors reproduce the full color image.
Process
Color
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CMYK
Color.•4 COLORPROCESS GUIDE/coated
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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CMYK
Color.•4 COLORPROCESS GUIDE/uncoated
Color #u
Mixing formula inparts & weightv
Achievable inCMYK identifierw
vu
w
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CMYK
Color.•4 COLORPROCESS GUIDE/coated euro
Color #u
Mixing formula in parts & weightv
Achievable in CMYK identifierw
vu
w
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Xeroxdigital chips
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ColorGamutWhen working with digital images, we use color models to describe these colors. There are a number of them and each use a different way of describing colors.
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rgb work space uAdobe rgb space
vSrgb spacewCMYK ink spacex
xxxHexachromeÒ ink space
y
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PANTONEHEXACHROMEÒ
•
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ViewingColor
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Viewing
Color•In offset lithography, the density of CMYK inks can not be varied in continuous fashion across an image, so a range is produced by means of halftoning.
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Identify
Color.•COLOR CUE 2
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Calibrate
Color.•i1 display 2
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Calibrate
Color.•ColorMunkiDesign
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Calibrate
Color.•huey
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Textile
Color.•FASHION + HOME/guide
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Plastics
Color.•Opaque + transparent
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Color
Forecasting.
Design direction updated every season,color palettes, signature prints, and trends
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Color
Knowledge.
Books on color psychology, usage, color palettes and trends.
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Color
Workflow.
•Understanding the process.
ASSEMBLE DELIVERCREATE OUTPUT
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CREATE
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CREATE
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CREATE
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CREATE
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ASSEMBLE
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•Understanding the process.
DELIVER
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•Understanding the process.
OUTPUT
Xerox iGen3™ - Digital Press
Epson – Wide format Printers
Xerox – Color Printers
Agfa – Imagesetters
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•Understanding the process.
OUTPUT
Heidelberg - Offset Press
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dorisbrown.info
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CONFIDENTIAL 125
COLOR SPACES
Gradation of the Color Spaces:1. Visible Space2. Screen3. PANTONE®4. Print
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Printed Color?
GRA 1111Graphic Communications Workshop
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Simulation of continuous tone color
Setting the angle of the halftone screensdifferently, creates the the illusion ofcontinuous tone color.
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Simulation of multiple tones of color
Using halftone screens to create the percentage of each primary color and overprinting we achieve not only grey, but also the simulation of multiple
tones of color.
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Next Session
Color and Printing
Generic print specifications
Digital Print
What drives specifications/Standards