PRODUCT UPLOADING & CONTENT GUIDE F O R M A R K E T P L...
Transcript of PRODUCT UPLOADING & CONTENT GUIDE F O R M A R K E T P L...
PRODUCT UPLOADING & CONTENT GUIDE
F O R M A R K E T P L A C E
PRODUCT UPLOADING & CONTENT GUIDE
F O R M A R K E T P L A C E
WHY DO YOU NEED GOOD CONTENT?
Providing a more detailed information + accurate description of your
product will lead to:
MORE SALE FOR YOU!
- When customers have more information on
what they are buying
LESS RETURNS FOR YOU!
- When what customers get is what they
expected
HAPPIER CUSTOMERS!
- Who will come back and
purchase again from you!
Step 1: Select the RIGHT Category
- It is very important to select the correct category for your products so that your
customers will be able to find the correct product type!
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1. Go to Products Add a product
2. Select your product category by going through the category tree
Please view our full categorization guide to learn how to
categorize your products!
Step 2: Entering your product’s Name
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Product Name:
DOS:
Tells Details of product
Identify Product Type
Cap the first letter of
every word
DONTS:
Write Abbreviation
Insert Product Code
State Colour
State Measurements
Step 2: Enter Product’s Main Colour
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Main Colour:
DOS:
Only state main
colour of product
Be creative!
DONTS:
Write Abbreviation
Write in CAPS
RECAP: PRODUCT NAME AND COLOUR
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Name: Aztec Ruffle Hem Dress
Main Colour: Navy
Design details Product Type
First letter of every word is caps
Always enter the first colour that pops in
your head when you see the product!
Step 3: Entering Colour Family
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Select multiple colours by clicking on the colour options given.
Click on the colour option again to deselect
Hold your ctrl key to click on multiple colour options
COLOUR FAMILY
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Color Family act as color filter on the website to help online shoppers find their desired coloured product.
COLOUR FAMILY – RULE #1
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White GreenNavy Brown*For Watches, take note
of straps
Red*For Beauty products
that requires application,
take note of the colour of
the content. If it’s clear,
put “N/A”
If two colours are present and are unevenly distributed, only tag the
dominant colour of the product.
COLOUR FAMILY – RULE #2
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Pink,Black White,Black White,Black Pink,Black Yellow,Pink
If two colours are present and are evenly distributed, tag both the colours!
COLOUR FAMILY – RULE #3
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MultiNavy,MultiBlack,Multi
b) If there are TWO (2) colours
in the Multi that covers the
product evenly, tag both
a) If there’s ONE (1) colour in the
Multi that covers the most part
of the product, tag it too
c) If distribution of all colours
looks more or less even,
then just tag “Multi”
Green,Blue,Multi Blue,Black,Multi Multi
Step 4: Entering Composition
- Important in case your customer is allergic/ unable to use certain materials
- Check with your supplier for product composition/materials before entering the field
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TYPE REQUIRED FIELD(S) EXAMPLES
APPAREL Composition Polyblend
Cotton Blend
ACCESSORIES Material Metal
Brass
SHOES Upper Material
Inner Material
Sole Material
Textile
Synthetic
Composition
DOS:
State main material
Add comma for more
than 1 composition
Cap first letter of
every word
DONTS:
Write Abbreviation
Include colour
RECAP: COLOUR FAMILY, COMPOSITION
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Colour Family: Navy, White
Even distribution of white and navy
Composition: 100% Cotton
Step 5: Entering Product Description : Description, Care Label, Measurements
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Click on the HTML icon
DOS: Simple and clear, short and easy to understand
Add <br> (breaks) to leave a line
FIRST TO DO: You need to click on the HTML icon on
the top left of every box to ensure correct format!
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Neckline
Belt
Pattern
Shape/Fit
Sleeve
Fastening
Material Feel
Description
DOS:
Describe with maximum 5 unique
features
Insert a ‘hyphen’ at the start of every
sentence
Add <br> to add a line
Cap first letter of every line
DONTS:
Write things not related to the product
Don’t add measurements
- Highlight main features so that your customers
understand the features that your product has
RECAP: DESCRIPTION
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Neckline
Belt
Pattern
Shape/Fit
Sleeve
Fastening
Material Feel
Description:
- Aztec design<br>- Short sleeves<br>
- Ruffle Hem<br>
- Hidden back zipper<br>- Flare at bottom<br>
<br> breaks Hyphen in front of every line
Cap first letter of every sentence
Visit our sellers’ academy to get ideas on how you can describe your product
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Care Label
DOS:
One care instruction per line
Add <br> to add a line
Cap first letter of every line
DONTS:
Do not add hyphen at the start of every
sentence
Do not add special characters
- Teach your customers on how to care
for the product
Care Label:
Machine/Hand wash in cold water separately <br>
Do not soak <br>
Do not bleach <br>Flat dry <br>
Cool iron on reverse
RECAP- CARE LABEL
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<br> breaks
No hyphen in front of every line
Cap first letter of every sentence
Visit our sellers’ academy on the different standard care labels available for different materials
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Tops/Dress: Bust circumference x Length
Bottoms: Waist circumference x Length
Measurements
DOS:
Provide the attributes that you are
measuring
Add <br> to add a line
Provide measurements for the different
size variations you have
Add hyphen before every size variation
Standard measurements for apparels:
Measurements:
Bust circumference x Length <br>
- S (32” x 40”) <br>
- M (34” x 40”)
RECAP- MEASUREMENTS
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<br> breaks Hyphen in front of every size variation
Provide what you are measuring
MEASUREMENTS – ACCESSORIES
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ACCESSORIES
WATCH EYEWEAR BAG / WALLET
Face Width x Height<br>
- 5cm x 3cm
Frame Height x Length<br>
- 4cm x 8cm
Length x Height x Width<br>
- 10” x 30” x 4”
NECKLACE
(WITH PENDANT)
NECKLACE (NO PENDANT) / CUFFLINK
/ EARRING / SCARF RING
Pendant Length x Width<br>
- 3cm x 1cm
Length x Width<br>
- 35cm x 4cm
Inner diameter: 10mm
Length
HeightHeight
Width
LengthWidth
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Step 6: Entering Product variations and pricing
- If your product has more than 1 size variation (comes in sizes of S, M, L),
click on add another product variation to add another product
- Select your product sizes from the dropdown menu
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Seller SKU – Your product Barcode
DOS:
Each seller SKU must be unique for each
variation
1 colour = 1 Seller SKU
5 colours = 5 Seller SKUs
How to construct a seller SKU
Product model-Product Color- Product Size
Example:
1234-BLK-S
Product model – 1234
Color – Black
Size - S
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1. Remember to enter the seller SKU according the product variations.
2. Column EAN/UPC/ISBN is for branded items barcode – Leave it blank
3. Please proceed to enter the quantity for each listed SKUs under the
Quantity column.
• Keep at least 5 stocks and above for Zalora
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1. When deciding on a product price, remember to take into account 3 things:
• Create competitive pricing
• Your Profitability
• GST (if applicable)
2. Sale Price + Start and End Date – Leave it blank
• Products can only be discounted 3 weeks after it is lived on the website.
Step 7: Uploading Images
- Upload your images based on the order “ Front – Side – Back – Close-up”
- Main Image must be full frontal and show the whole product
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Visit our sellers’ academy on the full production guidelines