Productcamp toronto-2012 pdoinkstory
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Transcript of Productcamp toronto-2012 pdoinkstory
JULY 28TH TED ROGERS SCHOOL OF MANAGEMENT , RYERSON
UNIVERS I TY US ING S TORY TO BU I LD AUDIENCE ENGAGEMENT :
LAWRENCE HOUR IHAN – PARTNER , PDOINK INTERACT IVE
ProductCamp 2012
www.productcamptoronto.wordpress.com
So my kids would have me think …
But what about re-producing yourself …?
From: http://www.clarisconsulting.net/blog/jumping-the-curve/
We are wired for story…
History of Narrative in 7 steps
Translating from life, to story, to product
http://jordanmccollum.com/2009/09/act-story-structure/ http://mamikikeyu.wordpress.com/2011/04/06/product-life-cycle-marketing-mix/
Welcome to the age of content
Change is constant – growth is optional...
Engagement building: a results roadmap
© pdoink interactive 2012. All rights reserved.
! Change is constant – growth is optional ! We are in an important time for story – where we are
coming together forming global stories, and these stories will follow a noticeable pattern.
! We are wired for story (pattern, meaning, inspiration, longing, enjoyment, learning) and as a result of– brands, companies, organizations, communities that can tell their story will continue to grow successfully.
You need a good story to evolve!
Nature’s timeless principle…