RUSSELLDICKERSON

Table of Contents

PLAN

STYLE GUIDE A & B

ADVERTISEMENT

PACKAGE DESIGN

PHOTOGRAPHY

1

2-3

4

5-6

7-8

Plan

The focus of this product redesign is with the Otter Pops brand. The target audience is mostly children. The purpose behind this redesign is to modernize the look and feel of the Otter Pops brand and to still make it an engaging product for kids and families.

The modern look of this in the hexagon style will also be convenient and mobile for family gatherings and quick grabs. The convenience of the idea is that this packaging can be taken on an outing and enjoyed with a smaller group. Also, each flavor is separated into it’s own flavor so that it can appeal to the audience that enjoys the same flavor every time. This product is not only modern and effective, it’s just plain fun.

Blue Raspberry:CMYK: 82, 63, 0, 0RGB: 63, 102, 176Pantone: 43, 5, -44Hex: 3f66b0

Grape:CMYK: 62, 67, 9, 1RGB: 118, 101, 160Pantone: 46, 17, -30Hex: 7665a0

Strawberry:CMYK: 0, 97, 81, 0RGB: 238, 41, 58Pantone: 53, 72, 43Hex: ee293a

Lime:CMYK: 56, 0, 100, 0RGB: 125, 194, 66Pantone: 72, -38, 54Hex: 7dc242

Punch Red:CMYK: 0, 84, 70, 0RGB: 240, 81, 77Pantone: 58, 62, 38Hex: f0514d

Orange:CMYK: 0, 59, 100, 0RGB: 245, 132, 31Pantone: 67, 40, 68Hex: f5841f

Style Guide A

Style Guide B

Header / Logo Font:Luckiest Guy Regular

Subhead / Body Font:Seravek Extra Light

Blue Raspberry:CMYK: 82, 63, 0, 0RGB: 63, 102, 176Pantone: 43, 5, -44Hex: 3f66b0with 2 pt white stroke

Strawberry:CMYK: 0, 97, 81, 0RGB: 238, 41, 58Pantone: 53, 72, 43Hex: ee293a

Advertisement

MAGAZINE AD

Package Design & Application

INGREDIENTS: WATER, HIGH FRUCTOSE CORN SYRUP, CONTAINS 2% OR LESS OF THE FOLLOWING: APPLE AND PEAR JUICE FROM CONCENTRATE, CITRIC ACID, NATURAL AND ARTIFICIAL FLAVORS, SOIUMBENZOATE AND POTASSIUM SORBATE (PRESERVATIVES), RED 40, YELLOW 5, YELLOW 6, BLUE 1.

PCL507MADE IN THE USA.

MANUFACTURED BYTHE JEL SERT COMPANYWEST CHICAGO, ILLINOIS 60186 U.S.A.www.jelsert.com

POPS NOT LABELED FOR INDIVIDUAL SALE

Nutrition FactsServing Size: 3 Pops (85g)Serving Per Container: 6

Amount Per Serving

Calories 45 % Daily Value*

Total Fat 0gSodium 5mgTotal Carbohydrate 11g Sugars 10gProtein 0g

0%0%4%

Not a significant source of calories from fat, saturated fat, trans fat, cholestorol, dietary fiber, vitamin A, vitamin C, calcium, and iron.

*Percent Daily Values are based on a 2,000 calorie diet.

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 1 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 1 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 2 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 5 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 3 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 6 3/19/15 7:56 PM

C

M

Y

CM

MY

CY

CMY

K

trianglebox_template.pdf 4 3/19/15 7:56 PM

Photography