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c o w g i r l r a n c h

LOGO

STYLE GUIDE

THE PLAN

PRODUCT PHOTOGRAPHY

PRODUCT AD

FINAL DESIGN

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BRIEF HISTORY

Annie’s naturals was founded in 1984 by artist and culinary innovator Annie Christopher. Annie’s Naturals embodies high-quality ingredi-ents, dynamic flavor combinations, self-expression and adventure.Annie lives an artistically driven life. She has a degree in the culinary arts, but is also a painter, sculptor, and a potter, and is very active in these and other creative communities. Annie only uses simple and natural homemade ingredients.

STRENGTHS

Annie’s naturals embodies simple principles. It’s natural, healthy, and delightful to eat. It’s not only about taste but also experience. This reputation Is why customers have been loyal for decades sinceAnnie first made her recipes in her own home.

WEAKNESSES

The design doesn’t strongly say that this is healthy and whimsical ,but also professional. There’s inconsistency across the bottles, and there’s not a strong color scheme.

POSTIONING STATEMENT & BIG IDEA

I want to emphasize the point that it’s organic, simple, and fun. I want to add quirkiness to appeal to a younger audience by making it more modern but still maintaining a “vintage and hippy feel.”

TARGET AUDIENCE

18-25 year old females

POSSIBLE TAGLINES

Cowgirl up! A taste of home. Bridle your crave.

GOALS

The redesign will help younger woman embrace being healthy and independent. It will motivate them to cook and explore life as they’re coming into their own. It will be fun and delicious and enjoyable.

THE PLAN

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STYLE GUIDE

M e s q u i t e S t d M e d i u m Century GothicMesquite medium is used for the name of the logo at .704 inch and at 150 kerning. For any type of flavor it is at .458 inch and at 100 kerning.

Century gothic regular will be used for any body copy at .206 inch and small detail about the product.

SUNSET ORANGE

GOLDEN WHEAT

C: 13 M: 77Y: 100K: 3

R: 208 G: 91B: 39d05b27T

pantone 167C

C: 2 M: 13Y: 58K: 0

R: 249G: 217B: 39f9d982

pantone 1215C

BLUE BONNET

C: 24 M: 0Y: 0K: 43

R: 120G: 149B: 1637895a3

pantone 167C

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LOGO

n a t u r a l sa n n i e ’ s

The new logo can be personalized for each type of ranch, by using a different symbol inbetween the words. In cowgirl ranch, the symbol is the star. This logo is updated and gives the feeling of home and friendliness.

The black and white logo should be used sparingly.

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FINAL DESIGN

r a n c hc o w g i r l

n a t u r a la n n i e ’ s

8 FL OZ 236 mL

ORGANIC

old designnew design

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new design old design

PRODUCT PHOTOGRAPHY

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PRODUCT AD

A Taste of homeA Taste of home

The new logo can change to match each type of ranch. The color of gradient would be changed as well as the icon. The banner would always stay the same to keep con-sistency.

These are a series of magazine ads