Product Presentation. Matching educational example
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How to make a Product Presentation - Case of study
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(Go to: http://www.slideshare.net/ElizabethLemos1/how-to-make-a-product-presentation-with-a-example for step to step guidelines) How to make a product presentation? You can learn how to make it in a matching powerpoint and then you can follow the steps with this example about an imaginary product which is a series of board games in Italian. The titles show some points that are essential in product presentations: company name, product name, the 4 Ps analysis: product (description), place (market-place), price and promotion, some items such as the SWOT and the STEEP analysis (with a brief explanation about what they include). Don't forget! The presentations should end in a summary of all the items above mentioned. Although it isn't in this example, you can learn how to do it in the matching powerpoint. More / Más: lenguasvivas.altervista.org ¿Cómo hacer la presentación de un producto en inglés? Puedes aprender cómo hacerla con un powerpoint que lo explica y luego seguir los pasos con este ejemplo sobre un producto imaginario que es una serie de juegos de mesa en italiano. Los títulos muestran algunos puntos que son esenciales en la presentación de un producto en inglés: nombre de la empresas (company name), nombre del producto (product name), el análisis de las 4 Ps: producto, mercado, precio y promoción (the 4 Ps analysis: product (description), place (market-place), price and promotion), algunos ítems como los análisis SWOT y STEEP con una breve explicación sobre lo que ellos incluyen. A no olvidar que las presentaciones deben terminar en un resumen de todos los ítems arriba mencionados. Aunque no esté en este ejemplo puedes encontrar en qué consiste en el powerpoint que lo acompaña.More / Más: lenguasvivas.altervista.org
Transcript of Product Presentation. Matching educational example
How to make a Product
Presentation - Case of study
Company name: Kidztoys
Product name: Kidztoys D.E.B. Games - Italian series (=Kidztoys Digital Educational Board Games- Italian series)
Product description: it is a hybrid:
- an original digital board games in Italian
- in a format of an E-Book (.pdf, .pub)
- Market niche (there are no competitors in the market for this product).
- Specialized group of potential customers (Italian learners and teachers, academic institutions, etc)
The 4 Ps analysis:1. Product: USP and special features:
- for the company: low costs in the making, distribution and in the chain of supplies - for customers: low prices, high quality and compressed size, adaptable to a variety of options
The 4 Ps analysis:1. Product:
- company components (i.e. human resources such as graphic designers, software engineers)- + external alliances (external consultantsand associates, i.e. universitie’s investigation programs, publishing houses, etc)
The 4 Ps analysis: the SWOT analysis1. Product:
a) strengths,
b) weaknesses,
c) opportunities,
d)threats
The 4 Ps analysis:
2. Place:
- Market-place: e-commerce (internet)
- company’s commercial website: hosting the KIDZTOYS DEB Games - Italian series
The 4 Ps analysis:3. Price:
- skimming pricing
- + promotional sales (discounts, gift coupons, partial sample units, etc)
The 4 Ps analysis:4. Promotion:
- traditional media (TV spots, brochures, etc)- academic and publishing houses sponsorship- special stands on bookstores that sell Italian coursebooks related to the KIDZTOYS DEB Games – Italian series- support from developers of the necessary software for the product (i.e. for graphic design, E-Book readers)- mailing lists, website newsletters, etc.
The STEEP analysis:This are the external factors that have an impact in the area where the company operates-Socio-cultural (it helps to overcome the digital divide)- Techonological, (use of ICT)- Economical, (e-commerce)- Ecological, (there is no use of paper)- Political / Legal (e-commerce regulations)
