Product: Part 2 The Minimum Viable -...

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The Minimum Viable Product: Part 2 Lesson 18

Transcript of Product: Part 2 The Minimum Viable -...

The Minimum Viable Product: Part 2Lesson 18

Do Now

What improvements would you make to

this design?

Objective:

Work with your team to adapt your original

app idea into an MVP.

Agenda:• See real-world examples of MVPs• Design an MVP by selecting 1-3

features for your app• Share your MVP and get

feedback

Review

• What does “MVP” stand for?• What is an MVP?• What is the 3-part process for

testing an MVP? • Why is it a good idea to build an

MVP first?

Review: The Minimum Viable Product (“MVP”)

• The MVP is the simplest version of your idea - often with just one or two features.

• The goal of building an MVP is to get feedback from customers on your MVP as quickly (and cheaply) as possible.

Review: The Build-Measure-Learn Loop

• You BUILD a Minimum Viable Product (“MVP”).

• You show your MVP to potential customers and MEASURE what they like and don’t like about your idea.

• You LEARN from their feedback and build a better version of your MVP.

Example of Facebook’s MVP in 2004

• The MVP had the following features:• Profiles• Listing of friends• Search

• The MVP did not include:• Messaging• Wall updates• Status updates• Notifications

Example of Amazon’s MVP in 1999

• The Amazon MVP allowed you to search for and order books - and only books.

• The MVP did not include:• Recommendations• Ratings• Amazon Premium

shipping• Other products

The suitcase improved as an MVP over time!

Original • No wheels

from 1700-1972

Innovation in 1972 • The invention of a

suitcase with four wheels & a strap

Innovation in 1987• The invention of

a suitcase with two wheels & a handle

Example of a strong MVP for Startup Tech

• Problem: Many students are bullied and have low self-confidence. Over 3 million students are bullied every year.

• Solution: An app that sends text messages to promote positivity.

• MVP: An app that allows users to join a group that receives daily text messages to build self-confidence.

Example of a strong MVP for Startup Tech

• Problem: Parents are worried that their kids will be kidnapped. 800,000 kids are reported missing in the U.S. every year.

• Solution: An app that helps parents keep track of their kids’ locations.

• MVP: An app that sends parents a text with their child’s location every hour.

Recommendation: Keep it technically simple.

• In this class, you’ll be learning how to build the following types of apps:• Drawing and animation games• Reference apps where you can learn about a topic• Texting apps• Quiz apps• Location-aware apps• Lists that keep track of input from multiple users

• If possible, try to design your MVP so that it incorporates one or more of these technical skills.

Team Challenge: What is your MVP?

• Discuss with your team: what features are the most important for your MVP?

• Write down 1-3 features in your Student Workbook.

Share

Share your MVP with another group to get their feedback.

Closing

• We learned about the Minimum Viable Products and the Build-Measure-Learn loop.

• You decided on an MVP to test your app idea.• Tomorrow you will start sketching wireframes for

your MVP to capture how it will look.

If time remains… 1-min video on an MVP called Monster Maker

Note: this video uses the term “prototype.” A prototype is very similar to an MVP.

If time remains… 8-min video on Google Glass’s MVP

Note: this video uses the term “prototype.” A prototype is very similar to an MVP.

Example Uber MVP

• Way back when, Uber’s functionality was to connect

iPhone owners with drivers and provide them with a credit card payment system.

• The problem that Uber set out to solve was how to get a taxi as

cheaply and quickly as possible.

• At the beginning, there was no live-tracking of drivers, automatic

payments, gamification, fare splitting, multiple accounts, cost

prediction, or other features