8/12/2019 Product Redesign: VO5 | Style Guide

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ERICA WHITE

PRODUCT REDESIGN: VO5

8/12/2019 Product Redesign: VO5 | Style Guide

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Product: VO5

Target Audience: Both genders, but mainly women. Ages 15-40.

History: VO5 began in 1955, in Culver, CA. Its a part of theAlberto-Culver corporation, which also manufactures other beautyproducts like St. Ives, TREsemme, and Nexxus. The companywas purchased and founded in 1955 by Leonard H. Lavin. Thecompany Alberto-Culver specically focused on VO5 shampooand hairdressing. In 1958, VO5 Hairdressing became the number

one brand in its category and it still holds that position today. Thename VO5 comes from the 5 Vitamin Oils that are included inevery product and are essential for healthy, beautiful hair.

Big Idea: This is a generic and budget-friendly line, so the designneeds to be simple, yet more attractive than it is now. Since it isa cheaper brand, the design is not cared about that much. Asthe package design and logo are completely re-done to becomesleek, bold and oraganic, the brand will attract more to buy it.

Once changed, the brand wont only target those on a budget,but those who are persuaded by visually appealing products.

REDESIGNPLAN

8/12/2019 Product Redesign: VO5 | Style Guide

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STYLEGUIDE

Color Selections:

I chose these colors because I feel that they canapply to the age demographic that I am aimingfor. It gives a professional feel, along with anorganic and natural one. To sell to young womenand mothers who are tyring to live on a budget,while still wanting to buy nice things, these colorswill help the customers be attracted to the differentproducts.

Font Selections:

BEBAS NEUEThis font will be used as a bold and clean font forsome headers on the shampoo bottles. A differenttext will be used to make up the logo, with the same

clean idea. Ill be using it in about 20 pt as a size.

Lobter TwThis font will be used as a more elegant and curvyfont for some headers on the shampoo bottles. Forexample, this text wil probably be used to writeshampoo. Ill be using it in about 20 pt as a size.

Seafoa Gree

Unchangin Gree

Coo Gre

Perfec Whit

CMYK: 0, 0, 0, 0RGB: 255, 255, 255PANTONE ||HEX: #ffffff

CMYK: 60, 51, 51, 20RGB: 102, 102, 102PANTONE:HEX: #666666

CMYK: 42, 2, 51, 0

RGB: 153, 204, 153PANTONE:HEX: #99cc99

CMYK: 79, 17, 77, 3RGB: 51, 153, 102PANTONE:HEX: #339966

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logoredesignThe purpose of this logo redesign is to capture our target audiece more

effectivily. It will draw in new cusotmers and look more attractive next toother hair products. the logo is designed to be in greyscale so that the otherwords on the bottle also stand out. It also will be placed on a white bottle.

The logo should be place towards the top of the label on every product bottle;about 1/8 of the way down, depending on the bottle size. On an averageshampoo bottle, it should be 1.5 inches down from the top of the label.

The logo needs to be the prominent feature on every product. On an averageshampoo bottle it will be about 1x1.5 inches.

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