ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?
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Transcript of ProductCamp Atlanta 2014 -Why You Should Convince Marketing To Go Agile?
Nikki NixonSalesloft@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
39 Blogs
5 Infographics
2 eBooks
2 Meetup Events
1 ROI Calculator
1 Interactive Infographic
Over 5000 Social Engagements
@techmarketeratl
Game Plan@techmarketeratl
One Week Sprints
@techmarketeratl
Daily Scrum @techmarketeratl
Share Wins With Team @techmarketeratl
CustomerInsight
@techmarketeratl
Biggest Customer Pain Point Was Sales
Development Process
@techmarketeratl
Marketing Automation
Wasn’t Flexible Enough
@techmarketeratl
Lead Tracking Was Out of
Control@techmarketeratl
No Idea What Processes Were
Effective@techmarketeratl
Passed This Valuable Feedback to Our
Engineers@techmarketeratl
Who Turned That Feedback Into Our Latest Product… SalesLoft Cadence
@techmarketeratl@Salesloft
Did I Mention We Built This in 90
Days?
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl
@techmarketeratl