PRODUCT QC REJECTION REASONS + FIXES...AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION...

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PRODUCT PHOTOGRAPHY MANUAL PHOTOGRAPHY GUIDELINES PRODUCT QC REJECTION REASONS + FIXES © THE ICONIC - CONFIDENTIAL - DO NOT DISTRIBUTE OR COPY 1

Transcript of PRODUCT QC REJECTION REASONS + FIXES...AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION...

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PRODUCT PHOTOGRAPHY MANUAL

PHOTOGRAPHY GUIDELINES

PRODUCT QC REJECTION REASONS + FIXES

© THE ICONIC - CONFIDENTIAL - DO NOT DISTRIBUTE OR COPY 1

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AREA SLIDE

HOW TO PROCESS YOUR REJECTED SKUS 3-5

ADMIN - THE ICONIC 6

DESCRIPTION 7

DESCRIPTION - MISSING ELEMENT 8-10

DESCRIPTION - ADDITIONAL NOTES 11

DESCRIPTION - FORMATTING 12-13

AREA SLIDE

CATEGORIES 14

IMAGES 15-18

PRODUCT GROUP 19

SKU SET UP 20-24

HELPFUL LINKS 25-26

CONTACT US 27

PRODUCT QC REJECTION REASONS + FIXES

ContentsIn this document, you will find a list of all of the reasons an item could be sent back to you for amendment by our Product QC team.

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PRODUCT QC REJECTION REASONS + FIXES

How to process your rejected SKUs? So, your SKUs aren’t quite ready to go live yet? No worries, we’re here to help.

Our Product QC team review all SKUs before they go live onsite, checking them against our guidelines. When a product is rejected, that item goes back to your shop in Seller Center, under ‘Rejected’, where it stays until a change is made and the product is resubmitted for QC.

To understand more about your rejection reasons, simply search the Rejection Reason Number listed in your rejected SKUs, have a look at the ‘Seller Action Required’ for your ‘Rejection Reason’, make the required change in your SKU and resubmit the item to our QC team for review and approval.

1. Go to your Seller Center shop and click the ‘Rejected’ tab.

2. Refer to the ‘Rejection Reason’ listed next to your rejected SKU/s, noting the number listed at the start of the Rejection Reason.

3. In this document, search your Rejection Reason Number by using CTRL+F on your keyboard and searching the number listed next to your rejection reason (eg. 1a, 2b, 3c) . Alternatively, you can scroll through the page to the Area and Rejection Reason that match the Rejection Reason on your SKUs.

4. Refer to Column 3, ‘Seller Action Required’ to see what you need to amend in your SKU to have it approved.

5. Make the changes as advised in the ‘Seller Action Required’ column and resubmit the item for QC review (by successfully uploading your CSV file or by clicking the blue ‘Finish Editing’ button at the bottom of the page inside the SKU).

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PRODUCT QC REJECTION REASONS + FIXES

How to process your rejected SKUs?

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PRODUCT QC REJECTION REASONS + FIXES

How to process your rejected SKUs?

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PRODUCT QC REJECTION REASONS + FIXES

Rejection Reasons: “Admin - THE ICONIC”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

1a

Images uploaded; awaiting copywriting by THE ICONIC

Where THE ICONIC provides production services and the images have been uploaded but the copy has not yet been completed. The SKU will be rejected to ensure item doesn't go live without copy.

No action required by Seller.

1b

THE ICONIC does not provide production services for this brand

When a tech issue has resulted in inaccurate changes being made to a SKU. further amendments on Sellers end are required.

Please provide full imagery and a description for this SKU.

1c

Repeat Rejection For internal reporting - for use to keep track of items that have been rejected multiple times so QC can reach out proactively to Sellers to discuss issues/options for amendments.

FOR INTERNAL REPORTING ONLY; Not an actionable reason. Refer to other rejection reasons.

1d

API Issue A third-party API issue is causing issues with SKU. Specific to API cause/effect of that time. Eg. API is resubmitting previously approved images repeatedly, causing delays in SKU visibility.

Please contact your API provider to assist.

Adm

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Rejection Reasons: “Description”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

2a

Descriptive text (first paragraph) provided is not original to THE ICONIC

The descriptive text supplied is not original to THE ICONIC and appears on other sites (incl. brand site, other third party sites). Content that is not original to THE ICONIC is bad for SEM/SEO as copy that appears on multiple sites is penalised by Google.

Change the descriptive text so that it is original to THE ICONIC and is not the same as on any other website.

2b Descriptive content is written in first person (our, I, we, us)

Seller has provided descriptive content written in the first person tense. Descriptions should be written in third person to avoid customer confusion.

Please amend descriptive content so it is written in third person (they, the brand, the designer etc.)

2c Product name in descriptive copy does not match product name in set up.

Where the product name written in the descriptive copy does not match the product name in the 'product name' field of the SKU set up.

Please amend the product name in either the 'Product Name' or 'Description' field (whichever is incorrect) so they match.

2d Listed points lacking information (product)

The listed points provided have less than 4 points (excluding dimensions). More information must be listed.

Please add more detail to your listed points. This includes: Dimensions, colour, materials, and all features front to back.

2e Incorrect model measurementsThe model measurements provided appear to be incorrect (eg. measurements seem to large/small, images or model have been changed but model measurements not updated).

Please check and confirm the model measurements provided match the model in the (current) image(s).

Des

crip

tion

For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Missing Element”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

3a Missing fabric composition Seller has not provided any fabric composition information or fabric composition does not equal 100%.

Add fabric composition for this product; should equal 100%.

3b Missing upper/inner/sole materials

Seller has not provided the upper, inner and sole (footwear) materials.

Add the upper/inner/sole materials for this product.

3c No description provided Seller has not provided any product description (inclusive of all elements).

Please add full description per content guidelines.

3d Missing descriptive text Seller has not provided descriptive text as part of the product description.

Descriptive text: Provide 1-3 sentences of descriptive text about this product; including brand name and

product name.

3e Missing model measurements (male) Seller has not provided model measurements text as part of the description.

Add model measurements, between descriptive text and listed points as follows: Our model is wearing a size x. He is xxcm (x'xx") tall with a xxcm (xx") chest

and xxcm (xx") waist.

Des

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- Mis

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For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Missing Element”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

3f Missing model measurements (female) Seller has not provided the model measurements to the description box as required.

Add model measurements, between descriptive text and listed points as follows: Our model is wearing a size x. She is xxcm (x'xx") tall with a xxcm (xx") bust,

xxcm (xx") waist and xxcm (xx") hips.

3g Missing product dimensions (first listed point)

Seller has not provided the model measurements to the description box as required.

Add dimensions of product as first listed point: - Refer to relevant 'product type' in Content Guidelines

- Accessories.

3h Missing footwear measurements (first listed point)

Seller has not provided the heel height/boot length/thigh circumference as required for that product type.

Add heel height of shoe in cm.

3i Missing full garment length measurements (first listed point)

Seller has not provided the garment length measurement of the garment from top to bottom.

Add garment length (top to bottom) as first listed point: - Length: xxcm (size xx).

3j Missing full pants garment length measurements (first listed point)

Seller has not provided the garment length measurement required for pants/jumpsuits.

Add garment length as first listed point: - Inside Leg: xxcm; Front Rise: xxcm; Leg Opening: xxcm (size xx).

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For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Missing Element”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

3k Missing care details Seller has not provided any care details (or a reference to 'Refer to the garment for care instruction’).

Add care details for this product.

3L Missing flavour/texture (listed point) Seller has not included the flavour/texture of the product as a listed points. Applicable for Wellness products.

Add a listed point regarding the flavour/texture of this product.

3m Missing product ingredients Seller has not included the ingredients of the product at the bottom of the product description. Applicable for Wellness products.

Add ingredients of product underneath the listed points.

3n Missing useage information (listed point)

Seller has not included the useage/dosage of the product as a listed points. Applicable for Wellness products.

Add a listed point regarding the usesage/doseage of this product.D

escr

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For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Additional Notes”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

4a Missing required NZ shipping note Seller has removed or omitted the 'no shipping to NZ' note (refer to content guidelines).

Add in NZ shipping note (link to notes page of guidelines).

4b Added NZ shipping note; Seller contract to ship to NZ

Seller has added in the 'no shipping to NZ' note although they are contractually obliged to ship to NZ.

Remove NZ shipping note; per your contract, this brand does ship to NZ.

4c Missing required hygiene note Seller has removed or omitted the swimwear 'hygiene seal' note (refer to content guidelines).

Add in required hygiene note (link to notes page of guidelines).

4d Missing required branded packaging note

Add in branded packaging note (link to notes page of guidelines). Seller has removed or omitted the 'branded packaging' note (refer to content guidelines).D

escr

iptio

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dditi

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Not

es

For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Formatting”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

5a Product/brand name in copy is not bolded

The product name and/or brand name in the descriptive text in the description box is not bolded, as required for SEO.

Bold the brand name and product name in the descriptive copy.

5b Paragraph spacing is incorrect The spacing of the descriptive text paragraph in the description box is uneven. Should be one paragraph.

Ensure there is a line break between the descriptive text, model measurements and listed point elements.

5c Listed points spacing is incorrect The spacing between the listed points within the description box is uneven. Should be one line break between listed points.

Ensure that each new point about the product is listed on a new line, spacing between listed points

should be the same between all points.

5d Missing hyphens ahead of listed points Seller has not added the hyphens/dashes ahead of the listed points. Add hyphens/dashes (-) ahead of each listed point.Des

crip

tion

- For

mat

ting

For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Description - Formatting”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

5e Font colour is not black The colour of the font in the description is a colour other than black. Please change font colour so it is black.

5f Listed points are written in all lower case

The listed points provided are in all lower case instead of sentence case (first letter of each line is a capital (upper case) letter and all

subsequent letters are lowercase).

Please amend listed points so the first letter of each line is a capital letter.

5g Font size is incorrect The font size is too large/small, is not set to 'normal' formatting style. Please change font size to formatting setting 'normal' in formatting settings in description box.

5h Spacing in description is incorrect The spacing of the listed points in the description box is uneven. Ensure there is a single space between the hyphens and text in your listed points.

Des

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- For

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ting

For more information, please refer to THE ICONIC Content Guidelines.

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Rejection Reasons: “Categories”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

6a Mens-only category selected Seller has selected a mens only category for a womens product. Mens-only category selected should be removed; Refer to womens category guidelines for applicable

categories for your product.

6b Womens-only category selected Seller has selected a womens-only category for a mens product. Womens-only category selected should be removed; Refer to mens category guidelines for applicable

categories for your product.

6c Kids-only category selected Seller has selected a kids-only category for an adults product. Kids-only category selected should be removed; Refer to mens/womens front-end category

guidelines for applicable categories for your products.

6d Apparel category selected (product SKU)

Seller has selected an apparel category for an accessories product. Apparel-only category selected should be removed; Refer to accessories front-end category guidelines

for applicable categories for your products.

6e Accessories category selected (Apparel SKU)

Seller has selected an accessories category for an apparel product. Accessories-only category selected should be removed; Refer to apparel front-end category guidelines for applicable categories for your

products.

Cat

egor

ies

For more information, please refer to THE ICONIC Categories Guidelines.

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Rejection Reasons: “Images”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

7a Missing required # of images (apparel) Less than three (3) images have been provided. Add more images; THE ICONIC requires a minimum of three images (front, side and back) for apparel.

7b Missing required # of images (product) Less than two (2) images have been provided. Add more images; THE ICONIC requires a minimum of two images (front facing + other) for product.

7c Missing required image angles Seller has not provided the minimum required angles for that product type (refer to image guidelines).

Refer to image guidelines for this product type and add required images.

7d Model cropping is incorrect (apparel 1) Apparel images provided have cut off the model's head. Add images that include model's head.

7e Model cropping is incorrect (apparel 2) Apparel images provided are not cropped as required (from the waist to underfoot).

Add images that are cropped from the waist to underfoot.

Imag

es

For more information, please refer to THE ICONIC Imagery Guidelines.

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Rejection Reasons: “Images”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

7f Images are not flatlay Product images provided are not flatlay. Add flat lay images.

7g Missing front facing image Seller has not provided a front facing image (needs to be provided as first shot).

Add a front-facing image.

7h Missing back facing image Seller has not provided a back facing image. Add a back-facing image.

7i Lighting; too bright on model The lighting in the images is too bright, often resulting in large bright shadow on model's face and body, altering the colour of the garment

from real life.

Adjust lighting on images so is accurately reflects the colour of the product and does not cast a shadow on

the model.

7j Lighting; too dark on model Adjust lighting on images so is accurately reflects the colour of the product and does not cast a shadow on the model.

Adjust lighting on images so is accurately reflects the colour of the product and does not cast a shadow on

the model.

Imag

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For more information, please refer to THE ICONIC Imagery Guidelines and THE ICONIC Lighting Guidelines.

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Rejection Reasons: “Images”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

7k Background; Background on images is not 230.230.230sRBG

Seller has provided images with a background that is not 230.230.230sRGB when checked by Eye Dropper colour tool.

Add images with a 230.230.230 sRBG background.

7L Colour profile; images is are not adobe sRGB

Images have been saved with the incorrect colour profile (usually RGB instead of sRGB) checked via file properties. This issue is not

easily found in SC and is found in site review.

Add images with an Adobe sRGB colour profile.

7m Image specs; Product is too large on canvas

Product in images provided is too big on the canvas (refer to image guidelines).

Image should be 2.5cm from base and side of canvas.

7n Image specs; Product is too small on canvas

Product in images provided is too small on the canvas (refer to image guidelines).

Image should be 2.5cm from base and side of canvas.

7o Images are corrupted Seller-created images have been corrupted and are no longer in a format that will be visible on site.

Please re-upload images.

Imag

es

For more information, please refer to THE ICONIC Imagery Guidelines.

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Rejection Reasons: “Images”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

7p Retouching; Item is too heavily retouched

Model in the images provided is too heavily retouched (includes: airbrushing, photoshopping of body, face, skin tone) resulting in

unnatural looking images.

Reduce retouching on images so they appear more natural.

7q Retouching; Visible reflection in product imagery

Product imagery provided shows a visible reflection of photographer/studio/surroundings.

Retouch out the visible reflection on the products in the images.

7r Model approval; Model supplied has not yet been approved for use

Model used in supplied images has not yet been approved for use on THE ICONIC/may not meet model guidelines.

Reach out via Help desk with images and agency comp card details for this model for approval prior to

upload.

7s Styling; Hair and makeup are too heavy The hair and makeup in the model images supplied does not match hair and make up guidelines for that product type. Makeup is too

heavy (including use of eyeliner, lipstick and contour) and hair is too stylised.

Refer to hair and make up guidelines; adjust hair and makeup so they are more natural and inline with

applicable guidelines.

7t Styling; Model is not wearing shoes (required for apparel)

For apparel products, excluding yoga and swim, model is not wearing shoes in the images provided.

Add in images where model is wearing shoes.

Imag

es

For more information, please refer to THE ICONIC Imagery Guidelines, THE ICONIC Posing Guidelines and THE ICONIC Hair & Make Up Guidelines.

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Rejection Reasons: “Product Group”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

8a Products added to incorrect group Products have been incorrectly added to inapplicable groups. Grouping should exist only between different colourways of exactly

the same product.

Please amend grouping so only different colours of the exact same product are grouped together.

Pro

duct

Gro

up

For more information, please refer to THE ICONIC Product Grouping Guidelines.

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Rejection Reasons: “SKU Set Up”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

9a Colour name is in the product name In 'Product Name' field, Seller has included the colour name for the product within the product name itself.

Remove colour name from product name.

9b Setting product up as one SKU per size A Seller has incorrectly set up SKUs giving one PARENT/ICONIC SKU to each size, rather than one PARENT/ICONIC SKU per product.

Add all sizes onto one parent SKU.

9c Product name is written as a singular In 'Product Name' Field - a product that we would usually refer to as a plural (pants, shoes, socks, bottoms, briefs, jeans, chinos,

sneakers) has been written only as a singular.

Please add an 's' to the end of your product name.

9d Size is written in product name In 'Product Name' Field - Seller has included a size of some sort within the product name (eg Plain Tee small) which can cause

confusion for customers, who will think the item does not have a full size run.

Remove the size from your product name.

9e Colour name does not match across fields

The colour name referenced in the various 'colour'-related fields in page 2 of the SKU are not consistent with each other, (the

description or the images) and require amendment to avoid customer confusion around what colour the SKU is.

Amend colour name/colour fields so they match (and match name on physical product).

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U S

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p

For more information, please refer to THE ICONIC Content Guidelines, THE ICONIC Managing Product Guidelines and THE ICONIC Managing Bulk Updates Guidelines.

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Rejection Reasons: “SKU Set Up”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

9f Missing 'age group' value Seller has not added an age group (a required field). Add applicable age group (adult OR baby/kid/teen).

9g Incorrect 'age group' value (kids) Seller has selected baby/kid/teen age groups for an adult SKU. Remove KIDS age groups (baby, kids, teen).

9h Incorrect size system Seller has selected the adult age group for a kids SKU. Select size system that matches the tags on your physical products.

9i Missing size system The size system selected from the drop down does not accurately match the physical product (eg AU size system selected, tags on

garment are US sizing system).

Please add a size system that matches the tags on your physical products.

9j Missing size variation Seller has not selected any size system; required for items to go live. Add in size variation in Product Pricing page of SKU.

SK

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For more information, please refer to THE ICONIC Content Guidelines, THE ICONIC Managing Product Guidelines and THE ICONIC Managing Bulk Updates Guidelines.

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Rejection Reasons: “SKU Set Up”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

9k New SKU created from template; old imagery and description not removed

Seller has not selected a size variation for one or more sizes within a SKU; required for items to go live.

Please remove images and description from this SKU and book in for production.

9L Colour family/Colour Hex is incorrect Seller has created a new SKU from a template of an old SKU (fine) but has not removed the images and/or content from the older,

pre-existing SKU. Needs to remove the images and content from the old SKU.

Change colour in 'Colour Family' or ‘Colour Hex’ field to the most prominent colour in this product. For multi-coloured garments, choose one (1) colour (the

most prominent) only.

9m Missing colour family The colour family/colour hex supplied does not match images or description or physical product.

Select a colour from 'Colour Family' field, representing the most prominent colour in this

product.

9n Item incorrectly marked as 'NO RETURNS'

Seller has incorrectly added a tick to the 'exclude from returns' box. Item meets ICONIC criteria to be returned.

Remove tick from 'Exclude from returns' box; under TI to Complete in UI.

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For more information, please refer to THE ICONIC Content Guidelines, THE ICONIC Managing Product Guidelines and THE ICONIC Managing Bulk Updates Guidelines.

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Rejection Reasons: “SKU Set Up”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

9o Item not marked as 'NO RETURNS' Seller has not added a tick to the 'exclude from returns' box. Item does not meet criteria to be accepted for return, unless faulty.

Add tick to 'Exclude from returns' box; under TI to Complete in UI.

9p Incorrect 'age group' value (adult) Seller has not provided any colour family/hex information. Remove 'adult' age group.

9q Product name is written in all caps Product name in 'Product Name' field is written in all caps. Write the product name so only the first letter of each word is a capital letter, Eg. Basic T-Shirt.

9r Product name is written in all lower case

Product name in 'Product Name' field is written in all lower case. Write the product name so only the first letter of each word is a capital letter Eg. Basic T-Shirt.

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For more information, please refer to THE ICONIC Content Guidelines, THE ICONIC Managing Product Guidelines and THE ICONIC Managing Bulk Updates Guidelines.

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PRODUCT QC REJECTION REASONS + FIXES

Rejection Reasons: “SKU Set Up”

AREA # REJECTION REASON WHEN WE USE THIS REASON SELLER ACTION REQUIRED

9s The 'shop' value selected is not correct The shop value/s selected for the product is wrong for that product (eg added to kids and shop, but should only be in shop as it is not a

kids product).

Remove all shop values except 'shop' Shop value.

9t Missing shop value Seller has not selected the 'SHOP' attribute in the Shop field. This is required for the item to be visible onsite.

Please add 'shop' as shop value in the shop field.

9u Missing additional shop value Seller has selected the 'SHOP' attribute in the Shop field but has not selected to additional shop required for this seller.

Please add required additional shop value (OPTIONS: Designer, Sports, Curvy, Big & Tall (mens

plus size).SK

U S

et U

p

For more information, please refer to THE ICONIC Content Guidelines, THE ICONIC Managing Product Guidelines and THE ICONIC Managing Bulk Updates Guidelines.

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Lighting GuidelinesThese guidelines offer insights into how THE ICONIC’s in-house studio teams set up and use studio space to create imagery for THE ICONIC, including equipment used, space dimensions, technical steps and file management. These guidelines are helpful for Sellers looking to optimise their studio lighting to better match THE ICONIC’s image lighting style for the e-commerce catalog.

Posing & Styling GuidelinesThese guidelines visually detail THE ICONIC’s best practices regarding model posing (movement, stance) and styling (excluding HMU). These are a great resource for ensuring the images produced fit in with THE ICONIC’s e-commerce catalog.

Adding a Shadow Guidelines These guidelines detail the process for adding a faux shadow on your product or model imagery. These can be used when images are not shot in a studio setting.

Managing ProductsThese guidelines detail all aspects of SKU creation and management in your SC shop, including how to navigate your products in Seller Center, how to create new products and how to ensure your items are active/inactive. These guidelines are an excellent refresher on managing your products in Seller Center successfully.

Bulk Updates to ProductsThese guidelines detail the steps taken when doing updates to SKUs in bulk, including information on how to update your files in excel and how to export/import your products successfully. These guidelines are helpful when making changes/add ons/removals to a large group of SKUs all at once.

Categories GuidelinesThese guidelines provide guidance on the Primary Category and Additional Categories that can be selected for your products. Our customers use these categories to navigate through THE ICONIC’s vast catalog of products. These guidelines are a helpful tool to ensure your products are listed in the most suitable categories, for optimised visibility.

Helpful LinksThis page provides useful links to all of the current training materials and guidelines detailing how to correctly list your products on THE ICONIC.

Content GuidelinesThese guidelines provide templates and examples of the product descriptions required for each product type. Split up into categories mirroring the site, these guidelines detail the specific content details required by each product type.

Product Group Guidelines These short guidelines detail the process for grouping together like products in Seller Center. Correct product grouping is important for optimised product visibility.

Image GuidelinesThese guidelines detail specific requirements regarding image size and style, the number of images required for your product type, file size, colour profile. Also included are examples of imagery and canvas placement for each product type. Easily navigated, these guidelines are divided by category/product type.

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Hair & Make Up GuidelinesThese guidelines visually detail examples of hair and makeup looks for THE ICONIC’s current e-comm catalog. These guidelines are a helpful tool for ensuring your hair & make up styling showcases your products in a style in which ICONIC customers are responsive to (always with the goal of emphasising natural beauty).

Lighting GuidelinesThese guidelines offer insights into how THE ICONIC’s in-house studio teams set up and use studio space to create imagery for THE ICONIC, including equipment used, space dimensions, technical steps and file management. These guidelines are helpful for Sellers looking to optimise their studio lighting to better match THE ICONIC’s image lighting style for the e-commerce catalog.

Helpful Links (cont.)This page provides useful links to all of the current training materials and guidelines detailing how to correctly list your products on THE ICONIC.

Posing & Styling GuidelinesThese guidelines visually detail THE ICONIC’s best practices regarding model posing (movement, stance) and styling (excluding HMU). These are a great resource for ensuring the images produced fit in with THE ICONIC’s e-commerce catalog.

Adding a Shadow Guidelines These guidelines detail the process for adding a faux shadow on your product or model imagery. These can be used when images are not shot in a studio setting.

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Contact UsIn this document, you will find a list of all of the reasons an item could be sent back to you for amendment by our Product QC team.

If you need further assistance understanding why your SKUs are rejected and what Seller action is required to fix them, please reach out to our QC team via the Seller Help Desk.

Our QC team work to a 24-hour turnaround time, reviewing all SKUs within 24 hours of their submission to the QC queue (excluding weekends).

We strongly recommend submitting your items to the QC queue at least 24 hours prior to when you’d like the item live to avoid delays.

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